Emcura Immediate Care and Primary Care - Royal Oak, Madison Heights

What Emcura Immediate Care and Primary Care - Royal Oak, Madison Heights does

Emcura Immediate Care and Primary Care is a family-owned, physician-operated multi-specialty healthcare practice headquartered in Southeast Michigan. Founded in 2013 in Bloomfield Hills by Dr. Supak Sookkasikon and Dr. Manish Kesliker, the company operates four clinic locations in Bloomfield Hills, Grosse Pointe Woods, Royal Oak, and Northville/Novi, offering integrated urgent care, primary care, occupational medicine, and an integrative wellness sub-brand (Wellness by Emcura). The practice serves individuals and families on a walk-in and appointment basis, with pediatric urgent care from age 6 months and adult primary care from age 16, alongside employer and municipal accounts for occupational health services.

The clinical platform is built around on-site diagnostic capability: digital X-ray with board-certified radiologist overread, in-house COVID PCR machines, combined COVID/Flu/RSV PCR panels, ID NOW DNA Strep A testing (first in Michigan, 95% sensitivity/specificity), point-of-care labs (strep, flu, mono, RSV, urinalysis), EKG, and phlebotomy. Minor procedures (laceration repair, splinting, abscess drainage, IV hydration) and a full vaccine and therapeutics menu are delivered in-clinic. Telemedicine is offered for select conditions with escalation to in-person care, and a 'save-your-spot' booking channel supports access. An EMR patient portal, FormFox integration for DOT chain-of-custody, and a Fullscripts supplement partnership complete the technology stack.

Emcura's revenue model is a mix of fee-for-service urgent care visits billed through major insurance plans (BCBS, UHC, Aetna, Cigna, Medicare, Priority Health) or self-pay, recurring primary care relationships, employer-paid occupational medicine contracts (DOT physicals, drug testing, workers' compensation), and a self-pay integrative wellness line (bioidentical hormone therapy, GLP-1 weight management, micronutrient testing, advanced cardiac risk). The company is privately held with no disclosed external investors, funding rounds, or parent company.

Name

Emcura Immediate Care and Primary Care - Royal Oak, Madison Heights

Legal name

Emcura

Website

https://emcura.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Emcura Immediate Care and Primary Care is a family-owned, physician-operated multi-specialty practice operating four Southeast Michigan clinics, providing walk-in urgent care, primary care, occupational medicine, and integrative wellness to individuals, families, and employer accounts.

Ownership category

akta.pro rank

Headquarters

HQ city

Royal Oak

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Urgent Care Visits: Fee-for-service urgent care visits for walk-in patients. Services include treatment of acute illnesses, injuries, infections, and minor procedures. Revenue generated per visit with insurance billing or self-pay.
2. Primary Care Services: Ongoing primary care for patients 16 and older. Chronic disease management, preventive care, annual physicals. Revenue through insurance or self-pay per visit.
3. Occupational Medicine: Employer health services including DOT physicals, drug testing, pre-employment exams, workers' compensation injuries. Billed to employer accounts or workers' comp carriers.
4. Wellness Programs: Integrative wellness services including bioidentical hormone therapy, GLP-1 weight management, micronutrient testing, advanced cardiac risk quantification. Self-pay with physician-grade supplements available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Emcura provides walk-in urgent care, integrative primary care, occupational medicine for employers, and longevity-focused wellness services through four physician-staffed clinics in Southeast Michigan. Service delivery is supported by on-site digital X-rays, in-house molecular PCR labs, point-of-care diagnostics, and telemedicine for select conditions. Patients are seen on a walk-in or same/next-day basis with insurance billing or transparent self-pay options.

Product overview

Emcura Medical Center operates a family-owned urgent care network with four Michigan locations (Bloomfield Hills, Northville/Novi, Royal Oak, and Grosse Pointe Woods) offering a unified healthcare platform combining Urgent Care, Primary Care, Wellness by Emcura (integrative medicine), and Occupational Medicine. The core Urgent Care service provides walk-in immediate care with on-site digital X-rays, labs, and minor procedures. Primary Care offers integrative/functional medicine for adults 16+. Wellness by Emcura delivers bioidentical hormone therapy, GLP-1 weight management, advanced cardiac risk quantification, and gut health programs. Occupational Medicine serves employers with DOT physicals, drug testing, and workplace injury care. All services share on-site diagnostic infrastructure (X-ray, labs, EKG) and patient portal access.

Differentiator

Problem solved

Functional benefit

Products and services

• Urgent Care Walk-in immediate care for non-life-threatening conditions including cold, flu, infections, injuries, fractures, lacerations, and minor procedures, supported by on-site digital X-rays, labs, and telemedicine for select conditions. Serves children 6 months and older and adults.
• Primary Care Integrative and functional medicine-based primary care for patients aged 16 and older, offering annual physicals, chronic disease management, preventive screenings, and same/next-day appointments. Combines conventional primary care with integrative medicine approaches.
• Wellness by Emcura Integrative longevity-focused program offering bioidentical hormone therapy, advanced cardiac risk quantification, thyroid management, medically monitored weight loss (GLP-1), gut health evaluation, micronutrient testing, and physician-grade supplements. Self-pay program.
• Occupational Medicine Employer health solutions including DOT physicals, drug and alcohol testing, pre-employment exams, work injury care, respirator clearance, audiometry, and regulatory compliance services, delivered through standing employer accounts with direct billing and same/next-day access.
• On-site Diagnostics & Testing Comprehensive on-site diagnostic services including digital X-rays with board-certified radiologist overreads, point-of-care labs (strep, flu, COVID antigen, mono, RSV), urinalysis, EKG, phlebotomy, and in-house PCR for COVID with same-day turnaround. Available across all clinic locations.
• Procedures (Minor Surgery & Acute Treatments) Minor surgical and acute care procedures including laceration repair, wound care, abscess incision and drainage, splinting, foreign body removal, burn care, epistaxis control, and IV hydration.
• Virtual & Same-Day Access Options Walk-in care, save-your-spot online booking, and telemedicine virtual visits for select conditions with escalation to in-person care as needed.
• Administrative & Preventive Care School, sports, camp, and work physicals, fit-for-duty exams, travel clearances, chronic condition refills, and specialist referrals.
• COVID-19 Testing & Treatment Rapid antigen testing (10-15 min), PCR testing (1-2 hrs), combined COVID/Flu/RSV PCR testing, and evaluation for post-COVID complications including blood clots and cardiac issues.
• STD & STI Testing & Treatment Comprehensive STD screening panels including blood tests for HIV, syphilis, hepatitis, and herpes; urine and swab tests for chlamydia and gonorrhea; same-day treatment; and PrEP/PEP consultations.
• Cough, Bronchitis & Pneumonia Testing & Treatment Chest X-rays, lab work, COVID/flu/RSV testing, nebulizer treatments, antibiotics for bacterial pneumonia, and IV fluids and steroids for severe cases.
• Fracture Testing & Treatment On-site digital X-rays with board-certified radiologist overreads, splinting and bracing, orthopedic specialist referrals, and self-pay MRI scripts for hidden fractures.
• Sore Throat & Strep Testing DNA strep A testing using ID NOW technology (95% sensitivity and specificity) — first deployed in Michigan at Emcura — alongside rapid PCR for COVID/flu/RSV, mono testing, and on-site labs with same-day results.
• Hypertension Testing & Treatment Blood pressure checks, lab work for kidney function and cholesterol, EKG testing, blood pressure medication prescriptions, and cardiology referrals.
• UTI Testing & Treatment Same-day urinalysis, urine culture, same-day antibiotic prescriptions, and telemedicine follow-up options for urinary tract infections.

Quantifiable outcome

• Average wait time under 15 minutes for walk-in patients
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DispatchHealth: In-home urgent care alternative serving many of the same acute-care conditions Emcura treats in-clinic; represents a substitute-care threat as patients adopt on-demand in-home delivery models.
• Carbon Health: Tech-enabled primary care and urgent care provider with proprietary EMR and strong telemedicine offering; comparable mix of urgent and primary care targeting convenience-oriented patients, emerging as a differentiated competitor to traditional clinics.

Others

• CVS MinuteClinic: Retail clinic embedded in CVS Pharmacy locations offering walk-in care for low-acuity conditions; competes for episodic urgent care volume at lower price points but lacks Emcura's on-site advanced diagnostics (PCR, X-ray).

Broad incumbents

• FastMed Urgent Care: Multi-state urgent care chain offering walk-in care, occupational medicine, and primary care with extended hours - closely comparable service portfolio and standalone-clinic operating model to Emcura.
• Concentra: Largest U.S. occupational medicine and urgent care chain; scaled incumbent whose employer-facing offering (DOT physicals, drug testing, workers' comp) directly overlaps Emcura's occupational medicine business model.
• Patient First: Multi-state urgent care and primary care chain offering walk-in care with on-site labs and X-ray; closely comparable independent operating model and service mix to Emcura at larger scale and outside the same geography.
• CityMD: Large urgent care network in the Northeast U.S. with walk-in model, on-site diagnostics, broad insurance participation, and patient experience focus - the most directly comparable scaled independent operator to Emcura.

Direct peers

• Corewell Health Urgent Care (formerly Beaumont Urgent Care): Hospital-affiliated urgent care network operating multiple sites across Southeast Michigan, directly competing with Emcura in the same geography with overlapping primary care, urgent care, and occupational medicine service lines.
• Henry Ford-GoHealth Urgent Care: Joint-venture walk-in clinic network between Henry Ford Health and GoHealth Urgent Care across Southeast Michigan; shares the same regional market, urgent + primary care positioning, and benefits from well-capitalized hospital backing.
• Ascension Urgent Care: Hospital system urgent care network with sites throughout Southeast Michigan, competing for the same walk-in urgent care and occupational medicine patients as Emcura.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emcuramedical
• Instagraminstagram.com/emcuramedical
• Xx.com/emcuramedical
• LinkedInlinkedin.com/company/emcura-medical

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emcura Immediate Care and Primary Care - Royal Oak, Madison Heights