What BluZone Health does

BluZone Health is a privately held digital health company founded in 2023 and headquartered in Rock Hill, South Carolina (with a registered Wyoming address at 5830 E 2nd St, Casper). The company operates a direct-to-consumer virtual cardiopulmonary rehabilitation platform serving individuals with chronic respiratory conditions including COPD, asthma, pulmonary fibrosis, pulmonary hypertension, interstitial lung disease, bronchiectasis, and post-COVID respiratory complications. Its programs are designed by registered respiratory therapists and certified exercise physiologists and are delivered through a web and mobile application accessible on desktop, tablet, and smartphone devices.

The core product is the Online Cardiopulmonary Rehab Program, available as a monthly subscription at $16.95 or an annual subscription at $163 (a 20% discount). The platform bundles progressive exercise programs (Initial, Intermediate, and Advanced levels spanning 10 weeks each), a 10-week breathing retraining curriculum, mindfulness and self-management modules, nutrition programming, and community support features. Adjacent offerings include à-la-carte programs (e.g., Breathing Retraining at $9.95, Mindfulness Exercises at $24.95), a Spanish-language program at $5.99/month, premium one-on-one and small-group coaching sessions with respiratory therapists ($30-$150 per session, or a $1,000 ten-session package), respiratory equipment (The Breather, pulse oximeter, resistance bands, portable pedal bike, starter kit at $94.99), the PFTNow pulmonary function testing tool, and the Cozy Lung Lounge podcast.

BluZone Health generates revenue through a mix of recurring subscriptions, one-time program purchases, professional coaching fees, and hardware sales, all transacted through its own website. Go-to-market is entirely organic and content-driven, relying on a multi-platform social media presence, an SEO-optimized blog, the proprietary podcast, and partnerships with respiratory advocacy nonprofits such as Right 2 Breathe. The leadership team comprises a CEO (RRT, 15+ years experience), CFO (RRT), CPO (Certified Exercise Physiologist), and CSO. The company reports no external funding, no parent company, and operates with 1-10 employees.

Name

BluZone Health

Legal name

BluZone Health

Website

https://bluzone.health

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

BluZone Health is a direct-to-consumer digital health platform that delivers online cardiopulmonary rehabilitation programs, breathing retraining, and coaching for individuals with chronic respiratory diseases such as COPD, asthma, and pulmonary fibrosis.

Ownership category

akta.pro rank

Product category

Pulmonary Rehabilitation Services

NAICS

Home Health Care Services (62161), Offices of Other Health Practitioners (6213)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Home Health Care Services (8082)

akta.pro primary industry

Pulmonary Rehabilitation Programs (HLAKANAL)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab) (HSADAIAK), Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Online pulmonary rehabilitation
• Cardiopulmonary rehab programs
• Chronic respiratory care
• Breathing retraining services
• Respiratory health coaching

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Subscription Programs: Monthly subscription at $16.95/month and annual subscription at $163/year (20% discount) providing access to pulmonary-specific exercises, breathing retraining, education, nutrition, and community support.
2. Personalized Health Coaching: One-on-one coaching sessions with registered respiratory therapists offered at $150 for initial consultation, $120 for individual follow-up sessions, $1,000 for 10-session package, and $30 for small group sessions.
3. Respiratory Equipment Sales: Sale of equipment supporting home-based pulmonary rehabilitation including resistance bands, portable exercise peddle bikes, blood pressure monitors, pulse oximeters, and The Breather respiratory muscle trainer.
4. A-La-Carte Programs: Individual program purchases including Breathing Retraining ($9.95), Mindfulness Exercises ($24.95), Breaking the Breathlessness Cycle ($13.95), Nivel Inicial cardiopulmonary rehabilitation ($78.95), and free programs like Self-management Training and BreatheWell.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BluZone Health operates a direct-to-consumer virtual cardiopulmonary rehabilitation platform that delivers on-demand exercise programs, breathing retraining, self-management education, mindfulness content, and community support to individuals with chronic respiratory diseases. Core offerings are sold as monthly ($16.95) and annual ($163) subscriptions, supplemented by one-on-one coaching services with registered respiratory therapists and a la carte programs (breathing retraining, mindfulness, nutrition, breaking the breathlessness cycle, Sugar Reset), plus direct equipment sales (resistance bands, pulse oximeters, The Breather, blood pressure monitors, pedal bikes, starter kits) and a separate PFTNow pulmonary function testing tool.

Product overview

BluZone Health is a virtual cardiopulmonary rehabilitation platform offering a unified product ecosystem centered on its Online Cardiopulmonary Rehab Program (available in English and Spanish) and a suite of supplementary modules. The core platform delivers evidence-based exercise programs, breathing retraining, and self-management education through monthly ($16.95) or yearly ($163) subscription plans. Add-on programs include the 10-Week Breathing Retraining Program, Self-Management Training, Mindfulness Exercises, Breaking the Breathlessness Cycle, Nutrition, BreatheWell, and Sugar Reset, available individually or through the main membership. The company also sells respiratory equipment including Resistance Exercise Bands, The Breather, Pulse Oximeter, Blood Pressure Monitor, Portable Exercise Peddle Bike, and a Starter Kit. Premium coaching services with certified respiratory therapists are offered separately. Additional offerings include PFTNow (pulmonary function testing) and the Cozy Lung Lounge podcast.

Differentiator

Problem solved

Functional benefit

Brands

• PFTNow: Product/service mentioned in navigation menu alongside BluZone Health branding

Products and services

• Online Cardiopulmonary Rehab Program The primary virtual pulmonary rehabilitation platform offering on-demand exercise programs, breathing retraining, self-management education, and community support for individuals with chronic respiratory conditions, delivered via monthly ($16.95) or yearly ($163) subscriptions.
• Rehabilitación Cardiopulmonar en Línea (Nivel Inicial) Spanish-language online cardiopulmonary rehabilitation program (Beginner/Nivel Inicial) offering localized exercise, breathing retraining, and education for Spanish-speaking chronic respiratory patients, available at $5.99/month via subscription or $78.95 one-time.
• PFTNow Pulmonary Function Testing capability offered within the BluZone Health platform for assessing lung function of respiratory patients.
• Health Coaching Services One-on-one and group respiratory health coaching delivered by certified respiratory therapists (Kelly Lewis, Gina Hoots), sold as initial consultations ($150), individual sessions ($120), small group sessions ($30 per person), and a 10-session package ($1,000) that includes a one-year virtual platform membership.
• Breathing Retraining Program A 10-week breathing retraining program covering diaphragmatic, pursed-lip, box breathing, thoracic mobility, and mindfulness techniques, sold à la carte for $9.95 or accessible from $16.95/month through subscription plans.
• Mindfulness Exercises and Relaxation Techniques A ten-part mindfulness series tailored for chronic lung disease, incorporating guided meditation, body scan exercises, and visualization to reduce stress and anxiety, sold à la carte for $24.95 or via the main subscription.
• Breaking the Breathlessness Cycle A five-part mindfulness series designed for individuals experiencing chronic breathlessness due to respiratory conditions, sold à la carte for $13.95 or accessible via the main subscription.
• Nutrition Program A comprehensive 20-week nutrition program designed to enhance respiratory health through targeted nutrition guidance, available à la carte or via the main subscription.
• Sugar Reset An eight-week program focused on removing refined and added sugar, providing encouragement and healthy alternatives, available à la carte or via the main subscription.
• Resistance Exercise Bands Versatile exercise resistance bands available in three resistance levels (Easy/Yellow, Medium/Red, Hard/Green) for home strength, flexibility, and pulmonary rehab workouts.
• The Breather (Respiratory Muscle Trainer) A respiratory muscle trainer designed for COPD, asthma, and dyspnea patients to enhance lung capacity and breathing control, priced at $49.99.
• Pulse Oximeter A portable pulse oximeter for tracking oxygen saturation (SpO2), pulse rate, and perfusion index, priced at $14.99.
• Blood Pressure Monitor A portable, user-friendly blood pressure monitoring device for tracking systolic/diastolic pressure and heart rate, priced at $24.99.
• Portable Exercise Peddle Bike A lightweight, compact pedal bike for low-impact cardiovascular workouts, promoting heart health, muscle tone, and joint mobility, priced at $69.99.
• Starter Kit - All in One An all-inclusive health and fitness kit featuring a blood pressure cuff, pulse oximeter, resistance bands, and The Breather respiratory muscle trainer, priced at $94.99.

Quantifiable outcome

• Standard program duration is 20 weeks with recommendation to exercise 3-5 times per week
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Right 2 BreathecoreStrategic or Co-development PartnerRight 2 Breathe is a nonprofit organization providing respiratory health resources and advocacy. BluZone Health partners with Right 2 Breathe to offer Pulmonary Chat, a dedicated support group for individuals with respiratory conditions that meets three times a month, providing peer support and weekly educational speakers for BluZone community members.
• Pulmonary ChatcoreGTM or Marketing PartnerPulmonary Chat is a support group provided through the partnership with Right 2 Breathe, offering a platform for sharing experiences, mutual support, and weekly educational speakers. The group meets three times a month and is accessible to BluZone Health members.
• Always Choose AdventuresminorGTM or Marketing PartnerAdventure-focused organization partnering with BluZone Health to support individuals with chronic respiratory conditions in maintaining active lifestyles. Listed as a partner providing resources and community connections.
• Hypoxic HikerminorGTM or Marketing PartnerAdventure athlete and advocate for respiratory health who partners with BluZone Health to inspire and motivate individuals with chronic lung conditions. Provides content and community connections.
• Dr. Daniel T. Layish, M.D., F.A.C.P., F.C.C.P.coreGTM or Marketing PartnerBoard-certified pulmonary physician who recommends BluZone Health's online cardiopulmonary rehab program. Dr. Layish's endorsement provides medical credibility and trust for prospective patients seeking physician-approved rehabilitation options.

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Broad incumbents

• Sword Health: Sword Health is a virtual-first physical therapy and prevention platform with AI-driven exercise programs and licensed clinician support. Its digital exercise + coaching model for chronic conditions parallels BluZone's structure and serves as a scaled benchmark in the same category.
• Hinge Health: Hinge Health is a large, well-capitalized virtual MSK and chronic-pain platform combining exercise therapy, coaching, and content. It shares BluZone's digital exercise-plus-coaching model and is increasingly expanding into adjacent chronic conditions including respiratory.
• Omada Health: Omada Health operates a virtual chronic-care platform spanning diabetes, hypertension, and behavioral health with coaching and education. Its subscription-plus-coaching chronic-disease model mirrors BluZone's GTM, with greater scale and payer relationships.
• Propeller Health (ResMed): Propeller Health, owned by ResMed, offers digital respiratory health tools including inhaler sensors, COPD/asthma management, and patient apps — sharing BluZone's respiratory-disease focus and D2C-adjacent distribution, with much broader payer and provider reach.

Direct peers

• NuvoAir: NuvoAir is a virtual-first respiratory care platform offering pulmonary function testing, telehealth visits, and at-home monitoring for patients with COPD, asthma, and other chronic lung conditions — directly comparable to BluZone's virtual cardiopulmonary rehab focus and target patient population.
• Kaia Health: Kaia Health delivers evidence-based digital therapeutic programs across MSK, COPD, and chronic pain, combining exercise, education, and coaching — overlapping with BluZone's combination of exercise modules, breathing retraining, and human coaching for chronic respiratory patients.

Emerging players

• WellDoc: WellDoc develops FDA-cleared digital therapeutics for chronic conditions such as diabetes and cardiovascular disease — comparable to BluZone in combining virtual care delivery with structured chronic-condition programs, but with deeper clinical-validation infrastructure.
• Wellbe: Wellbe provides a digital care platform supporting patients through procedures and chronic condition management with structured education and coaching — comparable to BluZone's education-plus-coaching model for a defined chronic population, though less specialized in pulmonary rehab.

Others

• American Lung Association: The American Lung Association is the leading U.S. patient-education and advocacy nonprofit for lung disease, producing best-in-class content for COPD, asthma, and pulmonary fibrosis patients — overlapping with BluZone's audience and serving as a reference point for content-driven patient engagement.
• PN Medical: PN Medical manufactures The Breather respiratory muscle trainer, which BluZone sells through its equipment store. They are a commercial partner and ecosystem peer in the home-based respiratory rehab equipment category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bluzonehealth
• YouTubeyoutube.com/channel/UC5UyvwWsbW2yS7Ur_32RM3g
• Facebookfacebook.com/respiratoryrehab
• LinkedInlinkedin.com/company/bluzone-health
• Instagraminstagram.com/bluzone_health

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BluZone Health