Eindhoven Zoo

What Eindhoven Zoo does

Eindhoven Zoo is a privately held, single-location zoological park in Nuenen, North Brabant (Netherlands), operating under Eindhoven Zoo Exploitatie B.V. as a wholly-owned subsidiary of Libéma Exploitatie B.V., a Dutch diversified leisure group. The park offers day admission to over 60 animal species across five themed areas, including Amur tigers, cheetahs, Asian elephants, chimpanzees, and African rhinos, and serves families with children, school groups, birthday party organizers, corporate clients, and conservation donors primarily in the North Brabant, Limburg, and Flanders catchment. The technology backbone is an online e-ticketing system with barcode scanning at entry, payment processing via Worldline, and web analytics through Google Analytics; no AI/ML capabilities are disclosed.

Revenue is generated across multiple streams: one-time ticket admissions (from €13 per person with up to €6 early-bird discounts during summer), annual subscriptions (€64.50/year, payback after three visits), tiered children's birthday party packages (€13–€22.50 per person), discounted school trips (from €10.50–€11.50 per person), group bookings (from €21.50 per person with optional €65 guided tours), corporate consignment cards (minimum 20 tickets), special events such as the Zomeravondbeleving (€25 per person), animal adoption subscriptions (from €25/year), parking fees, and donations. Distribution is direct-to-consumer through the website and on-site gate, supplemented by enterprise channels for schools and corporate clients. The zoo is integrated into the European Association of Zoos and Aquaria (EAZA) network of approximately 350 zoos and the Dutch Zoo Association (NVD), participates in 24 European Endangered Species Programmes (EEPs), and supports Stichting Wildlife, an affiliated nonprofit foundation funding 30 conservation projects across 39 endangered species. Achieved the Duurzaam Gastvrij Gold sustainability certification in 2025 and was nominated for the "Leukste Uitje 2026" award.

Name

Eindhoven Zoo

Legal name

Eindhoven Zoo Exploitatie B.V.

Website

https://eindhovenzoo.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Eindhoven Zoo is a privately held zoological park in Nuenen, Netherlands (subsidiary of Libéma Exploitatie B.V.) operating 60+ animal species across five themed areas, serving families, school groups, corporate clients, and conservation donors via day admission, subscriptions, and group packages.

Ownership category

akta.pro rank

Product category

Zoological Park

NAICS

Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoos, Aquariums & Botanical Gardens (Educational Collections) (THAJADAL)

akta.pro secondary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

Keywords

• Zoological park admissions
• Wildlife conservation programs
• Animal encounter experiences
• Educational zoo visits
• Family leisure attractions

Headquarters

HQ city

Nuenen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Ticket Sales: One-time admission fees for individual visitors, with pricing varying by age group and booking timing. Early bird discounts available up to €6 for tickets purchased 3+ days in advance during summer.
2. Annual Subscriptions: Year-round unlimited access subscription at €64.50 per year, offering free repeat visits and benefits including discounts on birthday parties, friend discounts, and other outings.
3. Birthday Party Packages: Three-tier birthday party offerings ranging from €13 per person (basic with bingo card and treat) to €22.50 per person (animal care experience with food preparation and feeding).
4. School Trip Packages: Educational school visits at reduced rates starting from €11.50 per person, with early booking discounts, plus optional add-ons like guided tours (€65 per guide) and bingo cards (€0.75 each).
5. Group Bookings and Tours: Group tickets for 10-100 persons starting at €21.50 per person, with exclusive guided tours of 1.5 hours available for €65 per guide.
6. Special Events: Summer Evening Experience ticketed at €25 per person including parking and refreshments, with full proceeds supporting Stichting Wildlife conservation projects.
7. Animal Adoption: Animal adoption programs starting at €25 per year, with contributions donated to Stichting Wildlife supporting 30 conservation projects worldwide.
8. Donations: Visitor donations through dedicated donation stations supporting Stichting Wildlife's 30 nature conservation projects globally.
9. Parking Fees: Separate parking tickets sold for the parking area, with parking tickets available without specific dates.
10. Corporate Consignment Cards: Bulk ticket purchases by businesses at discounted rates, starting from €21.50 per ticket with minimum 20 tickets, offering staff or client rewards.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Eindhoven Zoo operates a zoological park open 365 days a year with over 60 animal species across five themed areas, selling day admission tickets, annual subscriptions, and a range of group experiences (children's birthday parties, school trips, corporate outings) plus special events such as the Summer Evening Experience. Revenue is complemented by parking fees, guided tours, animal adoption programs supporting Stichting Wildlife's 30 conservation projects, donations, and corporate consignment cards.

Product overview

Eindhoven Zoo is a single-location zoological park offering a unified visitor experience across 5 themed areas with over 60 animal species. The core product is day admission, supplemented by annual subscriptions, group packages (children's parties, school trips, corporate outings), and special events like the Summer Evening Experience. Conservation and education are integrated through Stichting Wildlife, animal adoption programs, mobile phone recycling, and feeding presentations. Online ticketing enables advance purchases with early bird discounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Eindhoven Zoo Park Admission Day admission tickets to Eindhoven Zoo, featuring more than 60 animal species across 5 themed areas. Open 365 days a year with early bird discounts of up to €6 on tickets purchased at least 3 days in advance during the summer season (4 July - 30 August). Standard pricing from €13 per person.
• Annual Subscription Year-round unlimited access to Eindhoven Zoo at €64.50 per year. Benefits include unlimited park visits, discounts on children's birthday parties, friend discounts, and discounts on other outings. Pays back after 3 visits. Visitors can exchange a same-day admission ticket at reception for a discount toward subscription purchase.
• Children's Birthday Parties

Quantifiable outcome

• 3 griffon vultures successfully reintroduced to Bulgarian wild populations
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Green BalkanscoreStrategic or Co-development Partner · 1 January 2018Bulgarian nature conservation organization leading griffon vulture reintroduction in Bulgaria. Partnered with Eindhoven Zoo since 2018 for herintroduction of captive-born vultures (XJ Nikola, Stanislav, Zivka) into Bulgarian nature reserves. Also addresses threats including poisoned carcasses and power line hazards.
• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development Partner · 1 January 2004European zoo association with approximately 350 member institutions. EAZA coordinates species conservation through Endangered Species Programmes (EEPs) for 400+ species. Membership requires meeting strict standards for education, research, animal welfare, and conservation participation.
• Stichting WildlifecoreStrategic or Co-development Partner · 1 January 1985Conservation foundation established in 1985 (originally as Stichting Vrienden Safaripark Beekse Bergen) supporting 30 nature conservation projects worldwide. 33 active volunteers provide education in the park. Contributions from animal adoptions, donations, and special events support wildlife protection from black bees to Indian rhinos.
• NVD (Nederlandse Vereniging van Dierentuinen)coreStrategic or Co-development PartnerDutch Zoo Association coordinating 13 member zoos on conservation, research, and education initiatives. Currently undertaking large-scale Madagascar rainforest restoration project with 1 million trees across 250 hectares.
• Jane Goodall InstitutemajorStrategic or Co-development PartnerInternational chimpanzee conservation organization supported through Stichting Wildlife. Activities include chimpanzee rescue, anti-poaching units, ranger training, local community education, and sustainable agriculture projects.
• Polar Bears InternationalmajorStrategic or Co-development PartnerPolar bear conservation organization supported through Stichting Wildlife. Mission focuses on protecting polar bears and sea ice through education, research, and policy engagement on climate change.
• International Rhino FoundationmajorStrategic or Co-development PartnerIndian rhino protection supported through Stichting Wildlife. Activities include anti-poaching efforts, population expansion through habitat translocation, safety enhancement, local community education, and legislation enforcement.
• Red Panda NetworkmajorStrategic or Co-development PartnerHimalayan red panda conservation supported through Stichting Wildlife. Sponsors Forest Guardians - local people protecting red panda habitat and educating communities on species importance.
• Association AnoulakmajorStrategic or Co-development PartnerLaos wildlife conservation organization supported through Stichting Wildlife. Conducts biodiversity research, anti-poaching patrols, education, and local community support. Focuses on white-cheeked gibbon protection.
• Milvus GroupmajorStrategic or Co-development PartnerRomanian brown bear conservation supported through Stichting Wildlife. Has freed approximately 105,000 hectares of additional nature area benefiting many plant and animal species.
• IMPACT MadagascarmajorStrategic or Co-development PartnerMadagascar conservation organization partnered through NVD project. Combats poverty, deforestation, and illegal trade through habitat restoration with reforestation programs using fast-growing trees.
• Lemur Rescue CentermajorStrategic or Co-development PartnerRing-tailed lemur rescue organization partnered through NVD project. Rescues lemurs from pet trade and bushmeat trade, provides veterinary care, and reintroduces to wild populations in stable social groups.
• World Land TrustmajorStrategic or Co-development PartnerInternational land conservation organization supported through Summer Evening Experience proceeds. Protects Asian elephant corridors in India, purchasing and preserving 88 critical pathways between habitats.
• Duurzaam GastvrijminorOthersDutch sustainability certification body for leisure sector. Underwritten by Green Key international certification. Awarded Gold certification to Eindhoven Zoo in 2025 for compliance with 12 sustainability themes.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safaripark Beekse Bergen: Flagship Libéma sister park in Hilvarenbeek, also a member of EAZA and NVD, with significantly larger species collection and safari drive-through format. Directly comparable as a Dutch regional zoo under the same parent group with shared Stichting Wildlife conservation infrastructure.
• Planckendael: Belgian zoo in Mechelen operated by the Royal Zoological Society of Antwerp. Comparable as an EAZA-accredited, family-oriented mid-sized zoo with active EEP participation and educational programming for school groups.
• Burgers' Zoo: Major Dutch zoo in Arnhem with extensive themed habitats (Bush, Mangrove, Desert, Ocean, Safari). Same EAZA/NVD network membership, similar family-day-trip and school-trip customer base, but larger scale; closest direct competitor for North Brabant/Nijmegen family visits.
• Ouwehands Dierenpark: Regional Dutch zoo in Rhenen with EAZA accreditation, family-oriented experience, and active EEP participation (including giant pandas). Comparable mid-sized regional zoo targeting Dutch families with similar ticketing, subscription, and group-offering models.
• Pairi Daiza: Large Belgian zoo and botanical garden in Brugelette with hotel/resort integration. Cross-border competitor for Flemish visitors already in Eindhoven Zoo's geographic scope; comparable in offering EAZA accreditation, themed areas, and family/school positioning.
• AquaZoo Leeuwarden: Libéma's aquarium-focused park in Leeuwarden, also EAZA/NVD affiliated and supported by Stichting Wildlife. Shares parent company, conservation platform, and customer base; nominated for 'Leukste Uitje 2026' award alongside Eindhoven Zoo.
• ZooParc Overloon: Another Libéma sister park in Overloon with walk-through wildlife experiences. Shares parent-company infrastructure, Stichting Wildlife, marketing, and ticketing platforms — most directly comparable in scale and operational setup to Eindhoven Zoo.

Broad incumbents

• Diergaarde Blijdorp: Rotterdam Zoo, one of the oldest and largest zoos in the Netherlands, EAZA member with extensive conservation and education programs. Competes for Dutch family visitors but operates at significantly larger scale and broader brand recognition.
• Antwerp Zoo: Historic Belgian zoo with extensive species collection, EAZA member, strong school and family programming. Adjacent geographic competitor for Flemish cross-border visitors from Eindhoven Zoo's operating geography.
• Artis (Royal Zoo Amsterdam): Historic Amsterdam zoo with strong educational mission and city-tourism draw. Overlaps with Eindhoven Zoo on EAZA membership, conservation programs, and family/school segments, but pulls predominantly from Amsterdam's international tourist base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dierenrijk
• Instagraminstagram.com/dierenrijkmierlo
• LinkedInlinkedin.com/company/eindhovenzoo

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eindhoven Zoo