What EffiMat Storage Technology does

EffiMat Storage Technology A/S, founded in 2011 and headquartered in Odense, Denmark, designs, manufactures, and sells compact vertical automated storage and retrieval systems (VLMs / tower-based storage) that bring items to operators via a goods-to-person picking principle. The portfolio comprises three systems: EFFIMAT 4, a high-speed vertical lift module handling up to 320–420 standard boxes per hour (600×400×320 mm, up to 25 kg per tray) with intelligent box-mover technology and AMR/AGV integration; E/Classic, a heavy/long-goods vertical storage unit handling goods up to 4 meters and 500 kg per tray; and E/Porter, a specialized vertical storage and transport module for hospital bed management with up to 40m height and up to 10 access points, sold exclusively through certified partners. All systems are developed and manufactured in-house in Denmark and support WMS/ERP integration.

Name

EffiMat Storage Technology

Legal name

EFFIMAT Storage Technology A/S

Website

https://effimat.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EffiMat Storage Technology A/S, founded 2011 in Odense, Denmark, designs and manufactures vertical automated storage and retrieval systems (EFFIMAT 4, E/Classic, E/Porter) for e-commerce, healthcare, pharma, 3PL, and industrial customers across 50+ countries, owned by the Clausen Group (Danfoss family).

Ownership category

akta.pro rank

Product category

Automated Storage and Retrieval Systems (Warehouse Automation)

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

General Industrial Machinery & Equipment (3560)

akta.pro primary industry

Warehouse Automation Systems (AS/RS, Shuttle Systems, Vertical Lift Modules) (IMAHABAK)

Keywords

• Vertical lift modules
• Automated warehouse storage
• Goods-to-person picking
• Warehouse automation systems
• Vertical storage systems

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Automated Warehouse Systems (Capital Equipment Sales): EFFIMAT designs, manufactures, and sells automated vertical storage and picking systems. Revenue is generated from the sale of hardware systems (EFFIMAT 4, E/Classic, E/Porter) with associated software and controls. Solutions are sold directly or through certified partners internationally. Professional services including installation, commissioning, and project management are bundled with equipment sales. Service and support is available 24/7 with remote assistance capabilities.
2. After-Sales Service and Support: Ongoing technical support, maintenance, and service contracts for installed systems. Technicians and engineers are available around the clock (24/7), with PLC specialists on permanent standby. Remote assistance is used to optimize uptime and production continuity.
3. Partner-Distributed Products (E/Porter): E/Porter is sold exclusively through certified partners who handle distribution, installation, and local service. Partner-exclusive distribution model ensures local support and integrated project delivery.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

EffiMat Storage Technology designs, manufactures, and sells vertical automated storage and retrieval systems (vertical lift modules) for warehouse and small-parts handling. Its portfolio includes EFFIMAT 4 (high-speed vertical picking for standard boxes at 320–420 boxes/hour), E/Classic (vertical storage for heavy and long goods up to 4 meters and 500 kg per tray), and E/Porter (a specialized vertical storage and transport module for hospital bed logistics), all based on a goods-to-person principle that delivers items to a fixed ergonomic picking station and integrates with WMS, ERP, and AMR/AGV infrastructure. Systems are manufactured in Denmark, sold direct or through certified international partners, and supported with 24/7 after-sales service.

Product overview

EffiMat Storage Technology develops and manufactures compact warehouse storage and picking automation solutions in Denmark. The product portfolio consists of three core systems: Effimat 4 (high-speed vertical picking for standard boxes, up to 420 boxes/hour), E/Classic (vertical storage for heavy/long goods up to 4m and 500kg), and E/Porter (hospital bed storage and transport module). Effimat 4 and E/Classic can be deployed stand-alone or combined in an integrated setup for operations requiring both speed and heavy goods handling. E/Porter is distributed exclusively through partners and targets hospital logistics. All solutions utilize vertical space to reduce floor footprint by up to 75-85% and bring goods to the operator via goods-to-person principles. Founded in 2011 and headquartered in Odense, the company operates as part of the Clausen Group (owned by Danfoss family heir Peter Mads Clausen) and holds ISO 9001 certification.

Differentiator

Problem solved

Functional benefit

Products and services

• EFFIMAT 4 High-performance, scalable vertical storage and goods-to-person picking system for high-volume order fulfillment. Handles up to 320–420 standard boxes per hour using intelligent box mover technology that presents up to 5 boxes per work cycle. Supports standard boxes up to 600×400×320 mm and up to 25 kg per tray, recovers up to 75% floor space, integrates with WMS/ERP and AMR/conveyor belt systems, and targets e-commerce, manufacturing, and 3PL enterprises.
• E/Classic Compact vertical storage automation solution for heavy and long goods. Utilizes building height by up to 85%, handles goods up to 500 kg and up to 4 meters per tray, delivers up to 8 trays/bins per hour to a fixed ergonomic picking station, supports up to 10 picking stations per unit, integrates with WMS, and is targeted at production, industry, and logistics operations handling long/heavy items (not compatible with AMR connection).
• E/Porter Specialized vertical storage and transport module designed for hospital bed management. Can be integrated into a building shaft or added to existing facilities, supports up to 40 m height, up to 10 access/openings, and is prepared for AMR/AGV integration. Estimated ROI approximately 5 years. Sold exclusively through certified EFFIMAT Partners. Targeted at hospital logistics and healthcare providers managing bed inventories.
• E/Classic + EFFIMAT 4 Integrated Combination Integrated solution combining E/Classic (heavy/long goods handling) and EFFIMAT 4 (high-speed standard box picking) within a single system to deliver both compactness and speed simultaneously. Supports WMS integration across both subsystems and AMR/AGV connectivity through EFFIMAT 4. Targeted at operations needing to flex between heavy goods and high-volume small items in one automated warehouse flow.
• After-Sales Service and 24/7 Support Recurring after-sales service offering for installed EFFIMAT 4, E/Classic, and E/Porter systems. Includes 24/7 technician availability, PLC specialists on permanent standby, remote assistance to optimize uptime and production continuity, and ongoing maintenance contracts. Delivered to enterprise customers across the installed base of 400+ systems in 50+ countries, either directly by EffiMat's service department or via certified EFFIMAT Partners.

Quantifiable outcome

• Up to 85% space savings through vertical storage utilization
• +6 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Danfoss Drives (via Odense Robotics)minorStrategic or Co-development Partner · 1 January 2021EFFIMAT participates in an innovation collaboration with Danfoss Drives through the Odense Robotics cluster. The partnership provides access to collaborative R&D environments in robotics and automation, and reinforces EFFIMAT's connection to the Danfoss family through shared ownership.
• Odense RoboticscoreStrategic or Co-development PartnerEFFIMAT is a member of Odense Robotics — Denmark's leading robotics and automation hub. Membership provides access to collaborative development environments, industry talent, and co-innovation opportunities within the Danish robotics ecosystem.
• Certified EFFIMAT PartnerscoreChannel Partner/ Reseller/ DistributorInternational presence is built on a network of Certified EFFIMAT Partners selected for quality focus, warehouse/logistics experience, and the ability to provide local sales advice, installation, and ongoing service. Partners are chosen carefully rather than pursued at scale.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Swisslog: Automated warehouse and distribution-center solutions provider (owned by KUKA). Competes for large enterprise orders that include vertical and horizontal storage alongside conveying and robotics.
• Knapp: Austrian-headquartered logistics automation specialist offering OSR (storage and retrieval) systems and shuttle solutions. Competes in adjacent vertical storage categories and in similar vertical segments (pharma, retail).
• Dematic: Global intralogistics integrator under KION; provides AS/RS and goods-to-person systems as part of large end-to-end automated warehouse projects. Overlaps with EFFIMAT at the high-end enterprise segment.
• Vanderlande: Large Dutch material-handling integrator serving warehousing, parcel and airport markets. Adjacent bidder for enterprise RFPs where EFFIMAT's small-portfolio positioning can be overshadowed.
• SSI Schaefer: Large incumbent intralogistics integrator offering VLMs (Schaefer Lift) within a much broader portfolio of conveyors, racks and WMS. Competes for the same enterprise RFQs but as part of a wider suite.
• TGW Logistics Group: Austrian-headquartered integrator of automated fulfillment and distribution centers. Comparable on the integrated-storage-and-picking side of the market rather than standalone VLM only.

Direct peers

• Modula: Italian-headquartered VLM manufacturer with a global dealer network. Directly comparable vertical-storage, goods-to-person technology and partner-driven distribution model.
• Kardex Group: Swiss-listed global leader in vertical lift modules (Kardex Remstar) and other AS/RS solutions. Directly competes with EFFIMAT in VLM-based goods-to-person picking for the same mid-market and enterprise warehouse customers.
• Hänel: German manufacturer of vertical lift modules and rotary racking systems. Closely comparable product set (Lean-Lift, Multipeak) and a competing target customer base of small-parts and spare-parts automation in Europe.

Emerging players

• AutoStore: Cube-based AS/RS pioneer with rapid global expansion and strong e-commerce customer set (same space-saving value proposition as EFFIMAT but with a different technology base — grid + robots rather than vertical lift).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EFFIMAT
• LinkedInlinkedin.com/company/effimat-storage-technology-a-s
• Xx.com/EffiMatStorage
• Facebookfacebook.com/effimat-storage-technology-as-1645680979037434

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EffiMat Storage Technology