Complete Payroll

What Complete Payroll does

Complete Payroll Processing, Inc. is a privately held, bootstrapped payroll and human capital management (HCM) services company headquartered in Perry, New York, founded in 1992. It sells subscription-based payroll processing, HR, time and attendance, benefits administration, ACA reporting, and related compliance services primarily to small and mid-sized businesses across the United States, with a regional concentration in upstate New York and Pennsylvania supported by offices in Buffalo, Rochester, Olean, and Erie. Its core technology is the proprietary Evolution Software platform, augmented by partner integrations with iSolved (onboarding/offboarding), iTime (scheduling and time tracking), Learn & Grow (learning management), Mineral (state-specific HR compliance), and 401GO (401(k) administration). The firm differentiates through a high-touch service model in which each client is assigned a dedicated Customer Service Representative, and it monetizes through recurring monthly subscriptions with custom quote-based pricing determined via a consultative, sales-led go-to-market motion. The company holds IPPA, APA, and AICPA/SOC 1 accreditations, maintains GDPR and CCPA-aligned privacy practices, and invests in ongoing content marketing (Payroll Country Blog, PeopleWork podcast, Ashley Explains, Unfiltered HR video series) to drive inbound demand. Headcount is reported in the 11–50 range, no external funding rounds are disclosed, and ownership remains private with no M&A, restructuring, or leadership transitions on record in the input data.

Name

Complete Payroll

Legal name

Complete Payroll Processing, Inc.

Website

https://completepayroll.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Complete Payroll is a privately held, bootstrapped payroll and HCM services provider founded in 1992, serving small and mid-sized U.S. businesses with its proprietary Evolution Software platform, partner-integrated HR and timekeeping modules, and a dedicated-customer-service-representative service model.

Ownership category

akta.pro rank

Product category

Payroll and HR Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Computer Processing & Data Preparation (7374), Services-Prepackaged Software (7372)

akta.pro primary industry

Full-Service Payroll Processing (BPACAIAA)

akta.pro secondary industries

Managed Payroll Services (Full-Service Payroll Outsourcing) (BPAAAHAA), Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ), Payroll, Time & Attendance (BPACAPAB), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Payroll processing services
• Human capital management
• HR compliance software
• Time and attendance
• Workforce management

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Payroll Processing Services: Core payroll processing services including tax filing, direct deposit, check services, and compliance management. Revenue generated through service fees charged to employers for payroll processing.
2. HR Software and Services: HCM software subscriptions including Advanced HR, Essential HR, employee handbooks, background checks, labor law poster compliance, ACA reporting, and unemployment claims management.
3. Time and Attendance Solutions: Employee scheduling, time clocks, and timekeeping solutions with associated software and hardware offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Complete Payroll Processing, Inc. operates an integrated Human Capital Management (HCM) platform centered on its proprietary Evolution Software, providing outsourced payroll processing, tax filing, direct deposit, HR administration, time and attendance, employee scheduling, benefits administration, ACA reporting, and related compliance services to small and mid-sized employers. Each client is paired with a dedicated customer service representative (CSR) as part of a consultative, relationship-driven delivery model.

Product overview

Complete Payroll is a comprehensive workforce management solutions provider headquartered in Perry, NY, offering an integrated HCM Software Platform that combines payroll processing, human resources management, time and attendance tracking, benefits administration, and talent acquisition into a unified ecosystem. The core Evolution Software platform serves as the foundational system, augmented by specialized modules including Employee Scheduling, Time Clocks, Applicant Tracking Software, Employee Onboarding & Offboarding Software (powered by iSolved), Employee Engagement Software, Learning Management System (powered by Learn & Grow), Compensation Management, Expense Management, and Predictive People Analytics. The company delivers these through a combination of direct service offerings and strategic partnerships, including Mineral for HR resources, iTime for scheduling, and 401GO for 401(k) implementation. Additional services encompass Essential HR, Labor Law Poster Compliance, Employee Handbooks, Background Checks, ACA Reporting, Payday Advances, NYS Sexual Harassment Prevention Training, Unemployment Claims Management, Benefits Enrollment & Administration, and HR Support. Content and educational resources include the Payroll Country Blog (published bi-weekly), PeopleWork and Ashley Explains video series, a Demo Video Library, Employer Guides, and Employer Forms. The company operates primarily in New York State with offices in Buffalo, Rochester, Erie (PA), and Olean, serving employers nationwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Clients report high satisfaction with customer service responsiveness and problem resolution speed
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• iSolvedcoreTechnology or IntegrationiSolved provides the HCM (Human Capital Management) platform that Complete Payroll leverages for automating employee onboarding and offboarding processes. The platform handles new hire documentation, compliance management, and ensures adherence to state-specific rules across multiple business locations.
• iTimecoreTechnology or IntegrationiTime provides standardized time tracking and employee scheduling capabilities integrated with Complete Payroll's service offerings. The system enables multi-location businesses to manage timekeeping with compliance for state-specific compensation and tax regulations.
• Learn & GrowsupportingTechnology or IntegrationLearn & Grow is an interactive online course and training platform that Complete Payroll uses to provide consistent employee training and development opportunities across all client business locations.
• MineralcoreTechnology or IntegrationMineral provides state-specific HR tools and resources that Complete Payroll uses to help clients maintain compliance across various locations. The platform offers answers to HR questions and guidance on the latest employment regulations.
• 401GOsupportingTechnology or Integration401GO is referenced as a specialized partner for implementing 401(k) plan features including auto-enrollment and matching. Complete Payroll connects clients with 401GO for retirement plan administration support.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• SurePayroll: Online payroll service focused specifically on small businesses; comparable SMB focus and online delivery model, owned by Paychex.
• Gusto: Cloud-native payroll, benefits, and HR platform purpose-built for U.S. small businesses; competes head-to-head with Complete Payroll for SMB clients with transparent pricing and modern UX.
• Paylocity: Cloud-based payroll and HCM software for SMBs and mid-market; comparable product suite (payroll, HR, time, benefits, talent) and similar target customer profile, though larger and publicly traded.
• Paycor: SMB and mid-market payroll, HR, and workforce management SaaS provider; directly comparable in customer segment and product breadth, with stronger scale and recent acquisition by Apparent.
• OnPay: Cloud payroll and HR services for small businesses; targets an essentially identical customer (small U.S. employers) with transparent flat pricing and modern product experience.

Broad incumbents

• Paychex: National payroll and HR solutions provider serving SMBs and mid-market employers; comparable to Complete Payroll in core payroll processing and HCM services but with vastly greater scale, brand recognition, and geographic coverage.
• ADP (Automatic Data Processing): Largest U.S. payroll services provider with RUN Powered by ADP and other SMB offerings; directly competes for the same SMB payroll customer while offering broader HCM capabilities and global reach.
• Heartland Payroll (Heartland, a Global Payments company): Payroll and HR solutions provider within Global Payments serving SMBs across the U.S.; comparable target market and product mix, with stronger distribution through parent company channels.

Emerging players

• Rippling: Unified workforce management platform combining payroll, HR, IT, and finance for SMBs and mid-market; a more modern, well-funded competitor threatening incumbents in the same customer segment.
• Justworks: PEO and payroll platform for SMBs offering full-service payroll plus benefits administration; partial overlap with Complete Payroll's managed services, particularly for small employers seeking a turnkey experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CompletePayroll
• Xx.com/payrollcountry
• Facebookfacebook.com/payrollcountry

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Payroll