What Vicuras does

Vicuras is a Danish B2B workplace health services company headquartered in Copenhagen (Amager) with a regional office in Aarhus. Operating as a group of three A/S entities — VICURAS DK A/S, Vicuras Danmark A/S, and Vicuras Sundhedscentre A/S — and led by founder-CEO Jakob Ørnskov, Vicuras delivers a modular portfolio of workplace health services to Danish employers: workplace massage (Firmamassage), ergonomic consulting (on-site and online), physiotherapy, foot therapy, mandatory 3-day work environment certification (Arbejdsmiljøuddannelse), workplace risk assessments (APV), well-being surveys (Trivselsundersøgelse), and training courses including the Health Ambassador program, lifting/transfer technique training, and hybrid-workplace workshops. The company self-describes as Denmark's largest workplace massage provider, holds a 4.8/5 Trustpilot rating, and is approved by the Danish Working Environment Authority (Arbejdstilsynet) and recommended by Dansk HR.

Vicuras distributes services through two complementary channels: a direct enterprise sales motion targeting HR and finance decision-makers (led by Sales Director Martin Søborg) and a nationwide partner clinic network of 100–120 independent massage and foot therapy clinics that handles treatments for companies without on-site facilities. Service delivery is coordinated through "Mit Vicuras," a self-service booking portal where employees view schedules, select therapists, and manage appointments. The underlying technology stack is a .NET-based booking platform, video consultation infrastructure for online ergonomics, and webinar delivery tooling — supporting recurring subscription contracts rather than transactional product sales. Pricing combines quote-based annual workplace health agreements (with three financing models: gross salary deduction, 50/50 cost-sharing, or 100% employer-funded) with unit-priced training courses (e.g., DKK 4,450 per AMO certification, DKK 4,395 for the Health Ambassador course, DKK 1,895–12,595 for supplementary courses).

Vicuras serves marquee enterprise customers across insurance (Tryg, Topdanmark, IF), pharma and biotech (Novo Nordisk, Bavarian Nordic), banking (Danske Bank, Ringkjøbing Landbobank, Sparekassen Kronjylland, Sparekassen Vendsyssel), technology and telecom (IBM, Canon, Telia, Systematic), retail and consumer goods (Salling Group, Hummel, L'Oréal), airlines (SAS), clean energy (Clever), and engineering and HR services (COWI, Jobindex). The company is founder-owned and bootstrapped, with no disclosed external investment or institutional shareholders.

Name

Vicuras

Legal name

VICURAS DK A/S

Website

https://vicuras.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Vicuras is a Danish B2B workplace health services provider offering workplace massage, ergonomics, physiotherapy, and mandatory work environment training to employers nationwide. It operates a 100+ partner clinic network and a self-service booking portal, serving enterprise clients across insurance, pharma, banking, and technology.

Ownership category

akta.pro rank

Product category

Occupational Health and Workplace Wellness Services

NAICS

Vocational Rehabilitation Services (62431)

SIC

Services-Educational Services (8200), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Chair Massage & Corporate/On-Site Massage (HSADAHAO)

Keywords

• Workplace massage services
• Ergonomic consulting
• Occupational health training
• Workplace wellness programs
• Employee well-being services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. B2B Workplace Health Services: Vicuras provides ongoing health and wellness services to Danish companies under annual or rolling agreements. Services include on-site massage, ergonomic guidance, physiotherapy, work environment assessments (APV), wellness surveys, and training courses. Companies can choose financing models: gross salary deduction (bruttoløn), 50/50 cost sharing, or 100% employer-funded. Revenue is recurring as long as company contracts remain active.
2. Professional Education and Training Courses: Vicuras delivers paid training courses to companies and individuals, including the mandatory 3-day work environment certification (Arbejdsmiljøuddannelse), Health Ambassador program, lifting/transfer techniques, and hybrid workplace workshops. Courses are priced per participant and conducted at Vicuras venues or on-site at client premises.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vicuras delivers workplace health and wellness services to Danish companies, including on-site and partner-clinic-based workplace massage, ergonomic consulting (on-site and online), physiotherapy, foot therapy, mandatory workplace risk assessments (APV), well-being surveys, and approved work environment certification training. The company coordinates all administration and scheduling through a self-service digital booking portal, and supplements in-person services with a nationwide network of independent partner clinics.

Product overview

Vicuras operates as a B2B workplace health and wellness services company offering a modular portfolio of on-site and remote health services to Danish companies. The core offering is anchored by Firmamassage (workplace massage), which Vicuras positions as Denmark's largest provider, supplemented by ergonomic consulting (on-site and online), physiotherapy, and foot therapy. These are complemented by mandatory and voluntary training courses (work environment certification, health ambassador, transfer training, hybrid workplace) and employee measurement tools (well-being surveys, workplace risk assessments). A nationwide partner clinic network of 100+ clinics extends services to companies without on-site facilities. Services are coordinated through a digital self-service booking portal (Mit Vicuras), and all administrative processes are handled by Vicuras, minimizing employer workload. The company is approved by the Danish Working Environment Authority (Arbejdstilsynet) and recommended by Dansk HR.

Differentiator

Problem solved

Functional benefit

Products and services

• Firmamassage (Workplace Massage)

Quantifiable outcome

• 40% of all work-related pain is caused by poor ergonomics
• +3 more outcomes

Named customers21 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Dansk HRcoreGTM or Marketing PartnerVicuras is recommended by Dansk HR, Denmark's largest HR organisation. This endorsement serves as a key referral channel, positioning Vicuras as a trusted partner for HR professionals seeking workplace health solutions.
• Over 100 Partner Clinics (Denmark)coreChannel Partner/ Reseller/ DistributorVicuras partners with over 100 independent massage and foot therapy clinics across Denmark. These partner clinics deliver treatments to employees of Vicuras corporate clients who cannot access on-site services. In 2020 alone, 6,000 Vicuras customers booked treatments at partner clinics.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Limeade: Limeade is an established employee well-being and corporate benefits platform serving large employers globally; it overlaps with Vicuras in the corporate wellness benefits category but as a broad SaaS incumbent rather than an on-site services specialist.
• Headspace: Headspace is a large global employee mental health and wellness platform serving enterprises with subscription benefits; it competes for the same corporate wellness budget as Vicuras but with a digital-first, mental-health focus.

Emerging players

• Wellable: Wellable is an employee wellness platform that sells to HR teams — a comparable buyer to Vicuras' HR-decision-maker customers — though it operates as a digital engagement platform rather than a physical services provider.
• GoFysio: GoFysio is a Danish digital physiotherapy platform offering on-site and remote musculoskeletal care, partially overlapping with Vicuras' physiotherapy and online ergonomic consultation services.
• Dansk Fysioterapi: Dansk Fysioterapi is a Danish physiotherapy and ergonomics provider offering workplace physiotherapy and corporate ergonomics services that overlap with Vicuras' physiotherapy and ergonomic consulting products.
• Kristina Health & Beauty / Nordic Massage: Kristina Health & Beauty and similar Nordic corporate massage operators offer on-site workplace massage to Danish and Nordic employers, directly competing with Vicuras' firmamassage service in the same geographic market.

Regional players

• Bedrijfsmassage Nederland: Bedrijfsmassage is a Dutch corporate massage provider with a directly comparable business model (B2B on-site workplace massage for employers), but operating in the Netherlands rather than Denmark.
• Avonova: Avonova is a Nordic occupational health and HR services provider with a similar workplace health, ergonomics, and training portfolio to Vicuras, focused on Sweden rather than Denmark.
• Previa: Previa is a leading Swedish occupational health and corporate wellness provider offering employer-facing services similar to Vicuras, but operating primarily in the Swedish/Nordic market rather than Denmark.

Direct peers

• Falck Healthcare: Falck Healthcare is a Danish provider of corporate health, rehabilitation, and workplace wellness services — directly comparable to Vicuras in serving Danish employers with health, ergonomics, and preventive care offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuaJnfkRJZt0H528OdqJ6zg
• Facebookfacebook.com/Vicuras
• LinkedInlinkedin.com/company/vicuras
• Instagraminstagram.com/vicuras_dk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vicuras