What Janovic does

Janovic is a family-owned specialty paint and window treatment retailer founded in 1888 in New York City, operating 11 retail showrooms across Manhattan, Queens, and The Bronx. The company sells architectural and decorative paints — primarily Benjamin Moore, with Farrow & Ball and Portola Paints added in September 2025 — alongside Hunter Douglas custom window treatments, wallpaper, and related decorating supplies. It offers design and color consultations, professional installation, and — as of 2025 — reupholstery services, positioning itself in the premium segment of the architectural coatings and window covering trade as a certified Benjamin Moore "Color Authority" dealer and Hunter Douglas Gallery.

The business model is omnichannel retail: physical showrooms across the NYC metro, a multilingual e-commerce site (English, Spanish, Greek, Korean, Russian), and value-added services (consultation, installation, reupholstery) that lift average ticket size. Revenue is generated primarily from product sales to two customer segments — residential homeowners and professional contractors — with services functioning as both a conversion mechanism and a margin-enhancing add-on. Free consultation offerings on window treatments and wallpaper are positioned as lead-generation rather than discounting, consistent with a premium pricing posture.

The company has no public funding, no disclosed headcount, and no named enterprise accounts; it is privately held under multi-generational family ownership. Recent strategic activity (a Long Island City store opening, premium paint line additions, reupholstery launch, and free-consultation pricing) indicates ongoing reinvestment in product breadth, service vertical, and physical footprint within the existing NYC metro rather than geographic or channel diversification beyond it.

Name

Janovic

Legal name

Janovic

Website

https://janovic.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

51–100 employees

Short description

Janovic is a family-owned NYC retailer founded in 1888 operating 11 stores that sells premium paints (Benjamin Moore, Farrow & Ball, Portola), Hunter Douglas window treatments, and wallpaper, offering design consultation, installation, and reupholstery services to residential homeowners and professional contractors across Manhattan, Queens, and The Bronx.

Ownership category

akta.pro rank

Product category

Paint and Home Decor Retail

NAICS

Paint and Wallpaper Retailers (444120)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Paint retail
• Window treatments
• Color consultation
• Wallcoverings retail
• Interior decorating supplies

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Paint and Supplies Sales: Sale of Benjamin Moore paints, primers, stains, and related painting supplies through 11 retail locations and e-commerce platform.
2. Custom Window Treatments: Custom Hunter Douglas window treatments including blinds, shades, shutters, and drapery with professional measurement, design, and installation services.
3. Wallpaper and Fabrics: Sale of wallpaper, fabrics, and wallcoverings including premium brands like Phillip Jeffries.
4. Professional Products and Services: Professional-grade coatings, industrial finishes, and specialty products for contractors, with dedicated professional support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Janovic is a full-service paint and decorating retailer operating 11 NYC showrooms that sells premium interior/exterior paint (Benjamin Moore, Farrow & Ball, Portola Paints), custom Hunter Douglas window treatments with measurement and installation, wallpaper and fabrics (Phillip Jeffries), painting tools and sundries, and reupholstery services. The company complements product sales with free in-store color consultations, free in-home window-treatment and wallpaper consultations, and a dedicated Pro Center for trade customers.

Product overview

Janovic is a full-service interior design and home improvement retailer founded in 1888, specializing in paint and window treatments. The company operates a multi-category portfolio organized around two core product lines: Paint Products (comprising interior paint, exterior paint, primer, decorative finishes, wood coatings, professional coatings, industrial finishes, and premium brands Farrow & Ball and Portola Paints) and Window Treatments (featuring Hunter Douglas custom products including sheer shadings, cellular honeycomb shades, shutters, roman shades, drapery, horizontal blinds, roller/solar shades, vertical blinds, woven wood shades, and PowerView automation). Supporting categories include wallpaper and fabrics, tools and sundries, and reupholstery services. The company serves residential and professional customers through 11 retail locations in New York City, offering design consultation, measurement, and installation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint, Primer & Stains Premium interior, exterior, primer, and specialty paints including Benjamin Moore (Aura, Regal Select, ben, Ultra Spec, professional and industrial lines), decorative finishes (glazes, plasters, metallics), wood coatings and stains, and professional/industrial coatings. Sold to NYC homeowners and trade contractors via 11 showrooms and janovic.com.
• Custom Window Treatments Custom Hunter Douglas window coverings including sheer shadings (Silhouette, Pirouette, Luminette), cellular honeycomb shades (Duette), plantation shutters (Heritance, NewStyle, Palm Beach), roman shades (Vignette, Alustra), drapery and side panels, horizontal blinds (Parkland, EverWood), roller/solar shades, vertical blinds, and woven wood shades (Provenance). Professional measurement and installation services included. Sold to NYC homeowners and trade customers via 11 showrooms.
• Wallpaper & Fabrics Premium wallcoverings and fabrics from Phillip Jeffries for interior decoration, offered with free in-home wallpaper consultations for NYC customers.
• Tools & Sundries Painting and decorating supplies including paint sprayers, professional-grade Festool power tools, hand tools, ladders and scaffolding, wallpapering tools, and paint application tools, available to DIY homeowners and trade professionals at NYC showrooms and online.
• Reupholstery Services Custom furniture reupholstery and restoration services for residential and trade customers in NYC, executed in-house and offered through Janovic showrooms.
• Professional Coatings & Finishes (Pro Center) Professional-grade industrial and wood coatings supplied through Janovic's dedicated Pro Center for painting contractors, drywall contractors, designers, and architects, with technical product support and contractor events.
• Farrow & Ball Paint Collection Premium British paint brand featuring richly pigmented, eco-friendly formulas across interior, exterior, and specialty finishes, stocked in Janovic showrooms for NYC homeowners and design professionals.
• Portola Paints Collection Artisanal, hand-blended, eco-friendly paints from Portola Paints featuring Limewash and Roman Clay finishes plus interior/exterior acrylic lines and specialty decorative coatings, stocked in Janovic showrooms for NYC homeowners and design professionals.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core.

• Benjamin MoorecoreTechnology or IntegrationJanovic is a certified Benjamin Moore retailer offering the complete line of Benjamin Moore paints, primers, and coatings including Aura, Regal Select, and professional-grade products. Janovic also participates in Benjamin Moore's Color of the Year program featuring exclusive colors like Silhouette AF-655 for 2026.
• Hunter DouglascoreTechnology or IntegrationJanovic is a Hunter Douglas Gallery dealer offering custom Hunter Douglas window treatments including Silhouette, Pirouette, Duette, shutters, blinds, and automated PowerView systems. Full measurement and installation services provided.
• Farrow & BallcoreTechnology or IntegrationJanovic carries the full collection of Farrow & Ball paints, known for richly pigmented colors and eco-friendly formulas. Available in-store with expert guidance on finishes including Estate Emulsion, Modern Emulsion, and specialty finishes.
• Portola PaintscoreTechnology or IntegrationJanovic offers Portola Paints including their artisanal limewash and Roman Clay finishes. Products are hand-blended in Los Angeles and feature eco-friendly, low-VOC formulations for interior and exterior applications.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Restoration Hardware (RH): Premium home furnishings brand with galleries that integrate interior design services, custom window treatments, and curated paint/finish programs. Comparable in premium positioning, design-led showroom model, and high-end consumer targeting, though broader in scope than Janovic.
• Lowe's: National home improvement big-box retailer competing in paint and window treatment categories. Overlaps with Janovic's assortment and contractor program but competes primarily on price and SKU breadth rather than premium design curation.
• Home Depot: Largest home improvement big-box retailer carrying Benjamin Moore and competitor paint brands plus window treatments. Competes with Janovic on price, convenience, and assortment breadth, while lacking the consultation depth and premium curation that Janovic offers.
• Benjamin Moore (retail stores): Manufacturer of Janovic's anchor paint brand with its own network of independently owned retail stores. Comparable paint assortment and color consultation model; operates as both supplier and indirect retail competitor to Janovic in the NYC market.

Direct peers

• The Shade Store: Direct competitor in custom window treatments with showroom-and-in-home-consultation model. Overlaps closely with Janovic on Hunter Douglas products, design consultation services, and premium positioning in major U.S. metros.
• Sherwin-Williams: Largest North American paint retailer with thousands of company-owned stores selling premium and professional paint brands. Directly comparable in retail paint assortment, contractor focus, and pro-grade offerings, though at vastly greater scale and broader geographic reach.
• PPG Paints: Major paint manufacturer and retailer with company-owned stores across North America. Comparable retail paint assortment, professional contractor focus, and pro-grade product mix that overlaps with Janovic's Corotech and specialty coatings categories.
• Farrow & Ball: Premium British paint brand with own retail showrooms in major U.S. cities. Competes head-to-head with Janovic for design-conscious consumers seeking premium, eco-friendly finishes and shares the consultation-led showroom model.

Regional players

• Dunn-Edwards Paints: West Coast-focused paint retailer with company-owned stores and pro-contractor focus. Comparable in store-and-consultation model and premium positioning, though geographically concentrated in California, Arizona, and neighboring states rather than NYC.
• Kelly-Moore Paints: Western U.S. regional paint retailer with company-owned stores serving both pros and consumers. Comparable in paint retail assortment, contractor support programs, and consultation services, though operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/JanovicNYC
• Facebookfacebook.com/JanovicNYC
• LinkedInlinkedin.com/company/janovic-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janovic