BSB Communications
BSB Communications is a Michigan-based unified communications and contact center provider serving 3,000+ mid-market and enterprise customers across financial services, healthcare, manufacturing, education, and government. It delivers Mitel-based UC, its proprietary BSB Elevate cloud platform, and AI-enabled contact center solutions.
- Company typePrivate
- Founded1984
- HeadquartersSterling Heights, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What BSB Communications does
BSB Communications is a Michigan-based unified communications and contact center solutions provider founded in 1984, operating as a subsidiary of Parallel Technologies following a 2024 merger. The company delivers Mitel-based UC platforms (MiVoice Business, MiVoice Connect, MiCollab), its proprietary BSB Elevate cloud communications platform, MiContact Center Business with AI chatbot capabilities, and Mitel Revolution mass notification — offered via on-premise deployment, subscription, or hybrid models with 99.999% financially backed uptime SLAs. Core technology is layered on the Mitel stack with Google Cloud Contact Center AI integration for AI virtual agents, agent assist, speech analytics, sentiment analysis, and AI interaction summaries, plus 24/7 managed services, professional services, cabling/paging/security ancillaries, and pre-paid labor hour contracts. BSB targets mid-market and enterprise customers across financial services (credit unions, banks), healthcare, manufacturing, education & government, professional services, and hospitality, with deep vertical compliance expertise in HIPAA, PCI DSS, GDPR, SOC 2 Type II, HITRUST CSF, and FedRAMP Moderate environments. The company is Mitel's #1 partner in Michigan and #12 in the U.S., serves 3,000+ customers worldwide, and operates seven offices across Michigan and Ohio under a direct consultative sales motion. BSB's parent Parallel Technologies merged with CRI in April 2026, creating Mitel's largest U.S. Platinum partner with 100,000+ installed seats across 30 states.
BSB Communications firmographics
Firmographics- Name
- BSB Communications
- Legal name
- BSB Communications, Inc.
- Website
- https://gobsb.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BSB Communications is a Michigan-based unified communications and contact center provider serving 3,000+ mid-market and enterprise customers across financial services, healthcare, manufacturing, education, and government. It delivers Mitel-based UC, its proprietary BSB Elevate cloud platform, and AI-enabled contact center solutions.
- Ownership category
- akta.pro rank
BSB Communications industry classification
Industry- Product category
- Unified Communications and Contact Center Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Cloud PBX & Hosted Telephony (HDAIAHAB)
- akta.pro secondary industries
- Contact Center (CCaaS) & Customer Engagement Voice (HDAIAHAF), Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)
Keywords
Where BSB Communications is headquartered
LocationHeadquarters
- HQ city
- Sterling Heights
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
BSB Communications business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Cloud Communications Subscriptions: Monthly subscription fees for BSB Elevate cloud communications platform and MiVoice Business Subscription. Flexible plans allow scaling users up or down as business needs change, providing recurring monthly revenue.
- On-Premise VoIP System Sales: Sale of on-premise VoIP phone systems including MiVoice Business (controller-based or VM/HyperV deployment), desk phones, and related hardware. Can be purchased on CapEx or OpEx basis.
- Contact Center Solutions: Contact center platform licensing (MiContact Center Business) with omnichannel capabilities, AI chatbot integration, workforce management, and analytics. Provided on subscription or perpetual license basis.
- Professional Services: Consulting, system design, deployment, installation, training, and ongoing support services. Includes installation of cabling, paging systems, A/V, security endpoints, and carrier services.
- Managed Services & Software Assurance: Mitel Software Assurance providing bug fixes, updates, upgrades, and technical assistance. Support agreements and pre-paid labor hour contracts for ongoing maintenance.
- Hardware Sales: Sale of hardware including Yealink IP desk phones (T33G, T34W, T44W, T53W, T54W, T57W), wireless headsets (WH62, WH66), DECT devices (W56H & W70B base), and structured cabling products.
- Carrier Services & SIP-DECT: Carrier-neutral solutions and SIP-DECT wireless voice and data systems provided as ancillary services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Cloud subscription pricing for BSB Elevate and MiVoice Business Subscription |
| One time/ perpetual license | Multi-year contract | MiVoice Business on-premise systems (CapEx or OpEx) |
| Other | Pay-as-you-go | Pre-paid labor hour contracts |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels10 records
BSB Communications product offering
Product offeringCore offering
BSB Communications sells, deploys, and supports unified communications and contact center solutions primarily built on Mitel technology, including its proprietary BSB Elevate cloud communications platform. Offerings span on-premise VoIP phone systems (MiVoice Business), cloud UCaaS subscriptions, omnichannel contact center platforms (MiContact Center Business), mass notification (Mitel Revolution), and supporting cabling, paging, security, and 24/7 managed support services. The company acts as a Mitel Platinum channel partner serving mid-market and enterprise customers across healthcare, financial services, education, government, manufacturing, and professional services.
Product overview
BSB Communications offers a portfolio of unified communications solutions centered on Mitel technology, encompassing both on-premise and cloud deployment models. The core platform consists of MiVoice Business (premise/cloud UC), MiVoice Connect (on-site UC), and BSB Elevate Cloud Communications (cloud-native UCaaS). These platforms are augmented by add-on modules including MiCollab (team collaboration), MiContact Center Business (contact center with AI), Cloud Contact Center (omnichannel), and Mitel Revolution (mass notification). BSB also provides ancillary services (cabling, paging, security) and 24/7 support services. The company operates as a channel partner reselling and implementing Mitel solutions alongside its own professional and managed services.
Differentiator
Problem solved
Functional benefit
Brands
- BSB Elevate: Cloud communications platform offering unified communications as a service, including voice, video, chat, file sharing, and contact center functionality.
Products and services
- MiVoice Business Mitel unified communications platform providing voice, video, messaging, and collaboration capabilities for businesses; supports premise-based and cloud deployment with flexible CapEx or OpEx purchasing options.
- BSB Elevate Cloud Communications BSB's proprietary cloud-based unified communications platform delivering voice, video, chat, file sharing, contact center, and archiving in one integrated solution with 99.999% uptime SLA, 24/7 local support, and personalized training.
- MiContact Center Business Enterprise-level Mitel omnichannel contact center solution with AI chatbots (Google Cloud Contact Center AI), real-time reporting, analytics, speech analytics, workforce optimization, and quality management for customer experience operations.
- Cloud Contact Center Complete cloud-based contact center solution offering omnichannel customer support (SMS, chat, email), AI chatbot capability, speech analytics, and full visibility of agent performance for businesses.
- Mitel Revolution Mass Notification Enterprise-wide mass notification and emergency communication platform enabling real-time and automated alerts across tens of thousands of devices, supporting overhead paging, bell scheduling, and mobile device notifications for schools, government, and healthcare.
- MiVoice Connect On-site Mitel unified communications and business phone system focused on removing impediments to free-flowing communications for team collaboration.
- RingCentral MVP Cloud-based communications platform offered through BSB's authorized RingCentral partnership providing message, video, and phone functionality with industry-leading uptime and end-to-end encryption.
- Ancillary Services Comprehensive suite of physical infrastructure services including paging, structured network cabling (CAT3-CAT6A, fiber, coax), audio/visual installation, security systems, carrier services, SIP-DECT wireless, and Wi-Fi solutions.
- Support Services 24/7/365 managed support including support agreements, maintenance contracts, pre-paid labor hours, Mitel Software Assurance, and servicing for Toshiba, Mitel, ShoreTel, Intertel, and MiVoice Office 250 systems.
Quantifiable outcome
- Up to 50% reduction in monthly phone bills compared to traditional services
- +4 more outcomes
Companies that use BSB Communications
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
BSB Communications technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability7 records
Feature10 records
BSB Communications partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Communications Resources, Inc. (CRI)coreParallel Technologies (parent of BSB) announced merger with CRI in April 2026, creating Mitel's largest Platinum partner in the U.S. CRI operates as a division of Parallel Technologies, continuing its brand in established markets. CRI has 45+ years of expertise, 100,000+ installed seats, and presence across 30 states and 3 countries. CRI holds Platinum (Intermedia), Gold (RingCentral), and Gold (Mitel) partner statuses.
- Parallel TechnologiescoreBSB Communications merged with Parallel Technologies in late 2023/2024. The combined company operates under Parallel Technologies' umbrella with BSB employees joining Parallel's Employee Stock Ownership Plan (ESOP). Parallel Technologies is an employee-owned company founded in 1983, powered by Bridgepointe Technologies. The combined entity is Mitel's second-largest Platinum partner in the United States. Peter Johnson (President) leads BSB operations within the combined company.
- MitelcoreMitel is BSB's primary technology vendor and channel partner. BSB is a Platinum-level Mitel partner, ranked #1 in Michigan and #12 in the U.S. BSB offers MiVoice Business, MiContact Center Business, MiCollab, MiVoice Connect, and Mitel Revolution. The company participates in Mitel's Partner Performance Index program.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
BSB Communications competitors and assessment
Company assessmentOthers
- Telarus: Technology services distributor/master agent that advises enterprise customers on UCaaS/CCaaS vendors. Comparable as a channel partner that co-sells alongside Mitel Platinum partners like BSB/Parallel Technologies.
- Jenne Inc. (ScanSource): UC/IT distribution partner enabling Mitel, RingCentral, Zoom, and other UC resellers. Comparable as a Mitel distributor and channel enabler in the same UC partner ecosystem.
Emerging players
- Five9: Pure-play cloud contact center provider whose AI-driven CCaaS platform competes with MiContact Center Business. Comparable as a CCaaS vendor that mid-market and enterprise customers evaluate alongside BSB's offerings.
Direct peers
- TPx Communications: Managed UCaaS/CCaaS provider offering hosted voice, contact center, and managed services to SMB and mid-market. Comparable as a managed services-led communications provider targeting similar verticals.
- ConvergeOne (now CBTS): Historically the largest Mitel partner in the U.S. (Gold/Master partner), offering UC, contact center, and managed services to enterprise and mid-market. Closely comparable as a Mitel-channel-led UC/CCaaS integrator with a national footprint.
Broad incumbents
- 8x8: Cloud-native UCaaS and CCaaS provider competing for the same mid-market and enterprise customers BSB targets. Comparable product (voice, video, contact center) and target segments (financial services, healthcare).
- Windstream Enterprise: UCaaS, CCaaS, and managed services provider serving mid-market and enterprise customers, including regulated verticals. Comparable as a competitor in the integrated communications + managed services segment.
- Mitel Networks: The primary technology vendor whose products BSB resells, implements, and supports. Comparable as the underlying UCaaS/CCaaS platform provider against which BSB positions its services and managed offerings.
- Genesys: Enterprise CCaaS and customer experience platform competing with MiContact Center Business and BSB Elevate's contact center modules. Comparable for large regulated-vertical contact center deals.
- RingCentral: Native cloud UCaaS/CCaaS incumbent and BSB partner. Comparable as a competing cloud communications platform BSB both resells and competes against in greenfield deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BSB Communications social profiles
Digital presenceBSB Communications compliance and trust
Trust signalCompliance6 records
BSB Communications financial estimates
Financial estimateRevenue estimate
Valuation estimate
BSB Communications leadership team
Management profileNumber of profiles
Profiles1 record
BSB Communications funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BSB Communications M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BSB Communications
What does BSB Communications do?
BSB Communications sells, deploys, and supports unified communications and contact center solutions primarily built on Mitel technology, including its proprietary BSB Elevate cloud communications platform. Offerings span on-premise VoIP phone systems (MiVoice Business), cloud UCaaS subscriptions, omnichannel contact center platforms (MiContact Center Business), mass notification (Mitel Revolution), and supporting cabling, paging, security, and 24/7 managed support services. The company acts as a Mitel Platinum channel partner serving mid-market and enterprise customers across healthcare, financial services, education, government, manufacturing, and professional services.
Is BSB Communications a public or private company?
BSB Communications is a private company. It is classified as corporate owned and is currently operating.
When was BSB Communications founded?
BSB Communications was founded in 1984. It employs 51 to 100 people.
Where is BSB Communications based?
BSB Communications is headquartered in Sterling Heights, United States, in the North America region.
How does BSB Communications make money?
Seven revenue lines are on record. Cloud Communications Subscriptions are the primary driver. The others are on-Premise VoIP System Sales, contact Center Solutions, professional Services, managed Services & Software Assurance, hardware Sales and carrier Services & SIP-DECT.
Who are BSB Communications's main competitors?
Others on record are Telarus and Jenne Inc. (ScanSource). Five9 is listed as an emerging player. Direct peers are TPx Communications and ConvergeOne (now CBTS). Broad incumbents are 8x8, Windstream Enterprise, Mitel Networks, Genesys and RingCentral.
Does BSB Communications have an API?
No public API is recorded for BSB Communications.
What industry is BSB Communications in?
BSB Communications's product category is Unified Communications and Contact Center Services. Its primary akta.pro industry code is HDAIAHAB, Cloud PBX & Hosted Telephony, with a secondary code of HDAIAHAF, Contact Center (CCaaS) & Customer Engagement Voice. Its NAICS code is 5171 and its SIC code is 7385.