What GT Omega does

GT Omega, founded in 2009 and headquartered in the United Kingdom, manufactures and sells sim racing equipment and gaming furniture. Its portfolio centers on sim racing cockpits (PRIME, PRIME Lite, ART), wheel stands (APEX), racing seats (PRO Series GEN 2.0), gaming chairs, office chairs, and the OmegaNomic line of adjustable standing desks. Products are constructed from high-grade steel and aluminium, engineered for stability, ergonomics, and durability under sustained use. GT Omega also acts as an authorized distributor for MOZA Racing wheel bases, steering wheels, and pedals, and for Asetek SimSports equipment, integrating these into its own bundle configurations.

The business runs a direct-to-consumer model through three regional Shopify-based e-commerce storefronts (UK at gtomega.co.uk, US at gtomega.com, and EU at gtomega.eu), supplemented by a reseller network program. Pricing spans from entry-level wheel stands at approximately £129 to premium sim racing bundles exceeding £1,800, and the company supports buy-now-pay-later options through Klarna and Clearpay to lower purchase friction. Revenue is generated entirely through hardware sales across sim racing, gaming, and home office categories, with seasonal promotional campaigns (e.g., summer sales) and limited drops used to drive conversion.

GT Omega primarily targets serious sim racing enthusiasts, esports competitors and pro drivers, and home office/gaming furniture buyers. Its go-to-market blends product-led growth via bundle builder configurators (MOZA, Asetek SimSports, OmegaNomic Home Office), seasonal promotional pricing, and ambassador marketing featuring well-known sim racing personalities including Jimmy Broadbent and Jardier (Jaroslav Honzik). Strategic technology partnerships with MOZA Racing and Asetek SimSports, plus licensing collaborations such as MY HERO Academia, support category expansion and brand reach.

Name

GT Omega

Legal name

GT Omega

Website

https://gtomega.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GT Omega, founded in 2009 in the UK, manufactures sim racing cockpits, racing seats, gaming chairs, and home office furniture, sold through D2C e-commerce storefronts in the UK, US, and EU to sim racing enthusiasts and home office users.

Ownership category

akta.pro rank

Product category

Sim Racing Equipment

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118), Hobby, Toy, and Game Retailers (45912)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Game Controllers, Joysticks & Flight/Driving Sim Controls (HDACAFAC)

akta.pro secondary industries

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)

Keywords

• Sim racing cockpits
• Gaming chairs
• Racing simulator equipment
• Wheel stands
• Standing desks

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Hardware Sales - Sim Racing Equipment: Primary revenue stream from selling sim racing cockpits, wheel stands, racing seats, and related equipment. Products are sold at various price points from entry-level wheel stands (~£129) to premium cockpit bundles (~£1,600+).
2. Gaming Furniture Sales: Revenue from gaming chairs, office chairs, and standing desks for home office setups.
3. MOZA Racing Products: Revenue from MOZA Racing products including wheel bases, steering wheels, and pedals sold through GT Omega as a distributor.
4. Accessories and Merchandise: Additional revenue from sim racing accessories, home setup accessories, replacement parts, and branded merchandise including the Jimmy Broadbent collection and limited drops.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GT Omega manufactures and sells sim racing cockpits (PRIME Cockpit, PRIME Lite Cockpit, ART Cockpit), wheel stands (APEX), and racing seats (PRO Series GEN 2.0) built with high-grade steel and aluminium. It also sells gaming chairs, office chairs, and OmegaNomic standing desks for home office use, and distributes MOZA Racing and Asetek SimSports wheel bases, steering wheels, and pedals via its UK/US/EU e-commerce storefronts and reseller network.

Product overview

GT Omega is a UK-based manufacturer of sim racing hardware and gaming furniture founded in 2009. The product portfolio centers on sim racing cockpits (PRIME Cockpit, PRIME Lite Cockpit, ART Cockpit), wheel stands (APEX), and racing seats (PRO Series GEN 2.0), complemented by MOZA Racing branded direct drive wheel bases, pedals, and steering wheels sold through authorized partnerships. The company also offers gaming chairs, office chairs, and OmegaNomic standing desks for home office setups. GT Omega provides bundle builder configurators for MOZA, Asetek SimSports, and home office products, enabling customers to purchase curated equipment combinations. Product distribution spans multiple regional sites (UK, US, EU) with ambassadors including Jimmy Broadbent, Jardier (Jaroslav Honzik), and Digit Racing.

Differentiator

Problem solved

Functional benefit

Products and services

• PRIME Cockpit Full-size sim racing cockpit with wheel plate, designed for serious sim racers seeking a rigid and adjustable driving setup. Priced from £539.95 to £669.95.
• PRIME Lite Cockpit Entry-level cockpit available in standard and Jimmy Broadbent Edition variants, offering a solid sim racing foundation at accessible price point (£359.95–£449.95).
• APEX Wheel Stand Compact wheel stand for sim racers with limited space, providing adjustable steering wheel and pedal positioning. Starting from £129.95.
• PRO Series GEN 2.0 Racing Seat Gen 2.0 racing seat available in leather and fabric variants, designed for comfort and durability during extended sim racing sessions. Priced £169.95–£289.95.
• MOZA Racing R5 Bundle Kit Complete starter bundle combining MOZA R5 direct drive wheel base with compatible pedals and accessories, distributed by GT Omega. Priced at £349.95.
• MOZA Racing R3 Bundle for PC PC-compatible racing wheel and pedals bundle featuring MOZA's entry-level direct drive system, distributed by GT Omega.
• MOZA R12 PRIME Lite Sim Racing Bundle Premium bundle pairing MOZA R12 wheel base with PRIME Lite cockpit for an immersive sim racing experience. Priced £1,619.95–£1,866.80.
• MOZA R3 ART Cockpit Sim Racing Bundle Bundle combining MOZA R3, ART Cockpit, and RS12 Simulator Seat with savings up to £118.95.
• Gaming Chairs Ergonomic gaming chairs designed for extended gaming sessions with breathable materials and adjustable features.
• Office Chairs Professional office seating designed for home office environments with ergonomic support.
• OmegaNomic Standing Desks Adjustable standing desks under the OmegaNomic brand for sit-stand workstation configurations.
• Sim Racing Accessories Mounts, add-ons, and upgrades for sim racing setups including screen solutions and monitor mounts.
• Home Setup Accessories Accessories for home office configurations and workspace enhancement.
• Sim Racing Socks (Jimmy Broadbent branded merchandise) Branded sim racing apparel co-branded with ambassador Jimmy Broadbent, sold as part of the Jimmy Broadbent Collection.

Quantifiable outcome

• Bundle savings up to £118.95 on multi-product combinations
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• MOZA RacingcoreTechnology or IntegrationMOZA Racing is a key technology partner for GT Omega. GT Omega distributes MOZA Racing products including wheel bases, steering wheels, and pedals. The partnership includes bundle builder tools and promotional offers like 'Buy 3 get 10% OFF'. MOZA products are featured prominently throughout GT Omega's sim racing category.
• Jimmy BroadbentflagshipGTM or Marketing PartnerJimmy Broadbent is GT Omega's flagship brand ambassador and collaborator. The partnership includes the Jimmy Broadbent Collection featuring co-branded products including the PRIME Lite Cockpit Jimmy Broadbent Edition, Sim Racing Socks, and merchandise. The collection is a limited-time offering ending August 31st.
• Jardier (Jaroslav Honzik)coreGTM or Marketing PartnerJaroslav Honzik (known as Jardier) is a GT Omega brand ambassador and sim racing personality. GT Omega has co-branded Jardier products and features him on their ambassadors page alongside Jimmy Broadbent.
• Asetek SimSportscoreTechnology or IntegrationAsetek SimSports is a technology partner featured on GT Omega's site with dedicated Asetek products and an Asetek Bundle Builder. Products are currently on summer sale promotion.
• Digit RacingminorGTM or Marketing PartnerDigit Racing is a new partnership featured as 'Introducing Digit Racing' on the GT Omega homepage. GT Omega has a dedicated Digit Racing page highlighting the collaboration.
• CenterpriseminorChannel Partner/ Reseller/ DistributorCenterprise is listed as a partner on the GT Omega homepage. Centerprise appears to be a UK-based technology distributor/reseller carrying GT Omega products.
• OmeganomiccoreTechnology or IntegrationOmeganomic is GT Omega's home office brand featuring ergonomic chairs and standing desks. The partnership includes an Omeganomic Home Office Bundle Builder and is highlighted in the Home Office Collection section.
• MY HERO (My Hero Academia)minorGTM or Marketing PartnerMY HERO (My Hero Academia) is a licensing partnership for branded products. GT Omega features MY HERO products on their site including the My Hero Academia World Heroes collaboration item.
• Shazoo CedarsminorGTM or Marketing PartnerShazoo Cedars is a partner listed on the GT Omega homepage, appearing in the partner logos section alongside other partnerships.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Next Level Racing: Australia-based sim racing cockpit and seat manufacturer with a global reseller and direct-to-consumer model. Direct competitor to GT Omega in the sim racing cockpit, wheel stand, and seat category across similar price tiers.
• Playseat: Pioneer in sim racing cockpits with global brand recognition and licensing partnerships (e.g., Formula 1, Gran Turismo). Competes head-to-head with GT Omega in the entry-level to mid-range cockpit and seat segment.
• Trak Racer: Sim racing cockpit and monitor stand manufacturer serving enthusiast and professional racers. Direct competitor to GT Omega in the premium aluminium-profile cockpit category with similar bundle/wheel base partnerships.
• Sim-Lab: European (Netherlands) manufacturer of premium sim racing rigs and accessories, with strong pro/esports penetration. Competes with GT Omega in the high-end cockpit, pedal, and wheel deck category.
• MOZA Racing: Direct drive wheel base, pedal, and shifter manufacturer; GT Omega's flagship distribution partner. Overlaps in the bundled cockpit+wheel category and competes at the ecosystem level despite the partnership.
• Asetek SimSports: Direct drive wheel bases, pedals, and shifters from Asetek, distributed by GT Omega. Competes in the high-end sim racing input device category and offers a bundle builder through GT Omega.

Broad incumbents

• Fanatec: Vertically integrated sim racing hardware brand (wheels, pedals, cockpits) officially licensed by Formula 1, Gran Turismo, and others. Competes with GT Omega across the cockpit and input-device stack and offers a wider portfolio.
• Secretlab: Premium gaming chair brand with strong global DTC presence and licensing partnerships. Competes with GT Omega's gaming chair line and benefits from overlapping enthusiast gaming customer base.
• Razer: Broader gaming hardware peripherals and lifestyle brand with gaming chairs, mice, and accessories. Overlaps with GT Omega's gaming furniture and peripheral-adjacent categories, with a much wider portfolio.
• Herman Miller Gaming (Logitech G x Herman Miller): Premium ergonomic office and gaming seating (Embody, Vantum). Adjacent competitor to GT Omega's office/gaming chair line at the high end of the ergonomic furniture category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/gtomegaracing
• YouTubeyoutube.com/channel/UCYC83Y7QLamFqQEX5COGZhg
• Facebookfacebook.com/gtomegaracing
• Instagraminstagram.com/gtomegaracing
• TikToktiktok.com/@gtomega_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GT Omega