The Bokka Group
The Bokka Group is a Denver-based, founder-owned customer experience agency that has served exclusively the U.S. homebuilding industry for over two decades, offering integrated consulting, marketing, and technology services anchored by its BuilderCX survey platform and Builder Signal construction communication software.
- Company typePrivate
- Founded2000
- HeadquartersDenver, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Bokka Group does
The Bokka Group is a privately held, Denver-based customer experience agency that has served exclusively the U.S. homebuilding industry for over two decades. Founded in 2000 by Jimmy Diffee and Dallas Johnson and operating as The Bokka Group, Inc., the firm helps homebuilders and construction companies design, measure, and improve the home buying experience through three integrated service pillars: Consulting Services (journey mapping, culture development, CX design), Marketing Services (data-driven segmentation, lead generation, media buying, referral programs), and Technology Solutions (BuilderCX and Builder Signal platforms).
Its two proprietary software products anchor the technology pillar. BuilderCX is a Voice of the Customer survey platform built on Qualtrics infrastructure that captures real-time homebuyer feedback at key touchpoints across the journey; the firm has published a BuilderCX platform update as of March 2026. Builder Signal is construction-phase communication software that keeps homebuyers informed during building, with version 2.0 unveiled at the International Builders' Show in March 2025. The company maintains a careers page and a leadership bench spanning CX, sales, technology, design, and strategy, consistent with an 11–50 employee professional services firm.
The business model blends professional services engagements (consulting and marketing) with recurring technology subscriptions (BuilderCX, Builder Signal), sold on a consultative, quote-based annual pricing model to enterprise and mid-market homebuilders. The firm is bootstrapped and founder-owned, with no disclosed external funding, no parent company, and no public listing. Core technology partners include Qualtrics and HubSpot (with HubSpot's Breeze AI Agents in use), and the company states CCPA/CPRA compliance. Documented client outcomes — for example, Holt Homes' NPS moving from 6.0 to 73.1 and referral sales rising from 25% to over 35%, and Wayne Homes generating 555 leads in 60 days at a 7.7% conversion rate — anchor its case-study marketing.
The Bokka Group firmographics
Firmographics- Name
- The Bokka Group
- Legal name
- The Bokka Group, Inc.
- Website
- https://bokkagroup.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Bokka Group is a Denver-based, founder-owned customer experience agency that has served exclusively the U.S. homebuilding industry for over two decades, offering integrated consulting, marketing, and technology services anchored by its BuilderCX survey platform and Builder Signal construction communication software.
- Ownership category
- akta.pro rank
The Bokka Group industry classification
Industry- Product category
- Home Builder Customer Experience Services
- NAICS
- Residential Remodelers (236118)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
Keywords
Where The Bokka Group is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Markets served
The Bokka Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Consulting Services: Professional consulting services for home builders including journey mapping, culture development, and CX design. These are designed for builders large and small to help all departments work together to deliver memorable customer experiences.
- Marketing Services: Marketing services including data-driven segmentation, lead generation, nurturing, sales optimization, and referral programs. The company leverages decades of experience to help builders find qualified prospects and convert them to sales.
- Technology Solutions Subscriptions: Technology platform subscriptions including BuilderCX for customer satisfaction surveys and monitoring, and Builder Signal for construction communication. These platforms are provided as ongoing SaaS-style services with real-time feedback and dashboards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on builder size and service scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
The Bokka Group product offering
Product offeringCore offering
The Bokka Group is an experience agency that helps home builders maximize growth through integrated consulting, marketing, and technology services. Its core offerings include CX consulting (journey mapping, culture development), data-driven marketing services (lead generation, segmentation, referrals), and proprietary technology platforms — BuilderCX (Voice of Customer survey software powered by Qualtrics) and Builder Signal (construction communication software) — sold as recurring subscriptions to home builders.
Product overview
The Bokka Group operates as an integrated platform combining three service pillars—Consulting Services, Marketing Services, and Technology Solutions—alongside two core software products. The flagship products are BuilderCX (a Voice of the Customer survey platform powered by Qualtrics technology) and Builder Signal (construction communication software). BuilderCX handles customer satisfaction surveys and feedback collection throughout the homebuying journey, while Builder Signal provides real-time construction updates to homeowners. These products are complemented by consulting services (journey mapping, culture transformation) and marketing services (lead generation, digital marketing) that work together as an integrated customer experience solution for home builders.
Differentiator
Problem solved
Functional benefit
Brands
- BuilderCX: Voice of the Customer survey platform specifically designed for home builders and construction companies, powered by Qualtrics technology. Collects real-time feedback at key touchpoints throughout the homebuying journey.
- Builder Signal
Products and services
- BuilderCX A Voice of the Customer survey platform powered by Qualtrics technology, designed specifically for home builders. Collects real-time feedback at key touchpoints throughout the homebuying journey to help builders identify satisfaction drivers, reduce defects, and increase referrals.
- Builder Signal Construction communication software that provides real-time updates and notifications to homebuyers during the construction process, helping builders improve customer experience from design through monitoring and management.
- Consulting Services CX consulting services for home builders ranging from Journey Mapping to Culture, designed to get all departments working together to deliver memorable customer experiences.
- Marketing Services Data-driven marketing services that help builders find more qualified prospects and nurture them to sales and referrals, leveraging decades of industry experience.
Quantifiable outcome
- Referral sales increased from 25% to over 35% for Holt Homes
- +3 more outcomes
Companies that use The Bokka Group
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles1 record
The Bokka Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Bokka Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- QualtricscoreBuilderCX platform is powered by Qualtrics technology, providing the underlying infrastructure for the Voice of Customer survey platform specifically designed for home builders.
- HubSpotcoreHubSpot CRM and marketing automation platform is used for customer engagement, lead management, prospecting, and content distribution. The company leverages HubSpot's AI features including Breeze AI Agents.
- ZapposminorZappos' company culture and customer service philosophy is cited as a model for bringing exceptional customer experience to the home building industry.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
The Bokka Group competitors and assessment
Company assessmentDirect peers
- BDX (Builder Digital Experience): BDX is a digital marketing and technology platform purpose-built for homebuilders, providing websites, CRM, and lead-generation tools. It directly competes with Bokka's homebuilder marketing services and Builder Signal/BuilderCX SaaS offerings.
- NewHomeSource: NewHomeSource is a homebuilder marketing and listings platform that helps builders connect with prospective buyers. It is comparable to Bokka in serving the same homebuilder customer base with marketing and lead-generation services.
- Homes.com: Homes.com (operated by CoStar/Domionion) provides a real estate search and marketing platform with a growing new-construction focus. It overlaps with Bokka's homebuilder marketing services and competes for builder marketing spend.
- Lasso (by Homebuilders Software): Lasso is a CRM and homebuilder marketing/operations platform that competes with Bokka's technology offerings by giving builders a self-serve SaaS alternative to the integrated services-plus-platform model Bokka sells.
Emerging players
- Ylopo: Ylopo provides digital marketing, IDX websites, and lead nurturing tools for real estate agents and homebuilders. It is comparable to Bokka's marketing services arm but with a stronger AI/lead-nurturing product orientation.
- Birdeye: Birdeye is a customer experience and reputation management platform that collects reviews, surveys, and feedback across verticals. It competes with BuilderCX as a Voice of Customer / customer satisfaction survey solution, though without Bokka's homebuilder specialization.
- Reputation.com: Reputation.com is a customer experience and reputation management platform serving multi-location businesses. It overlaps with BuilderCX's customer feedback and survey capabilities, though it is a horizontal player rather than homebuilder-focused.
Broad incumbents
- Qualtrics: Qualtrics (an SAP company) is the underlying Voice of Customer technology platform that powers BuilderCX. It is both Bokka's core technology partner and a broad incumbent that could expand down-market into homebuilder-specific CX tooling.
- HubSpot: HubSpot is Bokka's CRM and marketing automation partner, and also a broad incumbent offering CRM, marketing, and customer feedback tools that homebuilders could buy directly, competing with the marketing-services portion of Bokka's stack.
- Zillow Group: Zillow Group operates real estate marketplaces including Zillow Premier Agent and a new-construction portal. It is a broad incumbent that competes for builder marketing budgets and audience attention, overlapping with Bokka's marketing services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Bokka Group social profiles
Digital presenceThe Bokka Group compliance and trust
Trust signalCompliance1 record
The Bokka Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Bokka Group leadership team
Management profileNumber of profiles
Profiles11 records
The Bokka Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Bokka Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Bokka Group
What does The Bokka Group do?
The Bokka Group is an experience agency that helps home builders maximize growth through integrated consulting, marketing, and technology services. Its core offerings include CX consulting (journey mapping, culture development), data-driven marketing services (lead generation, segmentation, referrals), and proprietary technology platforms — BuilderCX (Voice of Customer survey software powered by Qualtrics) and Builder Signal (construction communication software) — sold as recurring subscriptions to home builders.
Is The Bokka Group a public or private company?
The Bokka Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Bokka Group founded?
The Bokka Group was founded in 2000. It employs 11 to 50 people.
Where is The Bokka Group based?
The Bokka Group is headquartered in Denver, United States, in the North America region.
How does The Bokka Group make money?
Three revenue lines are on record. Consulting Services are the primary driver. The others are marketing Services and technology Solutions Subscriptions.
Who are The Bokka Group's main competitors?
Direct peers on record are BDX (Builder Digital Experience), NewHomeSource, Homes.com and Lasso (by Homebuilders Software). Emerging players are Ylopo, Birdeye and Reputation.com. Broad incumbents are Qualtrics, HubSpot and Zillow Group.
Does The Bokka Group have an API?
No public API is recorded for The Bokka Group.
What industry is The Bokka Group in?
The Bokka Group's product category is Home Builder Customer Experience Services. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization. Its NAICS code is 236118 and its SIC code is 8742.