Niteco
Niteco is a private digital experience and technology agency with 400+ experts across 4 continents, delivering enterprise digital transformation, e-commerce, and managed services as the world's largest Optimizely partner serving global brands in 140+ countries.
- Company typePrivate
- Founded2010
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Niteco does
Niteco is a private digital experience and technology agency headquartered in Stockholm, Sweden, with 400+ experts operating from eight offices across North America, Europe, and Asia-Pacific, and a primary engineering hub in Vietnam. The company delivers enterprise digital transformation services spanning strategy, design, platform creation, replatforming (including Sitecore-to-Optimizely migrations), e-commerce, mobile, UX/UI, CRO, SEO/GEO, data analytics, and 24/7 managed services. Its commercial model combines project-based professional services with recurring managed-services retainers, marketed primarily through direct enterprise sales supported by content marketing, SEO, and case studies.
The company's core technology stack is anchored on the Optimizely DXP ecosystem, where Niteco holds the #1 Global Partner designation and Preferred Vendor status, reinforced by 4 Optimizely Platinum MVPs and 150+ certified developers. Complementary certifications span Microsoft Gold, Contentful, Adobe, and Kentico. Proprietary technology includes the free Niteco Performance Insights monitoring tool (Core Web Vitals, Lighthouse, CI/CD, competitive benchmarking) and the Levande subscription commerce platform developed for Electrolux, which integrates Stripe, MyInfo SingPass, SAP CDC, and DBS Marketplace. Revenue is generated from professional services engagements, managed-services contracts, and digital marketing services delivered to enterprise clients in over 140 countries, with named customers including Heineken, Electrolux, Panasonic, AEG, DeLonghi, La Vie en Rose, Nobia, Field Fisher, and NorthShore Care Supply.
Niteco firmographics
Firmographics- Name
- Niteco
- Legal name
- Niteco
- Website
- https://niteco.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Niteco is a private digital experience and technology agency with 400+ experts across 4 continents, delivering enterprise digital transformation, e-commerce, and managed services as the world's largest Optimizely partner serving global brands in 140+ countries.
- Ownership category
- akta.pro rank
Niteco industry classification
Industry- Product category
- Digital Experience & Technology Agency Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519)
- SIC
- Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)
Keywords
Where Niteco is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Niteco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Digital Agency: Full-service digital agency providing strategy, design, development, and optimization services. Includes digital transformation consulting, website/app development, e-commerce solutions, and mobile solutions on a project and retainer basis.
- Managed Services: Ongoing maintenance, monitoring, and support services including 24/7 proactive response, web/app maintenance, and continuous optimization delivered as recurring contracts.
- Digital Marketing Services: SEO and GEO services, data analytics, and digital marketing campaigns delivered as ongoing service engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Performance Monitoring - Performance Insights Tool |
| Freemium | Monthly | Website Audit Tool - 30 Day Free Trial |
| Subscription | Annual | Enterprise Professional Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Niteco product offering
Product offeringCore offering
Niteco is an AI-first digital experience and technology agency delivering end-to-end services including platform creation and transformation, digital commerce, mobile solutions, UX/UI design, replatforming, and ongoing managed services such as 24/7 proactive monitoring, CRO experimentation, SEO/GEO, and data analytics. It is the world's largest Optimizely partner with certified expertise across Optimizely, Microsoft Gold, Contentful, Adobe, and Kentico ecosystems, supplemented by a proprietary free Performance Insights monitoring tool and bespoke subscription commerce platforms.
Product overview
Niteco is an AI-first digital experience and technology agency operating as a single unified offering with specialized service modules. The core platform encompasses digital strategy, platform creation and transformation (website development, e-commerce, mobile solutions), and managed services. This is complemented by specialized add-on services including 24/7 Proactive Response monitoring, Conversion Rate Optimization & Experimentation, SEO/GEO, Data Analytics, UX/UI Design, Strategy & Consulting, Digital Commerce, Digital Marketing, and Replatform/Migration services. Niteco operates as a preferred implementation partner for major DXP platforms including Optimizely (Gold Solution Partner with largest global presence and 4 Platinum MVPs), Contentful, Adobe, and Kentico. The company also offers proprietary products including the free Niteco Performance Insights website monitoring tool (Core Web Vitals, Lighthouse audits, competitive benchmarking, CI/CD monitoring, alerts/reports) and the Levande subscription commerce platform developed for Electrolux. The service portfolio integrates tightly with client systems via payment gateways (Stripe), identity verification (MyInfo SingPass), CRM (SAP CDC), analytics (Google Analytics, Looker Studio), and customer support (Zendesk).
Differentiator
Problem solved
Functional benefit
Brands
- Niteco Performance Insights: Free speed testing and monitoring tool for website performance tracking.
- Levande
- NICEF
Products and services
- Digital Experience & Technology Agency Services
Quantifiable outcome
- 2000+ successful projects delivered across diverse sectors and geographies
- +3 more outcomes
Companies that use Niteco
Customer profileNamed customers30 records
Segments4 records
Ideal customer profiles4 records
Niteco technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature3 records
Niteco partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, secondary and minor.
- OptimizelycoreNiteco is the world's largest Optimizely partner with #1 global ranking. As an Optimizely preferred vendor, Niteco specializes in CMS and Commerce implementations, platform migrations (Sitecore to Optimizely), upgrades, and DXP deployments. The partnership includes 4 Platinum MVPs and 150+ certified developers.
- MicrosoftcoreMicrosoft Gold Partner status, leveraging Azure and Microsoft technologies in solution delivery. 57 Microsoft Certified professionals on staff.
- ContentfulsecondaryCertified partner for Contentful headless CMS implementations and integrations.
- AdobesecondaryPartner for Adobe digital experience solutions and integrations.
- KenticosecondaryPartner for Kentico CMS and digital experience solutions.
- DigizuiteminorNiteco developed Digizuite's Optimizely connector - a seamless integration putting content at the heart of CMS. Strategic partnership for connector development.
- DBS MarketplaceminorPartner platform for Levande affiliate program - listing subscription services on DBS Marketplace.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Niteco competitors and assessment
Company assessmentDirect peers
- Vaimo: Global digital commerce and experience agency and a leading Optimizely partner. Closely comparable to Niteco in target customers (enterprise brands), platform focus (Optimizely/composable commerce), and multi-country delivery model.
- BlueModus: US-based digital agency specializing in Optimizely and Kentico implementations, managed services, and replatforming. Directly comparable in platform specialization, enterprise mid-market focus, and services-led revenue model.
- Valtech: Global digital experience and commerce agency with deep platform partnerships across Optimizely, Adobe, and Sitecore. Comparable in offering digital strategy, platform implementation, managed services, and CRO for enterprise global brands.
- Dept Agency: Large global digital agency delivering end-to-end digital experience, technology, and marketing services to enterprise brands. Comparable scale, multi-continent delivery, and integrated services portfolio.
- Avensia: Nordic digital commerce and experience consultancy with strong Optimizely heritage serving enterprise brands across Europe. Comparable in platform specialization, managed services, and Nordic enterprise customer base.
- Adapt Worldwide: UK-based Optimizely Gold Partner focused on CMS, commerce, and managed services for enterprise clients. Directly comparable in Optimizely-centric delivery, mid-market/enterprise focus, and managed services offerings.
Broad incumbents
- Perficient: Large global digital consultancy with platform practices across Adobe, Sitecore, Optimizely, and other DXPs. Comparable enterprise digital transformation services but as part of a much broader portfolio of technology consulting.
- EPAM Systems: Global IT services and digital engineering firm with large enterprise customer base across retail, financial services, and consumer products. Comparable in digital experience and platform engineering work but operates at much larger scale across many technologies.
- Globant: Global digital engineering and technology services company offering digital experience, platform, and AI services to enterprise brands. Comparable in services portfolio and multi-region delivery model, though significantly larger and more diversified.
- Infosys Digital: Global IT services giant with a sizable digital experience and marketing technology practice serving enterprise clients. Comparable in targeting large multinationals for platform and digital transformation work, but as one part of a massive services portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Niteco social profiles
Digital presenceNiteco compliance and trust
Trust signalCompliance9 records
Niteco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Niteco leadership team
Management profileNumber of profiles
Profiles4 records
Niteco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Niteco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Niteco
What does Niteco do?
Niteco is an AI-first digital experience and technology agency delivering end-to-end services including platform creation and transformation, digital commerce, mobile solutions, UX/UI design, replatforming, and ongoing managed services such as 24/7 proactive monitoring, CRO experimentation, SEO/GEO, and data analytics. It is the world's largest Optimizely partner with certified expertise across Optimizely, Microsoft Gold, Contentful, Adobe, and Kentico ecosystems, supplemented by a proprietary free Performance Insights monitoring tool and bespoke subscription commerce platforms.
Is Niteco a public or private company?
Niteco is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Niteco founded?
Niteco was founded in 2010. It employs 101 to 250 people.
Where is Niteco based?
Niteco is headquartered in Stockholm, Sweden, in the Europe region.
How does Niteco make money?
Three revenue lines are on record. Professional Services - Digital Agency is the primary driver. The others are managed Services and digital Marketing Services.
Who are Niteco's main competitors?
Direct peers on record are Vaimo, BlueModus, Valtech, Dept Agency, Avensia and Adapt Worldwide. Broad incumbents are Perficient, EPAM Systems, Globant and Infosys Digital.
Does Niteco have an API?
No public API is recorded for Niteco.
What industry is Niteco in?
Niteco's product category is Digital Experience & Technology Agency Services. Its primary akta.pro industry code is BPAEAKAC, Platform Engineering & Internal Developer Platforms (IDP). Its NAICS code is 541511 and its SIC code is 7371.