What Comoto Holdings does

Comoto Holdings, LLC is a Philadelphia-based, private equity-backed omnichannel retailer operating as what it describes as America's largest powersports aftermarket retailer. The company's core function is selling motorcycle parts, accessories, and riding apparel to individual motorcycle and powersports enthusiasts across the United States through a combined 150-store physical retail footprint (under the Cycle Gear banner) and four branded e-commerce platforms — RevZilla.com, CycleGear.com, JPCycles.com, and REVER. Its technology layer is a multi-brand e-commerce and retail platform that supports nationwide fulfillment, in-store expert staffing, and digital content/community engagement.

The business operates a platform-plus-brands architecture: wholly owned consumer brands (Cycle Gear for physical retail, RevZilla and J&P Cycles for e-commerce, and REVER for rider routing/navigation) coexist with a portfolio of private-label product lines (AXIAL, REAX, SEDICI, Bilt, Street & Steel) that span helmets, jackets, boots, back protectors, and riding shoes. The company is majority-owned by Prospect Hill Growth Partners, which has backed the platform since its 2016 formation, and in June 2026 received a strategic minority investment from Gemspring Capital to fund future growth.

Comoto makes money primarily through direct-to-consumer hardware sales across both retail stores and e-commerce channels, with revenue concentrated in discretionary rider gear, safety equipment, and aftermarket parts. Its go-to-market is horizontal: serving the broad motorcycle and powersports enthusiast persona through brand-portfolio marketing, in-store Bike Night events, community engagement (including the multi-year Airbags Save safety campaign co-developed with Alpinestars, Mips, and Progressive Insurance), and integrated online/offline merchandising. Customer-facing value propositions emphasize omnichannel convenience, expert consultation, and community content rather than price-led competition.

Name

Comoto Holdings

Legal name

Comoto Holdings, LLC

Website

https://ridecomoto.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Comoto Holdings operates America's largest omnichannel powersports aftermarket retailer, selling motorcycle parts, accessories, and apparel through 150 retail stores and e-commerce platforms serving enthusiast riders across the United States.

Ownership category

akta.pro rank

Product category

Powersports Aftermarket Retail

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motor Vehicle and Parts Dealers (441)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK), Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

Keywords

• Powersports aftermarket retail
• Motorcycle parts accessories
• Riding apparel
• Omnichannel powersports retail
• Motorcycle safety gear

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Revenue generated from physical retail store operations across 150 store locations nationwide, selling parts, accessories, and riding apparel directly to motorcycle enthusiasts.
2. E-commerce Sales: Revenue from online sales through branded websites including RevZilla.com, CycleGear.com, J&P Cycles, and REVER, offering parts, accessories, and riding apparel with nationwide delivery.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Comoto Holdings is America's largest powersports aftermarket retailer, operating an omnichannel platform that sells motorcycle parts, accessories, and riding apparel directly to motorcycle and powersports enthusiasts. The platform combines a 150-store nationwide retail footprint (Cycle Gear) with branded e-commerce sites (RevZilla, J&P Cycles) and the REVER motorcycle navigation and route-sharing digital platform.

Product overview

Comoto Holdings operates as a platform-plus-brands architecture, combining its parent company omnichannel platform with a family of distinct retail and digital brands. The core platform delivers products, expertise, engaging media, and customer support through both physical retail (Cycle Gear's 150 stores) and ecommerce experiences (RevZilla.com, J&P Cycles online, REVER). The individual brands—Cycle Gear, RevZilla, J&P Cycles, and REVER—serve different aspects of the motorcycle and powersports enthusiast community, collectively covering nationwide retail presence, dedicated e-commerce, and digital/mobile experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Cycle Gear: Retail store chain for motorcycle parts, accessories, and riding apparel with 150 stores nationwide
• RevZilla
• J&P Cycles
• REVER

Products and services

• Cycle Gear Physical retail chain with 150 stores nationwide offering motorcycle parts, accessories, and riding apparel to riders and powersports enthusiasts, supported by in-store expert staff.
• RevZilla E-commerce platform serving motorcycle enthusiasts with parts, accessories, and riding apparel, supported by detailed product content, customer reviews, and dedicated customer support.
• J&P Cycles Motorcycle parts and accessories brand selling to motorcycle enthusiasts through online and retail channels within the Comoto platform.
• REVER Digital platform that lets motorcycle riders discover, plan, record, and share riding routes, providing navigation and community features for powersports enthusiasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AlpinestarscoreStrategic or Co-development PartnerKey industry partner supporting the 'Airbags Save' campaign for Motorcycle Safety Awareness Month. Alpinestars provides Tech-Air 5 Plasma airbag vest technology featured in rider safety stories and the campaign's safety awareness initiatives.
• MipscoreStrategic or Co-development PartnerKey industry partner supporting the 'Airbags Save' campaign for Motorcycle Safety Awareness Month, contributing to rider safety awareness and wearable airbag technology education.
• Progressive InsurancecoreStrategic or Co-development PartnerKey industry partner supporting the 'Airbags Save' campaign for Motorcycle Safety Awareness Month, participating in initiatives to promote rider safety awareness.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Summit Racing Equipment: Leading direct-to-consumer retailer and mail-order supplier of performance auto parts, tools, and accessories. Comparable to Comoto's enthusiast-focused e-commerce DNA, particularly RevZilla's expertise-driven digital experience.
• O'Reilly Auto Parts: Major U.S. automotive aftermarket parts retailer with dual retail and wholesale distribution (CSK/O'Reilly). Comparable to Comoto in dual-channel retail-plus-distribution model and parts/accessories category breadth, though skewed toward automotive rather than powersports.
• AutoZone: Largest U.S. specialty retailer of automotive and motorcycle aftermarket parts and accessories with thousands of stores nationwide. Comparable to Comoto as a broader automotive aftermarket incumbent with omnichannel retail scale, though primarily focused on four-wheel vehicles.

Direct peers

• Rocky Mountain ATV/MC: Leading online and direct-mail retailer of powersports parts, gear, and accessories, with strong off-road and motocross category presence. Comparable to Comoto as a high-growth digital-first competitor in powersports aftermarket, especially vs. RevZilla and Cycle Gear.
• LeMans Corporation (Drag Specialties): Distributor and marketer of V-twin and powersports aftermarket parts and accessories, including the Drag Specialties brand. Comparable to Comoto in the V-twin/aftermarket category, particularly the J&P Cycles heritage business.
• Helmet House: Specialty distributor and marketer of helmets, riding gear, and apparel in the motorcycle and snowsports markets. Comparable to Comoto's helmet and protective gear category focus, with overlapping brand partnerships (e.g., with Alpinestars-adjacent suppliers).
• Tucker Rocky Distributors: One of the largest distributors and retailers of motorcycle and powersports aftermarket parts, accessories, and apparel in North America. Directly comparable to Comoto as a multi-channel powersports aftermarket platform serving the same enthusiast customer base.
• Western Power Sports: Major wholesale distributor of motorcycle and powersports aftermarket parts, accessories, and apparel to dealers nationwide. Comparable to Comoto's wholesale and parts distribution footprint, particularly through the Cycle Gear retail operation.
• Parts Unlimited: Large-scale distributor of motorcycle and powersports aftermarket products serving dealers across North America. Comparable in category breadth, supplier relationships, and dealer-channel focus to Comoto's wholesale and retail operations.

Others

• Harley-Davidson: Iconic U.S. motorcycle OEM with branded parts, accessories, and apparel (H-D Motorclothes) sold through its dealer network. Comparable to Comoto as an overlapping supplier/customer relationship in the U.S. V-twin ecosystem, though primarily an OEM rather than independent aftermarket retailer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comoto Holdings