Shetland Pony Park Slagharen

What Shetland Pony Park Slagharen does

Attractie- en Vakantiepark Slagharen B.V. operates a Western-themed amusement park, the Aqua Mexicana waterpark, and an on-site holiday village at Zwarte Dijk 37 in Slagharen, Netherlands. The combined destination offers over 40 attractions ranging from low-intensity carousels (Gallopers) to high-intensity rides (Ripsaw Falls log flume, and the forthcoming Sky Sifter opening April 17, 2026), complemented by waterpark slides (MexiCone, YukaTime, Magic Maya), a climbing park (Klimpark Black Hill Ranger Path), and live entertainment programming. The company also runs more than a dozen Western-themed accommodation units — including Rancho Grande (8-person), Rancho Grande Deluxe, Hacienda, Raccoon Lodge, Cowboy Cottage, Wigwam Deluxe, and various state-named lodges — turning the site into a multi-day vacation resort as well as a day-visit attraction.

The business model is a multi-stream direct-to-consumer operation anchored on three core revenue lines: day tickets (starting at €17.90 per person, ages 4+; children under 3 free), family tickets (up to 25% cheaper than individual tickets), and tiered annual subscriptions (Standard Abonnement from €59.90 and Platinum from €109.90, valid until January 3, 2027). Secondary streams include accommodation rentals, in-park food and beverage (Crazy Horse Saloon, Cartwright's, Randy's Pizza & Pasta, Big Jake Dinner House, Subway, Dunkin' Donuts, and various snack stands), merchandise, parking, photo packages, and event services (birthday parties, school trips, school camps, group overnights, and corporate events). The go-to-market is DTC through a multi-language e-commerce platform (Dutch, English, German), with Vivaticket powering season-pass sales, DruID handling accommodation and day-ticket bookings, Constell managing school and group reservations, Salesforce for marketing automation, and Google Analytics/Ads for traffic and conversion tracking.

Slagharen is a wholly-owned subsidiary of Parques Reunidos Group, a Madrid-headquartered international leisure park operator, and operates alongside co-located Dutch sister entities (Pleasantville BV, Slagharen Crew BV, Centaur Nederland 2 BV, Centaur Nederland 3 BV) all registered at the same address. The park's season-pass holders gain reciprocal free or discounted entry into a Dutch leisure-park network including Toverland, Avonturenpark Hellendoorn, GaiaZOO, Safaripark Beekse Bergen, Wildlands, Plopsa, Eindhoven Zoo, and others, providing cross-park distribution leverage and lock-in. Customer segments are predominantly consumer (families with children), supplemented by institutional segments (schools, corporate groups) and on-site vacation guests; no enterprise B2B customer concentration is disclosed.

Name

Shetland Pony Park Slagharen

Legal name

Attractie- en Vakantiepark Slagharen B.V.

Website

https://slagharen.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Attractie- en Vakantiepark Slagharen B.V. operates a Western-themed amusement park, the Aqua Mexicana waterpark, and on-site holiday accommodations in Slagharen, Netherlands. The company serves families, school groups, corporate clients, and vacation guests, and is a wholly-owned subsidiary of Parques Reunidos Group.

Ownership category

akta.pro rank

Product category

Amusement Park & Vacation Resort

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Resort/Hotel-Integrated Parks (On-Property Theme/Water Parks) (THAJAEAF)

akta.pro secondary industries

Resort & Hotel Water Parks (On-Property Guest-Access Parks) (THAAABAC), Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

Keywords

• Theme park operations
• Amusement park services
• Vacation resort accommodations
• Water park attractions
• Family entertainment venues

Headquarters

HQ city

Slagharen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Theme Park Admission: Day tickets for access to the theme park and attractions. Children up to 3 years have free admission.
2. Season Passes: Annual subscription passes offering unlimited access to the park with tiered benefits including restaurant discounts and priority access.
3. Accommodation: Vacation rentals including Western-themed cottages, lodges, and wigwam tents. Accommodations include Rancho Grande (8-person), Hacienda (6-person), Cowboy Cottage, and various lodges. Day visitors pay separately for park access.
4. Food & Beverage: Multiple restaurants and food outlets within the park including Crazy Horse Saloon, Cartwright's, Randy's Pizza & Pasta, Big Jake Dinner House, Subway, Dunkin Donuts, and various snack stands.
5. Events & Celebrations: Birthday party packages, school trips, corporate events, and group overnight stays with themed entertainment.
6. Merchandise: Gift shops selling souvenirs, plush toys, candy, and themed merchandise throughout the park.
7. Extras and Add-ons: Parking, photo packages, branded plush toys (Randy Knuffel, Rosie Knuffel), and dining combos.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Slagharen operates a Western-themed amusement park combined with a vacation resort in Slagharen, Netherlands, offering over 40 rides and attractions, the Aqua Mexicana waterpark, on-site Western-themed accommodations (Rancho Grande lodges, cottages, wigwams), multiple restaurants and shops, and live entertainment. Revenue is generated primarily through admission tickets (day, family, flexible), annual season passes, accommodation rentals, food and beverage, merchandise, and organized group events for schools and businesses.

Product overview

Attractie- & Vakantiepark Slagharen is a combined theme park and holiday resort operated by Parques Reunidos, featuring a Western-themed amusement park with dozens of attractions (including high-intensity rides like Sky Sifter and Ripsaw Falls), the Aqua Mexicana waterpark with slides, and an extensive holiday village with various Western-themed vacation accommodations (from basic wigwams to deluxe Rancho Grande lodges). The park offers diverse ticketing options (day tickets, family tickets, flexible tickets, and season passes including Platinum tier), plus organized events such as Wild West Summer Nights, Halloween scare events, and Christmas celebrations. Additional services include birthday parties, school trips, group overnight stays, corporate events, climbing parks, live entertainment shows, and numerous restaurants and shops.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Season Pass (Abonnement) Annual unlimited-visit pass priced from €59.90 per person, valid through January 3, 2027, including restaurant and shop discounts.
• Platinum Season Pass (Platinum Abonnement) Premium annual pass priced at €109.90 per person offering priority access and additional discounts on accommodation and dining.
• Day Ticket (Dagticket) Single-day admission ticket to the theme park and Aqua Mexicana waterpark, starting from €17.90 per person (ages 4+). Children up to 3 enter free.
• Flexible Ticket (Flexibel Ticket) Open-day ticket allowing visitors to choose their visit date with flexibility.
• Family Ticket (Familieticket) Discounted family ticket package, up to 25% cheaper than individual day tickets, covering the whole family in one purchase.
• Aqua Mexicana Waterpark Tropical-themed water park featuring slides (MexiCone, YukaTime, Magic Maya) and pools, included with day ticket and accommodation admission.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered flagship, core and minor.

• Parques ReunidosflagshipStrategic or Co-development PartnerParent company and operator of Attractie- & Vakantiepark Slagharen. Parques Reunidos is a major international leisure park operator headquartered in Madrid, Spain, managing theme parks, waterparks, zoos, and aquariums across Europe, UK, and Australia. The group includes properties such as Movie Park Germany, Bobbejaanland (Belgium), BonBon-Land (Denmark), TusenFryd (Norway), Marineland (France), and many others.
• Attractiepark ToverlandcoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Toverland as part of the Dutch leisure park network benefits.
• Avonturenpark HellendoorncoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Avonturenpark Hellendoorn as part of the Dutch leisure park network benefits.
• GaiaZOOcoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to GaiaZOO as part of the Dutch leisure park network benefits.
• AquaZOOminorGTM or Marketing PartnerSeason pass holders receive free or discounted entry to AquaZOO as part of the Dutch leisure park network benefits.
• AviodromeminorGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Aviodrome as part of the Dutch leisure park network benefits.
• Eindhoven ZoocoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Eindhoven Zoo (Dierenrijk) as part of the Dutch leisure park network benefits.
• Safaripark Beekse BergencoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Safaripark Beekse Bergen as part of the Dutch leisure park network benefits.
• WildlandscoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Wildlands Adventure Zoo Theme Park as part of the Dutch leisure park network benefits.
• JulianatorenminorGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Julianatoren as part of the Dutch leisure park network benefits.
• PlopsacoreGTM or Marketing PartnerSeason pass holders receive free or discounted entry to Plopsa properties (Plopsaland Coevorden, Plopsaland De Panne, Plopsaqua) as part of the Dutch leisure park network benefits.
• ZooParcminorGTM or Marketing PartnerSeason pass holders receive free or discounted entry to ZooParc as part of the Dutch leisure park network benefits.

Scale indicators2 records

Market position

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ontdekslagharen

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shetland Pony Park Slagharen