Sports Betting Soft

What Sports Betting Soft does

Sports Betting Soft is a privately held British sports betting software development company headquartered in Borehamwood, Hertfordshire, operating as a brand owned by iGuru. Founded around 2015-2016, the firm employs 51-100 people, of whom roughly 90% are mid- to senior-level specialists, and has delivered more than 100 projects to over 40 clients across at least seven countries including the UK, USA, India, Australia, and South Africa.

The company builds a sportsbook platform on a React.js, Node.js, and .NET stack, with proprietary core IP that combines first-party architecture for the engine, admin panel, risk management, and bet settlement with integration to third-party odds feeds (including GRID Esports and Abios for esports), payment gateways covering cards, e-wallets, and crypto, and content such as over 25,000 third-party casino games. The product portfolio spans four delivery modes: Bespoke Sportsbook Development (fully custom builds), Turnkey Sportsbook (production-ready licensed platform), White-Label/Rent-Based Sportsbook for rapid brand launches, Retail Sportsbook Solution (cashier and self-service terminal integration powering claims of 10,000+ land-based locations), and an Omnichannel module unifying online and retail, plus a Hire Dedicated Developers staff augmentation service.

Revenue is generated through a hybrid of channels: setup fee plus revenue-share licensing for turnkey deployments, recurring white-label subscription fees, milestone-based custom development contracts, and monthly or hourly staff augmentation billing. Go-to-market is sales-led with a partner/reseller overlay (white-label and OEM), supported by SEO-driven content marketing, direct phone outreach, and industry event presence such as IGB Live 2025. Customer segments range from first-time operators and emerging-market startups through established bookmakers migrating platforms, with a specific push into Las Vegas market operators requiring Nevada compliance and casino integration. No revenue figures or external funding rounds are publicly disclosed, and the firm appears to operate as a bootstrapped private business.

Name

Sports Betting Soft

Legal name

Sports Betting Soft

Website

https://sportsbettingsoft.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Betting Soft is a UK-based software firm that builds, licenses, and white-labels sportsbook platforms — including retail, online, casino, and esports — for startup and established betting operators worldwide.

Ownership category

akta.pro rank

Product category

Sports Betting Software

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbook Platform & PAM Providers (B2B) (MPAEACAC)

Keywords

• Sports betting software
• Turnkey sportsbook platform
• White-label sportsbook
• Casino platform integration
• Betting app development

Headquarters

HQ city

Borehamwood

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Development Services: Bespoke sportsbook development services tailored to unique business requirements, including custom features and personalized betting experiences.
2. Turnkey Sportsbook Licensing: Production-ready sportsbook platform licensing with setup fee and revenue share model. No massive upfront development cost; operators pay setup fee plus aligned revenue share.
3. White-Label Solution: Rent-based or white-label solutions offering flexibility and cost-effectiveness with quick branding without development complexities.
4. Staff Augmentation: Hire dedicated developers under dedicated resource model (billed monthly) or hourly costing model with milestone payments.
5. Retail Sportsbook Solution: Solutions for land-based betting shops with cashier system integration and operational streamlining.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sports Betting Soft designs, develops, and licenses sports betting software for operators worldwide. Its core commercial offering is a proprietary, fully owned turnkey sportsbook platform delivered as a white-label/rent-based product, a custom-built bespoke sportsbook, or a retail sportsbook solution with cashier/POS and self-service terminals — covering online, mobile, and land-based betting with pre-match, live in-play wagering, real-time odds, risk management, settlement, payments, KYC/CRM, and optional unified casino integration across 25,000+ third-party games.

Product overview

Sports Betting Soft is a British sports betting software development company offering a multi-tiered product portfolio centered on its fully owned turnkey sportsbook platform. The core offering consists of Turnkey Sportsbook Software — a production-ready, pre-built platform with web and mobile capabilities, admin panel, risk management, live/pre-match betting, payment gateway integration, user management, wallet system, and bet settlement engine. Complementing this are Bespoke Sportsbook Development (custom-built from the ground up), White-Label/Rent-Based Sportsbook (pre-built, customizable, rental model for startups), Retail Sportsbook Solution (land-based POS and self-service terminals for betting shops), and Casino Betting Platform (unified platform integrating over 25,000 casino games alongside sports betting via third-party provider integration). The Omnichannel module ties retail and online channels together, while the Hire Dedicated Developers service provides offshore staff augmentation across backend, frontend, mobile, QA, DevOps, and data engineering. Additional modules include Aviator crash game integration, third-party casino software integration, and specialized technology services using React.js, Node.js, and .NET. The entire portfolio is designed to serve operators ranging from first-time founders to established bookmakers, with deployment options from weeks (turnkey/white-label) to months (bespoke/custom build).

Differentiator

Problem solved

Functional benefit

Products and services

• Turnkey Sportsbook A ready-to-launch, production-ready sportsbook platform built on Sports Betting Soft's fully owned core IP, combined with trusted third-party odds and payment providers. Sold under a setup fee plus revenue share model, it includes a pre-built web and mobile-ready platform, admin panel, risk management, live and pre-match betting, payment gateway integration, user management, wallet system, and automated bet settlement engine, letting operators go live in weeks and scale from startup to enterprise scale.
• Bespoke Sportsbook Development Custom-built, tailor-made sports betting software developed from the ground up to meet a specific operator's unique business requirements. Offers full customization of features, design, branding, and scalability for future growth, and can incorporate advanced capabilities such as live betting, AI-driven recommendations, and gamification. Targeted at operators wanting a fully differentiated sportsbook versus a turnkey deployment.
• White-Label / Rent-Based Sportsbook A pre-built, customizable sports betting platform offered on a rent-based or subscription model so startups can launch their own branded sportsbook without building from scratch. Includes odds management, payment processing, user management, CRM integration, KYC capabilities, casino game integration, and 24/7 support, with a path for operators to transition from rental to full ownership as they grow.
• Retail Sportsbook Solution A land-based betting shop solution that integrates seamlessly with cashier systems and POS terminals and includes Self-Service Betting Terminals with high-definition touchscreen interfaces running on Microsoft Windows. Features booking codes, retail cash-out, remote monitoring tools, and omnichannel player account continuity, and is reported to power over 10,000 land-based locations globally.
• Casino Betting Platform A unified platform that combines casino gaming (over 25,000 games from leading third-party providers, including live casino, virtual sports, and esports) with sports betting inside a single operator interface. Integrates casino games, casino management systems, loyalty programs, and comp systems to diversify gambling offerings and increase player engagement alongside the sportsbook.
• Hire Dedicated Developers Staff augmentation service providing dedicated offshore developers — covering Backend, Frontend, UI/UX, QA, Android, iOS, Data Engineering, and DevOps — for sports betting software projects. Available via a Dedicated Resource Model (monthly billing of 80 or 160 production hours, no setup charges) or an Hourly Costing Model with milestone payments, including 100% code ownership and 24/7 technical support.

Quantifiable outcome

• Launch platform in weeks vs months with turnkey solution
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature8 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Altenar: Altenar is a sportsbook software provider delivering turnkey, white-label, and omnichannel solutions to licensed operators. It competes head-to-head with Sports Betting Soft for emerging-market and mid-tier operator contracts.
• SoftSwiss: SoftSwiss provides an iGaming platform with sportsbook, casino, and PAM components, primarily targeting crypto-friendly and emerging-market operators. Comparable to Sports Betting Soft on turnkey/white-label go-to-market and customer profile.
• Digitain: Digitain provides a turnkey sportsbook and iGaming platform with retail, online, and data feed services to operators globally. Directly comparable to Sports Betting Soft across sportsbook platform breadth and omnichannel delivery.
• Kambi Group: Kambi is a leading B2B sportsbook platform provider offering turnkey sports betting technology and trading services to licensed operators globally. It is the most direct functional peer to Sports Betting Soft's turnkey sportsbook offering.
• Pragmatic Solutions: Pragmatic Solutions delivers a Player Account Management (PAM) and turnkey iGaming platform used by sportsbook and casino operators. Directly comparable to Sports Betting Soft's PAM-enabled turnkey and white-label sportsbook stack.
• BetConstruct: BetConstruct provides turnkey and white-label sportsbook and iGaming platforms with online, retail, and omnichannel coverage. Overlaps closely with Sports Betting Soft across product type, target customers (new and emerging-market operators), and delivery model.
• EvenBet Gaming: EvenBet Gaming provides sports betting and gaming platform technology, including turnkey and white-label offerings for online operators. Comparable to Sports Betting Soft across platform model and operator-targeting approach.
• GammaStack: GammaStack offers turnkey and white-label sportsbook and iGaming platform software with retail and online coverage. Direct peer to Sports Betting Soft in product scope, target customers, and omnichannel positioning.

Broad incumbents

• Playtech: Playtech is a global gambling technology incumbent offering sportsbook, casino, and PAM software at scale. It overlaps with Sports Betting Soft across turnkey sportsbook and omnichannel but addresses a wider, more diversified product portfolio and Tier-1 licensees.
• Sportradar: Sportradar combines sports data, odds, and a managed sportsbook technology offering. While strongest in data and trading feeds, its sportsbook technology arm directly competes with Sports Betting Soft for operator platform deals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sports-betting-soft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Betting Soft