What Alphashark Trading does

Alphashark Trading (legally BZB Enterprises, Inc.) is a private Austin, Texas-based financial education and trading-signals business founded in 2011 by Andrew Keene, a former Chicago Board Options Exchange proprietary trader. The company targets individual retail traders and active day traders, delivering options trading education, real-time trade alerts, and access to a Live Trading Room via the alphashark.com and optionhacker.com websites. Its product portfolio comprises a $399/month Live Trading Room subscription, 9 proprietary technical indicators built as add-ons for thinkorswim, TradeStation, and NinjaTrader (priced $399-$2,999 one-time), 5 on-demand and live educational courses ($99-$999), and 18 portfolio strategies curated by Andrew Keene, Bryan Klindworth, Lance Ippolito, and other strategists. Underlying technology centers on a proprietary Unusual Options Activity scanner that monitors 498-500+ options trades daily across all US options exchanges, a Google Sheets-based live portfolio tracking integration for subscribers, and rule-based statistical indicators (including an adaptive fuzzy-logic CamarillaShark mean-reversion system); there is no disclosed use of machine learning or AI/ML models. The business is founder-owned, has 11-50 employees, discloses no external funding, and operates as a non-registered, non-investment-advisor media and education brand.

Name

Alphashark Trading

Legal name

BZB Enterprises, Inc.

Website

https://alphashark.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Alphashark Trading is a privately held Austin, Texas-based options trading education and signals business founded in 2011 by former CBOE proprietary trader Andrew Keene, serving individual retail traders with a monthly Live Trading Room, 9 proprietary indicators, 5 courses, and 18 portfolio strategies distributed via direct-to-consumer websites.

Ownership category

akta.pro rank

Product category

Options Trading Education and Signals

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Brokerage & Self-Directed Investing Platforms (FSAGAEAC)

akta.pro secondary industries

Options Brokerage (FSAEACAI), Multi-Asset Copy/Social Trading Platforms (FSAFAEAL)

Keywords

• Options trading education
• Trade signal alerts
• Technical indicators
• Portfolio strategies
• Market analysis

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Live Trading Room Subscription: Monthly subscription access to live trading room with real-time market analysis, trade alerts, and educational commentary during market hours. Interactive environment for learning and executing alongside experienced traders.
2. Trading Indicators (One-time License): One-time purchase of proprietary trading indicators for thinkorswim, TradeStation, and NinjaTrader platforms. Prices range from $399 to $2,999 per indicator.
3. Educational Courses and Workshops: On-demand video courses and live workshops covering Ichimoku Cloud, Unusual Options Activity, Covered Calls, Elliott Wave, and Earnings trading. Courses priced at $99-$999 with significant discount from original pricing.
4. Premium Portfolio Subscriptions: Members-only portfolio access with real-time trade alerts for entries and exits. Premium portfolios include AK's Personal Portfolio, 10/10 Plus, Hedge Fund Portfolio, Superior Options Plus, and other curated strategy offerings.
5. Options Education Course: 30-lesson comprehensive curriculum covering Beginner, Intermediate, and Advanced options strategies. Included with membership.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

AlphaShark Trading sells access to a live options trading room, real-time trade alert portfolios, proprietary technical indicators for major trading platforms, and on-demand options trading courses. Subscribers receive trade signals from the company's own capital in real accounts, view portfolio performance via live Google Sheets, and use custom indicators for thinkorswim, TradeStation, and NinjaTrader.

Product overview

AlphaShark Trading operates as a platform-plus-modules architecture providing professional-grade options trading education and real-time trade signals. The core offering includes the Live Trading Room subscription service and 18 distinct portfolio strategies (AK's Personal Portfolio, 10/10 Portfolio, 10/10 Plus, Hedge Fund Portfolio, Hedge Fund 2, Bryan's Alpha Alerts, Alpha Shark, Alpha Shark Plus, Superior Options, Superior Options Plus, RSI Oversold, Weekly ATM Money Machine, AK's Stock Challenge, DeltaStrike Pro, Bryan's Alpha Alerts Plus, Petar's 10K Challenge, MK's Earnings Plays Plus, and AlphaShark Pro) delivering real-time trade alerts based on unusual options activity and order flow analysis. Supporting the subscription services are 9 custom technical indicators (CamarillaShark, Market Tide, Volume Shark, BBand Oscillator Suite, Catapult, Target Exit System, Ichimoku Cloud Triple Confirmation, and Pullback Indicator) built for thinkorswim, TradeStation, and NinjaTrader platforms, plus 5 educational courses (Ichimoku Cloud Course, UOA Master Course, Covered Call Course, Elliott Wave Workshop, and Earnings Workshop) and a free 30-lesson Options Education Course. The company was founded in 2011 and is led by Andrew Keene, former CBOE proprietary trader.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Trading Room Interactive membership service priced at $399/month providing real-time market analysis, trade alerts, and educational commentary during market hours. Subscribers watch professional traders execute in real time and can trade alongside them.
• CamarillaShark Indicator Mean reversion strategy indicator using adaptive fuzzy logic. Fire-and-forget day trading tool for thinkorswim and TradeStation with entry by 9:40 AM and exit at 3:55 PM. One-time license at $2,999.
• Market Tide Indicator Indicator showing bulls vs. bears market control with clear entry and exit signals across multiple timeframes. Works on equities or futures for day, swing, scalp, and position trades. Available on thinkorswim and TradeStation; one-time license at $399 (regularly $999).
• Volume Shark Indicator Breakout indicator for identifying high-volume momentum plays, 100% customizable to trading style and preferred instruments. Available on thinkorswim and TradeStation; one-time license at $2,999.
• BBand Oscillator Suite Bollinger Bands reimagined as a lower-study oscillator. Provides clear overbought/oversold signals with precision timing for entries and exits on thinkorswim; one-time license at $2,999.
• Catapult Indicator Breakout indicator combining Ichimoku Cloud power with a proprietary oscillator to identify explosive move setups before they happen. Available for NinjaTrader, thinkorswim, and TradeStation; one-time license at $999.
• Target Exit System Proprietary Standard Deviation ATR system with chart overlay that provides mathematically precise profit targets and stop losses. Available on thinkorswim; one-time license at $999.
• Ichimoku Cloud Triple Confirmation Advanced scanner identifying confirmed Ichimoku Cloud setups across the entire market. Filters for triple-confirmed signals only to reduce false entries dramatically. Available on thinkorswim; one-time license at $2,999.
• Pullback Indicator Indicator that flags high-probability day trade entry opportunities on Ichimoku Cloud pullbacks for traders who prefer buying dips in established trends. Available on thinkorswim; one-time license at $2,999.
• Ichimoku Cloud Course 8-hour on-demand course covering Andrew Keene's signature trading methodology from basics to advanced setups using the Ichimoku Cloud for trading weeklies. One-time purchase at $99 (75% off).
• Unusual Options Activity (UOA) Master Course Comprehensive course teaching how to read institutional order flow like professionals. Includes workshop, 5+ mentoring sessions, and bonus materials. One-time purchase at $499 (80% off).
• Covered Call Course Complete covered call strategies curriculum from beginner through advanced for generating consistent income from existing stock positions. One-time purchase at $99 (80% off).
• Elliott Wave Workshop Live workshop plus exclusive Elliott Wave Hacker suite for thinkorswim. Covers wave counting and application to real-time trading decisions. Priced at $999.
• Earnings Workshop Workshop on trading earnings announcements with measured-move targets to capitalize on the most volatile market events with defined risk. Priced at $499.
• Options Education Course 30-lesson comprehensive curriculum covering Beginner, Intermediate, and Advanced options strategies, from calls and puts to synthetic strategies and VIX products. Included with Live Trading Room membership.
• AK's Personal Portfolio All of Andrew Keene's personal trades delivered in real time with trade alerts for entries and exits throughout the trading day, based on signals from all scanners.
• 10/10 Portfolio High-conviction trading strategy portfolio with curated trade selections from the AlphaShark team.
• 10/10 Plus Same sort of trades as the 10/10 Portfolio but twice as many. Premium trading strategy with expanded coverage from the AlphaShark team.
• Hedge Fund Portfolio Institutional-style trade selections from the AlphaShark team, using the same trades as the 10/10 Portfolio but separated for affiliate distribution.
• Bryan's Alpha Alerts Bryan Klindworth's personal trade recommendations with trade alerts for entries and exits throughout the trading day. Open Access tier.
• Alpha Shark (Formerly Trade Kings) Portfolio strategy based on unusual options activity and order flow. Every trade includes stop loss and targets. Open Access tier.
• Alpha Shark Plus (Formerly Trade Kings Plus) Same trades as Trade Kings and Super Options but three times as many, based on unusual options activity and order flow with stop loss and targets on every trade.
• Superior Options Options trading strategy portfolio providing curated trade selections from the AlphaShark team.
• Superior Options Plus Minimum of three Superior Options Plus signals per week delivered via text and email with $1 million nominal value bets from the AlphaShark team.
• RSI Oversold Day trading strategy for stocks and options with scan, indicator, and text alerts. Delivers 1-2 signals per day based on RSI oversold under 30 and a bullish candle.
• Weekly ATM Money Machine Weekly options strategy from the AlphaShark team targeting consistent returns using at-the-money options.
• AK's Stock Challenge Andrew Keene's stock challenge portfolio tracking real-time stock picks and performance.
• DeltaStrike Pro Professional delta-based options strategy portfolio with precision entry and exit signals from the AlphaShark team.
• Bryan's Alpha Alerts Plus Premium tier of Bryan Klindworth's trading alerts portfolio with additional signals and expanded coverage. Open Access tier.
• Petar's 10K Challenge Petar's portfolio tracking real-time growth from a $10,000 starting balance, with trade alerts for entries and exits.
• MK's Earnings Plays Plus MK's premium earnings plays portfolio from the AlphaShark team delivering curated options trades around earnings events.
• AlphaShark Pro Premium portfolio strategy based on unusual options activity and order flow. Every trade has stop loss and targets, similar to AlphaShark Plus.

Quantifiable outcome

• Over 50,000 students trained in proprietary trading strategies over the past decade
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature9 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Investors Underground: Investors Underground runs live trading rooms, chat rooms, and educational content focused on day trading stocks and options. Directly comparable subscription-based live room model for retail traders.
• Simpler Trading: Simpler Trading delivers options and futures education through live rooms, indicators, and trade alerts. Closely matches AlphaShark's premium live trading room and proprietary indicator offerings.
• Option Alpha: Option Alpha provides options trading education, automated bots, and a backtesting platform. Closely matches AlphaShark's combination of education and systematic trading tools targeting self-directed retail traders.
• tastytrade: tastytrade is a financial media network and brokerage focused on options trading education. Directly comparable to AlphaShark's options education, live programming, and self-directed investor focus, though tastytrade also operates its own brokerage.
• SMB Capital: SMB Capital runs proprietary trading training, live trading rooms, and trader development programs. Comparable to AlphaShark's professional mentorship and live room model, with similar CBOE-affiliated heritage.
• Warrior Trading: Warrior Trading offers day trading education, live trading rooms, and small-group mentoring. Comparable target audience (retail traders seeking professional-grade education) and similar subscription/community business model.
• Bear Bull Traders: Bear Bull Traders provides day trading education, chat rooms, and trading tools. Directly comparable live room + education format for self-directed retail traders.

Broad incumbents

• TradingView: TradingView is the dominant charting and social platform with a large indicator marketplace. Indirectly competes with AlphaShark's indicator business via third-party scripts and a broader retail trader ecosystem.

Emerging players

• Market Chameleon: Market Chameleon offers options and stock scanners, unusual-activity feeds, and historical analytics. Comparable to AlphaShark's UOA scanner and indicator products on the data and tools side.
• Unusual Whales: Unusual Whales provides unusual options activity data, scanners, and a community platform for retail traders. Overlaps with AlphaShark's UOA scanner and portfolio alert capabilities, but with a more data-product orientation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KeeneOnMarket
• Facebookfacebook.com/AlphaShark
• LinkedInlinkedin.com/company/keeneonthemarket-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alphashark Trading