What Triton Foodworks does

Triton Foodworks Pvt. Ltd. is an India-based precision agriculture company founded in 2015 and headquartered in Nashik with operations in Delhi NCR. It operates a controlled-environment hydroponic farming business using Nutrient Film Technique (NFT) and Deep Water Culture (DWC) systems to cultivate pesticide-free leafy greens (lettuces, kale, swiss chard, herbs), berries (blueberries, raspberries), cherry tomatoes, and bell peppers. The company claims 80% less water usage than traditional farming through closed-loop irrigation and zero pesticide residue on all produce, supported by IoT sensors and AI-driven monitoring across its farm operations.

The business runs on three revenue streams. First, direct-to-consumer sales of fresh produce under the ChopChop sub-brand via an e-commerce storefront (wearechopchop.co), with same-day harvest-to-doorstep delivery. Second, B2B turnkey greenhouse solutions for entrepreneurs, hotels, restaurants, and institutions, covering land analysis, custom design, installation by certified technicians, training, ongoing technical support, and a first-harvest guarantee — priced via custom quotes under multi-year contracts. Third, sale of agri-tech equipment (cooling systems, automation, sensors, accessories) to aspiring hydroponic farmers. Marketing is content-driven through a company website and editorial blog ('The Journal'), and the company has received disclosed investment from agritech-focused fund Gastrotope. Co-founders Dhruv Khanna and Ullas Samrat lead the business with Deepak Kukreja as CTO.

Name

Triton Foodworks

Legal name

Triton Foodworks Pvt. Ltd.

Website

https://tritonfoodworks.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Triton Foodworks is an India-based precision agriculture company that grows pesticide-free fruits and vegetables using NFT and DWC hydroponic systems, selling fresh produce under the ChopChop D2C brand and turnkey greenhouse solutions to entrepreneurs, hotels, restaurants, and institutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Produce Sales (ChopChop Brand): Direct-to-consumer and retail sales of hydroponically grown produce including lettuces, herbs, berries, cherry tomatoes, and bell peppers. Products are marketed as pesticide-free with zero pesticide residue and same-day harvest delivery.
2. Turnkey Greenhouse Solutions: End-to-end setup services for B2B customers including land analysis, custom greenhouse design and engineering, installation by certified technicians, farmer training, ongoing technical support, and first harvest guarantee.
3. Agri-Tech Supply: Sale of agricultural technology equipment including cooling systems, automation equipment, sensors, and accessories to aspiring hydroponic farmers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Triton Foodworks grows and sells premium, pesticide-free, hydroponically cultivated fruits and vegetables (leafy greens, herbs, berries, cherry tomatoes, bell peppers) under its ChopChop consumer brand. It also designs, supplies, and installs turnkey greenhouse (polyhouse) solutions and agri-tech equipment for entrepreneurs, hotels, restaurants, and institutions, supported by training, ongoing technical support, and a first-harvest guarantee.

Product overview

Triton Foodworks operates a platform-plus-modules architecture for precision agriculture in India. The core platform consists of Hydroponic Farming (using NFT and DWC systems) and Premium Berries (controlled-environment berry cultivation), which produce pesticide-free vegetables and fruits. These are complemented by two service modules: Greenhouse Services (turnkey polyhouse installation and setup) and Agri-Tech Supply (cooling systems, automation equipment, sensors, and accessories). The company also operates ChopChop as a consumer-facing sub-brand for direct produce sales, completing the farm-to-fork value chain.

Differentiator

Problem solved

Functional benefit

Brands

• ChopChop: Brand name for the company's consumer-facing produce line including fresh arugula, cherry tomatoes, and bell peppers, harvested at sunrise and sold the same day.

Quantifiable outcome

• 80% less water usage compared to traditional farming
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• 80 Acres Farms: US indoor vertical farm producing leafy greens, herbs, and berries via fully automated climate-controlled facilities; comparable in product mix (greens + berries) and controlled-environment technology.
• Crop One Holdings: US-based vertical farming operator delivering fresh produce via controlled-environment agriculture and technology partnerships; comparable indoor-farming operating model and B2B supply contracts.
• BrightFarms: US regional greenhouse operator supplying pesticide-free leafy greens to grocery retailers via hydroponic systems; mirrors Triton's fresh produce side and grocery/hospitality channel strategy.
• Bowery Farming: US indoor farming company with a D2C and retail model for pesticide-free leafy greens grown in controlled environments using proprietary sensor and AI systems; strongest functional analog to Triton's ChopChop brand model.
• Gotham Greens: US-based hydroponic greenhouse operator producing premium leafy greens and herbs via climate-controlled facilities with D2C and retail distribution—directly comparable operating model to Triton's hydroponic farm and ChopChop consumer brand.
• Plenty: US vertical farming company building large-scale indoor farms for leafy greens and berries using proprietary growing systems and AI-driven controls; closely mirrors Triton's controlled-environment agriculture technology approach.
• Infarm: Germany-based modular vertical farming company operating in-store and distributed grow units for supermarkets and restaurants; analogous hydroponic technology and B2B hospitality/retail customer focus.
• AeroFarms: US indoor vertical farming operator using aeroponics and data-driven growing to produce leafy greens with no pesticides; equivalent technology-driven, pesticide-free produce model with retail and D2C distribution.

Others

• WayCool Foods: India-based agri-food supply chain company distributing fresh produce to retail and foodservice customers; relevant comparator for the India fresh produce distribution and ChopChop D2C opportunity.

Regional players

• Pure Harvest Smart Farms: UAE-based controlled-environment agriculture company producing premium fruits and vegetables using high-tech greenhouses in arid climates; analogous climate-adaptive hydroponic model serving premium retail and hospitality in the Middle East.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triton Foodworks