Scholarbook

What Scholarbook does

Scholarbook GmbH is a Karlsruhe, Germany-based private company (founded 2010) that operates a sports scholarship placement agency connecting European athletes with US and Canadian university programs. The company's core service is a multi-year, advisor-led engagement covering athlete assessment, profile creation, US college coach outreach, SAT/TOEFL test preparation, NCAA/NAIA clearance, visa processing, and ongoing in-program support. It serves 14+ sports (soccer/football, track and field, swimming, rowing, tennis, golf, field hockey, basketball, volleyball, wrestling, water polo, fencing, gymnastics, cycling, triathlon) and claims 4,600+ athletes guided, 600+ university placements, and over $100 million in scholarship funds secured cumulatively.

The underlying technology stack is conventional rather than proprietary: a Webflow-hosted website and athlete portal, a Heyflow-based Opportunity Analysis lead form, HubSpot CRM for contact management, Cloudflare for content delivery, VEO camera systems for multi-angle showcase video, and standard analytics, ads, and security tooling. The platform has two distinct user surfaces: a consumer-facing athlete portal (user.scholarbook.net) and a self-serve coach portal (official.scholarbook.net/de/for-coaches/) that allows US college programs to search athletes by sport. The company's most distinctive operational technology is the in-person Scholarbook Showcase event series, held in cities such as Düsseldorf and Frankfurt, at which 15-20 US college coaches scout athletes live and VEO-recorded footage is converted into individual highlight reels.

Scholarbook generates revenue through professional-services placement fees under multi-year, quote-based contracts (pricing not publicly disclosed), with a published packages page and dedicated French operations led by a country head. The go-to-market is a hybrid of sales-led consulting, event-driven showcases, community/coach referrals, and content/paid social acquisition. The company is privately held, founder-controlled, and has not disclosed any external funding rounds.

Name

Scholarbook

Legal name

Scholarbook GmbH

Website

https://scholarbook.net

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Scholarbook is a German-founded sports scholarship placement agency that places European athletes at US and Canadian universities, providing advisor-led profile creation, coach outreach, test prep, visa support, and in-person showcase events across 14+ sports.

Ownership category

akta.pro rank

Product category

Sports Scholarship Placement Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

College Recruiting & Scholarship Advisory / Athlete Placement (HSADAEAL)

akta.pro secondary industries

Athletic, Arts & Talent-Based Scholarships (EDAIAOAM), University/Institutional Scholarships & Tuition Waivers (EDAIAOAG)

Keywords

• Sports scholarship placement
• College athlete recruiting
• International student athletics
• NCAA placement services
• Athletic scholarship consulting

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Placement and Consulting Services: Full-service support for athletes seeking US college sports scholarships, including profile creation, coach outreach, test preparation, visa assistance, and university placement

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels8 records

Core offering

Scholarbook is a sports scholarship placement agency that guides European athletes through the process of securing athletic scholarships at US and Canadian universities. The service covers athlete profile creation, outreach to US college coaches, test preparation (SAT/TOEFL), visa and admissions support, NCAA clearance, and ongoing support at the destination university. The company also runs in-person showcase events in Germany where US coaches scout athletes live.

Product overview

Scholarbook is a sports scholarship placement service that connects European athletes with American and Canadian universities. The core offering consists of athlete recruitment and university placement services, supplemented by in-person showcase events (Scholarbook Showcase) that provide direct access to US college coaches. Additional services include test preparation support for SAT and TOEFL exams, visa assistance, and ongoing athlete management. The service portfolio spans multiple sports including soccer, track and field, swimming, tennis, golf, basketball, volleyball, rowing, fencing, wrestling, water polo, gymnastics, field hockey, cycling, and triathlon.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Scholarship Placement Service Full-service placement of European athletes at US and Canadian universities, including profile creation, coach outreach, offer negotiation, NCAA clearance, test preparation, visa assistance, and ongoing athlete management. Targeted at European student athletes across soccer, track and field, swimming, tennis, golf, basketball, volleyball, rowing, and other NCAA/NAIA sports.
• Scholarbook Showcase In-person showcase events where athletes perform in front of 15-20 attending US college coaches. Includes live scouting, multi-angle VEO video recording, individual highlight reel creation, and direct networking with Scholarbook athlete managers. Held multiple times per year in German cities for soccer and other sports.
• Scholarbook Soccer Showcase (Düsseldorf) Soccer-specific showcase event in Düsseldorf, Germany where European soccer players perform for US college coaches, with professional video capture and individual highlight video creation. Scheduled events in September 2025 and September 2026.
• Scholarbook Soccer Showcase (Frankfurt) Soccer showcase event in Frankfurt, Germany where European soccer players perform for approximately 15-20 US college coaches, with live scouting and highlight video creation. Scheduled for December 2025.
• Free Opportunity Analysis (Chancenanalyse) Free interactive questionnaire-based assessment that collects athlete information across sports performance, academic background, and personal details to evaluate scholarship eligibility and generate qualified leads for Scholarbook's services. Targeted at prospective European student-athletes considering US college sports.
• Athlete Database for College Coaches Online portal allowing US college coaches to search and filter athletes by sport, with detailed athletic profiles including performance statistics, academic information, and verification links. Targeted at US college coaches seeking to recruit European athletes.

Quantifiable outcome

• 600+ universities mediated
• +3 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature2 records

Partnerships

One partnership is on record.

• ABC TravelminorOthersTravel partner specializing in flights to the USA; recommended to clients for booking travel arrangements after visa issuance

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• NCSA (Next College Student Athlete): NCSA is the largest US-based college athletic recruiting platform, connecting high school athletes with college coaches across all sports. It is the closest scaled US analog to Scholarbook, but operates from the demand side (coaches) and primarily serves US high schoolers, whereas Scholarbook specializes in sourcing European talent.
• CaptainU: CaptainU is a US college athletic recruiting platform that helps high school athletes build profiles, get recruited by college coaches, and navigate the college selection process. Comparable to Scholarbook in providing athlete-profile technology and coach-matching, but US-anchored and serving domestic talent.
• FieldLevel: FieldLevel is a network-based recruiting platform that connects athletes and coaches through verified profiles and recruiting workflows. Operates in the same college athletic recruiting category as Scholarbook but is US-domestic in focus, providing a comparable technology and marketplace benchmark.
• SportsRecruits: SportsRecruits is a college athletic recruiting platform for high school athletes, coaches, and clubs, offering profile creation, video hosting, and direct messaging to college programs. Comparable to Scholarbook's athlete profile/coach portal functionality, though focused on the US market.
• BeRecruited: BeRecruited is a US college athletic recruiting network that lets high school athletes create profiles, upload video, and be discovered by college coaches. Closely comparable to Scholarbook in providing athlete-to-coach profile infrastructure, but US-domestic.

Direct peers

• International Sports Management (ISM): ISM is a US-based agency that places European and international soccer players into US college programs, providing recruitment guidance and visa support. Closely comparable to Scholarbook in cross-border soccer placement and represents the most direct agency-style competitor on the European-to-US pipeline.
• FirstPoint USA: FirstPoint USA is a UK-based agency that places international student-athletes into US college sports programs, offering scholarships and recruitment support. Closely comparable to Scholarbook as a cross-border placement agency targeting European athletes, and is the most direct UK/EU peer in the same niche.
• European Sports Academy (ESA): European Sports Academy is a European-based organization that supports athletes pursuing US college sports scholarships through placement and recruitment services. Direct competitor to Scholarbook, operating in the same cross-border scholarship advisory category from a similar European footprint.

Emerging players

• NCSA International / Reigning Champs Europe: Reigning Champs (parent of NCSA) has been expanding international athlete sourcing into European markets, overlapping with Scholarbook's source market. Comparable as a scaled competitor entering Scholarbook's geographic niche from the US platform side.

Regional players

• Sportlinx: Sportlinx is a UK/Ireland-based agency that places European athletes into US college sports programs, providing similar scholarship advisory and recruitment services. Comparable business model to Scholarbook but focused on the UK and Ireland rather than Germany/France, making it a regional peer rather than a direct overlap.

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Instagraminstagram.com/scholarbook/?hl=en
• Facebookfacebook.com/sportstipendium
• LinkedInlinkedin.com/company/scholarbook

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scholarbook