PSI Seminars
PSI Seminars is a privately held personal development and leadership training company founded in 1973, delivering immersive in-person seminars, a progressive advanced curriculum, youth programs, and the InTENtion remote coaching program to adult consumers and their families across North America and the UK.
- Company typePrivate
- Founded1979
- HeadquartersClearlake Oaks, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What PSI Seminars does
PSI Seminars is a privately held personal development and leadership training company founded in 1973 (with another source citing 1979) by Tom and Jane Willhite and operating as PSI Seminars, LLC under California jurisdiction. The company delivers immersive, in-person experiential seminars built on a proprietary curriculum framework including the Conceive-Believe-Achieve methodology, the Four Thinkers, the Peace of Mind Square, and the Screen of the Mind technique. Its core product is the PSI Basic Seminar ($995), a foundational personal development course that serves as the entry point into a progressive ladder of advanced offerings: the PSI 7 Life Success Course, Leadership Seminars, PSI 5 (The Personal Relationship Seminar), Mastery Experience, PLD Coaching, and the premium InTENtion High Performance Coaching Program ($8,995). The company also runs youth programs (Basic for Kids at $595, Youth Leadership Workshop, Teen Experience at $1,295) that require parent graduates to enroll their children.
PSI operates a hybrid delivery model spanning direct website enrollment, in-person seminars across 30+ US cities plus Calgary, Toronto, Vancouver, Edinburgh, and London, and remote delivery of its premium coaching program. High Valley Ranch in Lake County, California has anchored its advanced programming for over 45 years. Customer acquisition relies on content marketing (blog, podcast, daily newsletter, YouTube), event-driven experiential engagement, and graduate community referrals, with a public endorsement from Bob Proctor providing brand visibility. Bob Proctor, Tim O'Kelley, Kathy Quinlan-Perez, Courtland Warren, and Renee Cermak serve as PSI facilitators delivering the curriculum.
The company is founder-owned and operated by the Willhite family with no disclosed external institutional investment, no subsidiaries, and no M&A activity. Revenue derives from non-refundable one-time tuition payments with a 6-month utilization window; cumulative graduate count is reported in the hundreds of thousands across more than four decades. PSI has not disclosed revenue, is not acquiring companies, and shows no signals of AI-native product development; its differentiators are community-driven network effects, progressive curriculum lock-in, and proprietary educational methodology.
PSI Seminars firmographics
Firmographics- Name
- PSI Seminars
- Legal name
- PSI Seminars, LLC
- Website
- https://psiseminars.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- PSI Seminars is a privately held personal development and leadership training company founded in 1973, delivering immersive in-person seminars, a progressive advanced curriculum, youth programs, and the InTENtion remote coaching program to adult consumers and their families across North America and the UK.
- Ownership category
- akta.pro rank
Where PSI Seminars is headquartered
LocationHeadquarters
- HQ city
- Clearlake Oaks
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
PSI Seminars business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- PSI Basic Seminar Tuition: One-time tuition fee for the foundational PSI Basic Seminar, the primary entry point course for all participants. Tuition must be paid in full prior to attending and is non-refundable. Must be utilized within 6 months of registration.
- PSI Youth Programs Tuition: Tuition fees for youth programs including Basic for Kids ($595), Youth Leadership Workshop, and Teen Experience ($1,295 limited-time offer). All non-refundable with 6-month redemption window.
- InTENtion High Performance Coaching Program: Premium 24-week coaching program priced at $8,995 (reduced from $12,995), including complimentary PSI 5 | The Personal Relationship Seminar ($5,495 value). Includes 6 monthly live deep dive trainings, 12 small team coaching calls, 10 one-on-one performance coaching sessions, plus community access.
- Advanced Seminar Packages: Multi-course package purchases where the first course must be utilized within 6 months and subsequent courses within 12 months from registration date.
- Advanced Seminar Tuition: Tuition for advanced courses including Life Success Course (PSI 7) with room and board included, Leadership Seminars, PSI 5 (The Personal Relationship Seminar), Mastery Experience, PLD Program. All non-refundable and must be utilized within 6 months of registration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | PSI Basic Seminar - Foundational personal development seminar for adults |
| One time/ perpetual license | Pay-as-you-go | Teen Experience - Leadership program for teens ages 13-17 |
| One time/ perpetual license | Pay-as-you-go | Basic for Kids - Two-day course for children ages 5-12 |
| One time/ perpetual license | Pay-as-you-go | Youth Leadership Workshop - Two-day workshop for ages 8-14 |
| One time/ perpetual license | Pay-as-you-go | InTENtion High Performance Coaching Program - 24-week coaching program |
| One time/ perpetual license | Pay-as-you-go | Life Success Course (PSI 7) - Advanced residential course |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
PSI Seminars product offering
Product offeringCore offering
PSI Seminars sells a structured, in-person personal development and leadership training curriculum delivered to individual consumers. Its flagship foundational offering is the PSI Basic Seminar, which serves as the entry point and funnels attendees into a progressive ladder of advanced courses (Life Success Course, Leadership Seminars, PSI 5, Mastery Experience), coaching programs (PLD, InTENtion), and age-targeted youth programs (Basic for Kids, Youth Leadership Workshop, Teen Experience). Revenue is generated primarily through one-time tuitions paid per seminar or coaching program, with courses delivered at venues across North America and the UK and at the dedicated High Valley Ranch campus.
Product overview
PSI Seminars offers a structured portfolio of in-person seminars and coaching programs for personal development and leadership training. The core offering is the PSI Basic Seminar, which serves as the foundation for an advanced curriculum that includes the PSI 7 Life Success Course, Leadership Seminars, PSI 5 (Personal Relationship Seminar), and the Mastery Experience. The company also provides specialized youth programs (Basic for Kids for ages 5-12, Youth Leadership Workshop for ages 8-14, and Teen Experience for ages 13-17) and the InTENtion High Performance Coaching Program combining content, 1-on-1 coaching, and community. Digital offerings include the PSI Podcast and monthly Learning Labs workshops.
Differentiator
Problem solved
Functional benefit
Brands
- PSI Basic Seminar: Foundational personal development seminar teaching awareness and self-discovery principles.
- PSI 7 Life Success Course
- PSI Leadership Seminars
- InTENtion Coaching Program
- PLD Coaching Program
- PSI Youth Classes
- PSI World Giving Back
Products and services
- PSI Basic Seminar The foundational personal development seminar introducing core PSI principles including self-awareness, communication, goal setting, stress management, and community building. It is the entry-point course for adults new to PSI.
- PSI 7 Life Success Course Advanced residential seminar focused on life success principles, values clarification, and expanding personal capacity for achievement. Tuition includes room and board at High Valley Ranch.
- Leadership Seminars Advanced leadership training seminars held at High Valley Ranch focused on developing leadership skills and vision for PSI graduates.
- PSI 5: The Personal Relationship Seminar Advanced seminar focused on personal relationship skills and development for PSI graduates.
- Mastery Experience Advanced mastery-level seminar for continued personal development and growth among long-tenured PSI graduates.
- PLD (Pacesetter's Leadership Dynamics) Coaching Program Advanced leadership coaching program for developing leadership dynamics and skills among PSI graduates.
- InTENtion High Performance Coaching Program A 24-week premium coaching program priced at $8,995 (reduced from $12,995), combining curated content, one-on-one performance coaching, small group team calls, six monthly live deep dive trainings, and an online community. Includes a complimentary PSI 5 Personal Relationship Seminar ($5,495 retail value). Delivered remotely for advanced PSI graduates seeking high-performance outcomes.
- Basic for Kids Two-day personal development course for children ages 5-12 teaching responsibility, self-esteem, and positive choices. Both parents must be PSI Basic Seminar graduates to enroll a child. Priced at $595 tuition.
- Youth Leadership Workshop Two-day workshop for youth ages 8-14 who have completed either Basic for Kids or the adult PSI Basic Seminar, focusing on personal power, leadership, communication skills, and goal setting.
- Teen Experience Week-long leadership program for teens ages 13-17 who are graduates of the adult PSI Basic Seminar, addressing self-esteem, peer pressure, fear, trust, and service to others. Priced at $1,295 reduced from $1,995.
Quantifiable outcome
- InTENtion program graduates report 30% revenue increase on average
- +3 more outcomes
Companies that use PSI Seminars
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
PSI Seminars technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PSI Seminars partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bob ProctorcoreBob Proctor, world-renowned author, motivational speaker, and Law of Attraction success coach featured in the movie The Secret, is featured prominently on PSI Seminars' homepage and provides a public endorsement of PSI Seminars as a transformational personal development resource. Proctor states: 'If you really want to make things happen in your life PSI Seminars is the place to go!'
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PSI Seminars competitors and assessment
Company assessmentDirect peers
- Tony Robbins / Robbins Research International: Tony Robbins is the most direct comparable to PSI Seminars: a large-scale, in-person personal development and leadership seminar business with premium flagship events (Date with Destiny, Unleash the Power Within), high-ticket coaching programs, and a multi-decade brand built around a single founder/figurehead. Both monetize through tiered experiential training plus premium coaching.
- Landmark Worldwide: Landmark Worldwide operates large-group personal transformation seminars and follow-on advanced curricula priced at premium levels, directly parallel to PSI's Basic Seminar → advanced seminar progression. Both target adults seeking personal/professional breakthroughs through structured in-person programs.
- Dale Carnegie Training: Dale Carnegie Training is a long-established leadership, communication, and personal development training provider with global in-person and corporate delivery — directly overlapping PSI's Leadership Seminars, PSI 5 (Personal Relationships), and youth program territory, with similar tiered curricula and instructor-led delivery.
- John Maxwell Company: John Maxwell Company sells leadership development training, coaching, and certification programs through in-person events, books, and online courses — closely aligned with PSI's Leadership Seminars and coaching tier. Both are built around a single named thought leader with tiered curricula.
Broad incumbents
- FranklinCovey: FranklinCovey is a broader incumbent in leadership and professional development, offering structured curricula (The 7 Habits, Leading at the Speed of Trust) sold primarily to corporations. It overlaps with PSI's Leadership Seminars and PLD product lines but operates at much larger scale with a B2B-heavy mix.
- Toastmasters International: Toastmasters is a global membership-based organization delivering communication and leadership training via local clubs. It overlaps with PSI's communication and leadership outcomes but operates at a much lower price point on a volunteer-club model rather than premium experiential seminars.
Emerging players
- Mindvalley: Mindvalley is a digital-first personal development and transformation platform with subscription pricing and online cohorts. It competes with PSI for the same end customer (personal growth seekers) but delivers primarily online rather than through in-person seminars, and is meaningfully younger as a brand.
- High Performance Institute (Brendon Burchard): Brendon Burchard's High Performance Institute offers high-performance coaching, online courses, and live events targeting professionals and entrepreneurs — a near-direct overlap with PSI's InTENtion High Performance Coaching Program in audience, methodology, and price point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
PSI Seminars social profiles
Digital presencePSI Seminars financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSI Seminars leadership team
Management profileNumber of profiles
Profiles6 records
PSI Seminars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSI Seminars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSI Seminars
What does PSI Seminars do?
PSI Seminars sells a structured, in-person personal development and leadership training curriculum delivered to individual consumers. Its flagship foundational offering is the PSI Basic Seminar, which serves as the entry point and funnels attendees into a progressive ladder of advanced courses (Life Success Course, Leadership Seminars, PSI 5, Mastery Experience), coaching programs (PLD, InTENtion), and age-targeted youth programs (Basic for Kids, Youth Leadership Workshop, Teen Experience). Revenue is generated primarily through one-time tuitions paid per seminar or coaching program, with courses delivered at venues across North America and the UK and at the dedicated High Valley Ranch campus.
Is PSI Seminars a public or private company?
PSI Seminars is a private company. It is classified as family owned and is currently operating.
When was PSI Seminars founded?
PSI Seminars was founded in 1979. It employs 251 to 500 people.
Where is PSI Seminars based?
PSI Seminars is headquartered in Clearlake Oaks, United States, in the North America region.
How does PSI Seminars make money?
Five revenue lines are on record. PSI Basic Seminar Tuition is the primary driver. The others are PSI Youth Programs Tuition, inTENtion High Performance Coaching Program, advanced Seminar Packages and advanced Seminar Tuition.
Who are PSI Seminars's main competitors?
Direct peers on record are Tony Robbins / Robbins Research International, Landmark Worldwide, Dale Carnegie Training and John Maxwell Company. Broad incumbents are FranklinCovey and Toastmasters International. Emerging players are Mindvalley and High Performance Institute (Brendon Burchard).
Does PSI Seminars have an API?
No public API is recorded for PSI Seminars.