Trailstone Insurance Group
Trailstone Insurance Group is an independent, multi-carrier insurance brokerage founded in 2013 in Littleton, Colorado, serving roughly 12,000 personal and commercial customers across seven US states via a 40+-carrier comparison platform and a TRAC advisory process.
- Company typePrivate
- Founded2013
- HeadquartersLittleton, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Trailstone Insurance Group does
Trailstone Insurance Group is an independent, multi-carrier insurance brokerage headquartered in Littleton, Colorado, founded in 2013 by Mark Rodgers. The firm compares quotes from more than 40 A-rated insurance carriers and distributes personal and commercial coverage across seven US states (Utah, Idaho, Washington, Kansas, Colorado, Arizona, and Oregon) to a base of roughly 12,000 households and businesses. Its core technology is a multi-carrier comparison platform backed by online quote calculators (Home & Auto Calculator plus a Priceguide.ai-powered Life Insurance Calculator), with proprietary process tooling called the TRAC process (Tell us your needs, Review options, Adjust coverage, Complete the switch) and video-based option explanations delivered to prospects.
The product portfolio spans personal lines (homeowners, condo, renters, landlord, short-term rental, auto, umbrella, SR22, classic car, motorcycle, RV, boat, ATV, life, travel, pet, flood, and earthquake) and commercial lines (general liability, workers compensation, BOP, commercial auto, commercial property, commercial umbrella, professional liability/E&O, EPLI, D&O, surety bonds, crime, cyber, and pollution). Revenue is generated through recurring commissions on policies sold and renewed across carrier partners, i.e., a classic independent-agency economic model where premium volume, carrier mix, and persistency drive top-line performance.
Go-to-market is sales-led and education-first, executed primarily through phone-based advisory, a website self-service portal, and a customer service center, with demand generated by a Dave Ramsey Trusted Pro partnership, organic content marketing via a Learning Center, and active social channels across Facebook, Instagram, X, LinkedIn, and YouTube. Headcount is reported at 51–100 employees, all US-based, and the company remains privately held with no disclosed funding rounds, acquisitions, or parent company.
Trailstone Insurance Group firmographics
Firmographics- Name
- Trailstone Insurance Group
- Legal name
- Trailstone Insurance Group
- Website
- https://trailstoneinsurancegroup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Trailstone Insurance Group is an independent, multi-carrier insurance brokerage founded in 2013 in Littleton, Colorado, serving roughly 12,000 personal and commercial customers across seven US states via a 40+-carrier comparison platform and a TRAC advisory process.
- Ownership category
- akta.pro rank
Trailstone Insurance Group industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where Trailstone Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Littleton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trailstone Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Trailstone earns commissions from insurance carriers for policies sold and renewed. The company acts as an independent insurance agency, receiving a percentage of premiums from multiple carrier partners.
- Policy Renewal Commissions: Recurring commission revenue from existing policy renewals, providing ongoing revenue from the customer base.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom multi-carrier insurance quotes tailored to individual needs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Trailstone Insurance Group product offering
Product offeringCore offering
Trailstone Insurance Group is an independent insurance agency and brokerage that compares and places coverage from 40+ A-rated insurance carriers for personal and commercial customers. It sells personal lines (home, auto, life, specialty) and commercial lines (general liability, workers' comp, BOP, commercial auto, cyber, etc.) through a proprietary four-step TRAC process (Tell us your needs, Review options, Adjust coverage, Complete the switch) supported by video-based quote explanations and online calculator tools. The agency earns commissions from carrier partners on policies sold and renewed across seven U.S. states.
Product overview
Trailstone Insurance Group is an independent insurance brokerage operating as a multi-carrier platform that compares quotes from over 40 A-rated insurance carriers. The company offers a unified quoting and policy management platform providing personalized coverage recommendations through a four-step TRAC process. The product portfolio consists of personal insurance products (Home & Property including Homeowners, Condo HO6, Renters, Landlord, and Short-Term Rental; Auto & Vehicle including Auto, Umbrella, SR22, Classic Car, Motorcycle, RV, Boat, and ATV; Life & Protection including Life, Travel, Pet, Flood, and Earthquake insurance) and commercial insurance products (General Liability, Workers Compensation, Business Owners Policy BOP, Commercial Auto, Commercial Property, Commercial Umbrella, Professional Liability, EPLI, D&O, Bonds, E&O, Crime, Cyber, and Pollution insurance), alongside self-service quoting tools and calculators. The platform differentiates through carrier comparison, personalized guidance, and the TRAC process for tailored policy recommendations.
Differentiator
Problem solved
Functional benefit
Products and services
- Home & Property Insurance
Quantifiable outcome
- Customers often save 20% compared to their current insurance coverage
- +1 more outcomes
Companies that use Trailstone Insurance Group
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles2 records
Trailstone Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trailstone Insurance Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Dave RamseycoreTrailstone Insurance Group is an official Dave Ramsey Trusted Pro partner, providing insurance guidance to Ramsey's audience of financially-conscious consumers. This partnership provides access to a large network of potential customers who trust Dave Ramsey's financial advice and his recommendations for trusted professionals.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Trailstone Insurance Group competitors and assessment
Company assessmentDirect peers
- Goosehead Insurance: Public independent personal-lines insurance agency using a multi-carrier model and franchise/advisor distribution to compare carriers for consumers. Directly comparable to Trailstone in product mix (home, auto, life) and independent agency structure, but operates at vastly larger national scale.
- Acrisure: Tech-enabled, rapidly growing insurance brokerage built largely through roll-up acquisitions of independent agencies across personal and commercial lines. Comparable in independent brokerage model and technology-driven growth strategy, though at much larger scale and PE-backed.
Broad incumbents
- Brown & Brown: Large national insurance brokerage offering both personal and commercial lines through a network of offices and producer agents. Comparable in product breadth and brokerage model, but operates at national scale across dozens of states with much larger headcount.
- Hub International: Major North American insurance brokerage serving commercial and personal lines clients via regional offices and producer agents. Comparable in multi-line brokerage model and acquisition-driven growth strategy, at much larger institutional scale.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm providing personal, commercial, and specialty insurance placement. Comparable in independent brokerage model and multi-carrier approach, but operates globally with deep institutional client relationships.
- Marsh McLennan: World's largest insurance brokerage and risk advisory firm, including Marsh for commercial insurance placement. Comparable in independent brokerage model and carrier relationships, but operates globally with enterprise client focus.
Emerging players
- Insuritas: Insurance agency-as-a-service and embedded insurance platform that builds and operates agency operations for banks, credit unions, and retailers. Comparable in operating an independent agency model and leveraging technology for distribution, though focused on embedded/depositor channels.
- Simply Business: Online SMB insurance marketplace comparing policies from multiple carriers for small business owners. Comparable in multi-carrier comparison and SMB commercial focus, but operates as a digital-first marketplace rather than agent-led advisory model.
- Next Insurance: Digital-first SMB commercial insurance carrier offering general liability, workers' comp, professional liability, and BOP online. Comparable in commercial lines product set targeting SMBs, but operates as a direct carrier rather than an independent broker.
- Policygenius: Online insurance marketplace comparing life, home, auto, and disability policies from multiple carriers. Comparable in multi-carrier comparison and personal lines focus, but operates as a digital lead-generation platform rather than a full-service agency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Trailstone Insurance Group social profiles
Digital presenceTrailstone Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trailstone Insurance Group leadership team
Management profileNumber of profiles
Profiles1 record
Trailstone Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trailstone Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trailstone Insurance Group
What does Trailstone Insurance Group do?
Trailstone Insurance Group is an independent insurance agency and brokerage that compares and places coverage from 40+ A-rated insurance carriers for personal and commercial customers. It sells personal lines (home, auto, life, specialty) and commercial lines (general liability, workers' comp, BOP, commercial auto, cyber, etc.) through a proprietary four-step TRAC process (Tell us your needs, Review options, Adjust coverage, Complete the switch) supported by video-based quote explanations and online calculator tools. The agency earns commissions from carrier partners on policies sold and renewed across seven U.S. states.
Is Trailstone Insurance Group a public or private company?
Trailstone Insurance Group is a private company. It is classified as unknown and is currently operating.
When was Trailstone Insurance Group founded?
Trailstone Insurance Group was founded in 2013. It employs 51 to 100 people.
Where is Trailstone Insurance Group based?
Trailstone Insurance Group is headquartered in Littleton, United States, in the North America region.
How does Trailstone Insurance Group make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are policy Renewal Commissions.
Who are Trailstone Insurance Group's main competitors?
Direct peers on record are Goosehead Insurance and Acrisure. Broad incumbents are Brown & Brown, Hub International, Arthur J. Gallagher & Co. and Marsh McLennan. Emerging players are Insuritas, Simply Business, Next Insurance and Policygenius.
Does Trailstone Insurance Group have an API?
No public API is recorded for Trailstone Insurance Group.
What industry is Trailstone Insurance Group in?
Trailstone Insurance Group's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 524210 and its SIC code is 6411.