Coleman Agriculture

What Coleman Agriculture does

Coleman Agriculture is a seventh-generation family farm operating several thousand acres across four farm sites in Oregon's Willamette Valley, with its business office in Gervais, Oregon. The company produces a diversified agricultural portfolio organized around two sub-brands: Coleman Hops, which supplies premium aroma hop varieties (Citra, Mosaic, Simcoe, Krush, Dolcita, Strata, Luminosa, Lorien, and Audacia) producing millions of pounds annually for the craft brewing industry, and Coleman Viticulture, a 34-acre Pinot Noir vineyard planted in 2023 in the Willamette Valley AVA. The company also grows hazelnuts (since 1969, contributing to Oregon's 95% share of US production), cool-season grass seed (Oregon produces two-thirds of US supply), and a rotating mix of vegetables and garlic.

The company's technology stack centers on precision agriculture rather than AI: proprietary MeasureTek hop drying uses kiln-floor sensors to track hop weight and automatically adjust airflow for consistent moisture; soil moisture sensors and weather stations feed irrigation decisions; and drip irrigation targets root zones to reduce water and energy use. It holds Salmon-Safe and Yakima Chief Hops' Green Chief sustainability certifications. Operations are concentrated on four sites — Homeplace Farm (St. Paul, est. 1935), Alluvial Farm (Independence, 1,050 acres, est. 2005), Mount Angel Farm (Mt. Angel, est. 1975), and Greenleaf Farm (St. Paul, est. 2020 acquisition).

Revenue is generated through B2B sales of agricultural commodities. Hops flow primarily through Coleman Agriculture's owner-grower stake in Yakima Chief Hops (global distribution to craft brewers) and an exclusive growing partnership with Indie Hops (hosting Indie Hops' Advance Nursery at Alluvial Farm for new variety development). Hazelnuts, grass seed, and vegetables are sold directly to brokers and commercial partners. Pricing is not publicly disclosed, and the company is entirely family-owned with no identified external investors or institutional funding. Industry events (Craft Brewers Conference, Master Brewers Association meetings) serve as primary customer-acquisition touchpoints.

Name

Coleman Agriculture

Legal name

Coleman Agriculture

Website

https://colemanag.com

Company type

Private

Founded year

1847

Operating status

Operating

Headcount range

51–100 employees

Short description

Coleman Agriculture is a seventh-generation Oregon family farm operating several thousand acres in the Willamette Valley, producing hops (Coleman Hops), Pinot Noir grapes (Coleman Viticulture), hazelnuts, grass seed, and vegetables for B2B brokers and craft brewers.

Ownership category

akta.pro rank

Product category

Commercial Crop Farming

NAICS

Vegetable and Melon Farming (1112), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Specialty Seed & Flavoring Crop Farming (Vanilla, Sesame, Mustard) (AFAGAGAN)

akta.pro secondary industries

Sod, Turfgrass & Groundcover Production (AFAGAHAL), Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD)

Keywords

• Hop farming
• Wine grape cultivation
• Hazelnut production
• Grass seed farming
• Sustainable agriculture

Headquarters

HQ city

Gervais

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Agricultural Product Sales: Coleman Agriculture generates revenue through the sale of agricultural products directly to brokers and commercial partners. The company grows hops, wine grapes, hazelnuts, grass seed, vegetables, and garlic across multiple farm sites in Oregon's Willamette Valley.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Coleman Agriculture is a seventh-generation family farm in Oregon's Willamette Valley that grows and sells hops, Pinot Noir wine grapes, hazelnuts, cool-season grass seed, and vegetables directly to brokers and commercial partners. The company manages four distinct farm sites totaling several thousand acres and operates as an owner-grower of Yakima Chief Hops with a partnership supplying Indie Hops varieties.

Product overview

Coleman Agriculture is a seventh-generation family farming operation in Oregon's Willamette Valley managing several thousand acres. The company offers a diversified portfolio of agricultural products including hops (Coleman Hops), Pinot Noir wine grapes (Coleman Viticulture), hazelnuts, grass seed, and vegetables. Coleman Hops operates under a separate domain and serves as the primary hops brand, while Coleman Viticulture manages the wine grape operations. All products are sold directly to brokers and commercial partners.

Differentiator

Problem solved

Functional benefit

Brands

• Coleman Hops: Specialty hop growing operation producing multiple hop varieties including Citra, Mosaic, Simcoe, Krush, Dolcita for Yakima Chief Hops, and Strata, Luminosa, Lorien, Audacia for Indie Hops. Serves craft brewing industry.
• Coleman Viticulture

Products and services

• Coleman Hops A seventh-generation family farm operation producing millions of pounds of hops annually from more than a dozen distinct varieties, including Citra, Mosaic, Simcoe, Krush, Dolcita, Strata, Luminosa, Lorien, and Audacia. Operates as a Yakima Chief Hops owner-grower and supplies Indie Hops.
• Coleman Viticulture Pinot Noir Wine Grapes A 34-acre Pinot Noir vineyard planted in 2023 in the Willamette Valley AVA, featuring three clones (Dijon 115, Pommard, and Mariafeld) on 101-14 and S04 rootstocks, with anticipated production of 45-50 tons in 2026.
• Hazelnuts Hazelnut cultivation begun by the Coleman family in 1969, contributing to Oregon's production of 95% of all US-grown hazelnuts.
• Grass Seed Cool-season forage and turf grass seed production in Oregon's Willamette Valley, known as the Grass Seed Capital of the World, supplying two-thirds of US production and 75% of world demand.
• Vegetables Diverse vegetable production including garlic, corn, broccoli, cauliflower, potatoes, squash, and green beans, with acreage and types varying annually to increase biodiversity and soil health.

Quantifiable outcome

• Standardized hop drying with reduced inputs and maximized consistency
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• Oregon WildsupportingOthersOregon's oldest statewide environmental nonprofit working to protect wildlands, wildlife, and waters. Coleman Agriculture supports their mission through public education, grassroots activism, and community building.
• Oregon Brewshed AlliancesupportingOthersCoalition of breweries, conservationists, and brewing community partners advocating for protection of forest watersheds through public education, outreach, and events such as the Wild & Scenic Collaboration Series released each Earth Day.
• Salmon-SafecoreOthersCertification organization implementing water quality and habitat conservation practices to reduce watershed impacts on fish, protect water quality, and restore habitat. Over 115,000 acres certified across Oregon, Washington, California, Idaho, Wyoming and British Columbia.
• Oregon Agricultural TrustsupportingOthersNonprofit working to protect agricultural lands for Oregon's economy, communities, and landscapes. Coleman Agriculture supports their Cheers to the Land campaign releasing beers and ciders every October for National Farmers' Day.
• Yakima Chief Hops - Green Chief ProgramcoreStrategic or Co-development PartnerGreen Chief is a farm quality and sustainability management program created by Yakima Chief Hops. Coleman Agriculture participates to practice environmentally conscious and socially responsible solutions ensuring clean, pure, safe hops of the highest quality. Coleman Agriculture is also an owner-grower of Yakima Chief Hops.
• Indie HopscoreStrategic or Co-development PartnerColeman Agriculture grows hops for Indie Hops including Strata, Luminosa, Lorien, and Audacia varieties. Alluvial Farm is home to Indie Hops' Advance Nursery for hop variety development.
• Benedictine BrewerysupportingStrategic or Co-development PartnerMonk-operated brewery at Mt. Angel Abbey. Coleman Agriculture has maintained a long-time friendship and partnership with the Abbey since beginning operations at Mount Angel Farm in 1975.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yakima Chief Hops: Largest US-owned hop supplier and Coleman's primary customer. As an owner-grower of YCH, Coleman sits within the same hop ecosystem with overlapping varieties (Citra, Mosaic, Simcoe) and shared access to global craft brewing customers.
• Indie Hops: Oregon-based hop breeder and supplier. Coleman grows Indie Hops' proprietary varieties (Strata, Luminosa, Lorien, Audacia) and hosts Indie Hops' Advance Nursery at Alluvial Farm, making them direct collaborators and comparable growers in the craft hop market.
• John I. Haas: Global hop breeding and supplier that previously owned and sold Alluvial Farm to Coleman in 2005. Operates in the same aroma and bittering hop categories with comparable customer overlap among craft and macro brewers.
• Roy Farms: Multi-generational Washington state hop grower producing aroma varieties for craft brewers. Highly comparable operating model — family-owned, vertically integrated grower supplying major US hop merchants — making it a direct benchmark for Coleman.

Broad incumbents

• BarthHaas: World's largest hop supplier headquartered in Germany with US operations. Operates globally across hop breeding, processing, and distribution, dwarfing individual growers like Coleman but competing for the same downstream brewing customers.
• Hopsteiner: Multi-national hop breeder and processor with US operations in the Pacific Northwest. Competes in the same aroma and high-alpha hop categories and serves many of the same brewing customers as Coleman.

Regional players

• Willamette Valley Vineyards: Public Oregon winery and estate vineyard operator in the Willamette Valley AVA. Directly comparable to Coleman Viticulture's Pinot Noir strategy as a regional grower-producer serving similar Willamette Valley wine customers.
• Hazelnut Growers of Oregon: Oregon hazelnut marketing cooperative representing the majority of US hazelnut growers. Directly comparable to Coleman's hazelnut operations in the same Willamette Valley region supplying domestic and export nut markets.
• Stahlbush Island Farms: Oregon-based family-owned diversified farm producing vegetables, berries, and grain for retail and food-service customers. Comparable diversified crop model and Willamette Valley footprint, though focused on processed vegetable retail rather than hops and tree nuts.
• King Estate Winery: Large Willamette Valley AVA Pinot Noir producer with estate vineyard and winery. Comparable to Coleman Viticulture as a Willamette Valley Pinot Noir operator, though King Estate operates at greater scale and includes its own winemaking.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/colemanagriculture
• Xx.com/colemanagoregon
• Facebookfacebook.com/ColemanAgriculture
• LinkedInlinkedin.com/company/colemanagriculture

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coleman Agriculture