Out of Milk

What Out of Milk does

Out of Milk is a free, cross-platform grocery shopping list and pantry management application serving individual consumers and households. Founded in 2011, the product is available as a native app on iOS and Android and as a web application, with identity support via Google and Facebook SSO and voice access through Amazon Alexa. Core features include shopping list creation and sharing, pantry inventory tracking, barcode scanning for quick item entry, to-do lists, and a library of curated grocery list templates spanning occasions (BBQ, Thanksgiving, moving, college) and dietary patterns (Mediterranean, plant-based).

The underlying technology is standard consumer mobile/web engineering: account-based cross-device sync, list-sharing via email invitation, barcode-scanning using device cameras, and integration endpoints for third-party platforms. There is no disclosed AI/ML capability, no public API, and no SDK; the product is a closed consumer utility. The app has been recognized by NerdWallet (2026 buying guide) as the best grocery list app for pantry tracking, providing modest third-party validation.

Commercially, Out of Milk is a wholly-owned subsidiary or operating brand of InMarket Media, LLC, a US-based advertising company. The app is 100% free with no premium tier or subscription; revenue is generated exclusively through advertising routed through the parent company's ad stack. Distribution is product-led growth via the Apple App Store, Google Play, and the public website, with content marketing (an extensive blog of list templates) as the primary top-of-funnel channel. There is no sales motion, no enterprise tier, and no disclosed standalone revenue or funding.

Name

Out of Milk

Legal name

InMarket Media, LLC

Website

https://outofmilk.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Out of Milk is a free, cross-platform grocery shopping list and pantry tracking app for individual consumers and households, monetized via advertising through its parent InMarket Media, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Advertising: The app is completely free for users. Revenue is generated through advertising, as indicated by the 'Advertise With Us' link to InMarket Media (parent company) on the website footer.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Out of Milk provides a free, cross-platform grocery shopping list application available as a native mobile app on iOS and Android and as a web app. The product enables consumers and households to create, manage, and share shopping lists in real time across devices, with integrated barcode scanning, pantry inventory tracking, and collaborative list sharing for families.

Product overview

Out of Milk is a free, cross-platform grocery shopping list application consisting of a mobile app (iOS and Android), a web app, and associated features including shopping lists, pantry management, to-do lists, and a library of pre-made grocery list templates. The core product enables users to create and share shopping lists with real-time syncing across devices, track pantry inventory, scan barcodes for quick item entry, and organize lists by custom categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Out of Milk Mobile App A free native grocery shopping list app for iOS and Android that lets individual consumers and households create, manage, and share shopping lists with real-time syncing, barcode scanning, pantry inventory tracking, and to-do lists. Distributed globally through the Apple App Store and Google Play Store with all features available at no cost.
• Out of Milk Web App A browser-based version of the Out of Milk shopping list application accessible from any computer, allowing users to manage shopping lists, to-do lists, and pantry inventories from a desktop using the same account as the mobile apps.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• InMarket MediacoreOthersOut of Milk is owned by InMarket Media, LLC, a parent company that provides advertising services. The footer references InMarket's Terms of Service, Privacy Policy, and AdChoices pages.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AnyList: AnyList is a leading grocery and shopping list app for iOS, Android, and web that directly competes with Out of Milk on shopping lists, recipe clipping, and meal planning. It serves the same individual and household segments with a freemium model — the most direct head-to-head competitor.
• Bring! Shopping List: Bring! is a popular free shopping list app with recipe-to-list functionality, list sharing, and barcode scanning, directly overlapping with Out of Milk's core feature set. It is widely used across Europe, complementing Out of Milk's North American skew.
• Our Groceries: Our Groceries is a cross-platform shared shopping list app with pantry tracking and syncing across devices. It competes directly with Out of Milk for households that want collaborative grocery management.
• Listonic: Listonic is a shopping list app with barcode scanning, shared lists, and shopping analytics, targeting the same free/ad-supported consumer segment as Out of Milk. Direct functional overlap on list management and mobile-first UX.

Emerging players

• Mealime: Mealime combines meal planning with auto-generated grocery lists and integrates with grocery delivery services. It overlaps with Out of Milk on list creation but extends into meal planning, representing a more integrated adjacent competitor.
• Tody: Tody is a household management app focused on cleaning and pantry/maintenance task tracking. It overlaps with Out of Milk's pantry management use case for households that want broader home inventory tracking beyond groceries.
• Whisk (Samsung Food): Whisk, now Samsung Food, is a recipe and meal planning platform with shopping list generation. It competes with Out of Milk for the recipe-to-list workflow, particularly within the Samsung/Android ecosystem.

Broad incumbents

• Google Keep: Google Keep provides native note-taking and checklist functionality including shareable shopping lists, embedded in Android and Google accounts. As a free native alternative on Android devices, it is a major indirect competitor to Out of Milk.
• Apple Reminders: Apple Reminders is a native iOS/macOS app that supports shared shopping lists with location-based reminders. Pre-installed on hundreds of millions of Apple devices, it competes with Out of Milk for the default list slot on iOS.
• Instacart: Instacart has integrated shopping lists directly into its grocery delivery platform with list-to-cart conversion. As the leading grocery commerce platform in North America, it increasingly absorbs the shopping list workflow that Out of Milk serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/outofmilk
• Facebookfacebook.com/outofmilk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Out of Milk