What HENKELHIEDL does

HENKELHIEDL is a Berlin-based creative and digital agency operating as HENKELHIEDL GmbH & Co. KG, founded in 2003 by Andreas Henkel and Bärbl Hiedl. The firm delivers end-to-end digital services spanning strategy, conception, content, design, development, and project management for brands, enterprises, and public institutions. Its client base is unusually diverse for a 30-person agency, spanning German federal government bodies (Federal Foreign Office, ZDF, RBB, Berlin Senate Departments), large enterprises (Deutsche Bahn, Telekom, Zalando, BARMER, Klarna), and a long tail of cultural institutions, foundations, and professional services firms. Service delivery follows three cooperation models: long-term sparring partnerships for brand development, an extended-workbench team augmentation model, and discrete project engagements. The agency's technology stack is CMS-agnostic, with certified expertise in Webflow (formal Webflow Certified Partner since May 2025), Statamic, Strapi, CoreMedia, Magnolia, Drupal, and WordPress, and a notable specialization in accessibility-first design and headless multi-site CMS architectures (e.g., a platform unifying 13 regional associations for DVW). Product-style outputs include the ZeppGuide museum app for the Zeppelin Museum Friedrichshafen (iOS and Android) and a content publishing methodology called POSSE, alongside a physical brand extension, the GE59 Art-Work-Space gallery in Berlin-Kreuzberg. The firm is founder-owned and bootstrapped, with no external investment, no disclosed revenue, and no parent company. Joint leadership is held by Managing Directors Andreas Henkel and Uwe Viehmann, the latter having returned to the firm in October 2019 after a prior tenure as Creative Director from 2012 to 2017. The business model is classic professional services: quote-based, scope-defined engagements billed against hourly or project fees, with no software-as-a-service revenue, marketplace presence, or third-party distribution.

Name

HENKELHIEDL

Legal name

HENKELHIEDL GmbH & Co. KG

Website

https://henkelhiedl.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HENKELHIEDL is a Berlin-based creative agency (founded 2003, ~30 staff) that delivers end-to-end digital services—strategy, design, content, and CMS-based development—for German enterprises, federal institutions, and cultural nonprofits. Revenue is project-based professional services with no external funding.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Enterprise Application Modernization (Monolith-to-Modules, Domain Modernization) (BPAEAFAG)

akta.pro secondary industries

Cloud-Native Application Development (Containers/Kubernetes/Serverless) (BPAEAFAE), Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Digital design agency
• Website development services
• Brand strategy consulting
• Content strategy services
• Web development agency

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Project-based Services: Three cooperation models providing flexible engagement structures: Sparring partner (ongoing strategic partnership), Extended workbench (team augmentation), and Project work (defined deliverables). Revenue generated through professional service fees for digital agency services including strategy, design, development, and content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HENKELHIEDL is a Berlin-based creative agency that delivers digital transformation projects spanning strategy, concept, content, design, development, and project management. The agency supports enterprises, government institutions, and cultural/nonprofit organizations through three cooperation models: long-term brand development as a sparring partner, team augmentation as an extended workbench, and time-boxed project work for specific deliverables. Output includes corporate websites, content hubs, mobile applications, social media campaigns, and headless CMS implementations.

Product overview

HENKELHIEDL is a Berlin-based creative agency founded in 2003 that offers digital design, development, and content strategy services. Rather than a single unified software product, the agency delivers client-specific projects including website relaunches, content hubs, mobile applications, and social media campaigns. Notable project-based offerings include the ZeppGuide museum app with its Clara's Diary mini-game component, the DVW digital platform with headless CMS architecture, and the Hans Böckler Foundation content hub. The agency also developed a POSSE content strategy framework as a methodological approach for clients. Projects utilize various technology stacks including Webflow, Statamic, and Strapi depending on client requirements.

Differentiator

Problem solved

Functional benefit

Brands

• GE59: An Art-Work-Space operated by HENKELHIEDL in Berlin-Kreuzberg, hosting events, exhibitions, and talks. Opened in 2021.
• ZeppGuide

Products and services

• ZeppGuide Museum App A digital museum companion app for the Zeppelin Museum Friedrichshafen offering multimedia tours, interactive mini-games, accessibility features including German sign language and simple language options, and personal highlight recording with sharing capabilities. Built for cultural institutions and museum visitors.
• Clara's Diary Mini-Game An interactive pixel-art mini-game for the ZeppGuide museum app, set in Zeppelin Village in 1914, where players make decisions about daily life activities, exploring themes of resource management and historical everyday challenges. Targeted at museum visitors and cultural institution audiences.
• DVW Multi-Association Digital Platform A multi-site headless CMS platform unifying 13 regional associations under a shared content pool with API-first architecture, implemented using Statamic. Built for trade associations and federated organizations requiring consolidated digital infrastructure.
• Brand Strategy Sparring Partnership Ongoing strategic partnership model providing long-term brand development, strategic consulting, and digital transformation advisory for organizations. Engagement runs over extended periods to evolve brand and digital presence.
• Digital Design Services Comprehensive digital design service including corporate design, UX/UI design, accessible design (accessibility-first with strong contrasts, clear typography, dark mode), and brand identity systems. Targeted at organizations requiring modern, compliant digital experiences.
• Web Development Services Full-stack web development services spanning Webflow, Statamic, Strapi, CoreMedia, Magnolia, Drupal, WordPress, and custom CMS development. Builds corporate websites, content hubs, mobile applications, and headless CMS implementations for organizations.
• Social Media Campaign Development Social media campaign development including reels, shorts, image carousels optimized for engagement, and employer branding campaigns. Targeted at corporations and organizations seeking social impact campaigns.
• Project Management Services End-to-end project management for digital transformation initiatives, coordinating strategy, concept, content, design, and development teams under a single delivery structure. Targeted at organizations executing complex multi-stakeholder digital projects.

Quantifiable outcome

• NPS score of 68 indicating very good customer satisfaction
• +2 more outcomes

Named customers87 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• WebflowcoreTechnology or Integration · 1 May 2025HENKELHIEDL is a certified Webflow Partner with official certification as of May 2025, enabling them to build and host client websites on the Webflow platform.
• PrepubliccoreStrategic or Co-development PartnerDevelopment partnership for the ZeppGuide museum app. Prepublic handled native components for iOS App Store and Google Play Store while HENKELHIEDL provided concept, design, and front-end programming for the WebApp.
• GE59 (Art-Work-Space)minorStrategic or Co-development PartnerCo-founded by Andreas Henkel, GE59 is an art-work-space gallery in Berlin-Kreuzberg operated as a creative platform for exhibitions and events.
• TshakkaminorStrategic or Co-development PartnerStreaming platform co-founded by Andreas Henkel, providing interactive white-label streaming solutions for entertainment, sports, and corporate events.
• CareerPeakrminorGTM or Marketing PartnerCareer platform partnership for collaborative projects.
• SendefähigminorGTM or Marketing PartnerFilm production company partnership for journalistic content projects.
• Sozialheld:innenminorGTM or Marketing PartnerNonprofit partnership for social impact digital projects including TV for All initiative.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• KMS TEAM: Munich-based digital agency focused on brand systems, digital platforms and content for enterprise and public-sector clients. Comparable in service mix, DACH focus and similar mid-sized delivery capacity.
• SinnerSchrader (Accenture Song): Hamburg-origin digital agency now part of Accenture Song, providing digital product development, brand experiences and platform engineering. Closely comparable on services and target market, but with materially larger delivery capacity post-acquisition.
• UEBERBIT: Berlin-based digital agency offering consulting, design and development of digital platforms and brand experiences. Direct competitor in the same geography with overlapping institutional and enterprise client profiles.
• Scholz & Volkmer: Frankfurt-based independent digital agency with a comparable focus on digital brand experiences, CMS-driven platform builds and cultural/institutional clients. Closely aligned with HENKELHIEDL on offering, scale and DACH enterprise/government client mix.
• Kolle Rebbe: Hamburg-based creative and digital agency combining brand strategy, content, design and digital implementation. Comparable on integrated offering and DACH enterprise/government client base, with a stronger brand-advertising heritage.
• TLGG: Berlin-based digital agency focused on brand strategy, storytelling and digital products for enterprise clients. Comparable on Berlin base, integrated offering and similar-sized delivery team.
• denkwerk: Cologne/Berlin digital agency offering strategy, design, content and development for enterprise brands. Directly comparable in service mix, headcount band and DACH enterprise client portfolio.

Broad incumbents

• Scholz & Friends: Major German creative agency group with digital, brand and content capabilities. Competes for the same enterprise and institutional clients as HENKELHIEDL but as part of a much larger, full-service Group.
• fischerAppelt: German independent agency group with strong digital, PR and content practices, serving enterprise, public-sector and cultural clients. Comparable on DACH enterprise/government client mix, but with broader group capabilities beyond pure digital.
• Plan.Net (Serviceplan Group): Munich-headquartered digital agency within the Serviceplan Group, providing digital marketing, platform and technology services. Operates as a broader incumbent with significantly larger scale and full-service Group integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/henkelhiedl
• Instagraminstagram.com/henkelhiedl
• Xx.com/henkelhiedl
• Facebookfacebook.com/Henkelhiedl-106089375021577

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HENKELHIEDL