InMarket

What InMarket does

InMarket is a privately held, Austin-headquartered (InMarket Media, LLC) real-time marketing and measurement platform serving more than 2,000 brands across CPG, Pharma/OTC, Retail, Dining, Alcohol & Beverage, and Media Agency verticals, with a 300+ remote workforce. Its core platform is organized around four solution modules — InMarket Audiences (proprietary GeoType® Personas combining 1,000+ attributes on top of $2.5T+ in anonymized credit card transactions, $127B+ in item-level receipt data, and 200M+ first-party mobile users), InMarket Activation (Preceptivity predictive audiences plus the InMarket Moments suite of InHome, InPath, InStore, and InHand touchpoints), InMarket Measurement (LCI® lift/conversion/incrementality engine validated across 350+ media platforms, plus Unified Measurement AI-driven MMM and Visit Stream daily visitation feeds), and InMarket InSights (analytics on 4TB of data) — augmented by the GeoLink self-serve activation platform and the Maestrø agentic media optimization beta launched on Model Context Protocol in June 2026.

The company monetizes through a mix of outcome-based managed-service engagements (Guaranteed iROAS tied to real-world store visits and incremental sales), recurring platform subscriptions for LCI® measurement and Unified Measurement, usage-based self-serve activation through GeoLink, programmatic media activation, audience data licensing (2,500+ syndicated segments), and revenue from owned-and-operated consumer apps (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk). GTM is a hybrid of vertical-led enterprise sales with dedicated CPG, Pharma, Retail, Dining, Alcohol & Beverage, and Agency Practice Leaders; agency channel partners (WPP Media, Hill Holliday, OMD, Mindshare); embedded OEM-style integrations into partner platforms such as Yahoo DSP and Basis; and a self-serve motion via GeoLink for regional/local buyers.

Strategically, InMarket has shifted from a location-based mobile ad network into a closed-loop, outcome-attributed commerce media platform, evidenced by the 2021 acquisition of the Out of Milk shopping list app, the 2024 acquisition of ChannelMix for media mix modeling and AI-driven scenario planning, the 2025 launch of Predictive Moments, and the 2026 launches of Maestrø and the Yahoo DSP / Basis integration partnerships. Customer references span Mars, Anheuser-Busch, Bayer, Clorox, Toyota, Wendy's, Dunkin', Albertsons, Reddit, Danone, Kraft Heinz, and Levi's, with reported outcomes including Dunkin' 52.6% incremental sales lift, OLLY $8.15 iROAS, and Danone Silk +600% iROAS above benchmark. The company operates under a regulated data posture (NAI/IAB/MMA/TAG membership, DAA and CCPA compliance, Comscore-verified location data) but has also been subject to a 2024 FTC enforcement action regarding sensitive health-related location data, which is a material regulatory consideration.

Name

InMarket

Legal name

InMarket Media, LLC

Website

https://inmarket.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

InMarket is a real-time marketing and measurement platform serving 2,000+ brands across CPG, retail, dining, pharma, alcohol, and agency verticals with AI-powered audiences, omnichannel activation, and closed-loop incrementality attribution tied to guaranteed iROAS outcomes.

Ownership category

akta.pro rank

Product category

Marketing Measurement & Activation Platform

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising (7310)

akta.pro primary industry

Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)

akta.pro secondary industry

Advertising, Marketing & Customer Personalization (HDAAAGAC)

Keywords

• Real-time marketing platform
• Location-based advertising
• Marketing measurement software
• Consumer data platform
• Omnichannel media activation

Headquarters

HQ city

Wichita Falls

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Outcome-Based / iROAS Engagement Fees: InMarket guarantees minimum iROAS tailored to a brand's program through guaranteed outcome engagements (e.g., Maestrø Guaranteed iROAS tier, Fully Managed iROAS offering) tied to real-world store visits and incremental sales.
2. Platform Subscription / SaaS (LCI® Measurement, InSights, Unified Measurement): Recurring platform revenue from LCI® attribution, Unified Measurement (AI media mix modeling), and InSights analytics used by brands and agencies for measurement and optimization.
3. Self-Serve Activation (GeoLink): Self-serve location-based omnichannel activation platform revenue from brands/agencies running campaigns through GeoLink across mobile, desktop, and CTV devices.
4. Media Activation / Programmatic Spend: Revenue from running omnichannel, AI-driven predictive media activation (Preceptivity, InMarket Moments, Preceptivity audiences) across mobile, desktop, CTV/OTT, digital out-of-home, and in-app inventory; includes 2,500+ syndicated audience segments and Private Marketplaces (PMP).
5. Audience Data Licensing / Data Monetization: Monetization of proprietary first-party intent, location, and transactional data (e.g., $2.5T+ in anonymized credit card transactional data, 2,500+ syndicated audience segments, GeoType Personas, intent/location/purchase datasets) licensed to brands and platforms.
6. Targeted-Advertising Sale/Share of Personal Information: InMarket's Privacy Policy discloses it sells or shares (for interest-based advertising) personal information including identifiers, commercial info, geolocation, and inferences to Third Party Partners, supporting advertising-revenue generation.
7. Consumer Rewards & Sponsored Activities (CheckPoints): Revenue from consumer-facing rewards/survey programs in the InMarket Applications (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk) — including a nominal fee for completed surveys — and from sponsored consumer activities (barcode scans, location visits, receipt sharing).
8. Professional Services / Custom Insights: Custom insights, audience analytics, and bespoke campaigns delivered by InMarket's team (e.g., Danone Silk campaign using InMarket's suite of solutions; case-study engagements).

Pricing tiers

Go-to-market motion6 records

Distribution channels6 records

Marketing channels12 records

Core offering

InMarket operates a real-time marketing and measurement platform that combines AI-driven predictive audiences, location-based data (200M+ mobile devices), and item-level transactional data ($127B+ receipts, $2.5T+ anonymized credit card data) to help brands plan, activate, and measure omnichannel campaigns against real-world outcomes like store visits and incremental sales. The platform comprises Audiences, Activation, Measurement (LCI), InSights, the self-serve GeoLink activation product, and the newer Maestrø agentic media optimization layer built on Model Context Protocol.

Product overview

InMarket operates a unified real-time marketing and measurement platform composed of five core solution modules: InMarket Audiences (AI-powered targeting leveraging $2.5T+ anonymized transactional data and 200M+ location-based users, including proprietary GeoType Personas), InMarket Activation (AI-driven predictive omnichannel media including Preceptivity and the InMarket Moments experience with InHome, InPath, InStore, and InHand touchpoints), InMarket Measurement (LCI® lift/conversion/incrementality engine plus Unified Measurement using AI-driven MMM and Visit Stream daily visitation feeds), InMarket InSights (actionable consumer insights from 4TB of data), and GeoLink (self-serve activation platform with proprietary Location Score Technology across mobile, desktop, and CTV devices). Layered on top is Maestrø, an agentic media optimization platform built on Model Context Protocol (MCP) for AI-assistant integration. The platform is anchored by first-party mobile applications (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk) and is enhanced by acquired assets including Out of Milk (2021) and ChannelMix (2024).

Differentiator

Problem solved

Functional benefit

Brands

• CheckPoints: Mobile rewards/check-in application offering points redeemable for rewards in exchange for sharing precise geolocation information, scanning product barcodes, sharing purchase records, taking surveys, and sharing personal information.
• ListEase
• Key Ring
• Subscription Stopper
• Out of Milk
• GeoLink
• LCI (Lift, Conversion, & Incrementality)
• Maestrø

Products and services

• InMarket Audiences AI-powered audience targeting suite powered by $2.5 trillion+ in anonymized credit card transactional data, 200 million+ location-based users, and $127 billion+ in item-level receipt transactions; includes proprietary GeoType Personas machine-learning targeting combining over 1,000 online and offline attributes and 2,500+ syndicated segments for brands and agencies.
• InMarket Activation AI-driven predictive and real-time omnichannel media activation including Preceptivity predictive audiences and the InMarket Moments experience (InHome, InPath, InStore, InHand) that engages shoppers at peak purchasing potential with guaranteed minimum iROAS for brands and agencies.
• InMarket Measurement (LCI) AI-powered measurement platform featuring Lift, Conversion, & Incrementality (LCI), Unified Measurement with AI-driven media mix modeling, and Visit Stream daily visitation data feeds; validated and certified across 350+ media platforms for brands and agencies.
• InMarket InSights Actionable consumer insights and custom brand analytics powered by 4 terabytes of data, providing consumer insights, real-time market insights, retail media insights, purchase insights, and location insights tailored per industry vertical for brands and agencies.
• GeoLink Self-serve activation platform leveraging first-party location data and proprietary Location Score Technology; scaled across 200M+ mobile, 190M+ desktop, and 110M+ CTV devices. Includes GeoAudiences, GeoFence, GeoRetargeting, and exclusive access to InMarket Moments; averaged 4.6x higher CTR vs. industry-leading DSP in head-to-head testing.
• Maestrø Agentic media optimization platform that connects campaign decisions to real-world consumer outcomes (store visits, item-level purchases) at sub-weekly speed for mid-flight optimization; built on Model Context Protocol (MCP) for AI-assistant and BI-platform integration; offered via three tiers: Guaranteed iROAS, Optimization, and Open Access.
• ChannelMix Marketing Impact Modeling Media mix modeling and marketing revenue optimization platform acquired by InMarket in August 2024; analyzes over $12 billion in media spend across nearly 70 clients (including Adidas and Maui Jim); provides scenario planning, AI-driven predictive modeling, and real-time channel optimization.
• CheckPoints Consumer Rewards App InMarket-owned consumer-facing mobile application offering rewards points for activities such as sharing precise geolocation information, scanning product barcodes, sharing purchase records, taking surveys, and sharing personal information. Powers InMarket's first-party data collection and consumer rewards revenue stream.

Quantifiable outcome

• +600% iROAS above benchmark for Danone Silk
• +12 more outcomes

Named customers36 records

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature10 records

Partnerships

22 partnerships are on record, tiered minor, flagship and core.

• KrogerminorStrategic or Co-development Partner · 19 August 2026Kroger hosts the Evolution of Commerce Summit: The Future of Shopper Engagement (August 19, 2026 in Cincinnati, OH), an industry event InMarket attends as a key partner in retail-commerce conversations.
• Lowe'sminorStrategic or Co-development Partner · 28 July 2026Lowe's hosts the Evolution of Commerce Summit (July 28, 2026 in Charlotte, NC), an industry event InMarket sponsors and attends as a key partner in retail-commerce conversations.
• BasisflagshipStrategic or Co-development Partner · 27 May 2026Expanded strategic partnership bringing RMN Audiences, Lift-Optimized Audiences, and Outcomes-Focused Measurement natively into the Basis platform. Enables retail-media buyers on Basis to leverage InMarket's data and LCI measurement capabilities directly within the Basis workflow.
• Yahoo DSPflagshipTechnology or Integration · 23 April 2026Strategic partnership enabling advertisers in the U.S. and Canada to leverage InMarket's visit-based measurement solution for tracking how digital advertising drives real-world store visits. The integration allows automated, real-time campaign adjustments through Yahoo Blueprint and provides correlation analysis between media performance and visitation behaviors. Complements Yahoo's In-Flight Outcomes solution and positions both companies to better serve advertisers seeking to measure omnichannel campaign effectiveness.
• TubicoreStrategic or Co-development Partner · 24 March 2026Collaboration announced at IAB NewFronts in New York. Tubi introduced new interactive advertising formats (Scene Sense, expanded Pause Ad, mobile interactive brand experiences) and strategic partnerships with Amazon, Apple TV, InMarket, and Kochava to expand ad tech investments and original programming. InMarket partnership enhances Tubi's engagement and measurement capabilities.
• AmazonflagshipStrategic or Co-development Partner · 24 March 2026Disclosed via Tubi's IAB NewFronts announcement: Tubi is expanding its exclusive advertising access through Amazon DSP and deepening its Amazon tie-up alongside other partnerships including InMarket. Provides additional audience reach and measurement synergies.
• Apple TVcoreStrategic or Co-development Partner · 24 March 2026Disclosed via Tubi's IAB NewFronts announcement: Tubi is forming strategic alliances with Apple TV (alongside Amazon, InMarket, and others) for content and advertising technology integration, including sports and original programming.
• WPP MediaflagshipImplementation/ SI/ Consulting Partner · 1 January 2025WPP Media's Parker Nowell (Group Director, Client Analytics) is referenced as a featured Lift Leader; InMarket partners with WPP Media to deliver measurement solutions to client advertisers. Quote: "Measurement is no longer just important; it's really mandatory."
• ChannelMixflagshipStrategic or Co-development Partner · 5 August 2024Acquired by InMarket on August 5, 2024 to enhance data analytics and media mix modeling (MMM) capabilities. ChannelMix is a media mix modeling and marketing revenue optimization platform with over $12 billion in analyzed media spend across nearly 70 clients (including Adidas and Maui Jim). Combined solution offers real-time marketing optimization, scenario planning, AI-driven predictive modeling, and real-time channel optimization.
• Hill HollidaycoreChannel Partner/ Reseller/ Distributor · 1 January 2024Hill Holliday is featured as a marketing-optimization Lift Leader on InMarket's case-studies page; Lindsay Blanch is SVP, Head of Decision Science at Hill Holliday. Hill Holliday is also a logo on InMarket's homepage as an agency partner.
• Out of Milk (Bonial International GmbH)coreStrategic or Co-development Partner · 22 June 2021Acquired the Out of Milk shopping list app from Bonial International GmbH in June 2021 to enhance InMarket's consumer intelligence and real-time activation capabilities within its suite of shopping apps (CheckPoints, ListEase, Key Ring, Subscription Stopper, Out of Milk). Expansion of market reach and targeted marketing to engaged shoppers.
• RedditflagshipChannel Partner/ Reseller/ DistributorReddit is InMarket's first-ever Partner Lift Leader; Ryan Brendle is Global Head of Marketing Science at Reddit. Reddit leverages InMarket's LCI® to prove the value of its advertising to clients and meet client ROAS goals. Reddit is also a logo on InMarket's homepage.
• PMGcoreImplementation/ SI/ Consulting PartnerPMG partnered with Wurl to launch a CTV marketing campaign for a national QSR chain, with InMarket providing LCI®-based measurement and optimization to drive incremental visits and sales (40% incremental visit lift).
• WurlcoreTechnology or IntegrationWurl partnered with PMG and InMarket to deliver a CTV marketing campaign for a national QSR chain; InMarket's LCI® attribution solution measured the impact of the CTV media strategy on restaurant visits.
• Network Advertising Initiative (NAI)coreOthersInMarket is a board member of the Network Advertising Initiative (NAI) and an active member in leading industry associations; adheres to the Digital Advertising Alliance Principles.
• IAB (Interactive Advertising Bureau)coreOthersInMarket is a member of the Interactive Advertising Bureau (IAB) and IAB Tech Lab, supporting industry standards and frameworks.
• Mobile Marketing Association (MMA)coreOthersInMarket is an active member of the Mobile Marketing Association (MMA), participating in industry events such as the MMA CMO + CEO Summit.
• TAG (Trustworthy Accountability Group)minorOthersInMarket is TAG Registered, indicating compliance with TAG's anti-fraud, anti-piracy, and anti-malware standards.
• Google / YouTube APIscoreTechnology or IntegrationInMarket integrates with Google APIs (YouTube, Google API Services User Data Policy, Google APIs ToS, Google Security Revocation Link) to provide authentication-based product integrations; relevant to InMarket Audiences and Activation products.
• Forrester ResearchminorOthersForrester Research published "The Total Economic Impact™ of InMarket Lift Conversion Index® Attribution Solution" in July 2021, reporting a 25% lift in repeat store visits and a $40 return on investment spend from InMarket LCI.
• OMDcoreChannel Partner/ Reseller/ DistributorOMD is a logo agency partner on InMarket's homepage and part of InMarket's media-agency channel network served by Agency Practice Leader Debbie Ferris.
• MindsharecoreChannel Partner/ Reseller/ DistributorMindshare is a logo agency partner on InMarket's homepage and part of InMarket's media-agency channel network.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Foursquare: Foursquare operates a location intelligence platform (Places API, Pilgrim SDK, Foursquare Audiences) directly comparable to InMarket's location-based audiences, geofencing, and visit-based measurement stack. Both monetize first-party location data and serve CPG, retail, and QSR advertisers with similar audiences-and-measurement products.
• PlaceIQ: PlaceIQ is a location data and audience platform offering geo-targeting, visitation analytics, and foot-traffic measurement to brands and agencies. It competes head-to-head with InMarket Audiences, GeoLink, and LCI on location-based audience targeting and closed-loop measurement.
• Cuebiq: Cuebiq provides location intelligence, footfall analytics, and audiences built on opted-in first-party location data, with overlap to InMarket's GeoType Personas and GeoLink self-serve activation. Both serve CPG and retail advertisers with comparable visit-based measurement and audience offerings.
• Numerator: Numerator combines receipt-level purchase data (OmniPanel) with consumer demographics, directly overlapping InMarket's $127B+ item-level receipt and $2.5T+ anonymized credit card data assets. Both sell audiences and purchase-based measurement to CPG advertisers.
• NCSolutions: NCSolutions provides CPG-specific audience targeting and sales lift measurement using single-source purchase data (NCSNational), closely comparable to InMarket Audiences, InMarket Measurement (LCI), and the CPG Practice Leader motion targeting the same advertiser base.

Broad incumbents

• LiveRamp: LiveRamp is a larger data connectivity and identity platform with a broader enterprise portfolio, but its Data Collaboration Network and RampID enable audience activation and measurement across the same omnichannel ecosystem (CTV, retail media, programmatic) where InMarket competes.
• The Trade Desk: The Trade Desk is a large independent DSP with cross-channel activation and a Solimar measurement stack, broadly comparable to InMarket Activation, GeoLink, and LCI. It is a much larger incumbent that competes for the same outcome-driven advertiser budget with a self-serve model and deep CTV/retail-media reach.
• Neustar / TransUnion Marketing Solutions: Neustar (now part of TransUnion) provides identity resolution, audiences, and marketing analytics to enterprise advertisers, comparable in scale and breadth to InMarket's Audiences and InSights offerings, with similar CPG, retail, and financial-services customer overlap.

Others

• Comscore: Comscore is both an enabler (Comscore-verified location data is cited by InMarket as a quality certification) and an adjacent audience/measurement peer. Comscore's audience ratings, cross-platform measurement, and Proximic audiences overlap with InMarket's measurement and audience businesses.

Emerging players

• Fyllo: Fyllo is a regulated-industry data and media platform focused on CPG, retail, and cannabis/regulated verticals, with audiences and media activation products that intersect with InMarket Audiences, Preceptivity, and the Pharma/Alcohol & Beverage practice motions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inmarket_media
• LinkedInlinkedin.com/company/inmarket_1

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries6 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InMarket