Midwest Electric and Generator Inc

What Midwest Electric and Generator Inc does

Midwest Electric and Generator Inc is a privately held Upper Midwest standby power solutions provider operating as a brand and operating subsidiary within the Canter Power Systems network, the largest residential generator installer in the United States. The company sells, installs, services, and monitors automatic standby generators for residential, commercial, and industrial customers across Minnesota, Wisconsin, Iowa, and North Dakota, leveraging in-house factory-trained technicians (with no subcontracted labor) across more than ten service hubs. Its authorized-dealer portfolio spans Generac (with the highest Prestige / PowerPro Premier Dealer certification), Kohler, Cummins, Briggs & Stratton, and Winco, complemented by automatic transfer switch installation, NFPA 110 compliant testing, load bank testing, and remote monitoring services.

The company's revenue model combines five streams: one-time hardware sales (generators and transfer switches), one-time professional installation services performed by in-house crews, recurring maintenance and repair service contracts, subscription-based remote monitoring memberships, and the exclusive 12-year Power Plus extended warranty program covering parts, labor, travel, and major components. Pricing is quote-based per project, with free in-home consultations, financing through Synchrony Bank, and a newer Worry-Free Power monthly subscription program that bundles equipment, install, and ongoing service. The customer mix is anchored on residential homeowners seeking weather-resilient backup power, supplemented by small and mid-sized commercial facilities and industrial or mission-critical sites requiring NFPA 110 compliant systems.

Strategically, Midwest has expanded beyond standby generators into residential solar installation with battery backup, virtual consultations, and subscription financing models, while benefiting from the scale, shared best practices, and exclusive warranty programs of the broader Canter Power Systems parent network. The company claims 20+ years of operating history, 20,000+ completed installations, thousands of five-star reviews, and the largest dedicated generator service and installation staff in the Midwest region, though its entity-level headcount is not publicly disclosed.

Name

Midwest Electric and Generator Inc

Legal name

Midwest Electric and Generator LLC

Website

https://midwestgenerators.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Midwest Electric and Generator Inc is a privately held Upper Midwest standby generator dealer and installer operating across Minnesota, Wisconsin, Iowa, and North Dakota as a brand within the Canter Power Systems network, selling, installing, and servicing Generac, Kohler, Cummins, and Briggs & Stratton systems for residential, commercial, and industrial customers with in-house factory-trained technicians.

Ownership category

akta.pro rank

Product category

Standby Generator Installation and Service

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electric Power Generation, Transmission and Distribution (2211)

SIC

Switchgear & Switchboard Apparatus (3613), Electrical Work (1731), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Generator Installation & Transfer Switches (Standby/Portable Interlock) (HSAOADAF)

Keywords

• Standby generator installation
• Backup power systems
• Generator maintenance services
• Residential solar installation
• Automatic transfer switches

Headquarters

HQ city

Rogers

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Revenue model

1. Generator Hardware Sales: One-time sale of standby generators (Generac, Kohler, Cummins, Briggs & Stratton), automatic transfer switches, and related electrical equipment to residential and commercial customers. Bundle of equipment + installation priced per quote.
2. Installation Services: One-time professional installation services including site assessment, permitting, electrical work, gas line connection, and commissioning. Performed by in-house crews, no subcontractors.
3. Maintenance & Repair Service Contracts: Recurring service contracts covering annual maintenance, oil/filter changes, battery replacement, and repair of standby generators for both installed base and external customers.
4. Remote Monitoring Memberships: Subscription-based monitoring service (leveraging Generac Mobile Link and similar) that provides 24/7 status visibility and proactive service dispatch.
5. Extended Warranty (Power Plus): Proprietary 12-year extended warranty program that includes parts and labor coverage, often bundled with installation and renewable as ongoing service revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Midwest Electric and Generator sells, installs, services, and monitors standby backup generators and residential solar systems for homeowners and businesses across Minnesota, Wisconsin, Iowa, and North Dakota. The company is an authorized dealer for Generac, Kohler, Cummins, and Briggs & Stratton, bundles hardware with in-house factory-trained installation, NFPA 110 compliant testing, and remote monitoring, and supports the installed base through recurring service memberships and the proprietary 12-year Power Plus Warranty.

Product overview

Midwest Electric and Generator Inc operates as a single unified services business centered on standby generator and solar installations for residential and commercial customers across Minnesota, Wisconsin, Iowa, and North Dakota. The offering combines a core service portfolio — Residential Generator Installation, Commercial Generator Installation, Solar Panel Installation, Generator Maintenance, Generator Repair, Warranty Services (the exclusive Power Plus 12-Year Warranty), and Remote Monitoring — with hardware resale of third-party generator brands. The hardware lineup is anchored by two authorized dealer relationships: Generac (with the Guardian, Protector, Quietsource, and Industrial series sub-products) and Kohler (with the RCA, RCLA, RESV, and RCLB/RCLC series sub-products), alongside Cummins, Briggs & Stratton, and Winco generators. Complementary add-on modules include Generator Accessories & Parts (such as Generac Mobile Link remote monitoring and cold weather kits), Virtual & At-Home Consultations, and Generator Financing through Synchrony Bank. All services are delivered in-house by factory-trained, certified technicians with no subcontractors.

Differentiator

Problem solved

Functional benefit

Brands

• Power Plus Warranty: Exclusive 12-year full-coverage generator warranty (labor, travel, parts, and major components) offered only through Canter Power System's network of brands.

Products and services

• Residential Generator Installation Services Turnkey installation of whole-home automatic standby generators for residential customers, including permitting, utility coordination, final inspections, and single-day install execution.
• Commercial Generator Installation Services Commercial-grade generator installations for retailers, service providers, and industrial facilities, including NFPA 110 testing, load bank testing, and 24/7 monitoring support.
• Generator Maintenance Services Comprehensive maintenance service plans with annual check-ups, end-to-end system testing, preventative care, and priority scheduling for standby generators.
• Generator Repair Services Expert repair services for all major brands including Generac, Kohler, and Cummins, supported by an extensive parts warehouse and dedicated service van fleet.
• Solar Panel Installation Services

Quantifiable outcome

• 20,000+ generator installations completed
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Generac Power SystemsflagshipChannel Partner/ Reseller/ DistributorAuthorized Generac dealer holding Prestige Dealer status (highest Generac certification tier). Sells and services the Generac product line, including standby home and commercial generators, automatic transfer switches, and the Mobile Link remote-monitoring platform. Generac is the primary product line and a core demand-generation channel.
• KohlercoreChannel Partner/ Reseller/ DistributorAuthorized Kohler dealer selling and servicing Kohler standby generators for residential and commercial applications. Part of the multi-brand product portfolio offered to customers.
• CumminscoreChannel Partner/ Reseller/ DistributorAuthorized Cummins dealer offering Cummins commercial and industrial generator systems alongside installation, NFPA 110 compliant testing, and ongoing service.
• Briggs & StrattoncoreChannel Partner/ Reseller/ DistributorAuthorized Briggs & Stratton dealer providing sales, installation, and service of Briggs & Stratton standby generator products to residential customers.
• Canter Power SystemsflagshipStrategic or Co-development PartnerMidwest Electric and Generator operates as part of the Canter Power Systems network of generator specialists, the largest dedicated generator company in the U.S. The network services 60,000 generators per year with 10,000+ five-star reviews, providing scale, shared best practices, and brand reach across multiple regional markets.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generac Power Systems: Generac manufactures the standby generators that are Midwest's flagship product line and competes with dealers via direct-installer programs and OEM-led marketing. It is the single most important counterparty for Midwest's lead flow and product margin.
• Kohler: Kohler is an authorized product line sold and serviced by Midwest and a direct manufacturer competitor in residential and commercial standby generators. Comparable on product category, target customers, and authorized-dealer go-to-market.
• Cummins: Cummins manufactures commercial and industrial generator systems that Midwest sells and services under an authorized dealer relationship, with comparable use cases (commercial, NFPA 110 compliance) and customer overlap.
• Briggs & Stratton: Briggs & Stratton is an authorized standby generator brand Midwest sells to residential customers and a direct manufacturer peer serving the same residential backup-power category through its own dealer network.

Emerging players

• Champion Power Equipment: Champion manufactures standby and portable generators and competes in the residential backup-power category that Midwest serves, often at more accessible price points than premium Generac/Kohler systems.
• ADT Solar: ADT Solar (formerly Sunpro Solar) installs residential solar and battery storage across multiple US states including the Midwest, competing with Midwest's solar line and increasingly adjacent to its generator-plus-storage bundling strategy.

Broad incumbents

• Sunrun: Sunrun is the largest US residential solar installer with growing battery-storage offerings that overlap Midwest's expanding solar line, targeting homeowners seeking backup power and energy resilience.
• Tesla Energy: Tesla's Powerwall and solar-roof products directly compete with Midwest's solar and battery offering for residential backup power, and increasingly with whole-home standby generator economics.

Others

• Mr. Electric: Mr. Electric is a national electrical-services franchise that performs generator installations and electrical work in many of the same MSAs Midwest serves, and competes for residential and light-commercial backup-power projects.
• HomeServe USA: HomeServe is a home repair and warranty provider that markets directly to homeowners for backup generator and electrical service plans, potentially competing with Midwest's service-membership and Power Plus warranty revenue streams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/generatorexperts
• LinkedInlinkedin.com/company/midwest-electric-and-generator-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Electric and Generator Inc