Viasat Group
Viasat Group is an Italian connected mobility and IoT telematics provider (now under Targa Telematics) offering subscription-based fleet management, asset tracking, InsurTech, and smart mobility solutions to enterprise fleet operators, insurers, OEMs, and rental/leasing firms across Europe.
- Company typePrivate
- Founded1974
- HeadquartersVenaria Reale, Italy
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Viasat Group does
Viasat Group (legal entity Viasat S.p.A.) is an Italian connected mobility and IoT telematics provider that designs and delivers hardware devices and cloud-based software for fleet management, vehicle security, asset tracking, usage-based insurance, and smart mobility services. The company was founded in 1974, is headquartered in Rome (registered) with administrative operations in Treviso, and employs 251-500 people. In May 2023 it was acquired by Targa Telematics S.p.A. and now operates as a brand under Targa while maintaining its own legal entity and customer portals.
The core technology stack centres on the Targa Platform (OPEN IoT), an open IoT platform that enables OEM data integration, third-party system connectivity, and custom application development for fleet management and smart mobility. Solution verticals include Fleet Management, Asset Management, Fleet Optimization, Smart Mobility, InsurTech, and IoT, supported by modules such as Targa Tacho (digital tachograph compliance), Move-In (vehicle registration), Street Parking and Street Control (smart city), My Vehicle Care (maintenance), and Corporate Car Sharing. Infrastructure is hosted on Equinix data centres in Milan and Frankfurt to support data sovereignty across European jurisdictions. The company has earned multiple European #1 analyst rankings, including Berg Insight (digital fleet management, 2025), Ptolemus (UBI supplier for commercial line insurance, 2025), Market Leader (digital mobility services for rental/leasing, 2024), and Frost & Sullivan Market Leader (2024).
Viasat Group monetises primarily through subscription-based recurring services priced per vehicle or per month across tiered product levels (Fleet Start, Fleet Advanced, Fleet Light, Fleet Light & Security), supplemented by data monetisation through InsurTech and platform licensing. Go-to-market combines direct enterprise field sales with OEM embedded channels, dealer networks, and insurance company channels. Customer segments span fleet operators, insurance companies, vehicle manufacturers and dealers, rental and leasing firms, construction and heavy equipment operators, airport ground services, utility providers, and transport/logistics companies. Distribution covers Italy, Belgium, Poland, Spain, France, Portugal, the UK, Romania, Chile, and Africa, with channel partnerships including BMW, Mercedes-Benz, Volkswagen, Stellantis, Ford PRO, Toyota, Audi, Hertz, Europcar, Sixt, Ayvens, and Leasys.
Viasat Group firmographics
Firmographics- Name
- Viasat Group
- Legal name
- Viasat S.p.A.
- Website
- https://viasatgroup.it
- Company type
- Private
- Founded year
- 1974
- Operating status
- Acquired
- Headcount range
- 251–500 employees
- Short description
- Viasat Group is an Italian connected mobility and IoT telematics provider (now under Targa Telematics) offering subscription-based fleet management, asset tracking, InsurTech, and smart mobility solutions to enterprise fleet operators, insurers, OEMs, and rental/leasing firms across Europe.
- Ownership category
- akta.pro rank
Viasat Group industry classification
Industry- Product category
- Fleet Telematics & Connected Mobility
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Fleet Tracking, Mapping & Real-Time Location Services (RTLS) (TLAEAFAD)
- akta.pro secondary industries
- Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Telematics, GPS Tracking & Connected Fleet Services (THADAKAF)
Keywords
Where Viasat Group is headquartered
LocationHeadquarters
- HQ city
- Venaria Reale
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Viasat Group business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fleet Telematics Services: Recurring subscription-based telematics services for fleet management, vehicle tracking, and monitoring, typically priced per vehicle or per month with tiered service levels.
- IoT Solutions and Platform Licensing: Platform services and IoT solutions for rental and leasing companies, insurance providers, and vehicle manufacturers, potentially including API access and data services.
- Smart Mobility Services: Car sharing, shared mobility, and smart city solutions generating revenue through service fees and usage-based pricing.
- InsurTech Services: Usage-based insurance data and analytics services for insurance companies, providing driving behavior data and risk scoring for policy pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Multiple product tiers available with varying feature levels |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
Viasat Group product offering
Product offeringCore offering
Viasat Group manufactures telematics systems and electronic products for satellite positioning, security, and protection markets, and delivers connected-mobility software solutions including fleet management, asset management, smart mobility, InsurTech, and IoT solutions for fleet operators, insurance companies, vehicle manufacturers, and rental/leasing firms. Its portfolio is built around an OPEN IoT platform that aggregates vehicle and asset data to support fleet optimization, driver behavior analysis, usage-based insurance, and corporate car-sharing use cases.
Product overview
Viasat Group (acquired by Targa Telematics in May 2023) operates as a platform-plus-modules architecture providing connected mobility and IoT solutions. The core offering centers on the Targa Platform (OPEN IoT) which serves as the foundational technology layer, supporting distinct solution verticals including Fleet Management, Asset Management, Fleet Optimization, Smart Mobility, InsurTech, and IoT. These verticals are implemented through specialized modules such as Targa Tacho for heavy goods vehicles, Move-In for vehicle registration, Street Parking/Street Control for smart city applications, My Vehicle Care for maintenance management, and Corporate Car Sharing for employee mobility. The platform architecture enables OEM data integration, AI-driven analytics, and cross-industry deployment across rental/leasing, insurance, transport/logistics, and construction sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Management
Quantifiable outcome
- Fleet efficiency improvement through vehicle tracking, monitoring, and optimization
- +2 more outcomes
Companies that use Viasat Group
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles3 records
Viasat Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Viasat Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Targa Telematics S.P.A.coreTarga Telematics S.P.A. acquired Viasat Group in May 2023 to expand its telematics and IoT offerings and strengthen its European presence. Viasat Group now operates under the Targa Telematics brand while maintaining separate legal entity status and customer service operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Viasat Group competitors and assessment
Company assessmentDirect peers
- Masternaut: UK/European fleet telematics provider offering vehicle tracking, driver behavior monitoring, and fleet compliance solutions. Direct overlap with Viasat's European fleet management offerings and customer base.
- Targa Telematics: Parent company of Viasat Group since May 2023. Targa Telematics is one of the main global players in IoT and connected mobility, offering fleet management, smart mobility, and InsurTech solutions across Europe. Direct overlap in core telematics platform, customer segments, and solution portfolio.
- Samsara: Pure-play SaaS fleet telematics and IoT company with strong global growth momentum. Competes in fleet management, asset tracking, and operational analytics with software-led economics similar to Viasat's Open IoT platform layer.
- Webfleet (Bridgestone): Major European fleet telematics provider backed by Bridgestone, serving fleet operators with vehicle tracking, tachograph management, and fleet optimization. Direct competitor in Viasat's core European fleet management and rental/leasing verticals.
- Geotab: Global fleet telematics leader with strong European presence through OEM and enterprise channels. Direct competitor across fleet management, telematics data, and connected vehicle services with a comparable platform-plus-OEM-integration model.
- Fleet Complete: Fleet telematics, asset tracking, and IoT solutions provider serving North America, Europe, and Australia. Direct overlap with Viasat in fleet management, telematics data platforms, and IoT-based enterprise services.
Broad incumbents
- Powerfleet: IoT and telematics provider specializing in fleet management, asset tracking, and connected vehicle solutions following Maxtrack and other acquisitions. Competes with Viasat in fleet telematics, asset tracking, and rental/leasing verticals.
- Verizon Connect: Major US-based fleet telematics provider with broad European presence post-Fleetmatics acquisition. Competes in fleet management under the backing of Verizon's broader telecommunications and IoT platform.
- MiX Telematics: Global fleet telematics and asset management provider with presence across multiple regions including Europe. Competes in fleet management and connected vehicle solutions with comparable driver-behavior and UBI offerings.
Regional players
- Quartix: UK-listed fleet telematics provider serving primarily European SME fleet customers. Comparable in fleet tracking and driver behavior monitoring but smaller scale than Viasat's enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Viasat Group social profiles
Digital presenceViasat Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Viasat Group leadership team
Management profileNumber of profiles
Profiles1 record
Viasat Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Viasat Group M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Viasat Group
What does Viasat Group do?
Viasat Group manufactures telematics systems and electronic products for satellite positioning, security, and protection markets, and delivers connected-mobility software solutions including fleet management, asset management, smart mobility, InsurTech, and IoT solutions for fleet operators, insurance companies, vehicle manufacturers, and rental/leasing firms. Its portfolio is built around an OPEN IoT platform that aggregates vehicle and asset data to support fleet optimization, driver behavior analysis, usage-based insurance, and corporate car-sharing use cases.
Is Viasat Group a public or private company?
Viasat Group is a private company. It is classified as corporate owned and is currently acquired.
When was Viasat Group founded?
Viasat Group was founded in 1974. It employs 251 to 500 people.
Where is Viasat Group based?
Viasat Group is headquartered in Venaria Reale, Italy, in the Europe region.
How does Viasat Group make money?
Four revenue lines are on record. Fleet Telematics Services are the primary driver. The others are ioT Solutions and Platform Licensing, smart Mobility Services and insurTech Services.
Who are Viasat Group's main competitors?
Direct peers on record are Masternaut, Targa Telematics, Samsara, Webfleet (Bridgestone), Geotab and Fleet Complete. Broad incumbents are Powerfleet, Verizon Connect and MiX Telematics. Quartix is listed as a regional player.
Does Viasat Group have an API?
No public API is recorded for Viasat Group.
What industry is Viasat Group in?
Viasat Group's product category is Fleet Telematics & Connected Mobility. Its primary akta.pro industry code is TLAEAFAD, Fleet Tracking, Mapping & Real-Time Location Services (RTLS), with a secondary code of TLABAJAM, Data Integration, APIs & Telematics Data Platforms. Its NAICS code is 518.