What Trixstar does

Trixstar Productions Ltd. is a privately held Canadian event management and entertainment company founded in 2005 and headquartered in Edmonton, Alberta, with a regional headquarters in Nashville, Tennessee. The company operates a portfolio of proprietary live event properties spanning comedy, music, and speaker formats, including the Great Outdoors Comedy Festival (now active in seven North American cities), Big Valley Jamboree (90,000 attendees over four days in Camrose, Alberta), the Together Again Outdoor Concert Series (launched in 2021 as Canada's first major post-pandemic outdoor concert series), the GRIT Speaker Series, Soundtrack Music Festival, and recurring production of the CFL Grey Cup Festival (2010, 2018, 2019, 2022). A separate talent buying division, Trixstar Entertainment, handles artist booking for festivals, fairs, fundraisers, halftime shows, and concert venues.

The company monetizes through four primary revenue streams: consumer ticket sales distributed via Ticketmaster and Tixr (transaction-fee model), corporate sponsorship and brand activation packages (Coca Cola Canada, WestJet, Servus Credit Union, Beam Suntory), talent buying and artist booking services (professional services retainers), and full-service 360-degree event management consulting. The technology stack consists of standard event production and ticketing platform integrations rather than proprietary systems, alongside operational tools such as QR-code payment systems used for VIP table-side service at larger events.

Trixstar targets four customer segments: corporate brand sponsors seeking event marketing ROI, festival and event organizers requiring talent buying, charities and non-profits needing fundraising event support, and consumer attendees purchasing tickets for comedy and music festivals. The company positions itself around community impact, operating the Great Outdoors Community Fund and a network of charitable partnerships (STARS Air Ambulance, Boyle Street Community Services, Hope Mission, among others) that differentiates its sponsorship offering for brands seeking cause-marketing alignment. Trixstar's leadership and ownership details are not publicly disclosed in the source material.

Name

Trixstar

Legal name

Trixstar Productions Ltd.

Website

https://trixstar.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Trixstar Productions Ltd. is a Canadian live event management and entertainment company (founded 2005, Edmonton) that produces and operates a portfolio of comedy, music, and speaker festivals across seven North American cities, books talent for clients, and sells corporate sponsorship packages and consumer tickets via Ticketmaster and Tixr.

Ownership category

akta.pro rank

Product category

Live Event Production & Festival Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Monetization & Sponsorship Tech (Virtual Booth Leads, Ads, Sponsored Sessions) (THAHAOAK)

Keywords

• Event management services
• Live event production
• Talent buying services
• Brand sponsorship activation
• Festival management

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Event Ticket Sales: Consumer ticket sales for comedy festivals, concerts, and live events through platforms like Ticketmaster and Tixr. Revenue generated per attendee with tiered pricing for general admission and VIP experiences.
2. Brand Sponsorship & Activations: Corporate sponsorship packages offering branding, product promotion, media exposure, charitable alignment, and VIP hosting experiences for brands. ROI-focused partnerships connecting brands with festival audiences.
3. Talent Buying & Artist Booking: Strategic talent buying services for festivals, fairs, fundraisers, halftime shows, and concert venues. Maximizes ROI for clients through artist booking expertise.
4. Event Management & Consultation: 360-degree event management services including consultation, marketing, and operations for clients activating city and rural markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trixstar is a 360-degree event management, consultation, marketing, and operations firm that produces and operates live events across North America. The company runs a portfolio of proprietary event properties (Great Outdoors Comedy Festival, Together Again Outdoor Concert Series, GRIT Speaker Series, Soundtrack Music Festival, Big Valley Jamboree, Grey Cup Festival) and sells talent-buying, sponsorship activation, and event-management services to enterprise clients.

Product overview

Trixstar LIVE is a 360-degree event management, consultation, marketing and operations firm that activates city and rural markets across North America. The company operates a portfolio of distinct event properties including the Great Outdoors Comedy Festival (GOCF), GRIT Speaker Series, Together Again Outdoor Concert Series, Soundtrack Music Festival, Big Valley Jamboree, and Grey Cup Festival. Supporting services include Trixstar Entertainment for artist booking and sponsorship services for brand partnerships. The company also provides marketing, operations, and graphic design services as part of its full-service event offering.

Differentiator

Problem solved

Functional benefit

Brands

• Great Outdoors Comedy Festival (GOCF): A comedy festival featuring performances from local to superstar comedians, supporting communities and parks through donations.
• GRIT Speaker Series
• Together Again Outdoor Concert Series
• Trixstar Entertainment

Products and services

• Great Outdoors Comedy Festival (GOCF) Multi-city comedy festival featuring local and internationally recognized comedians across outdoor venues in 7 North American cities (Edmonton AB, Winnipeg MB, Halifax NS, Calgary AB, Vancouver BC, Spokane WA, Mississauga ON), supporting communities through the Great Outdoors Community Fund.
• GRIT Speaker Series Speaker series featuring industry leaders and disruptors that helps audiences Grow, Reflect, Inspire & Think through thought-provoking discussions; sponsored by partners including Servus Credit Union.
• Together Again Outdoor Concert Series Outdoor concert series that emerged post-pandemic as Canada's first major outdoor concert series, featuring multiple genres and supporting local charities; includes a QR-code-based VIP table-side service for drinks and merchandise.
• Soundtrack Music Festival Edmonton's premier music, arts and culture festival featuring multi-genre Top-40 acts held at Kinsmen Park in the River Valley.
• Big Valley Jamboree Canada's premier country music festival held annually in August on a 460-acre site in Camrose, Alberta, attracting 90,000 attendees over 4 days.
• Grey Cup Festival Week-long festival of events and entertainment leading up to the CFL championship game, produced by Trixstar for the Canadian Football League across years 2010, 2018, 2019, and 2022.
• Trixstar Entertainment Artist booking and talent-buying service for festivals, fairs, fundraisers, halftime shows and concert venues, offering strategic talent buying to maximize client ROI.
• Sponsorship Services Brand partnership and sponsorship services including branding, product promotion, media exposure, on-site activation, charitable alignment, and VIP hosting experiences for brands at Trixstar events.

Quantifiable outcome

• Over 18,500 attendees at first major post-pandemic outdoor concert series (Together Again 2021)
• +4 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Coca Cola CanadacoreGTM or Marketing PartnerCoca Cola Canada is a major sponsor of Great Outdoors Comedy Festival events. The partnership is described as professional, strategic, and collaborative with transparent and trusted relationship. Trixstar executes events allowing Coca Cola to showcase their brand seamlessly across Canada.
• Servus Credit UnioncoreGTM or Marketing PartnerServus Credit Union partnered with Trixstar through the GRIT Series with Gary Vaynerchuk sponsorship at the height of the pandemic. Despite challenges, the event was successful with excellent turnout and positive association.
• KUMA Outdoor GearmajorGTM or Marketing PartnerKUMA Outdoor Gear worked with Trixstar to create a customized sponsorship package that fits their brand into events. Trixstar demonstrated professionalism, flexibility, and openness to create mutually beneficial sponsorship opportunities.
• Calgary Hotel AssociationmajorGTM or Marketing PartnerCalgary Hotel Association partnered with Great Outdoors Comedy Festival for the Calgary event addressing a needs period for hotel members. Partnership expected to bring economic benefits and positive impact on visitor economy, travel, tourism and hospitality businesses.
• Alberta Beer FestivalscoreGTM or Marketing PartnerAlberta Beer Festivals values their partnership with Trixstar and Great Outdoors Comedy Festival as one of the most professional and well-run businesses in the industry, exceeding expectations in execution and tactical benefit.
• STARS Air AmbulancecoreStrategic or Co-development PartnerSTARS Air Ambulance partnered with Trixstar during pandemic when many fundraising events were cancelled. Trixstar helped STARS continue to be there for patients in need. Trixstar's entire team was incredible and everything ran seamlessly.
• Boyle Street Community ServicescoreStrategic or Co-development PartnerBoyle Street Community Services partnership with Trixstar started with Together Again Outdoor Concert Series, supporting inclusive communities and helping vulnerable Edmontonians break the cycle of poverty and homelessness.
• Hope MissionmajorStrategic or Co-development PartnerHope Mission worked with Trixstar when operating a temporary homeless shelter near event series. Trixstar team was highly engaged in supporting operations and finding ways to work together to support Edmonton's vulnerable community members.
• Rock and Roll Society of EdmontoncoreStrategic or Co-development PartnerRock and Roll Society of Edmonton partnered with Trixstar for Edmonton Rock Music Festival with proceeds supporting Centre for Arts and Music (CAM) program providing after-school music programs to youth.
• Alberta Avenue Business AssociationminorStrategic or Co-development PartnerAlberta Avenue Business Association partnered with Together Again Outdoor Concert Series bringing music and laughter to neighborhoods, helping people discover local businesses and the positive impact of community working together.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Paquin Entertainment Group: Canadian-based live entertainment and talent agency producing festivals, concerts, and tours across North America. Comparable on artist booking, festival production, and cross-border live entertainment operations.
• Evenko: Quebec-based promoter and venue operator producing major festivals (Osheaga, IleSoniq) and concerts across Canada. Closely comparable festival-production and sponsorship-activation business model in the Canadian market.
• Just For Laughs: Montreal-based comedy festival and comedy-property owner with multi-city (JFL42, JFL ComedyPRO) operations and global touring comedian circuits. Directly comparable as a Canadian-rooted comedy festival producer expanding across North America.
• Republic Live / Haymaker: Canadian festival and live event producer (formerly Republic Live) producing Boots and Hearts, Big Sky, and other multi-day music festivals. Comparable independent Canadian festival operator with sponsorship, ticketing, and artist booking lines.
• CID Entertainment: Austin-based festival/event producer and promoter with experience producing multi-city music and comedy events and integrated VIP/hospitality experiences. Comparable boutique festival-production model.
• The Messina Group: Talent buying and event production agency booking artists for festivals, corporate events, fairs, and fundraisers across North America. Directly comparable on the talent-buying-for-clients service line that Trixstar operates via Trixstar Entertainment.

Broad incumbents

• AEG Presents: Global live entertainment and venue operator (Coachella, Stagecoach) with deep talent relationships and sponsorship capabilities. Comparable festival ownership and sponsorship monetization, though at much larger scale.
• Creative Artists Agency (CAA): Global talent and entertainment agency representing many of the same A-list comedians and musicians booked by Trixstar. Adjacent on the talent representation value chain and the primary counterparty in artist booking negotiations.
• Live Nation Entertainment: Global live entertainment conglomerate owning Ticketmaster and operating the largest festival/concert portfolio. Overlaps on festival production, sponsorship sales, and talent buying but at vastly greater scale and geographic breadth.
• WME (William Morris Endeavor): Major global talent agency representing comedians, musicians, and speakers. Compares as an incumbent on the talent-buyer-supplier side of Trixstar's value chain and offers competing live-event capabilities through Endeavor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trixstarhq
• YouTubeyoutube.com/c/TrixstarLIVE
• Facebookfacebook.com/trixstarHQ
• LinkedInlinkedin.com/company/trixstar-entertainment
• Instagraminstagram.com/TrixstarLIVE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trixstar