Roadtrek Motorhomes

What Roadtrek Motorhomes does

Roadtrek Inc. is a Canadian manufacturer of Class B motorhomes (camper vans) headquartered in Cambridge, Ontario. Founded in 1980 by Jac Hanemaayer and acquired by the French family-owned Groupe Rapido conglomerate in 2019, the company produces a 10-model 2026 lineup spanning the Play, Zion, Chase, and SS Agile product families, with MSRPs ranging from approximately $142,625 to $186,082 USD.

The vehicles are built on third-party chassis (predominantly RAM ProMaster 3500, with the SS Agile on the Mercedes-Benz Short Sprinter 144-inch platform) and integrate proprietary coach systems including the Firefly coach control platform, 300-600 AMP lithium battery systems with solar charging, tankless water heaters, electronic sofa beds, and SumoSprings suspension. Roadtrek is supported by a portfolio of at least 15 registered U.S. and Canadian design patents, plus trademarks covering the Roadtrek brand, the Ecotrek product line, and brand positioning taglines.

Revenue is generated almost exclusively through one-time hardware sales of motorhomes distributed via a network of certified Roadtrek dealers across North America, with direct-to-consumer demand generation through a 'Build Your Own' online configurator, YouTube content, trade show participation, and a $1,000 rebate incentive program. Customer segments span active outdoor enthusiasts, full-time RV lifestylers, and families, with no enterprise or fleet customers. The company is a private subsidiary and does not publicly disclose financial results.

Name

Roadtrek Motorhomes

Legal name

Roadtrek Inc.

Website

https://roadtrek.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Roadtrek Inc. is a Canadian manufacturer of Class B motorhomes built on RAM ProMaster and Mercedes Sprinter chassis, serving North American consumers across active outdoor, full-time RV, and family segments through a certified dealer network, and operating as a wholly-owned subsidiary of French conglomerate Groupe Rapido.

Ownership category

akta.pro rank

Product category

Class B Motorhomes (Recreational Vehicles)

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Homes (3716)

akta.pro primary industry

Recreational Vehicle (RV) Bodies & Towables Manufacturing (IMACAGAJ)

Keywords

• Class B motorhomes
• Camper van manufacturing
• Recreational vehicles
• Off-grid motorhomes
• Sprinter van conversions

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Class B Motorhome Sales: Roadtrek generates revenue primarily through the sale of Class B motorhomes. Vehicles are sold through a dealer network at MSRP ranging from approximately $142,625 to $186,082 USD. The company offers customization options and model variants to capture different price points in the market.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Roadtrek manufactures Class B motorhomes (camper vans) built on RAM ProMaster and Mercedes-Benz Sprinter chassis. The company produces a 2026 model lineup of ten distinct vehicles across the Play series (entry-level to rugged variants), Zion series (versatile layouts with pop-top sleeping), Chase (premium 50th anniversary model), and SS Agile (Mercedes-based passenger coach), priced from $142,625 to $186,082 USD and sold through a certified dealer network across North America.

Product overview

Roadtrek manufactures luxury Class B motorhomes (camper vans) built on RAM ProMaster and Mercedes Sprinter chassis. The 2026 model lineup includes ten distinct products: the Play series (Play, Play Slumber, Play + Slumber, Play +, Play Tuff, Play Tuff SL) as entry-level to rugged variants; the Zion series (Zion, Zion Slumber) featuring versatile open-concept layouts with pop-top sleeping; the premium Chase celebrating 50 years of brand heritage; and the SS Agile on Mercedes platform. All models share standard features including power sofa beds, wet baths, galley kitchens, solar/battery systems, and Firefly coach control technology, differentiated by chassis type, sleeping capacity, interior configurations, and price point ranging from $142,625 to $186,082 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Play Entry-level Class B motorhome built on RAM ProMaster 3500 chassis with open-concept floorplan, twin or king bed layout, 11,000 BTU roof-mount A/C, solar-ready, and side step entry. Priced at $142,625 USD.
• 2026 Play Slumber Family-friendly entry-level coach with pop-top sleeping area for up to five guests, built on RAM ProMaster 3500 chassis with wet bath and convertible twin/king bed. Priced at $147,750 USD.
• 2026 Play + Slumber Family-friendly coach with pop-top sleeping area and fully electronic sofa bed with single-touch conversion functionality, accommodating up to five guests on RAM ProMaster 3500 chassis. Priced at $152,625 USD.
• 2026 Play + Adventure-ready camper van built on 3500 RAM ProMaster chassis with Cummins Generator, 300 AMP lithium battery, open-concept center aisle, and practical storage solutions. Priced at $146,875 USD.
• 2026 Play Tuff Rugged variant with tougher stance, sport-inspired comfort, custom front grille, integrated spotlights, aggressive side-step bumper, and 300 AMP lithium batteries on RAM ProMaster 3500 EXT chassis. Priced at $153,625 USD.
• 2026 Play Tuff SL Upgraded Play Tuff with slumber pop-top for additional sleeping capacity, fully electronic sofa bed, retractable power awning, solar-ready off-grid capabilities, and heavy-duty multi-function bug screens. Priced at $159,375 USD.
• 2026 Zion Slumber Family-friendly model with second-level sleeping via pop-top, built on Ram ProMaster chassis with 600 AMP lithium battery system, 13,500 BTU roof-mount A/C, and 200W solar. Priced at $164,375 USD.
• 2026 Zion
• 2026 Chase Premium model celebrating 50 years of Roadtrek excellence on Ram ProMaster chassis with Italian leather seating, dual Firefly coach control systems, 13-foot retractable power awning, and full-body exterior paint. Priced at $161,250 USD.
• 2026 SS Agile

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Airstream: Iconic US RV brand owned by Thor Industries; the Interstate and Atlas Touring Coach lines are premium Class B motorhomes competing with Roadtrek's Chase and SS Agile in the same Mercedes-based premium tier.
• Coachmen RV: Forest River subsidiary with the Beyond and Galleria Class B lines built on Sprinter and ProMaster chassis, competing head-to-head with Roadtrek's Zion and Play families on price, features, and dealer footprint.
• Thor Motor Coach: Thor Industries subsidiary producing Class B motorhomes (Tellaro, Sequence, Rize) on RAM and Mercedes chassis, directly competing with Roadtrek in the entry-to-mid Class B price band.
• Leisure Travel Vans: Canadian Class B/C manufacturer (Unity, Wonder, Free Spirit) operating out of Saskatchewan, directly comparable to Roadtrek as a North American-focused Class B specialist with similar chassis and pricing strategy.
• Pleasure-Way Industries: Saskatchewan-based, family-owned Class B manufacturer (Ontour, Plateau, Ascent, Recharge) — a like-for-like private Canadian competitor to Roadtrek with a comparable premium-quality positioning and dealer model.

Broad incumbents

• Winnebago: Major US RV manufacturer whose Travato and Revel product lines are the closest direct Class B competitors to Roadtrek, built on the same RAM ProMaster and Mercedes Sprinter chassis. Operates as a much larger, publicly-traded multi-segment RV company.

Emerging players

• Storyteller Overland: Birmingham, Alabama-based Class B brand (MODE 4x4, HILT) targeting the adventure/overlanding segment with Mercedes Sprinter platforms — a younger, lifestyle-focused competitor overlapping with Roadtrek's Play Tuff and Zion audience.
• Outside Van: Portland-based custom Sprinter 4x4 van converter targeting the overland and adventure-lifestyle segment — a smaller-scale, customization-heavy peer overlapping with Roadtrek's Play Tuff on chassis and customer use case.

Regional players

• Westfalia: German heritage camper-van converter (reborn as a Class B specialist in partnership with various North American distributors), directly comparable to Roadtrek as a Class B converted-van manufacturer with strong brand recognition in Europe.
• Hymer (Erwin Hymer Group): European RV group (owned by Thor Industries) whose Grand Canyon S and ML-T are German-engineered Class B motorhomes increasingly imported to North America, serving as a regional peer that competes for premium-lifestyle buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RoadtrekMotorhomes
• Xx.com/roadtrekmh
• Facebookfacebook.com/Roadtrek
• LinkedInlinkedin.com/company/road-tek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roadtrek Motorhomes