What Dawson Andrews does

Dawson Andrews is a privately-held digital product firm founded in Belfast, Northern Ireland in 2015, with a secondary office in London. It provides end-to-end product strategy, user research, design, technology, analytics and optimisation services to large organisations with complex digital problems. Its core products are bespoke client engagements rather than a unified SaaS platform: notable deliverables include the GAA Foireann membership registration system and Fixtures & Results platform powering 175,000 annual fixtures, the GSMA mobile application for industry leaders, and the Mobile World Congress virtual event platform delivered during COVID-19. Underlying technology is a conventional modern web and mobile stack comprising React, React Native, Kubernetes, Java Spring Boot and Stripe, with cross-platform iOS, Android and web delivery and offline functionality for field users.

The firm's business model is project-based professional services, with engagements scoped per client and delivered by approximately 29 team members including a C-suite of CEO Andrew Fulton, CTO Shaun Murphy and CDO Jordan Moore. Customer logos cluster in sports governance (GAA) and telecommunications industry associations (GSMA, MWC), indicating a horizontal segmentation approach focused on organisations with intricate, mission-critical digital needs. Go-to-market is enterprise field sales through direct relationship-based business development, complemented by industry partnerships (notably with GSMA) and event participation such as Mobile World Congress Barcelona. Pricing is not publicly disclosed and is described as project-specific and quote-based.

Operating without disclosed external funding or a parent entity, Dawson Andrews is independently owned and management-led. Its headquarters at 17a Ormeau Avenue, Belfast, anchors a primarily UK-based delivery model that also serves global clients. Strategic emphasis is placed on thought leadership through a 'Thinking' blog and design philosophy content, alongside talent attraction via culture-led careers branding and company retreats.

Name

Dawson Andrews

Legal name

Dawson Andrews

Website

https://dawsonandrews.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Dawson Andrews is a Belfast-based digital product firm that designs, builds and operates bespoke web and mobile platforms for large organisations with complex digital needs, anchored by enterprise clients such as the GAA, GSMA and Mobile World Congress.

Ownership category

akta.pro rank

Headquarters

HQ city

Belfast

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Product Development: The company generates revenue through project-based professional services engagements, providing product design, strategy, and software development to large organisations. Engagements appear to be scoped project work or retainer arrangements for ongoing digital transformation initiatives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dawson Andrews is a professional services firm that designs, strategises, and builds custom digital products for large organisations. Engagements span product strategy, user research, UX/UI design, and full-stack software development, delivered as cross-platform web, iOS, and Android applications — including solutions with offline functionality for field users.

Product overview

Dawson Andrews is a product design, strategy, and software development company founded in 2015, headquartered in Belfast, Northern Ireland. The company offers a portfolio of client-specific digital products rather than a unified platform. Their core offerings include: GAA: Foireann (membership registration software for sports organisations with offline capability), GSMA Mobile App (iOS/Android application for industry news and insights), GAA: Fixtures & Results (attendance tracking and reporting system for grassroots sports), and Mobile World Congress Virtual Event Platform (large-scale virtual event solution). All offerings are custom-built for each client engagement and delivered as web, iOS, and/or Android applications.

Differentiator

Problem solved

Functional benefit

Products and services

• GAA: Foireann Membership registration software designed for modernising sports organisations, providing user-friendly pitchside attendance recording, offline functionality, and cross-platform compatibility for volunteers of varying technical skills.
• GSMA Mobile App Mobile application providing GSMA members with news, comprehensive analysis, overviews of regions and industries, and access to GSMA services through an easy-to-use iOS and Android interface.
• GAA: Fixtures & Results Digital solution for managing and powering GAA's annual fixtures, enabling Games Promotion Officers to record attendance at games pitchside and generate reliable reports for national governing bodies.
• Mobile World Congress Virtual Event Platform Virtual event platform developed to host Mobile World Congress digitally during the COVID-19 pandemic, enabling the world's first large-scale virtual event of its kind.

Quantifiable outcome

• 175,000 annual fixtures powered
• +3 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GSMAcoreStrategic or Co-development PartnerDawson Andrews is partnered with GSMA, the organisation behind the Mobile World Congress event series. The company manages websites for MWC events in Barcelona, Shanghai, Las Vegas, and Kigali, as well as the M360 series. This partnership has led to multiple projects including the MWC virtual event during COVID-19 and the GSMA mobile app for industry leaders.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Huge Inc. Huge is a digital experience agency delivering strategy, design, marketing and technology across web, mobile and product platforms. It is closely aligned to Dawson Andrews' product design + development offering for large organizations with complex digital needs.
• ustwo: ustwo is a UK-origin digital product studio delivering design, technology and product strategy for enterprise clients across mobile, web, and emerging platforms. It directly matches Dawson Andrews' positioning as a boutique design-and-engineering firm operating at the intersection of product strategy, design and software development.
• Work & Co: Work & Co is a digital product firm that designs and engineers mobile and web experiences for major global brands (e.g., Nike, Google, Gatorade). It is a direct peer in scale, model (design + build), and client profile (enterprise / brand-led).
• WillowTree: WillowTree is a digital product consultancy specialised in mobile, web and immersive experiences for enterprise clients (e.g., FOX, Synchrony, National Geographic). It matches Dawson Andrews on cross-platform mobile + product engineering delivery for large organisations.
• Idean (now part of Unisys / independent studios): Idean is a digital experience design and product strategy firm serving enterprise customers on outcomes such as digital transformation, experience design and product innovation. It is comparable to Dawson Andrews in being a design-led consultancy targeting complex enterprise digital problems.

Broad incumbents

• Accenture Song: Accenture Song is the digital design and product engineering arm of Accenture, providing strategy, design and technology services for global enterprises. Comparable on the integrated design + engineering service offering; competes at the top of Dawson Andrews' addressable market.
• Thoughtworks: Thoughtworks is a global technology consultancy specialising in digital product engineering, design and strategy for enterprise customers. It competes with Dawson Andrews on enterprise digital transformation bids but operates at materially greater scale and broader geographic reach.
• Deloitte Digital: Deloitte Digital is the design and build arm of a Big Four consultancy, delivering end-to-end digital transformation for global enterprises. It competes for the same enterprise RFPs as Dawson Andrews but with significantly larger delivery capacity and global reach.
• R/GA: R/GA is a large global digital agency combining brand, consulting, design and technology to build products and experiences for major brands. It is comparable on the design-plus-engineering capability mix but operates as a broader, full-service incumbent versus Dawson Andrews' boutique focus.
• frog (part of Capgemini Invent): frog is a global design and innovation consultancy delivering product design, brand and experience strategy to enterprise clients. It overlaps with Dawson Andrews on design-led product work but as part of a much larger consultancy footprint (now within Capgemini Invent).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_dawsonandrews
• LinkedInlinkedin.com/company/dawsonandrews
• Instagraminstagram.com/_dawsonandrews

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dawson Andrews