American State Bank
American State Bank is a Texas state-chartered community bank founded in 1911, operating five branches in Tyler/Smith County and providing personal and commercial banking products to consumers and small-to-medium businesses, including checking, savings, CDs, loans, and digital banking services.
- Company typePrivate
- Founded1911
- HeadquartersWestern Grove, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What American State Bank does
American State Bank is a Texas state-chartered community bank founded in 1911 and headquartered in Western Grove, with operations concentrated in Tyler and Smith County, Texas. The bank operates five physical branches and serves both individual consumers and small-to-medium businesses across personal and commercial banking segments. Its product portfolio spans five tiers of personal checking accounts (iChecking, Preferred, Premier, Prestige, and Platinum), three savings tiers (Savings, American Select Savings, Pinnacle Money Market), CDs/IRAs with terms from 3 to 60 months, personal loans covering vehicle financing and unsecured credit, four business checking account variants, business money market accounts, business loans (including equipment financing and accounts receivable lending), and a cash management suite comprising ACH origination, remote deposit capture, wire transfers, Positive Pay, and merchant services. The bank is FDIC-insured, NMLS-registered (ID 406376), and subject to Texas Department of Banking oversight.
The bank operates a digital banking platform with multi-factor authentication, mobile check deposit, advanced card controls, and Money Manager budgeting tools, supplemented by native iOS/Android applications and a 24-hour telephone banking service. Payment infrastructure relies on Visa, Mastercard, American Express, and Discover network partnerships, with credit card issuance outsourced to Elan Financial Services. Digital wallet integrations support Apple Pay, Google Pay, and Samsung Pay, and Zelle provides peer-to-peer transfer functionality. ATM access extends through the Money Pass surcharge-free network.
Revenue is generated through a traditional community bank model comprising net interest spread on loans (personal, vehicle, business, commercial, mortgage) and deposits, supplemented by transaction-based fees (overdraft at $35/item, wire transfers $10-$50, stop payments at $30, account research at $30/hour, and various cash management service charges). Customer acquisition relies on branch-based relationship selling, supported by community involvement (donations, scholarships, financial literacy education), digital and social media presence (Facebook, Instagram, LinkedIn), and app store distribution. The bank emphasizes local decision-making, personalized service, and community commitment as primary differentiation vectors against larger regional and national competitors.
American State Bank firmographics
Firmographics- Name
- American State Bank
- Legal name
- American State Bank
- Website
- https://asb.com
- Company type
- Private
- Founded year
- 1911
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- American State Bank is a Texas state-chartered community bank founded in 1911, operating five branches in Tyler/Smith County and providing personal and commercial banking products to consumers and small-to-medium businesses, including checking, savings, CDs, loans, and digital banking services.
- Ownership category
- akta.pro rank
American State Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Commercial Banking (52211), Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
- akta.pro secondary industries
- Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA), Retail Lending (Personal Loans, Auto, Credit Lines) (FSABAAAB), Credit Cards & Revolving Credit (FSABAAAC)
Keywords
Where American State Bank is headquartered
LocationHeadquarters
- HQ city
- Western Grove
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
American State Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Interest Income from Lending: The bank generates revenue primarily through interest earned on loans including personal loans, vehicle financing, business loans, commercial loans, and mortgages. Interest rates vary by product type and account balance tiers.
- Fee-based Services: Various service fees including overdraft fees ($35/item), wire transfer fees (incoming $10, outgoing domestic $25, international $50), stop payment fees ($30), account research fees ($30/hour), and ATM/debit card related charges.
- Deposit Account Revenue: Revenue generated from deposits held in checking, savings, money market, and CD accounts, with interest paid to customers based on account type and balance.
- Community Development Services: Cash management services for business customers including ACH origination, remote deposit capture, wire transfers, positive pay, and merchant services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | iChecking - Interest-earning checking with tiered rewards up to 4.00% APY |
| Subscription | Quarterly | American Select Savings - High yield savings at 1.00% APY |
| Subscription | Monthly | Pinnacle Money Market - Tiered rates up to 3.25% APY |
| Subscription | Multi-year contract | CD/IRA terms from 3 to 60 months |
| Subscription | Monthly | Business NOW Checking - Interest-bearing for eligible entities |
| Subscription | Monthly | Business Analysis Checking - Fee analysis with earnings credit |
| Subscription | Monthly | Business Advantage Checking - For 200-400 transactions |
| Subscription | Monthly | Business Checking - Basic for new/small businesses |
| Other | Pay-as-you-go | Fee Schedule |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
American State Bank product offering
Product offeringCore offering
American State Bank is a community bank providing personal and commercial banking services to individuals, families, and small-to-medium businesses in the Tyler, Texas and Smith County area. It offers deposit accounts (checking, savings, money market, CDs/IRAs), personal and business loans, credit cards (issued through Elan Financial Services), cash management, digital banking, and merchant services across 5 branches and a digital banking platform with multi-factor authentication, mobile deposit, card controls, digital wallet support, and Zelle.
Product overview
American State Bank offers a comprehensive personal and business banking platform with a portfolio of deposit accounts, lending products, and digital services. The personal banking suite includes five checking account tiers (iChecking, Preferred, Premier, Prestige, Platinum), three savings options (Savings, American Select Savings, Pinnacle Money Market), CDs/IRAs, personal loans, and credit cards. Business banking products encompass four checking account types (Business Checking, Business Advantage Checking, Business Analysis Checking, Business NOW Checking), Business Money Market, business loans, and Cash Management services. Digital banking capabilities include an online/mobile platform with bill pay, mobile deposit, card controls, and Money Manager tools, plus digital wallet support for Apple Pay, Google Pay, and Samsung Pay. The bank also provides Zelle for peer-to-peer payments, telephone banking, safe deposit boxes, and credit card products through a partnership with Elan Financial Services.
Differentiator
Problem solved
Functional benefit
Products and services
- iChecking Interest-bearing personal checking account offering tiered reward rates based on debit card transactions and direct deposit, earning up to 4.00% APY on balances up to $25,000. Requires e-statements and direct deposit to earn interest.
- Preferred Checking Basic personal checking account with no minimum balance requirement during the statement cycle, with itemized e-statements or mailed statements available.
- Premier Checking Tiered personal checking account with service charges based on balance: $500+ no charge, $300-$499 $7/month, under $300 $10/month.
- Prestige Checking Personal checking account tailored for customers aged 55 and older, including one free check order per year and a free 3x10 safe deposit box for one year. No minimum balance requirements.
- Platinum Checking Interest-bearing personal checking account with unlimited check writing and interest on the entire daily balance; $1,000 minimum balance to avoid a $10 monthly service charge.
- Savings Account Basic personal savings account with $100 minimum balance, including a Young Savers variant for customers 19 or younger with $25 minimum opening and balance requirements.
- American Select Savings Account High-yield personal savings account at 1.00% APY on balances of $100 or more with quarterly statements and remote deposit capability. $100 minimum opening balance; $5 quarterly service charge if balance falls below minimum.
- Pinnacle Money Market Account Tiered personal money market account combining checking and savings features. Allows check writing and debit card usage while earning interest. Rates from 0.10% APY (Base tier) up to 3.25% APY (Tier 3/4 with $250,000+ new money).
- CDs/IRAs Certificates of Deposit and Individual Retirement Accounts with terms from 3 to 60 months. Standard CDs require $1,000 minimum; Jumbo CDs require $100,000 minimum. Rates fixed, compounded monthly.
- Personal Loans Secured and unsecured personal loans including vehicle financing for cars, trucks, SUVs, boats, RVs, motorcycles, and ATVs, as well as general-purpose unsecured loans.
- Business Checking Basic business checking account for new businesses with transaction volume below 200 items. Includes 200 combined items per cycle at no charge, then $0.50 per item. No minimum balance required.
- Business Advantage Checking Business checking account for small-to-medium businesses with 200-400 monthly transactions. $5,000 minimum balance, $20 monthly service charge if balance falls below minimum, and 400 combined items per cycle included.
- Business Analysis Checking Fee-analysis business checking account for larger businesses that allows users to earn credit on balances to offset service fees. Per-item fees apply for checks written and items deposited.
- Business NOW Checking Interest-bearing business checking account for non-profit organizations, sole proprietors, and government entities. Requires $1,000 minimum balance and includes 100 combined items per cycle.
- Business Money Market Account Tiered business money market account with the same tier structure as the personal Pinnacle Money Market, offering up to 3.25% APY for balances of $500,000 or more with new money.
- Business Loans Commercial lending products for local businesses including small business loans, equipment financing, assignment of accounts receivable, livestock loans, and inventory financing.
- Cash Management Suite of business treasury and payment tools including ACH origination, remote deposit capture, wire transfers, Positive Pay fraud prevention, employee access management, and merchant services card acceptance.
- Personal Credit Cards Personal credit cards issued through Elan Financial Services on Visa and Mastercard networks, with zero fraud liability, mobile payment support, and 24/7 customer service.
- Business Credit Cards Business credit cards issued through Elan Financial Services offering low-rate, cash back, or flexible rewards options with free online expense reporting tools.
- Merchant Services Card acceptance services for businesses enabling processing of Visa, Mastercard, American Express, and Discover transactions, plus related business services such as automatic funds transfers, direct deposit, notary public, and 24-hour night depository.
- Digital Banking Platform Online and mobile banking platform with multi-factor authentication (phone, text, email, or authenticator app), account management, bill pay, mobile check deposit, advanced card controls, and Money Manager budgeting tools.
- Safe Deposit Box Annual rental service providing secure storage of valuables and documents at branch locations. Availability and pricing vary by branch.
Companies that use American State Bank
Customer profileSegments5 records
Ideal customer profiles2 records
American State Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
American State Bank partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and supporting.
- Elan Financial ServicescoreElan Financial Services provides credit card services for American State Bank's personal and business credit cards. Elan issues cards under Visa and Mastercard licenses and provides 24/7 cardmember service, fraud protection, and mobile payment capabilities.
- VisacoreCredit cards issued through Elan Financial Services operate on the Visa network, enabling worldwide acceptance for American State Bank cardholders.
- MastercardcoreDebit Mastercard and credit cards utilize the Mastercard network for payment processing and acceptance at millions of locations globally.
- American ExpresssupportingMerchant services support American Express payments for business customers accepting card transactions.
- DiscoversupportingMerchant services support Discover card payments for business customers accepting card transactions.
- ZellecoreAmerican State Bank offers Zelle for convenient peer-to-peer money transfers, allowing customers to send and receive money directly from their bank accounts.
- Apple PaycoreDigital wallet integration allowing customers to add their American State Bank debit card to Apple Pay for secure contactless payments using iPhone and Apple Watch.
- Google PaycoreDigital wallet integration allowing customers to add their American State Bank debit card to Google Pay for secure contactless payments on Android devices.
- Samsung PaycoreDigital wallet integration allowing customers to add their American State Bank debit card to Samsung Pay for secure mobile payments on Samsung devices.
- Money PasssupportingMoney Pass ATM network provides surcharge-free ATM access for American State Bank customers at participating Money Pass locations nationwide.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
American State Bank competitors and assessment
Company assessmentDirect peers
- Austin Bank: Texas-based community bank with branches across East and Northeast Texas, offering personal and commercial deposits, lending, and digital banking. Highly comparable in size, geography overlap (East Texas), and full-service community bank model.
- VeraBank: Independent Texas community bank headquartered in Henderson, serving East and Central Texas with personal and commercial banking, treasury management, and digital channels. Closely comparable footprint, product mix, and community-bank positioning.
- Citizens National Bank (Texas): Texas-based community bank with branch network serving Central/East Texas, offering consumer and commercial deposits, lending, and digital banking. Similar deposit-funded community model with overlapping East Texas service area.
- Texas Bank and Trust: Texas-domiciled community bank providing personal and business banking, lending, and treasury services across East/Northeast Texas markets. Direct comparable on community-bank scale, product breadth, and East Texas customer base.
Broad incumbents
- Independent Bank Group: Texas-headquartered bank holding company operating a large branch network across Texas and the Southwest. Comparable commercial and consumer banking services but materially larger scale and broader geographic footprint.
- Prosperity Bancshares: Large Texas-based bank holding company with extensive branch presence including East Texas. Offers the same core deposit and commercial lending products, but at significantly greater scale and geographic diversification.
- Cadence Bank: Regional bank with a Texas retail branch network offering consumer and commercial banking, treasury management, and digital services. Overlaps in commercial cash management and SMB lending segments.
- Southside Bancshares: Texas-based bank holding company serving East Texas and surrounding markets through Southside Bank. Comparable community-banking heritage, deposit franchise, and small-business lending focus.
Regional players
- Origin Bancorp: Bank holding company with Texas, Louisiana, and Mississippi branches offering consumer and commercial banking. Comparable community-to-regional banking model with overlapping Gulf Coast/East Texas footprint.
- First Financial Bank (Texas): Texas-based regional bank with branches across the state offering consumer and commercial banking, treasury management, and digital banking. Comparable product breadth but broader geographic coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
American State Bank social profiles
Digital presenceAmerican State Bank compliance and trust
Trust signalCompliance5 records
American State Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
American State Bank leadership team
Management profileNumber of profiles
American State Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
American State Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about American State Bank
What does American State Bank do?
American State Bank is a community bank providing personal and commercial banking services to individuals, families, and small-to-medium businesses in the Tyler, Texas and Smith County area. It offers deposit accounts (checking, savings, money market, CDs/IRAs), personal and business loans, credit cards (issued through Elan Financial Services), cash management, digital banking, and merchant services across 5 branches and a digital banking platform with multi-factor authentication, mobile deposit, card controls, digital wallet support, and Zelle.
Is American State Bank a public or private company?
American State Bank is a private company. It is classified as family owned and is currently operating.
When was American State Bank founded?
American State Bank was founded in 1911. It employs 101 to 250 people.
Where is American State Bank based?
American State Bank is headquartered in Western Grove, United States, in the North America region.
How does American State Bank make money?
Four revenue lines are on record. Interest Income from Lending is the primary driver. The others are fee-based Services, deposit Account Revenue and community Development Services.
Who are American State Bank's main competitors?
Direct peers on record are Austin Bank, VeraBank, Citizens National Bank (Texas) and Texas Bank and Trust. Broad incumbents are Independent Bank Group, Prosperity Bancshares, Cadence Bank and Southside Bancshares. Regional players are Origin Bancorp and First Financial Bank (Texas).
Does American State Bank have an API?
No public API is recorded for American State Bank.
What industry is American State Bank in?
American State Bank's product category is Community Banking. Its primary akta.pro industry code is FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks), with a secondary code of FSABAAAA, Mass-Market Consumer Deposit Banking (Checking/Savings). Its NAICS code is 52211 and its SIC code is 6022.