Listonic

What Listonic does

Listonic is a private consumer technology company headquartered in Łódź, Poland, that builds a smart shopping-list application for individual consumers and households. Founded in 2006 by three University of Łódź computer-science classmates, the company has operated for over 15 years as a bootstrapped, founder-led entity with 101–250 employees and no disclosed institutional investment. Its core product is a cross-platform mobile and web app available on iOS, Android, and browsers that lets users create, organize, share, and price grocery lists in real time, with features including voice input via Google Speech Recognition, shareable lists with notifications, aisle-based sorting, persistent price memory with running totals, and a recently launched multimodal AI Shopping Assistant that accepts text, voice, or photo input and produces shopping lists and recipe suggestions.

The underlying technology stack centers on consumer mobile apps with cloud-synced lists, a recommendation engine that learns from each user's purchase history, and a multimodal AI layer that ties into third-party foundation services rather than proprietary models. The app supports 40+ languages through a volunteer Translation Community program, and integrations are limited to identity SSO via Facebook, Google, and Apple ID — no public API, SDK, or documented B2B integrations exist in the source material. Distribution is entirely product-led through app stores and the web app, with multi-platform sync driving retention and family-style sharing driving word-of-mouth acquisition.

Listonic monetizes through a freemium model: the free tier (20+ core features) is ad-supported with third-party and personalized advertising, while a Listonic App Premium subscription removes ads and unlocks theme customization at monthly, annual, or one-time lifetime pricing through the App Store, Google Play, and Windows Store. The customer base is purely B2C — general consumers, households, busy parents, students, and meal planners — with 10M+ users, 20M+ downloads, 350K+ reviews at a 4.7 average rating, and a #1 ranking in 20+ countries. No enterprise tier, no SMB productized offering, and no disclosed partnership or advertising revenue mix appears in the source material, leaving revenue as undisclosed but inferable from user scale and freemium economics.

Name

Listonic

Legal name

Listonic Sp. z o.o.

Website

https://listonic.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Listonic is a bootstrapped Łódź, Poland-based consumer app company that builds a multilingual smart shopping-list application for iOS, Android, and web, serving 10M+ individual consumers and households with freemium, ad-supported, and premium subscription monetization.

Ownership category

akta.pro rank

Product category

Grocery List Apps

akta.pro primary industry

Grocery, Food & Essentials Commerce Platforms (BPAMAGAF)

Keywords

• Smart shopping list app
• Grocery planning software
• AI shopping assistant
• Shared grocery lists
• Consumer productivity app

Headquarters

HQ city

Lodz

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Freemium with Premium Subscriptions: Free version with core 20+ features supported by advertising. Premium version (Listonic App Premium) removes ads and offers additional customization options like different themes. Subscription plans include one-time lifetime purchase, monthly, and annual options.
2. In-App Advertising: Free version displays third-party advertisements including product suggestions, banners, and promotional content. Advertisements are personalized based on user consent, device settings, and app usage patterns.
3. Subscription (Premium): Premium subscription offers ad-free experience and enhanced customization features. Available via App Store, Google Play, and Windows Store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Listonic builds and operates a cross-platform smart shopping list application (iOS, Android, and Web) that helps individual consumers and households plan grocery shopping, share lists in real time with family members, track running costs, and receive AI-generated product and recipe suggestions. The app is offered on a freemium model: the free tier includes 20+ core features supported by advertising, while a paid Premium subscription (monthly, annual, or lifetime) removes ads and unlocks additional customization.

Product overview

Listonic is a multi-platform smart shopping list application consisting of a core mobile app (iOS and Android), a web application, and a premium ad-free subscription tier. The product portfolio centers on the Listonic App and Listonic Web, both offering synchronized shopping list management with collaboration features. Key sub-products and features include the AI Shopping Assistant for AI-powered list creation, Shareable Shopping Lists for real-time family collaboration, Total Cost Calculator for budget tracking, Voice Input for hands-free entry, Smart Sorting for aisle-based organization, Custom Categories for personalized organization, and Dark Mode for accessibility. The platform is available in 40+ languages and has been adopted by over 10 million users. A premium subscription (Listonic App Premium) removes advertisements from the free version.

Differentiator

Problem solved

Functional benefit

Products and services

• Listonic App (Mobile) Smart shopping list mobile application for iOS and Android that enables consumers to create, edit, share, and manage grocery lists, with real-time sync, voice input, price tracking, and AI-powered suggestions.
• Listonic Web App Browser-based version of the Listonic shopping list app accessible at app.listonic.com, providing full shopping list functionality through desktop and mobile web browsers with real-time cross-platform synchronization.
• Listonic App Premium Paid subscription tier for Listonic that removes all third-party advertisements and unlocks additional customization options like alternative themes. Sold as monthly, annual, or one-time lifetime purchase through app stores and direct credit/debit card payments.
• AI Shopping Assistant AI-powered conversational assistant within the Listonic app that creates shopping lists from text, voice, or photos, and suggests recipes, meal ideas, and seasonal product picks based on user preferences and shopping history.

Quantifiable outcome

• Users who track prices report spending up to 25% less weekly
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability8 records

Feature5 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• AnyList: AnyList is a leading grocery and shopping list app for iOS, Android, and Web with shared lists, recipe import, and meal planning features—directly competing with Listonic on the same core use case and target consumer.
• Bring! Shopping List: Bring! is a cross-platform grocery shopping list app with shared lists, recipes, and retailer integrations, headquartered in Europe. It is a direct competitor to Listonic in the multilingual grocery list category.
• OurGroceries: OurGroceries offers synchronized shopping lists across multiple devices with family sharing, comparable to Listonic's real-time list sharing and multi-platform sync capabilities.
• Out of Milk: Out of Milk is a shopping list app for Android and iOS focused on grocery management, pantry tracking, and to-do lists, competing for the same household productivity user base as Listonic.

Emerging players

• Samsung Food (formerly Whisk): Samsung Food is an AI-powered meal planning, recipe saving, and shopping list platform. Backed by Samsung, it competes with Listonic's AI Shopping Assistant and meal-planning features at greater scale.
• Mealime: Mealime is a meal planning app that generates grocery lists from selected recipes, overlapping with Listonic's recipe-to-shopping-list and AI assistant use cases.
• Yummly: Yummly is a recipe discovery and meal planning platform with smart shopping list features, overlapping with Listonic's recipe suggestions and shopping list workflow.
• Flipp: Flipp is a digital circulars and shopping platform that helps consumers plan grocery shopping and find deals. It overlaps with Listonic on grocery shopping planning and budget-conscious consumer use cases.

Broad incumbents

• Instacart: Instacart is a major grocery delivery and shopping platform with built-in list and recipe features. While primarily a delivery service, its integrated planning capabilities are a competitive substitute for Listonic's grocery planning workflow.
• Google Keep: Google Keep is a free, OS-integrated note and list application with sharing, voice input, and AI-assisted features. It serves as a free substitute for Listonic's core list-making functionality on Android devices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/listonic
• LinkedInlinkedin.com/company/listonic-sp-z-o-o-

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Listonic