What Wib Srl does

WIB Srl, operating commercially as WIB Machines, is an Italian IoT solutions provider founded in 2013 and headquartered in Lainate (Milan), with a registered office in Palermo. The company designs, manufactures and operates smart lockers, smart vending machines and a proprietary cloud-based management platform that is hardware-agnostic, enabling integration with third-party locker hardware and enterprise systems via evolved APIs. Its core technology stack includes patented cloud-based pick-up/drop-off/sales workflows, multi-temperature refrigeration (2°C to -20°C), and multi-modal access methods (QR code, NFC, fingerprint, PIN, and optional AI-based face detection). The company is ISO/IEC 27001 certified and GDPR-compliant.

The product portfolio spans three primary hardware lines (Smart Locker Clasico, Food & Grocery Locker, and the 2025-launched Smart Hybrid System combining locker and vending functions) plus vertical sub-products including Parcel, Daily, Sport, Click & Collect, Asset Management and Smart Canteen solutions. Revenue is generated through a blend of hardware sales, recurring software subscriptions, managed maintenance and assistance services, and facilitated leasing/financing arrangements. Direct enterprise sales are complemented by a distribution partnership with Ricoh Italy for installation, integration and ongoing support, alongside vertical-specific partners such as Care Sport (sports), Joinfruit (fresh produce) and Sodexo (corporate food service).

WIB targets large enterprises and operates across at least eight primary customer segments: corporate offices, retail/grocery, transportation hubs (airports), coworking, sports/fitness, food service and catering, education, and hospitality. Named customers include Torino Airport, Aeroporti di Roma (Fiumicino), Camplus, Copernico, Compass Group, Sodexo, Camst, CIRFOOD, Maire Tecnimont, Iper La grande i, Unes, Everli, VBD Parts (Stellantis), Banca CRS, Data4 Group, Bocconi University and Care Sport. Geographic operations are concentrated in Italy with active expansion into Spain and broader European-wide maintenance coverage.

Name

Wib Srl

Legal name

WIB s.r.l.

Website

https://wibmachines.eu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

WIB is an Italian IoT solutions provider that designs patented, hardware-agnostic smart lockers, smart vending machines, and a cloud-based management platform, serving enterprise customers across corporate, retail, transportation, food service, education, and sports sectors in Europe.

Ownership category

akta.pro rank

Product category

Smart Locker and IoT Retail Automation Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065)

akta.pro primary industry

Supply Chain & Warehouse Automation (Smart Logistics) (IMAIAMAJ)

akta.pro secondary industry

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ)

Keywords

• Smart locker solutions
• IoT retail automation
• Automated parcel pickup
• Smart vending machines
• Cloud locker software

Headquarters

HQ city

Lainate

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Smart Locker Sales: WIB sells smart locker hardware to businesses including modular units that can be configured with various compartment sizes, refrigerated units, and customized solutions for specific use cases.
2. Smart Vending Machine Sales: Sale of smart vending machines offering advanced functions including smartphone payment, remote product selection, and large LED screens for product browsing and advertising.
3. Software Platform and Management: Cloud-based software platform for locker management, remote monitoring, and integration with corporate systems. Includes APIs for third-party software integration.
4. Maintenance Services: WIB offers global coverage for on-site and remote maintenance services to keep WIB Solutions running smoothly and in optimal shape.
5. Leasing and Financing: WIB facilitates financing through established partnerships, offering the most convenient business model on a case by case basis for businesses.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

WIB designs, manufactures, and supplies patented IoT smart lockers and smart vending machines, paired with a proprietary cloud-based, hardware-agnostic software platform. The company sells end-to-end automated pickup, drop-off, and retail solutions to enterprises across corporate, retail, transportation, education, and sports verticals in Italy and Europe, with supporting maintenance, assistance, and leasing services.

Product overview

WIB is an IoT solutions provider offering smart, web-based retail automation through a portfolio of hardware and software products. The core product lineup consists of three main locker types: Smart Locker Clasico (modular standard lockers), Food & Grocery Locker (refrigerated units for fresh/frozen storage), and Smart Hybrid System (integrated locker plus vending machine). These hardware products are powered by the proprietary WIB Software Platform, a cloud-based system enabling real-time management, remote control, and third-party integration. Supporting sub-products include Daily Lockers for employee use, Parcel Lockers for package delivery, Sport Lockers for fitness centers, Click & Collect solutions for retail, Asset Management for corporate inventory, and Smart Canteen for food delivery. The complete system supports access via QR code, NFC (badges, wristbands, smartphones), fingerprint, and optional face detection.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Locker Clasico Modular and customizable smart lockers with compartments of various sizes that can be expanded by adding columns. Designed for companies, coworking spaces, supermarkets, airports, gyms, and other facilities to enable 24/7 pickup, drop-off, and asset storage with multiple access methods (QR, NFC, fingerprint, face detection).
• Food & Grocery Locker Refrigerated smart lockers with cells reaching 2°C to 8°C for fresh food and as low as -20°C for frozen goods, preserving cold chain integrity. Used by corporate canteens, supermarkets, and food delivery services for safe meal and grocery pickup.
• Smart Hybrid System All-in-one solution combining Smart Locker and Smart Vending Machine functionality. Shares the same user application and administration dashboard to enable both product sales and pickup/delivery services through a single integrated system.
• Daily Locker (Employee Locker) Smart lockers used as personal employee lockers for storing wallets, jackets, phones, gym bags, and company devices during the workday. Includes online booking, QR code or badge access, and optional cell power outlets for device charging.
• Parcel Locker Smart lockers functioning as secure automated mailboxes for package delivery and pickup. Couriers deposit packages and recipients receive QR codes or notifications for autonomous 24/7 collection.
• Sport Locker Smart lockers designed for sports centers and gyms for secure storage of sports equipment and personal items. Supports smartphone or NFC wristband access, emergency remote unlocking, and optional cell charging outlets.
• Smart Locker Click & Collect Smart lockers enabling Buy Online Pickup In Store (BOPIS) and Click & Collect services. Installed inside or outside retail stores to let customers collect online orders autonomously via QR code at any time.
• Asset Management Solution Smart locker solution for managing company assets including laptops, smartphones, documents, and equipment. Provides secure storage, usage tracking, and automated asset distribution and collection workflows.
• Smart Canteen Corporate canteen 4.0 solution using refrigerated food lockers. Employees book meals via mobile app and collect pre-ordered meals from smart lockers at convenient times, eliminating queues and ensuring food safety.
• WIB Software Platform Proprietary cloud-based software platform for managing all WIB smart locker and vending solutions. Includes real-time data management, remote control, encryption protocols, PCI-compliant payment integration, electronic ID reader support, and third-party API integration.

Quantifiable outcome

• Over 10,000 successful pickups without incident at Copernico locations
• +2 more outcomes

Named customers18 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered flagship, minor and core.

• Aeroporti di Roma (ADR)flagshipStrategic or Co-development Partner · 2 August 2023WIB collaborated with ADR (Aeroporti di Roma SpA) to install Smart Lockers at Fiumicino Airport for buy when you leave, collect when you return services. The partnership aims to enhance passenger experience through innovative solutions. ADR manages Rome's major airports and represents a strategic customer for airport smart locker deployments.
• Care SportflagshipStrategic or Co-development Partner · 18 January 2023WIB serves as the exclusive technology provider for Care Sport's Care Box network, providing smart locker hardware and software platform. Care Sport has deployed over 10 Care Boxes across Italy with a goal of 100+ installations. The partnership includes co-development of specialized features for sports and fitness applications including AI-powered content monitoring. Care Sport has registered a patent for AI monitoring developed in collaboration with WIB technology.
• JoinfruitminorGTM or Marketing Partner · 4 October 2022Joinfruit provides fresh produce delivery service through refrigerated Smart Lockers at corporate locations. Employees purchase produce through a web app integrated with the WIB platform, and Joinfruit handles delivery to refrigerated cells. This partnership enables corporate welfare offerings combining food delivery with WIB's smart locker technology.
• SodexominorGTM or Marketing Partner · 12 December 2019Sodexo has implemented WIB refrigerated Smart Lockers for their Lunch Box project, allowing employees at Italian headquarters to order fresh meals and pick them up from the locker. The solution integrates with Sodexo's food service operations and the WIB platform.
• Ricoh ItalycoreImplementation/ SI/ Consulting Partner · 23 July 2019Ricoh Italy is the primary implementation and integration partner for WIB, providing on-site installation, software integration, and ongoing support services. The partnership has resulted in numerous deployments across Italy including corporate offices, coworking spaces, airports, and retail locations. Ricoh collaborates on customized solutions and assists with meeting complex customer requirements.
• BounceminorGTM or Marketing PartnerBounce partnered with WIB and P.stop for luggage storage services in Rome, utilizing Smart Lockers at strategic locations.
• P.stopminorGTM or Marketing PartnerP.stop collaborated with WIB and Bounce for the Smart Locker Revolution for luggage storage in Rome, providing locations for smart locker installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Parcel Pending by Quadient: Parcel Pending (now part of Quadient) provides smart locker solutions for multifamily, retail, and commercial properties across North America and Europe. Direct competitor in cloud-managed parcel locker hardware.
• Quadient: Quadient (via Parcel Pending and Impress brands) is a leading global provider of smart parcel locker solutions for residential, retail, and corporate customers. Directly competes with WIB in parcel locker hardware and software across Europe and is significantly larger in scale.
• PackageX: PackageX offers smart locker and parcel management software with APIs for enterprise integration. Directly comparable to WIB's software-led approach with multi-tenant cloud management for locker fleets.
• InPost: InPost is Europe's largest out-of-home parcel locker network, operating in 9+ countries with thousands of automated parcel machines (APMs). Direct competitor in parcel locker technology and European automated pickup/drop-off, though operating at vastly larger scale.
• Cleveron: Estonian-based Cleveron manufactures smart parcel lockers and automated pickup solutions for retail, logistics, and postal customers globally. Direct competitor in hardware-agnostic automated locker technology with strong European presence.
• Source Technologies (Bell and Howell): Source Technologies (formerly Bell and Howell) provides automated retail and smart locker solutions including Pickup Tower and other self-service kiosks for retail and logistics. Comparable in combining smart locker hardware with software management.
• Luxer One: Luxer One provides smart locker solutions for multifamily, retail, and corporate clients across North America with cloud-based management software. Closely comparable to WIB in product offering (smart lockers + cloud platform) and target verticals.

Emerging players

• BringMe: BringMe (Belgium) offers smart locker and digital reception solutions for offices, residential, and retail. Comparable European peer in smart locker hardware with similar enterprise focus.
• Vaimoo: Vaimoo provides smart locker solutions for last-mile delivery, BOPIS, and residential/retail with cloud management. Comparable European competitor in smart locker-as-a-service model.
• Omnicore by Snaq: Snaq provides smart food locker solutions for corporate canteens and food delivery, with refrigerated compartments and ordering integrations. Overlaps with WIB's Food Locker product line for corporate food service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wibmachines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wib Srl