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Setrow

Full company profile

uuid000htlg

Namestring
Setrow
Legal namestring
Teknolog Bilgi Teknolojileri ve Sistemleri A.Ş.
Websiteurl
setrow.com
Company typeenum
Private
Founded yearint
2013
Descriptiontext

Setrow, operated by Teknolog Bilgi Teknolojileri ve Sistemleri A.Ş., is a Turkish omni-channel marketing SaaS platform founded in 2013 and headquartered in Ataşehir, Istanbul. The platform consolidates email marketing, SMS marketing, WhatsApp marketing, web push notifications, smart pop-ups, smart banners, a recommendation engine, permission management, and location-based analytics into a single modular suite, powered by deep learning algorithms for product recommendations and predictive customer segmentation. Setrow serves hundreds of national and international enterprise and mid-market brands across Turkey, UAE, UK, Netherlands, and Poland, spanning retail, automotive, tourism, media, finance, and food & beverage verticals.

The platform is differentiated by its compliance-grade infrastructure, including ISO 27001, ISO 22301, ISO 9001 certifications, KVKK compliance, and native integration with Turkey's İYS (İleti Yönetim Sistemi) regulatory system via its Permission Bank (İzin Bankası) module. Core technical differentiators include the Senaryo Modülü (cross-channel scenario automation), AI-driven predictive segments for push notifications, and an API-based permission and data synchronization layer connecting e-commerce, CRM, call center, and mobile systems.

Setrow operates a subscription-based SaaS revenue model with modular product pricing, supplemented by professional services in training, design/coding, and system integration. Distribution combines direct enterprise sales, a self-serve web portal (login.setrow.com), and a technology/agency partner network. The company is privately held with no disclosed funding rounds, patents, or public-market listings, operating as an independent, founder-controlled entity.

Short descriptiontext

Setrow is a Turkish omni-channel marketing SaaS platform offering AI-powered email, SMS, WhatsApp, push notification, and web personalization tools to hundreds of enterprise and mid-market brands across Turkey, UAE, UK, Netherlands, and Poland.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersIstanbul
HQ citystring
Istanbul
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
omni-channel marketing platform, email marketing software, SMS marketing platform, marketing automation tools, AI recommendation engine
NAICS code1 code
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
SIC code2 codes
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Computer Processing & Data Preparation7374
Product category
Marketing Automation Software
Social media profiles3 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1SaaS Platform Subscription
TypeSubscription Recurring
Description

Setrow operates as a subscription-based SaaS platform providing omni-channel marketing tools. The company offers modular products that can be purchased individually or as a suite, with services including training, design/coding, and system integration as value-add offerings.

setrow.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeSoftware
Software
Core offering1 text field

Setrow is an AI-powered omni-channel marketing SaaS platform that consolidates email, SMS, WhatsApp, and push notification marketing with web personalization tools (smart banners, pop-ups, and AI-driven recommendation engine) into a single modular system. The platform leverages deep learning and intelligent algorithms for predictive segmentation, automated scenario-based campaigns, and personalized customer experiences, supported by ISO 27001, ISO 22301, and KVKK compliance.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Setrow is an omni-channel marketing SaaS platform that consolidates all digital marketing tools into a single modular system. The platform comprises core communication channels (Email Marketing, SMS Marketing, WhatsApp Marketing, Push Notification) combined with web personalization tools (Smart Banner, Smart Pop-up, Recommendation Engine) and analytics (Exclusive Reports, Smart Survey). Supporting services include Training & Consulting, Design & Coding, and System Integration. The platform is powered by deep learning and AI algorithms, serving clients primarily in Turkey, UAE, UK, Netherlands, and Poland for over 12 years.

Product and service1 record
1E-posta Pazarlama (Email Marketing)
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
1Insider
TypeDirect peer
Description

AI-powered omni-channel marketing and personalization platform with strong presence in EMEA and emerging markets. Closely comparable to Setrow in product scope (web push, email, SMS, personalization, recommendation) and target customer profile of mid-market and enterprise brands.

2WebEngage
TypeDirect peer
Description

Marketing automation and user engagement platform focused on India, SEA, and EMEA. Comparable in offering cross-channel messaging (email, SMS, push, webhooks) and behavioral segmentation for mid-market and enterprise brands.

3MoEngage
TypeDirect peer
Description

Multi-channel marketing automation platform with AI-driven customer segmentation, push, email, and in-app messaging. Operates across emerging markets and is directly comparable to Setrow's omni-channel SaaS positioning.

4CleverTap
TypeDirect peer
Description

Customer engagement and retention platform combining behavioral analytics, push, email, and SMS with AI-driven segmentation. Comparable in omni-channel messaging and predictive segmentation targeting enterprise and mid-market brands.

5SALESmanago
TypeDirect peer
Description

European (Polish-headquartered) marketing automation SaaS with email, SMS, web push, recommendation engine, and personalization. Direct comparable given geographic adjacency and overlapping product modules.

6Brevo (formerly Sendinblue)
TypeDirect peer
Description

European-based SaaS suite for email, SMS, WhatsApp, and marketing automation targeted at SMBs and mid-market. Comparable in channel coverage and modular subscription pricing model.

7Emarsys
TypeDirect peer
Description

Omnichannel customer engagement platform with AI-driven personalization, email, SMS, push, and predictive analytics. Comparable in enterprise focus and AI-led omni-channel capability set.

8Actito
TypeRegional player
Description

Belgian/European marketing automation platform focused on customer activation across email, SMS, push, and social. Comparable in modular omni-channel messaging with emphasis on European regulatory compliance.

9Iterable
TypeBroad incumbent
Description

Cross-channel marketing platform used by mid-market and enterprise brands for email, SMS, push, and in-app messaging with AI-based optimization. Comparable in scope, though typically serving larger global accounts.

10HubSpot
TypeBroad incumbent
Description

Global CRM and marketing automation incumbent offering email, landing pages, and basic omni-channel capabilities. Comparable in marketing automation fundamentals, but at significantly larger scale and broader portfolio.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI capability7 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature8 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
Compliance4 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Setrow

Marketing Automation Softwaresetrow.com

Setrow is a Turkish omni-channel marketing SaaS platform offering AI-powered email, SMS, WhatsApp, push notification, and web personalization tools to hundreds of enterprise and mid-market brands across Turkey, UAE, UK, Netherlands, and Poland.

What Setrow does

Setrow, operated by Teknolog Bilgi Teknolojileri ve Sistemleri A.Ş., is a Turkish omni-channel marketing SaaS platform founded in 2013 and headquartered in Ataşehir, Istanbul. The platform consolidates email marketing, SMS marketing, WhatsApp marketing, web push notifications, smart pop-ups, smart banners, a recommendation engine, permission management, and location-based analytics into a single modular suite, powered by deep learning algorithms for product recommendations and predictive customer segmentation. Setrow serves hundreds of national and international enterprise and mid-market brands across Turkey, UAE, UK, Netherlands, and Poland, spanning retail, automotive, tourism, media, finance, and food & beverage verticals.

The platform is differentiated by its compliance-grade infrastructure, including ISO 27001, ISO 22301, ISO 9001 certifications, KVKK compliance, and native integration with Turkey's İYS (İleti Yönetim Sistemi) regulatory system via its Permission Bank (İzin Bankası) module. Core technical differentiators include the Senaryo Modülü (cross-channel scenario automation), AI-driven predictive segments for push notifications, and an API-based permission and data synchronization layer connecting e-commerce, CRM, call center, and mobile systems.

Setrow operates a subscription-based SaaS revenue model with modular product pricing, supplemented by professional services in training, design/coding, and system integration. Distribution combines direct enterprise sales, a self-serve web portal (login.setrow.com), and a technology/agency partner network. The company is privately held with no disclosed funding rounds, patents, or public-market listings, operating as an independent, founder-controlled entity.

Setrow firmographics

Firmographics
Name
Setrow
Legal name
Teknolog Bilgi Teknolojileri ve Sistemleri A.Ş.
Website
https://setrow.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
11–50 employees
Short description
Setrow is a Turkish omni-channel marketing SaaS platform offering AI-powered email, SMS, WhatsApp, push notification, and web personalization tools to hundreds of enterprise and mid-market brands across Turkey, UAE, UK, Netherlands, and Poland.
Ownership category
akta.pro rank

Where Setrow is headquartered

Location

Headquarters

HQ city
Istanbul

Offices1 record

Markets served

Setrow business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

  1. SaaS Platform Subscription: Setrow operates as a subscription-based SaaS platform providing omni-channel marketing tools. The company offers modular products that can be purchased individually or as a suite, with services including training, design/coding, and system integration as value-add offerings.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Setrow product offering

Product offering

Core offering

Setrow is an AI-powered omni-channel marketing SaaS platform that consolidates email, SMS, WhatsApp, and push notification marketing with web personalization tools (smart banners, pop-ups, and AI-driven recommendation engine) into a single modular system. The platform leverages deep learning and intelligent algorithms for predictive segmentation, automated scenario-based campaigns, and personalized customer experiences, supported by ISO 27001, ISO 22301, and KVKK compliance.

Product overview

Setrow is an omni-channel marketing SaaS platform that consolidates all digital marketing tools into a single modular system. The platform comprises core communication channels (Email Marketing, SMS Marketing, WhatsApp Marketing, Push Notification) combined with web personalization tools (Smart Banner, Smart Pop-up, Recommendation Engine) and analytics (Exclusive Reports, Smart Survey). Supporting services include Training & Consulting, Design & Coding, and System Integration. The platform is powered by deep learning and AI algorithms, serving clients primarily in Turkey, UAE, UK, Netherlands, and Poland for over 12 years.

Differentiator

Problem solved

Functional benefit

Products and services

  • E-posta Pazarlama (Email Marketing)

Companies that use Setrow

Customer profile

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Setrow technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Setrow partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Setrow competitors and assessment

Company assessment

Direct peers

  • Insider: AI-powered omni-channel marketing and personalization platform with strong presence in EMEA and emerging markets. Closely comparable to Setrow in product scope (web push, email, SMS, personalization, recommendation) and target customer profile of mid-market and enterprise brands.
  • WebEngage: Marketing automation and user engagement platform focused on India, SEA, and EMEA. Comparable in offering cross-channel messaging (email, SMS, push, webhooks) and behavioral segmentation for mid-market and enterprise brands.
  • MoEngage: Multi-channel marketing automation platform with AI-driven customer segmentation, push, email, and in-app messaging. Operates across emerging markets and is directly comparable to Setrow's omni-channel SaaS positioning.
  • CleverTap: Customer engagement and retention platform combining behavioral analytics, push, email, and SMS with AI-driven segmentation. Comparable in omni-channel messaging and predictive segmentation targeting enterprise and mid-market brands.
  • SALESmanago: European (Polish-headquartered) marketing automation SaaS with email, SMS, web push, recommendation engine, and personalization. Direct comparable given geographic adjacency and overlapping product modules.
  • Brevo (formerly Sendinblue): European-based SaaS suite for email, SMS, WhatsApp, and marketing automation targeted at SMBs and mid-market. Comparable in channel coverage and modular subscription pricing model.
  • Emarsys: Omnichannel customer engagement platform with AI-driven personalization, email, SMS, push, and predictive analytics. Comparable in enterprise focus and AI-led omni-channel capability set.

Regional players

  • Actito: Belgian/European marketing automation platform focused on customer activation across email, SMS, push, and social. Comparable in modular omni-channel messaging with emphasis on European regulatory compliance.

Broad incumbents

  • Iterable: Cross-channel marketing platform used by mid-market and enterprise brands for email, SMS, push, and in-app messaging with AI-based optimization. Comparable in scope, though typically serving larger global accounts.
  • HubSpot: Global CRM and marketing automation incumbent offering email, landing pages, and basic omni-channel capabilities. Comparable in marketing automation fundamentals, but at significantly larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Setrow social profiles

Digital presence

Setrow compliance and trust

Trust signal

Compliance4 records

Setrow financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Setrow leadership team

Management profile

Number of profiles

Setrow funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Setrow M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Setrow

What does Setrow do?

Setrow is an AI-powered omni-channel marketing SaaS platform that consolidates email, SMS, WhatsApp, and push notification marketing with web personalization tools (smart banners, pop-ups, and AI-driven recommendation engine) into a single modular system. The platform leverages deep learning and intelligent algorithms for predictive segmentation, automated scenario-based campaigns, and personalized customer experiences, supported by ISO 27001, ISO 22301, and KVKK compliance.

Is Setrow a public or private company?

Setrow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Setrow founded?

Setrow was founded in 2013. It employs 11 to 50 people.

Where is Setrow based?

Setrow is headquartered in Istanbul.

How does Setrow make money?

One revenue line is on record: saaS Platform Subscription.

Who are Setrow's main competitors?

Direct peers on record are Insider, WebEngage, MoEngage, CleverTap, SALESmanago, Brevo (formerly Sendinblue) and Emarsys. Actito is listed as a regional player. Broad incumbents are Iterable and HubSpot.

Does Setrow have an API?

Yes. Setrow offers API capabilities for targeting and data integration. The Web Push API allows systems to utilize data across their infrastructure for purposes including transaction data, flight information, stock fluctuations, and more. The platform supports API-based data flow for the Permission Bank (İzin Bankası) system, enabling real-time data synchronization between e-commerce, stores, call centers, and mobile applications with email and SMS providers.

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