Masternaut UK
Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS fleet telematics platform offering vehicle tracking, driver behavior monitoring, predictive tyre maintenance, and EV transition management to enterprise fleet operators across European and global markets as a wholly-owned Michelin subsidiary.
- Company typePrivate
- Founded1996
- HeadquartersLeeds, United Kingdom
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Masternaut UK does
Masternaut UK, legally Masternaut Limited and operating commercially as MICHELIN Connected Fleet, is a fleet telematics SaaS provider headquartered in Aberford, Leeds, with regional offices in London, Madrid, and Boulogne Billancourt. Founded in 1996 and wholly-owned by Michelin Group since the parent company's fleet-management acquisitions, the business rebranded to MICHELIN Connected Fleet in 2021 and in 2025 was consolidated alongside Sascar and Nextraq under a single Michelin Connected Fleet brand collectively managing more than one million contracted trucks and vans globally. The company serves enterprise fleet operators across transport and logistics, field services, refrigerated transport, waste management, and electric vehicle fleets, with named customers including Syrgroup, Lex Autolease, and Ford.
The platform architecture centers on Masternaut Connect, a cloud-based SaaS system for vehicle tracking, real-time monitoring, and fleet analytics, supplemented by entry-level (Masternaut Go), delivery-optimized (Masternaut On Time), EV-focused (MoveElectric), and heavy-vehicle (Truck Plus) solutions. A modular feature set covers driving behavior monitoring, smart job management, vehicle maintenance scheduling, cold-chain temperature monitoring, vehicle checks, driver hours compliance, camera video monitoring, incident management, brake performance monitoring, and predictive tyre maintenance. Underlying capabilities include IoT telematics hardware installed in vehicles, AI-driven predictive analytics for tyre replacement and driver scoring, route and fuel optimization, and a newly launched AI Assistant providing conversational fleet queries. The company holds ISO 27001-aligned information security practices.
The business model is a B2B subscription SaaS with annual billing and quote-based pricing tied to fleet size and module selection — no public pricing tiers are disclosed. Revenue streams include the Masternaut Connect platform subscription and integrated Connected Fleet services under the Michelin brand. Go-to-market combines direct enterprise field sales (350+ telematics experts), certified sales and solution partners across at least seven European countries, and OEM partnerships with vehicle manufacturers including Ford, creating a multi-channel distribution architecture. The company also offers professional services through its Catalytix team and hardware telematics boxes as part of an integrated offering.
Masternaut UK firmographics
Firmographics- Name
- Masternaut UK
- Legal name
- Masternaut Limited
- Website
- https://masternaut.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS fleet telematics platform offering vehicle tracking, driver behavior monitoring, predictive tyre maintenance, and EV transition management to enterprise fleet operators across European and global markets as a wholly-owned Michelin subsidiary.
- Ownership category
- akta.pro rank
Masternaut UK industry classification
Industry- Product category
- Fleet Telematics Software
- SIC
- Computer Terminals (3575)
- akta.pro primary industry
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)
Keywords
Where Masternaut UK is headquartered
LocationHeadquarters
- HQ city
- Leeds
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Masternaut UK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Fleet Telematics Software Subscription: SaaS-based fleet management and telematics platform subscription model with recurring revenue from vehicle tracking and monitoring services
- Connected Fleet Services: Integrated fleet management services including tyre monitoring and data analytics under Michelin Connected Fleet brand
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise fleet management solutions - custom pricing based on fleet size and requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Masternaut UK product offering
Product offeringCore offering
Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS-based fleet telematics and management platform that combines real-time vehicle tracking, driver behaviour monitoring, predictive tyre maintenance, EV fleet transition planning, cold chain compliance, and AI-powered fleet analytics. The offering is delivered through the Masternaut Connect platform and specialized solutions for SMEs, on-time delivery, electric vehicles, and heavy trucks, supported by in-vehicle telematics hardware and professional services.
Product overview
Masternaut UK, operating as MICHELIN Connected Fleet, offers a comprehensive fleet management platform architecture consisting of the Masternaut Connect SaaS platform as the core system, supplemented by specialized solutions including Masternaut Go for SMEs, Masternaut On Time for delivery optimization, MoveElectric for EV transition, and Truck Plus for heavy vehicles. The platform integrates multiple purpose-built modules for vehicle tracking, driver behavior, job management, EV management, maintenance, temperature monitoring, vehicle checks, driver hours compliance, camera monitoring, incident management, brake performance, and tyre monitoring including predictive maintenance. A newly launched AI Assistant provides conversational capabilities. The company also offers hardware telematics boxes, pre-installed solutions, and professional services through its Catalytix team.
Differentiator
Problem solved
Functional benefit
Brands
- Masternaut Connect: SaaS fleet tracking and management platform for login and fleet operations.
- Masternaut Go
- Masternaut On Time
- MoveElectric
Products and services
- Masternaut Connect SaaS-based fleet management platform providing comprehensive vehicle tracking, real-time monitoring, and fleet analytics through a cloud-based interface for enterprise fleet operators.
- Masternaut Go Entry-level geolocation solution designed for small and medium enterprises, offering basic vehicle tracking and fleet visibility features.
- Masternaut On Time Fleet management solution focused on optimising on-time delivery and productivity for logistics and field service operations.
- MoveElectric Electric vehicle fleet transition and management solution that helps fleets plan, execute, and manage the shift to EV, including EV suitability assessment and charging management.
- Truck Plus Truck-specific fleet management solution providing comprehensive telematics for heavy commercial vehicles, including fuel efficiency, driver behaviour, and compliance features.
- AI Assistant AI-powered conversational assistant for fleet management providing insights, answering queries, and helping with decision-making through a text-based interface.
- Masternaut Telematics Boxes Hardware telematics devices and trackers installed in vehicles to collect and transmit fleet data to the platform.
- Catalytix Professional Services Professional services team providing implementation, consulting, and ongoing support for fleet management solutions.
Quantifiable outcome
- Over €50,000 savings in 6 months for Syrgroup transport fleet using Truck Plus solution
- +1 more outcomes
Companies that use Masternaut UK
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Masternaut UK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Masternaut UK partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered strategic, core and minor.
- MicrosoftstrategicMichelin partnered with Microsoft to deploy digital solutions for energy management as part of net-zero 2050 target, integrating cloud and AI capabilities across Connected Fleet operations
- Lex AutoleasecoreLex Autolease, a major UK fleet leasing company, selected Masternaut to provide cutting-edge fleet management solutions to their fleet customers
- FordcoreFord selected Masternaut connected fleet services to provide fleet management solutions to Ford customers, integrating telematics into Ford commercial vehicle offerings
- Solution PartnerscoreExpert collaborations delivering integrated tools and services for fleet success, providing specialized integrations and customized solutions
- Sales PartnerscoreCertified distributors connecting MICHELIN Connected Fleet solutions and services with fleets across multiple European regions
- Trade AssociationsminorAssociations and organisations worked with to address fleet industry challenges and advocate for fleet management best practices
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Masternaut UK competitors and assessment
Company assessmentDirect peers
- Samsara: Cloud-native fleet management and IoT platform combining vehicle telematics, video-based safety, equipment monitoring, and workflow tools — competes head-to-head with Masternaut for enterprise and mid-market fleet customers with a more modern, AI-first architecture.
- Verizon Connect: Fleet management platform formed from Verizon's acquisitions of Fleetmatics and Telogis, offering GPS tracking, route optimisation, driver behaviour, and fleet compliance — directly comparable to Masternaut across similar customer segments with telecom-distribution parallels to Michelin's OEM reach.
- Geotab: One of the largest global fleet telematics SaaS platforms, offering GPS tracking, driver behaviour, vehicle health, and AI-powered analytics to enterprise and mid-market fleets — directly comparable in product surface area, customer type, and recurring SaaS model to Masternaut.
- MiX Telematics: Global fleet and asset management SaaS provider with strong presence in EMEA, offering vehicle tracking, driver behaviour, fuel management, and cold chain solutions — directly comparable product portfolio to Masternaut, particularly for European commercial fleets.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform — the closest peer structurally, as Webfleet has the same tyre-OEM backing pattern as Michelin Connected Fleet/Masternaut, serving European fleets with vehicle tracking, driver behaviour, and OEM-integrated services.
- Motive (formerly KeepTruckin): AI-powered fleet management platform offering GPS tracking, ELD compliance, dashcams, and spend management — directly comparable to Masternaut's product suite, with stronger focus on mid-market/SMB and driver-facing mobile experiences.
- Trimble Transportation: Enterprise-focused transportation and fleet management suite covering telematics, routing, dispatch, and compliance — comparable to Masternaut for large enterprise/logistics customers with broader transportation management capabilities.
- Azuga (Bridgestone-owned): GPS fleet tracking and driver behaviour platform owned by Bridgestone, offering telematics, dashcams, and rewards-based safety programs — comparable to Masternaut's small/mid-market fleet offerings and similarly tied to a tyre OEM parent.
Regional players
- Quartix: UK-headquartered fleet tracking and telematics provider focused on small and mid-market fleets in the UK and Europe — directly comparable to Masternaut Go / On Time offerings and competes in the same regional SMB segment.
Broad incumbents
- Omnitracs (now Solera): Long-established North American fleet management incumbent offering telematics, TMS, and regulatory compliance — overlaps with Masternaut's enterprise feature set but operates as a broader transportation-management portfolio rather than a focused telematics platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Masternaut UK social profiles
Digital presenceMasternaut UK compliance and trust
Trust signalCompliance1 record
Masternaut UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masternaut UK leadership team
Management profileNumber of profiles
Masternaut UK funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masternaut UK M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masternaut UK
What does Masternaut UK do?
Masternaut UK, operating as MICHELIN Connected Fleet, provides a SaaS-based fleet telematics and management platform that combines real-time vehicle tracking, driver behaviour monitoring, predictive tyre maintenance, EV fleet transition planning, cold chain compliance, and AI-powered fleet analytics. The offering is delivered through the Masternaut Connect platform and specialized solutions for SMEs, on-time delivery, electric vehicles, and heavy trucks, supported by in-vehicle telematics hardware and professional services.
Is Masternaut UK a public or private company?
Masternaut UK is a private company. It is classified as corporate owned and is currently operating.
When was Masternaut UK founded?
Masternaut UK was founded in 1996. It employs 251 to 500 people.
Where is Masternaut UK based?
Masternaut UK is headquartered in Leeds, United Kingdom, in the Europe region.
How does Masternaut UK make money?
Two revenue lines are on record. Fleet Telematics Software Subscription is the primary driver. The others are connected Fleet Services.
Who are Masternaut UK's main competitors?
Direct peers on record are Samsara, Verizon Connect, Geotab, MiX Telematics, Webfleet (Bridgestone), Motive (formerly KeepTruckin), Trimble Transportation and Azuga (Bridgestone-owned). Quartix is listed as a regional player. Omnitracs (now Solera) is listed as a broad incumbent.
Does Masternaut UK have an API?
No public API is recorded for Masternaut UK.
What industry is Masternaut UK in?
Masternaut UK's product category is Fleet Telematics Software. Its primary akta.pro industry code is TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its SIC code is 3575.