MyUtilityGenius
MyUtilityGenius is a UK-based energy technology platform, operating through MyUtilityGenius Limited and MyUtilityGenius Commercial Limited, that delivers digital, data-centric solutions to residential and commercial customers in the regulated UK energy market. Founded in 2012 and headquartered in London, the company runs a subscription-based revenue model targeting both consumer and enterprise segments via a B2B field-sales motion. In February 2026, Ace Software Exports Limited, an Indian technology group, entered a binding term sheet to invest up to GBP 5 million for a 40% fully diluted equity stake at an enterprise value of up to GBP 5 million (pre-money GBP 7.5M, post-money GBP 12.5M), with substantive governance rights including majority board representation and step-up provisions to a majority shareholding. The transaction, pending regulatory approvals, will result in MyUtilityGenius being consolidated as a subsidiary of Ace Software and is positioned by both parties as a cross-border expansion play into the digitising UK regulated energy sector. The company has no publicly disclosed mobile app, API, AI modalities, patents, trademarks, awards, or named customers, and its founder, John Stein, serves as Founder and Chief Scientist.
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
MyUtilityGenius firmographics
Firmographics- Name
- MyUtilityGenius
- Legal name
- MyUtilityGenius Limited
- Website
- https://myutilitygenius.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyUtilityGenius is a UK-based energy technology platform, operating through MyUtilityGenius Limited and MyUtilityGenius Commercial Limited, that delivers digital, data-centric solutions to residential and commercial customers in the regulated UK energy market. Founded in 2012 and headquartered in London, the company runs a subscription-based revenue model targeting both consumer and enterprise segments via a B2B field-sales motion. In February 2026, Ace Software Exports Limited, an Indian technology group, entered a binding term sheet to invest up to GBP 5 million for a 40% fully diluted equity stake at an enterprise value of up to GBP 5 million (pre-money GBP 7.5M, post-money GBP 12.5M), with substantive governance rights including majority board representation and step-up provisions to a majority shareholding. The transaction, pending regulatory approvals, will result in MyUtilityGenius being consolidated as a subsidiary of Ace Software and is positioned by both parties as a cross-border expansion play into the digitising UK regulated energy sector. The company has no publicly disclosed mobile app, API, AI modalities, patents, trademarks, awards, or named customers, and its founder, John Stein, serves as Founder and Chief Scientist.
- Ownership category
- akta.pro rank
Where MyUtilityGenius is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyUtilityGenius business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Energy Technology Platform Services: MyUtilityGenius operates as an energy technology platform serving regulated UK energy markets, providing digital solutions for both residential and commercial customers through its two entities: MyUtilityGenius Limited and MyUtilityGenius Commercial Limited.
Go-to-market motion1 record
MyUtilityGenius product offering
Product offeringCore offering
MyUtilityGenius operates a UK-based energy technology platform delivering digital solutions for regulated energy markets. The company serves residential energy consumers through MyUtilityGenius Limited and commercial energy consumers through MyUtilityGenius Commercial Limited, providing data-centric energy management tools within the UK's regulated energy framework.
Differentiator
Problem solved
Functional benefit
Products and services
- MyUtilityGenius Limited Digital energy management platform serving residential energy consumers in UK regulated energy markets, providing data-centric digital solutions for household energy needs.
- MyUtilityGenius Commercial Limited Digital energy management platform serving commercial energy consumers in UK regulated energy markets, providing data-centric digital solutions for business entity energy needs.
Companies that use MyUtilityGenius
Customer profileSegments2 records
Ideal customer profiles2 records
MyUtilityGenius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyUtilityGenius partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
MyUtilityGenius competitors and assessment
Company assessmentDirect peers
- uSwitch: One of the UK's largest energy comparison and switching platforms, serving residential consumers with digital tools to compare and switch energy suppliers in the regulated UK market — directly comparable to MyUtilityGenius's residential offering.
- Compare the Market: Major UK price comparison platform with a leading energy switching vertical, serving residential and small business customers in the regulated UK energy market — directly comparable in business model and customer base.
- MoneySupermarket: UK energy and utilities comparison platform listed on the LSE, providing digital switching and management tools for residential energy consumers — directly comparable platform and revenue model.
Broad incumbents
- British Gas: Largest UK energy supplier serving residential and commercial customers across the regulated market — incumbent whose scale, brand, and bundled offerings compete with MyUtilityGenius's digital value proposition.
- E.ON UK: Major UK energy supplier and solutions provider serving residential, commercial, and industrial customers in the regulated market — broad incumbent with overlapping digital energy services for both segments.
- EDF Energy: One of the Big Six UK energy suppliers serving residential, commercial, and industrial customers in the regulated market — broad incumbent with comparable dual residential and commercial customer exposure.
- Octopus Energy: Tech-forward UK energy supplier and switching platform with proprietary Kraken technology, serving millions of residential customers across multiple geographies — broader incumbent operating in the same regulated market with overlapping digital capabilities.
Emerging players
- Look After My Bills: UK auto-switching service for residential energy customers, providing hands-off energy management in the regulated market — comparable emerging digital switching model to MyUtilityGenius's residential proposition.
- Selectra: European energy switching and comparison specialist with a UK arm, serving residential and small business customers across regulated markets — comparable in cross-market digital energy switching and brokerage.
Others
- Ace Software Exports Limited: Indian technology group and now 40% strategic shareholder of MyUtilityGenius with majority board representation — parent/strategic partner enabling entry into regulated UK energy tech; included as ecosystem participant rather than direct competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key highlights6 records
Customer concentration
MyUtilityGenius social profiles
Digital presenceMyUtilityGenius financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyUtilityGenius leadership team
Management profileNumber of profiles
Profiles1 record
MyUtilityGenius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyUtilityGenius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyUtilityGenius
What does MyUtilityGenius do?
MyUtilityGenius operates a UK-based energy technology platform delivering digital solutions for regulated energy markets. The company serves residential energy consumers through MyUtilityGenius Limited and commercial energy consumers through MyUtilityGenius Commercial Limited, providing data-centric energy management tools within the UK's regulated energy framework.
Is MyUtilityGenius a public or private company?
MyUtilityGenius is a private company. It is classified as corporate owned and is currently operating.
When was MyUtilityGenius founded?
MyUtilityGenius was founded in 2012. It employs 11 to 50 people.
Where is MyUtilityGenius based?
MyUtilityGenius is headquartered in London, United Kingdom, in the Europe region.
How does MyUtilityGenius make money?
One revenue line is on record: energy Technology Platform Services.
Who are MyUtilityGenius's main competitors?
Direct peers on record are uSwitch, Compare the Market and MoneySupermarket. Broad incumbents are British Gas, E.ON UK, EDF Energy and Octopus Energy. Emerging players are Look After My Bills and Selectra. Ace Software Exports Limited is listed as an others.
Does MyUtilityGenius have an API?
No public API is recorded for MyUtilityGenius.