Arozzi Europe AB

Name

Arozzi Europe AB

Legal name

Arozzi Group AB

Website

https://arozzi.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Gaming Furniture

NAICS

Furniture Retailers (449110), Electronics and Appliance Retailers (44921), Office Furniture (including Fixtures) Manufacturing (3372)

SIC

Retail-Furniture Stores (5712), Office Furniture (No Wood) (2522), Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ)

akta.pro secondary industries

Gaming Displays & Home Gaming Setups Retail (Monitors, Chairs, Desks) (CRACAFAF), PC Gaming Computers & Peripherals Retail (CRACABAI), Office Furniture & Workspace Accessories Retail (CRALABAE)

Keywords

• Gaming furniture
• Gaming chairs
• Ergonomic desks
• Gaming peripherals
• Standing desks

Headquarters

HQ city

Mjölby

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Gaming Furniture Sales: Primary revenue stream from selling gaming chairs (Vernazza, Torretta, Enzo, Avanti, Primo series), gaming desks (Arena standard and electric standing desks), and accessories (mousepads, monitor arms, PC mounts). One-time hardware purchases with various price points.
2. Spare Parts: Sale of replacement parts for chairs (armrests, gaslifts, wheelbases, mechanisms) and desks. Provides recurring revenue from existing customer base with bulk discounts for multiple purchases.
3. Digital Gift Cards: Digital gift cards sold in €25, €50, €100, €150, €200, €400, €600 denominations. No expiration date, can be used across multiple purchases.
4. Custom Embroidery: Custom embroidery service allowing customers to personalize their gaming chairs with unique designs. Adds premium value to hardware products.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Arozzi Europe AB designs, manufactures, and sells ergonomic gaming furniture and computer accessories, including gaming chairs (Vernazza, Torretta, Avanti, Enzo, Primo series and Sabaton Edition), gaming desks (Arena Gaming Desk, Arena Moto and Arena Nordico electric standing desks, Arena Angelo corner desk), and gaming peripherals (Nova monitors, Aria headsets, Favo mice, Sfera microphones, Occhio webcams) plus specialty products like the Velocita racing simulator stand, Visione gaming glasses, and green screens. Products are designed in Sweden and shipped from a warehouse in Mjölby, with sales conducted primarily through the company's own direct-to-consumer e-commerce store at arozzi.se across more than 28 European countries.

Product overview

Arozzi Europe AB is a Swedish gaming furniture and peripherals manufacturer founded in 2013, offering a comprehensive portfolio of ergonomic products for gamers, PC users, and professionals. The product lineup centers on gaming chairs (Vernazza, Torretta, Avanti, Enzo, Primo series) and gaming desks (Arena Gaming Desk, Arena Moto and Arena Nordico electric standing desks, Arena Angelo corner desk), complemented by desk accessories (PC mounts, monitor arms, desk risers, cable management), peripherals (Nova gaming monitors, Aria headsets, Favo mice, Sfera microphones, Occhio webcams), and specialty items (Velocita racing simulator stands, Visione gaming glasses, green screens). The Color Collection sub-brand enables coordinated setups across product categories. The company ships from Sweden with a 2-year warranty (3 years for monitors) and free shipping on orders over EUR 100.

Differentiator

Problem solved

Functional benefit

Products and services

• Vernazza Series Gaming Chairs Premium gaming chair series featuring trademarked Supersoft microfiber fabric (velvet-like, dust-repellant, breathable), 4D adjustable armrests, 165° recline, and Class 4 gas lift suspension; available in standard and XL versions for gamers and PC users seeking ergonomic seating during long sessions.
• Torretta Series Gaming Chairs Gaming chair series available in Supersoft and Soft Fabric variants, featuring ergonomic design with adjustable components for extended gaming sessions.
• Avanti Soft Fabric Gaming Chair Gaming chair with soft fabric upholstery designed for comfort during extended gaming sessions.
• Enzo Series Gaming Chairs Gaming chair series designed for ergonomic support during long gaming sessions.
• Primo Full Premium Leather Gaming Chair Premium gaming chair upholstered in full premium leather positioned as the luxury offering within Arozzi's chair lineup.
• Sabaton Edition Gaming Chairs and Desks Special edition gaming chairs and desks featuring Sabaton band-themed designs and branding, created through a collaboration with Swedish heavy metal band Sabaton.
• Arena Moto Electric Standing Desk BIFMA-certified electric standing desk with patent-protected design; features a 160x82cm surface with a full-surface microfiber mousepad (water-resistant, machine washable), dual motors, 73–117cm height range, 120kg weight capacity, customizable height presets, and integrated cable management.
• Arena Nordico Electric Standing Desk Swedish-made electric standing desk with smooth height adjustment, 70x140cm surface, and walnut and birch finish options for sit-stand work or gaming setups.
• Arena Gaming Desk Gaming desk available in Large, Medium, and Small sizes with customizable configurations, sturdy construction, and full-surface mousepad options.
• Arena Angelo Corner Desk Corner desk designed for gaming setups, offering optimal space utilization with a curved layout.
• Nova Gaming Monitors Gaming monitor lineup including 49" ultrawide curved VA (165Hz), 34" curved VA (165Hz), 32" IPS (180Hz), 27" IPS (180Hz/260Hz), and 24" IPS (200Hz); available in multiple sizes, curved and flat options, and unique color finishes.
• Aria Gaming Headset Gaming headset with 50mm NdFeB speakers, aluminum frame, padded PU leather earcups and headband, detachable microphone, 2.2m braided cord, volume control, microphone mute, and omnidirectional microphone with -42dB sensitivity.
• Favo Gaming Mice Ultra-lightweight gaming mice (Favo and Favo 2) with customizable RGB lighting, precision sensors, and programmable buttons configurable via Windows software.
• Sfera Gaming Microphones Gaming microphones available in standard and Pro variants designed for streaming with multiple pickup patterns including cardioid options.
• Occhio Webcams Privacy-focused webcams featuring a magnetic lens cover and microphone cut-off function, delivering 1080p visuals with an optional ring light.
• Velocita Racing Simulator Stand Patent-pending racing simulator stand that transforms standard 5-star base office chairs into racing simulators; compatible with steering wheel, pedals, and gear shifter, with adjustable positioning and sturdy steel construction.
• Visione Gaming Glasses Blue light blocking gaming glasses (VX-200, VX-500, VX-800) designed to reduce eye strain and fatigue during extended gaming sessions.
• Green Screen Chroma Key Backdrop Collapsible chroma key green screen with 157x160cm backdrop space, made of 100% Polyester 500D canvas with double PU coating; portable and easy to store.
• Braccio Microphone Boom Arm Adjustable microphone boom arm with 360-degree rotation, 90 to -60 degree tilt, and integrated cable management; supports microphones with 3/8" or 5/8" thread sizes and is available in black and white with C-clamp and grommet mounting options.
• Alzare Neo Monitor Arms Gas spring monitor arms available in Single, Duo, and Pro variants providing adjustable positioning for one or two monitors with smooth height adjustment.
• Arozzi Gaming Mousepads Gaming mousepads available across Arena (Large, Medium, Small), Zona (Extra Large, Small, Square), and Nordico series; feature durable materials, non-slip rubber base, and microfiber surface for optimal tracking accuracy.
• Arozzi Digital Gift Card Digital gift cards available in denominations of EUR 25, 50, 100, 150, 200, 400, and 600, delivered instantly via email with no expiration date and usable across multiple purchases.

Quantifiable outcome

• Verified customer reviews and ratings across products (e.g., Vernazza Supersoft: 4.7/5 based on 281 reviews; Arena Gaming Desk Large: 4.6/5 based on 536 reviews)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SabatonminorStrategic or Co-development PartnerCollaboration with Swedish heavy metal band Sabaton to create the Sabaton Edition product line, including gaming chairs (Vernazza Supersoft - Sabaton Legends Edition), gaming desks, and mousepads featuring Sabaton branding and designs.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Emerging players

• FlexiSpot: FlexiSpot is a leading direct-to-consumer standing desk brand with strong European presence. It directly competes with Arozzi's Arena Moto and Arena Nordico electric standing desks.
• Autonomous: Autonomous sells ergonomic office furniture including standing desks and chairs via DTC. It is an emerging player in the same workspace furniture category as Arozzi's desks and chairs.

Broad incumbents

• Herman Miller (Gaming / x Logitech G): Herman Miller is a premium office furniture incumbent that has expanded into gaming through its Logitech G collaboration (Embody chair). It competes with Arozzi for premium ergonomic seating customers.
• Razer (Iskur): Razer is a broad gaming hardware incumbent offering the Iskur gaming chair line alongside peripherals. It is a comparable cross-category competitor for premium gaming setups.
• Logitech G: Logitech G is a broad gaming peripherals incumbent whose products overlap with Arozzi's mice, headsets, keyboards, and streaming accessories. The two also compete in select seating categories.
• Corsair: Corsair is a broad gaming hardware incumbent spanning peripherals, components, and streaming gear. Its gaming furniture entries (e.g., T3 Rush chair) make it a comparable cross-category peer.

Direct peers

• DXRacer: DXRacer is one of the original gaming chair manufacturers with a broad product line of racing-style gaming chairs and desks. It competes head-to-head with Arozzi in the European gaming furniture category.
• Secretlab: Secretlab is the leading premium gaming chair brand globally, offering chairs, desks, and accessories for gamers. It is the most direct competitor to Arozzi in the premium European gaming chair market.
• AKRacing: AKRacing produces ergonomic gaming and office chairs sold globally with strong European distribution. It is a direct peer in the gaming chair segment where Arozzi competes.
• GT Omega: GT Omega is a UK-based gaming chair and sim racing cockpit brand. It directly competes with Arozzi in chairs and racing simulator stands (Arozzi's Velocita line).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/arozzichairs

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arozzi Europe AB