Southeastern Land Group

What Southeastern Land Group does

Southeastern Land Group is a privately held rural land and farm brokerage headquartered in Dadeville, Alabama. Originally founded as AlaLandCo in 2002-2003 to serve Alabama land buyers and sellers, the firm rebranded to Southeastern Land Group in 2015 and expanded its licensed brokerage footprint across ten southeastern US states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee). The core platform is a search-driven property portal (784 active listings) supported by a team of 60+ licensed agents who provide full-service guidance from inquiry through closing. The firm's differentiation rests on lived-experience credentials: agents are landowners, farmers, foresters, hunters, and fishermen, enabling valuation across timber, wildlife, soils, fencing, water, and agricultural yield dimensions that generalist brokerages cannot match.

The operating structure is organized around specialized sub-brand divisions that capture distinct rural property verticals: Southeastern Estates (country homes and lifestyle properties), the Timber Sales Division (foresters integrating timber harvest guidance with land sale), Southeastern Commercial (business and commercial land), Southeastern Cropland (farmland), and PoultrySouth (poultry farm transactions). Adjacent lines include Wildlife Cooperative (hunting leases), Southeastern Wear (branded apparel/merchandise), and The Southeastern Land Show (annual industry event). The business model is transaction-based, with revenue earned through traditional real estate brokerage commissions on land sales, supplemented by ancillary revenue from merchandise and lease services. No subscription, recurring-fee, or platform-as-a-service component is disclosed.

The go-to-market combines a direct sales-led agent channel with a self-serve website funnel. Marketing assets include a county-level property search portal, organic social presence on Instagram and Facebook, email newsletters, and the annual Land Show event. The firm maintains a referral network of land lenders, closing attorneys, foresters, appraisers, surveyors, and 1031 exchange intermediaries that materially lowers transaction friction. Operating geographies, agent headcount, and sub-brand buildout are explicitly documented; revenue, transaction volume, and unit economics are not publicly disclosed.

Name

Southeastern Land Group

Legal name

Southeastern Land Group

Website

https://selandgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Southeastern Land Group is a privately held rural land and farm brokerage operating across 10 southeastern US states. It serves individual buyers, sellers, and investors seeking farms, timberland, hunting land, ranches, and recreational acreage through 60+ specialized licensed agents.

Ownership category

akta.pro rank

Product category

Land and Farm Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJADAE

Rural Residential & Acreage Homesites Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAA

Farmland Brokerage (Row Crops, Specialty Crops)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAC

Timberland & Forestry Properties Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAB

Ranches & Livestock Properties Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJADAD

Recreational Land Brokerage (Hunting, Fishing, Wildlife)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Land & Rural Real Estate Brokerage

SECONDARYBPAJABAG

Land & Development Site Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Land brokerage services
• Rural real estate
• Farm and timberland
• Acreage sales
• Hunting land properties

Headquarters

HQ city

Dadeville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on land transactions. Agents guide clients through buying and selling rural land, earning commissions on completed transactions.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Southeastern Land Group is a traditional land and farm brokerage that helps individuals and families buy and sell rural properties across the southeastern United States. The firm operates a property listing portal supported by a team of licensed land agents and brokers who provide valuation expertise, transaction facilitation, and access to a network of lenders, attorneys, foresters, appraisers, and surveyors. Specialized sub-divisions handle timberland, cropland, country estates, commercial land, and poultry farm transactions.

Product overview

Southeastern Land Group operates as a land and farm brokerage platform that rebranded from AlaLandCo in 2015, now spanning 11 southeastern U.S. states with over 60 agents. The core platform offers searchable property listings across diverse rural land categories including farms, hunting land, timberland, and residential acreage. The company structure includes specialized sub-brands: Southeastern Estates (country homes and lifestyle properties), Timber Sales Division (timber management services with licensed foresters), Southeastern Commercial (commercial properties), and Southeastern Cropland (farmland). Partner brands include PoultrySouth (poultry farm specialization) and Wildlife Cooperative (recreational/hunting services). Additional offerings include Southeastern Wear merchandise, The Southeastern Land Show annual event, and hunting lease services. Property type categories span 17 types from mini-farms to waterfront parcels.

Differentiator

Problem solved

Functional benefit

Products and services

• Southeastern Land Group Land Brokerage Full-service land and farm brokerage offering searchable property listings, agent-led guidance, and transaction support across 10 southeastern U.S. states (Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee).
• Southeastern Estates

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Southeastern Estates TeamcoreStrategic or Co-development PartnerFull-service real estate team specializing in land and country homes, focusing on buyers and sellers seeking rural residential properties with homesites and country lifestyle properties.
• Timber Sales DivisioncoreStrategic or Co-development PartnerSpecialized division providing timber guidance and real estate guidance simultaneously, helping landowners maximize both timber harvest profits and land value preservation.
• PoultrySouth TeamcoreChannel Partner/ Reseller/ DistributorSpecialized team focused on poultry farm listings and transactions, serving buyers and sellers of broiler farms and breeder farms across the Southeast.
• Southeastern Cropland TeamcoreStrategic or Co-development PartnerSpecialized team dealing with cropland and agricultural properties, helping clients with farming land transactions and agricultural investment opportunities.
• Southeastern CommercialcoreStrategic or Co-development PartnerDivision focused on commercial land properties and larger-scale land transactions beyond residential rural properties.
• Wildlife CooperativeminorStrategic or Co-development PartnerPartner organization developing recreational properties for private landowners and operating exclusive members-only hunting leases across the Southeast and Midwest.
• Southeastern WearminorGTM or Marketing PartnerOnline store partner providing land-themed merchandise and apparel for the land living lifestyle community.
• Land LenderscoreOthersNetwork of lenders providing financing options for land purchases, helping buyers secure funding for rural property acquisitions.
• Closing AttorneyscoreImplementation/ SI/ Consulting PartnerNetwork of closing attorneys facilitating land transaction closings, ensuring legal compliance and smooth property transfers.
• ForesterscoreImplementation/ SI/ Consulting PartnerNetwork of forestry professionals providing timber valuation, forest management, and land assessment services for timberland properties.
• AppraiserscoreImplementation/ SI/ Consulting PartnerNetwork of appraisers providing property valuations for land transactions, helping determine fair market values for rural properties.
• SurveyorscoreImplementation/ SI/ Consulting PartnerNetwork of surveyors providing property boundary surveys and land measurements essential for land transactions.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Land And Farm: Online land marketplace aggregating rural land listings across the US. Competes for buyer attention and seller leads, increasingly offering agent matching services that overlap with SELG's full-service brokerage.
• Mossy Oak Properties: Land and hunting property brokerage network backed by the Mossy Oak outdoor brand. Directly competes for hunting land and recreational acreage listings across the Southeast with similar agent-network model.
• Republic Ranches: Specialized ranch and recreational land brokerage operating across Texas and the Southeast. Directly competes for high-acreage ranch and hunting listings with similar agent-led, expertise-driven model.
• Hall and Hall: Long-established farm, ranch, and land brokerage with similar full-service, agent-driven model. Competes in agricultural, ranch, and recreational land segments with comparable expertise-based positioning.
• Farmers National Company: National farm and ranch management and real estate brokerage company. Directly comparable in agricultural and rural land brokerage services, with established southeastern presence and landowner relationships.
• National Land Realty: National land brokerage focused on recreational, timber, agricultural, and investment properties. Closest direct competitor in business model and rural land specialization, with overlapping geographic coverage in the Southeast.

Broad incumbents

• United Country Real Estate: National rural real estate franchise network offering farms, ranches, country homes, and land. Overlaps with SELG in lifestyle and acreage segments, with broader national geographic reach.
• Land.com: Aggregator site combining LandWatch, Lands of America, and other land listing platforms. Operates as a broad incumbent marketplace competing for buyer attention at national scale against SELG's regional agent-driven listings.
• LandWatch: Largest online land listings aggregator, owned by CoStar Group. Operates as a national marketplace across all land categories, competing for both organic buyer traffic and seller lead flow in the Southeast.

Emerging players

• LandHub: Online land marketplace focused on rural land listings. Emerging competitor that lowers barriers for sellers to list directly, potentially competing with traditional brokers like SELG on transaction fees.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/southeasternlandgroup
• Facebookfacebook.com/selandgroup
• Instagraminstagram.com/southeasternlandgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southeastern Land Group