Metro Atlanta Gastroenterology

What Metro Atlanta Gastroenterology does

Metro Atlanta Gastroenterology, LLC is a private, physician-owned gastroenterology practice headquartered at 5669 Peachtree Dunwoody Rd # 210, Atlanta, GA 30342. The firm is staffed by four board-certified gastroenterologists — Dr. Kelly L. Carson (joined December 2004), Dr. David H. Weinstein (joined March 2007), Dr. Max A. Shapiro (back in Atlanta in 2008), and Dr. Jennifer A. Curtis (joined 2013) — and operates a wholly-owned ambulatory surgical center, Metro Atlanta Endoscopy Center, which holds AAAHC accreditation. The practice provides a standard GI service line for adult patients in the Atlanta metropolitan area, including colon cancer screening, colonoscopy, upper endoscopy (EGD), inflammatory bowel disease treatment, heartburn/GERD management, abdominal pain evaluation, video capsule endoscopy (PillCam), and telemedicine consultations, with a differentiated Direct Access Colonoscopy program that allows healthy adults to schedule screening colonoscopies without a prior office visit.

The technology stack consists of conventional endoscopic and capsule endoscopy equipment plus light digital infrastructure: a FollowMyHealth patient portal, Phreesia payment processing, an SEO-optimized marketing website with patient-education content library, and limited social media presence via Dr. Shapiro's professional profiles. There are no proprietary AI/ML capabilities, no platform product, and no third-party technology partnerships of strategic scope.

The business model is fee-for-service professional and facility billing. Revenue streams comprise (i) professional fees from office visits (new patients at $200, follow-ups at $100) and endoscopic procedures (colonoscopy $1,600, EGD $1,400, combined colonoscopy+EGD $2,100) and (ii) ambulatory surgical center facility and anesthesia fees from procedures performed at Metro Atlanta Endoscopy Center. Pathology services are outsourced to SouthEastern Pathology, PC under a separate billing arrangement. Customer mix is essentially retail adult patients across the north Atlanta submarket, with one named enterprise relationship: Dr. Weinstein provides team gastroenterology services for the Atlanta Braves. Distribution is direct-to-consumer via phone, online appointment request, online scheduling for select physicians, and direct-access online form for screening colonoscopies.

Name

Metro Atlanta Gastroenterology

Legal name

Metro Atlanta Gastroenterology, LLC

Website

https://metroatlantagastro.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Atlanta Gastroenterology is a physician-owned, four-physician gastroenterology practice serving adult patients across the Atlanta metropolitan area from a single site, combining a consulting Gastroenterology Center with an AAAHC-accredited ambulatory surgical center (Metro Atlanta Endoscopy Center) that performs colonoscopy, upper endoscopy, and capsule endoscopy procedures.

Ownership category

akta.pro rank

Product category

Gastroenterology Services

NAICS

Offices of Physicians (62111), Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

General Gastroenterology (HLAKAEAA)

akta.pro secondary industries

Endoscopy & GI Procedure Centers (HLAFAIAE), Advanced Endoscopy (ERCP/EUS/Interventional) (HLAKAEAC), Gastroenterology Telemedicine Platforms (HLALAGAE)

Keywords

• Gastroenterology services
• Digestive health care
• Endoscopic procedures
• Colonoscopy screening
• Inflammatory bowel disease

Headquarters

HQ city

Galanta

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Medical Services: Revenue from office visits (new and existing patients) and medical procedures performed by physicians including consultations, colonoscopies, and endoscopies.
2. Ambulatory Surgical Center Facility Fees: Facility charges for procedures performed at Metro Atlanta Endoscopy Center (ambulatory surgical center), including anesthesia and facility fees in addition to physician charges.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Metro Atlanta Gastroenterology is a private gastroenterology practice staffed by four board-certified physicians delivering outpatient digestive health services to adult patients in the Atlanta metropolitan area. The practice operates a Gastroenterology Center for office consultations and the AAAHC-accredited Metro Atlanta Endoscopy Center for procedures including colonoscopy, upper endoscopy (EGD), and video capsule endoscopy (PillCam), with a Direct Access Colonoscopy program enabling healthy adults to schedule screening colonoscopies without a prior office visit.

Product overview

Metro Atlanta Gastroenterology is a single-location gastroenterology medical practice offering a unified suite of digestive health and endoscopy services. The practice operates two interconnected care settings: the Gastroenterology Center for office-based patient consultations and the Endoscopy Center (an AAAHC-accredited ambulatory surgical center) where all procedures are performed. Core services include colon cancer screening, colonoscopy, upper endoscopy, and direct access colonoscopy, along with treatment for conditions such as IBD (Crohn's disease, ulcerative colitis), IBS, GERD/heartburn, and abdominal pain. The practice also offers telemedicine appointments for remote consultations. All services are delivered by four board-certified gastroenterologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Colon Cancer Screening Colonoscopy-based preventive screening exam for adults to detect and remove precancerous polyps; typically completed in under 45 minutes on an outpatient basis.
• Colonoscopy Diagnostic endoscopic procedure using a thin flexible tube with a camera to examine the lining of the large intestine for abnormalities, polyps, and cancerous growths.
• Upper Endoscopy (EGD) Endoscopic procedure allowing examination of the lining of the upper gastrointestinal tract, including esophagus, stomach, and duodenum, using a thin flexible scope.
• Direct Access Colonoscopy Program allowing healthy adults with no symptoms to schedule a colonoscopy without a prior consultation, using an online form reviewed by staff within 10 business days.
• Gastroenterology Center (Office Visits) Office-based patient visits for evaluation and treatment of gastrointestinal conditions including IBS, IBD, heartburn, abdominal pain, and liver disorders.
• Endoscopy Center AAAHC-accredited ambulatory surgical center where all endoscopic procedures are performed, including colonoscopy, upper endoscopy, video capsule endoscopy, and related procedures.
• Inflammatory Bowel Disease Treatment Treatment for Crohn's disease and ulcerative colitis, including medication management, nutritional guidance, and surgical coordination.
• Heartburn/GERD Treatment Evaluation and management of heartburn and GERD, including lifestyle modifications, dietary changes, and medication therapy.
• Abdominal Pain Evaluation Comprehensive evaluation of abdominal pain using lab work, imaging methods, and endoscopic procedures, with personalized treatment plans.
• Telemedicine Appointments Virtual appointments offered for patient convenience, particularly in response to the COVID-19 pandemic, enabling remote consultations.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• SouthEastern Pathology, PCminorImplementation/ SI/ Consulting PartnerPathology services provider for biopsy samples collected during endoscopic procedures. Separate self-pay program available. Patients can inquire about pathology fees at 800-225-8702 or 706-291-6514.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta Gastroenterology Associates: Largest independent gastroenterology group in the Atlanta metro with multiple offices and endoscopy centers, offering colonoscopy, endoscopy and IBD care. Direct competitor for the same patient pool across the same Atlanta submarkets.

Broad incumbents

• Emory Healthcare: Academic hospital system affiliated with several of MAG's physicians (Emory Saint Joseph's, Emory University appointments). Competes directly for complex GI cases and routine screenings in metro Atlanta.
• Wellstar Health System: Regional Georgia hospital system with gastroenterology coverage spanning the metro Atlanta periphery. Competes for routine colonoscopy and endoscopy patients in markets like Marietta/East Cobb that overlap MAG's footprint.
• United Digestive: PE-backed regional GI platform operating physician practices and endoscopy centers in the Southeast. Operates the same vertically-integrated office-plus-ASC model and represents the platform-strategy analog to MAG's structure.
• Piedmont Healthcare: Atlanta-based hospital system with a sizable gastroenterology service line and endoscopy capability. Competes for the same Atlanta-area patients and referral relationships with primary care.
• Gastro Health: National, PE-backed gastroenterology platform with affiliated ASCs and physician practices across multiple states. Comparable as a consolidated GI delivery model and a likely acquirer/partner for independent groups like Metro Atlanta Gastroenterology.
• Northside Hospital: Large Atlanta-area hospital system with gastroenterology and endoscopy services across multiple campuses in the same metro footprint as MAG's Sandy Springs/Buckhead/Dunwoody service area.

Emerging players

• Oshi Health: Virtual-first gastroenterology and digestive care platform offering telemedicine visits and integrated care plans. Comparable to MAG's telemedicine channel and an emerging alternative for screening and chronic GI management.
• Salvo Health: Specialty virtual care platform focused on GI conditions including IBS, IBD and GERD. Overlaps with MAG's chronic-condition management, telemedicine offering, and IBD subspecialty focus (e.g., Crohn's and Colitis).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dr.MaxA.Shapiro
• LinkedInlinkedin.com/company/metro-atlanta-endoscopy-llc
• Instagraminstagram.com/dr.maxshapiro

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Atlanta Gastroenterology