GIBS Grooming
GIBS Grooming is a Fort Collins, Colorado-based men's grooming brand selling 80+ beard, hair, body, and styling products via DTC e-commerce, a professional barber distribution portal, and retail at Walmart and SportClips.
- Company typePrivate
- Founded2013
- HeadquartersFort Collins, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What GIBS Grooming does
GIBS Grooming is a privately held men's grooming company founded in 2013 and headquartered in Fort Collins, Colorado. The company operates a direct-to-consumer e-commerce storefront at gibsgrooming.com and offers 80+ stock-keeping units spanning beard care, hair care, body care, styling, skincare, and branded merchandise. Its product formulations are built around natural ingredients — Tea Tree Oil, Argan Oil, Hemp Oil, Copaiba Balsam Oil, Holy Basil, Hops, Biotin, and Keratin among others — and are marketed as sulfate-free, paraben-free, and phthalate-free. Differentiated product formats include multi-functional 3-in-1 washes (beard, hair and body) and signature beard oils packaged in glass skull collector bottles.
The company's revenue mechanics combine one-time unit-level direct sales on its own Shopify-style storefront (with free US shipping on orders over $50), a separate B2B wholesale portal at gibsdistribution.com serving barbers and salon owners, and physical retail shelf placement at Walmart and within SportClips salon locations. Pricing spans roughly $3 for accessories and bar soaps up to $100 for premium signature oils, with gift cards issued in $25–$100 denominations. The primary customer segment is men with beard and hair grooming needs; a secondary segment targets women consumers and a third channel addresses professional barbers and stylists.
From a technology and operational standpoint, GIBS Grooming operates a lean, founder-led structure with Brian Long as Founder & CEO. The e-commerce site is implemented on Shopify with a layered accessibility widget (Accessibly App) supporting WCAG 2.1 Level AA compliance. No patents, no proprietary AI, no disclosed funding, and no subsidiary structure are present in the data. Customer acquisition relies on the DTC storefront, customer reviews via Judge.me, and downstream word-of-mouth through the professional barber channel rather than a documented paid-media or content-marketing function.
GIBS Grooming firmographics
Firmographics- Name
- GIBS Grooming
- Legal name
- GIBS Grooming
- Website
- https://gibsgrooming.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GIBS Grooming is a Fort Collins, Colorado-based men's grooming brand selling 80+ beard, hair, body, and styling products via DTC e-commerce, a professional barber distribution portal, and retail at Walmart and SportClips.
- Ownership category
- akta.pro rank
GIBS Grooming industry classification
Industry- Product category
- Men's Grooming Products
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI)
- akta.pro secondary industries
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Body Grooming & Hair Removal (Trimmers, Depilatories, Body Shave) (CRABAGAF), Barber & Professional Men’s Grooming Products (CRABAGAK)
Keywords
Where GIBS Grooming is headquartered
LocationHeadquarters
- HQ city
- Fort Collins
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GIBS Grooming business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D
Revenue model
- Direct Product Sales: E-commerce sales of beard care, hair styling, shower, skincare, and grooming accessory products directly to consumers through gibsgrooming.com. Products available in multiple sizes including full-size, liter/bulk, and travel sizes. Also sells merchandise including apparel and grooming tools.
- Professional/Barber Distribution: B2B sales to barbershops and salons through dedicated distribution channel at gibsdistribution.com
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products at various price points |
| Unit Pricing | Pay-as-you-go | Merchandise and accessories |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
GIBS Grooming product offering
Product offeringCore offering
GIBS Grooming is a men's grooming brand that formulates and sells beard care, hair care, and shower products, including beard oils, beard balms, beard shampoos and conditioners, styling creams, prep products, and bar soaps. The company offers 80+ SKUs made in Colorado, USA using natural ingredients such as tea tree oil, argan oil, hemp oil, and copaiba balsam oil, and distributes them through a DTC e-commerce site, a dedicated B2B professional distribution platform, and major retailers including Walmart and SportClips.
Product overview
GIBS Grooming is a men's grooming company offering a comprehensive portfolio of beard care, hair care, body care, and styling products. The product lineup includes beard oils in multiple fragrances (Alpha Male, Bush Master, Manscaper, Voodoo Prince, Colorado Kid), beard balms and puddings, shampoo and conditioner systems (Tea Tree, Biofuel, Amber, Original), bar soaps in various scents, styling products (pomades, hair spackle, texture powders, styling creams, texturizing sprays, fiber pastes), and grooming tools. The company also offers a merchandise line including razors, apparel, and accessories. Products are primarily sold directly to consumers through gibsgrooming.com, with free shipping on orders over $50 within the US.
Differentiator
Problem solved
Functional benefit
Products and services
- Beard Oil
- Beard Oil Multipack
- Beard Shampoo
- Beard Conditioner
- Beard Balm
- Ultra Styling Cream
- Firm Hold Styling Cream
- Prep & Style
- Men's Grooming Line
- Bar Soap
- Gift Cards
- GIBS Merchandise
Quantifiable outcome
- Products maintain high customer ratings (4.5-5.0 stars on most items with dozens to 90+ reviews per product)
- +1 more outcomes
Companies that use GIBS Grooming
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
GIBS Grooming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
GIBS Grooming partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SportClipsminorSportClips, a professional hair salon chain, uses GIBS products for styling services and retails GIBS products to their customers. Customers report being introduced to GIBS products through SportClips stylists.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GIBS Grooming competitors and assessment
Company assessmentDirect peers
- Beardbrand: Beardbrand is a direct men's beard and grooming brand selling oils, balms, washes, and styling products via DTC. Closely comparable to GIBS in product mix (beard oils, washes, styling) and target customer (bearded men seeking premium grooming), though Beardbrand is significantly larger and more content-marketing driven.
- Duke Cannon: Duke Cannon is a men's grooming brand with mass retail presence (including Walmart, Target) selling bar soaps, body washes, beard care, and styling products. Directly comparable to GIBS in category, channel mix (DTC + mass retail), and masculine brand positioning.
- Bevel: Bevel is a men's grooming brand offering beard care, haircare, and shave products DTC. Comparable to GIBS for men's beard and haircare focus and premium positioning, though Bevel emphasizes products for men of color and shave systems.
- Every Man Jack: Every Man Jack sells men's grooming essentials (body wash, deodorant, hair care, beard care) through DTC and mass retail with a clean/natural ingredient positioning. Closely comparable to GIBS for category overlap and clean-formulation brand story.
- Brickell Men's Products: Brickell is a men's skincare and grooming brand selling natural-ingredient face, body, and hair products DTC. Comparable to GIBS in men's grooming focus and natural/botanical formulation positioning, with overlap in skincare and haircare SKUs.
- Live Bearded: Live Bearded is a men's beard care brand selling oils, balms, washes, and styling products DTC with a strong community/content-led approach. Comparable to GIBS for beard-focused product mix and target customer.
- Mountaineer Brand: Mountaineer Brand sells beard oils, balms, and grooming products online. Comparable to GIBS for beard-centric DTC brand positioning, though with a smaller assortment and a more regional Appalachian identity.
- Cremo: Cremo is a men's grooming brand with strong mass-market retail presence (Walmart, Target, drugstores) selling body wash, deodorant, shave cream, and styling products. Comparable to GIBS in shared Walmart channel and masculine grooming positioning.
Broad incumbents
- SportClips: SportClips is a large US men's hair salon franchise that both uses and retails professional grooming brands including GIBS. Relevant as both a customer and a category-shaping incumbent for men's professional grooming in the US.
Emerging players
- Luster: Luster is an emerging men's and women's haircare brand focused on textured and multicultural hair. Comparable to GIBS for haircare category overlap and inclusion of botanical/conditioning ingredients, with a distinct multicultural positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GIBS Grooming social profiles
Digital presenceGIBS Grooming financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIBS Grooming leadership team
Management profileNumber of profiles
Profiles1 record
GIBS Grooming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIBS Grooming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIBS Grooming
What does GIBS Grooming do?
GIBS Grooming is a men's grooming brand that formulates and sells beard care, hair care, and shower products, including beard oils, beard balms, beard shampoos and conditioners, styling creams, prep products, and bar soaps. The company offers 80+ SKUs made in Colorado, USA using natural ingredients such as tea tree oil, argan oil, hemp oil, and copaiba balsam oil, and distributes them through a DTC e-commerce site, a dedicated B2B professional distribution platform, and major retailers including Walmart and SportClips.
Is GIBS Grooming a public or private company?
GIBS Grooming is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GIBS Grooming founded?
GIBS Grooming was founded in 2013. It employs 1 to 10 people.
Where is GIBS Grooming based?
GIBS Grooming is headquartered in Fort Collins, United States, in the North America region.
How does GIBS Grooming make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are professional/Barber Distribution.
Who are GIBS Grooming's main competitors?
Direct peers on record are Beardbrand, Duke Cannon, Bevel, Every Man Jack, Brickell Men's Products, Live Bearded, Mountaineer Brand and Cremo. SportClips is listed as a broad incumbent. Luster is listed as an emerging player.
Does GIBS Grooming have an API?
No public API is recorded for GIBS Grooming.
What industry is GIBS Grooming in?
GIBS Grooming's product category is Men's Grooming Products. Its primary akta.pro industry code is CRABABAI, Men’s Haircare (Beard, 2-in-1, Styling), with a secondary code of CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash). Its NAICS code is 456120 and its SIC code is 2844.