Shopspray
Shopspray (Shopsprayed AB) is a Malmö-based B2B software vendor founded in 2018 that sells an AI-powered punchout add-on connecting commerce platforms to buyer eProcurement systems via cXML, OCI, OBI, and Peppol. It targets manufacturers and distributors on Optimizely, Commercetools, Litium, Sitecore, and other platforms, distributed globally through resellers.
- Company typePrivate
- Founded2018
- HeadquartersMalmö, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Shopspray does
Shopspray (legal entity: Shopsprayed AB) is a privately held Swedish software company founded in late 2018 and headquartered in Malmö, Sweden. It develops an AI-powered punchout add-on for B2B commerce platforms that connects supplier commerce sites directly to buyer eProcurement and ERP systems (SAP Ariba, Coupa, Dynamics 365, Oracle, Jaggaer, Unimarket, Birchstreet and others) using industry-standard protocols (cXML, OCI, OBI, Peppol). The product replaces third-party punchout catalogs and custom-built EDI integrations with native, API-based integration that runs inside the customer's existing commerce platform stack.
The company sells two products: Shopspray PunchoutCore for .NET-based commerce platforms such as Optimizely, Litium, and Sitecore, and Shopspray PunchoutPilot for composable commerce platforms including Commercetools. Both support customer-specific pricing, assortment rules, campaigns, and real-time product configurations, and both are distributed as a SaaS subscription starting at €133 / $143 per month billed annually, with additional per-punchout-customer variable fees. The product is delivered via a NuGet package on .NET platforms and is listed on multiple commerce platform marketplaces.
Shopspray operates a sales-led motion with a 15-minute demo as primary conversion, executed almost entirely through a global network of 22+ reseller and implementation partners across North America, Europe, and Asia Pacific (including Deloitte Digital, Valtech, Niteco, Epinova, and Empired). The team is small (1-10 employees) and the company has not disclosed any external funding, suggesting bootstrapped or self-funded operations. Named enterprise customers include The Chef's Warehouse, Toyota Material Handling Europe, EBOS Healthcare, Solar A/S, Aura Light, Techstep, HD Supply, Senab, JDE, WhiteCap, and Chadwell.
Shopspray firmographics
Firmographics- Name
- Shopspray
- Legal name
- Shopsprayed AB
- Website
- https://shopspray.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shopspray (Shopsprayed AB) is a Malmö-based B2B software vendor founded in 2018 that sells an AI-powered punchout add-on connecting commerce platforms to buyer eProcurement systems via cXML, OCI, OBI, and Peppol. It targets manufacturers and distributors on Optimizely, Commercetools, Litium, Sitecore, and other platforms, distributed globally through resellers.
- Ownership category
- akta.pro rank
Shopspray industry classification
Industry- Product category
- B2B eProcurement / Punchout Integration Software
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF)
Keywords
Where Shopspray is headquartered
LocationHeadquarters
- HQ city
- Malmö
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Shopspray business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription License: Software-as-a-Service license fee for Shopspray Punchout. Pricing starts from €133 / $143 monthly, billed annually. Additional punchout customer fees apply based on specific customer needs.
- Punchout Customer Fees: Additional fees based on the number of punchout-enabled customers or usage volume, added to the base SaaS license fee.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Shopspray Punchout Core - Full-featured punchout solution for .NET based commerce platforms |
| Subscription | Annual | Shopspray PunchoutPilot - Entry-level solution for composable commerce platforms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Shopspray product offering
Product offeringCore offering
Shopspray provides an AI-powered punchout software add-on for B2B commerce platforms, enabling manufacturers, wholesalers, and distributors to connect their commerce catalogs directly to customer eProcurement systems (SAP, Coupa, Dynamics 365, Oracle, etc.) using cXML, OCI, OBI, and Peppol standards. The product replaces intermediate/distributed punchout catalogs, custom-built integrations, and EDI/batch solutions with native, real-time B2B ordering that supports customer-specific pricing, assortment rules, and product configurations.
Product overview
Shopspray is a digital ordering platform that bridges the digitized commerce gap in B2B industries by providing AI-powered punchout add-ons for commerce stacks. The company offers two main products: Shopspray PunchoutCore for .NET-based commerce platforms with on-demand feature updates, and Shopspray PunchoutPilot for all composable commerce platforms with automatic feature updates. Both products enable B2B companies to punchout-enable their existing commerce solutions, replacing intermediate/distributed punchout catalogs and 3rd party punchout integrations with native, real-time ordering experiences that integrate directly with customer ERP and eProcurement systems via industry-standard protocols (cXML, OCI, Peppol, OBI).
Differentiator
Problem solved
Functional benefit
Brands
- Shopspray PunchoutCore: Full Punchout functionality with OCI, cXML, Peppol & OBI, e-Ordering, eQuote, PO Automation, PO Acknowledgement, Advanced Shipping Notice, on-demand feature updates, for .NET based commerce platforms, supports all eProcurement systems, on premise or cloud hosted, BI support.
- Shopspray PunchoutPilot
Products and services
- Shopspray PunchoutCore Full-featured AI-powered punchout software for .NET-based B2B commerce platforms. Provides native punchout functionality with OCI, cXML, Peppol and OBI protocols, e-Ordering, eQuote, PO Automation, PO Acknowledgement, Advanced Shipping Notice, BI support, customer-specific pricing and assortment rules, and on-demand feature updates. Supports all major eProcurement systems and can be deployed on premise or in the cloud.
- Shopspray PunchoutPilot Lightweight punchout add-on for all composable commerce platforms (.NET or other) with automatic feature updates, designed for organizations that need rapid deployment and continuous updates without manual intervention. Additional punchout customer fees apply based on specific buyer needs.
Quantifiable outcome
- Customers can get punchout ordering enabled in seconds instead of weeks
- +3 more outcomes
Companies that use Shopspray
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Shopspray technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration40 records
AI capability2 records
Feature10 records
Shopspray partnerships and signals
Strategic signalPartnerships
27 partnerships are on record, tiered regional partner - europe, featured platform partner, regional partner - north america and regional partner - asia pacific.
- Immeoregional partner - europeNordic business and technology consultancy specializing in turning strategic ambitions into operational reality for B2B companies.
- Norce Commercefeatured platform partnerNorce is the Nordic region's leading SaaS platform for digital commerce. Shopspray provides native punchout capabilities for Norce's B2B and B2C commerce platform, enabling customers to digitally connect with their eProcurement systems.
- Toxicregional partner - europeOver 25 years of experience in B2B digital commerce, building Litium-based solutions that drive real business value.
- Omegapointregional partner - europeNordic leader in cybersecure digitalisation.
- Nitecoregional partner - europeThe world's largest Optimizely consultant, providing top-tier website and Ecommerce development to drive digital transformation.
- Roveregional partner - europeHelps companies become successful in digital business through e-commerce and lead generation.
- Epinovaregional partner - europeSpecializes in creating websites, e-commerce and portals with the Optimizely platform, helping large Nordic companies succeed digitally.
- IONAregional partner - europeMACH-certified ecommerce agency helping brands sell more online with next-generation strategies and composable commerce solutions.
- SQLIregional partner - europeCreates digital solutions fusing latest technology with business strategy and customer insights using innovative thinking and design to challenge status quo in e-commerce.
- Sitecorefeatured platform partnerSitecore transforms digital experiences with its leading-edge customer experience platform. Shopspray provides punchout add-on capabilities for Sitecore commerce implementations.
- commercetoolsfeatured platform partnercommercetools powers the commerce engines of the world's leading enterprises with composable architecture. Shopspray is available on the commercetools Marketplace as an integration partner.
- Alpha Solutionsregional partner - north americaAlpha Solutions delivers scalable, secure, leading-edge web and ecommerce solutions in North America.
- Brillianceregional partner - north americaOne-stop manufacturing B2B Ecommerce web development CMS experts with proven ecommerce ROI using .Net and ERP software.
- C2 Groupregional partner - north americaThe C2 Group designs, develops, and integrates browser-based business solutions in North America.
- Nansenregional partner - north americaNansen creates value and advantage for customers through robust, digital experiences in North America.
- Valtechregional partner - north americaA global digital agency focused on business transformation powered by digital innovation.
- 4ngregional partner - europeB2B Episerver solutions and .NET integrations partner, driving digital forward since 2002 and Episerver Gold Partner.
- Columbusregional partner - europeDigital transformation consultancy helping maximize value chain and position clients for future growth.
- Deloitte Digitalregional partner - europeGlobal digital agency helping create new growth by elevating the human experience with connected ideas, technology, and talent.
- Exsitecregional partner - europeHighly dedicated and experienced ecommerce and systems integration agency, 360 digital business partner.
- knowitregional partner - europeCreates digital opportunities and long-term value by combining strategic ability with passion for technology and creative solutions.
- Kraftvaerkregional partner - europeIT consultancy delivering high quality solutions and services with technological know-how to develop digital business.
- kuehlhausregional partner - europeAdvises and accompanies clients in digital transformation and designs digital experiences that drive sustainable business growth.
- Empiredregional partner - asia pacificDelivers tomorrow's advantage today across Asia Pacific, focused on digital experiences and business outcomes.
- Fusionregional partner - asia pacificDigital product studio whose driving purpose is to 'create experiences people love' while delivering tangible business outcomes for customer focused organisations.
- Optimizelyfeatured platform partnerOptimizely provides cutting-edge experimentation and commerce platform. Shopspray launched Commerce Punchout add-on for Optimizely B2B Commerce Cloud (formerly Insite Commerce), available on Optimizely Apps directory.
- Litiumfeatured platform partnerLitium provides innovative e-commerce platform for B2B & B2C commerce. Shopspray launched Commerce Punchout add-on for Litium Commerce Cloud, enabling digital connection with customer eProcurement systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Shopspray competitors and assessment
Company assessmentDirect peers
- PunchOut2Go: PunchOut2Go specializes in B2B punchout integration, providing cXML/OCI gateways that connect eProcurement systems (Ariba, Coupa, Jaggaer) with supplier commerce catalogs. Directly comparable to Shopspray in product focus, technology approach, and target buyer.
- TradeCentric: TradeCentric (formerly b2bCommerce / B2B PunchOut) is a direct competitor offering B2B eCommerce punchout integration between buyer eProcurement systems and seller commerce platforms. It is the most directly comparable pure-play to Shopspray, addressing the same cXML/OCI connectivity use case.
- OrderEase: OrderEase is a B2B eCommerce integration platform that automates purchase order, invoice, and catalog exchange between suppliers and buyers. Overlaps with Shopspray's punchout and e-ordering functionality, serving similar B2B distributor customers.
Broad incumbents
- Coupa Software: Coupa is a broad Business Spend Management platform with native punchout/cXML capabilities, large installed base, and AI-driven procurement features. As an incumbent with much wider scope than Shopspray, it bundles punchout into a broader suite that B2B sellers and buyers may prefer.
- SAP Ariba: SAP Ariba is the largest B2B procurement network and a long-established leader in punchout/cXML standards. Shopspray explicitly supports Ariba as a connectivity target, but Ariba also represents an incumbent alternative for customers evaluating bundled solutions.
- GEP: GEP provides source-to-pay procurement software including punchout catalog support and AI-driven procurement. A broad incumbent in B2B procurement technology with overlapping capability to Shopspray's punchout focus.
- Basware: Basware is a Finnish-based AP automation and procurement platform with native punchout and e-invoicing capabilities (including Peppol). A regional incumbent in the Nordics with a comprehensive procurement suite that competes at the integration and workflow level.
- Workday: Workday's procurement and spend management suite includes native punchout functionality for cXML/OCI-compliant suppliers. As an enterprise system of record, Workday represents a bundled alternative that could absorb Shopspray's narrow use case for joint customers.
- Jaggaer: Jaggaer is a procurement and supplier management platform that supports punchout via cXML and OCI standards. It overlaps with Shopspray in the punchout/eProcurement integration layer and competes for the same B2B seller buyer base.
Emerging players
- Bindwise: Bindwise offers B2B punchout and order automation solutions for distributors and manufacturers, with emphasis on compatibility across ERP and commerce platforms. An emerging competitor in the same narrow punchout integration category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shopspray social profiles
Digital presenceShopspray compliance and trust
Trust signalCompliance2 records
Shopspray financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopspray leadership team
Management profileNumber of profiles
Shopspray funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopspray M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopspray
What does Shopspray do?
Shopspray provides an AI-powered punchout software add-on for B2B commerce platforms, enabling manufacturers, wholesalers, and distributors to connect their commerce catalogs directly to customer eProcurement systems (SAP, Coupa, Dynamics 365, Oracle, etc.) using cXML, OCI, OBI, and Peppol standards. The product replaces intermediate/distributed punchout catalogs, custom-built integrations, and EDI/batch solutions with native, real-time B2B ordering that supports customer-specific pricing, assortment rules, and product configurations.
Is Shopspray a public or private company?
Shopspray is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopspray founded?
Shopspray was founded in 2018. It employs 1 to 10 people.
Where is Shopspray based?
Shopspray is headquartered in Malmö, Sweden, in the Europe region.
How does Shopspray make money?
Two revenue lines are on record. SaaS Subscription License is the primary driver. The others are punchout Customer Fees.
Who are Shopspray's main competitors?
Direct peers on record are PunchOut2Go, TradeCentric and OrderEase. Broad incumbents are Coupa Software, SAP Ariba, GEP, Basware, Workday and Jaggaer. Bindwise is listed as an emerging player.
Does Shopspray have an API?
Yes. Shopspray Punchout is API-based and built for ease of implementation and continuous updates. The add-on is installed as a NuGet package on .NET-based commerce platforms. It provides a direct, safe, real-time order data transfer channel between customers' ERP/eProcurement systems and the commerce platform. Developer documentation is at docs.shopspray.com.
What industry is Shopspray in?
Shopspray's product category is B2B eProcurement / Punchout Integration Software. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces.