What Orthometric does

Orthometric — Indústria e Comércio de Produtos Médicos e Odontológicos Ltda — is a Brazilian manufacturer of orthodontic products, founded in 2005 and headquartered in a 20,000 m² facility in Marília, São Paulo. The company produces a comprehensive orthodontic hardware portfolio, including conventional and self-ligating brackets in metal and ceramic variants (the Iceram family, U-Clip, Ultra-P, Premium Elite, Advanced Series), a broad range of NiTi and stainless steel archwires (Flexy NiTi line), orthodontic accessories, pliers and instruments, mini-implants (OASYS), and an intraoral scanner (Dentalink). Manufacturing relies on in-house proprietary and advanced processes including CIM (Ceramic Injection Molding), MIM (Metal Injection Molding), CNC automated machining, and laser texturization — most notably the patented LB2 Laser Bond Booster, claimed to improve bracket base retention by 30% relative to traditional sandblasting. Orthometric holds CE1304 (EU MDR), FDA, and ISO 9001 certifications, enabling distribution across more than 80 countries.

The business model is B2B hardware manufacturing and sales, with revenue generated through the sale of brackets, archwires, accessories, mini-implants, and equipment to licensed orthodontists and orthodontic specialists. Go-to-market is executed through a dual channel: a global network of authorized distributors (with an explicit 'Quero ser um distribuidor' recruitment program) and direct sales via the corporate website, phone, WhatsApp, toll-free, and email. Orthometric co-develops named-prescription products with key opinion leaders such as Prof. Dr. Marcos Janson, Prof. Dr. Mario Cappellette Jr., and Dr. Capelozza, and maintains academic research and course-support partnerships with FOP-Unicamp, UFRN, Instituto Vellini, and ABO-SP — a model that embeds the brand into orthodontic education and clinical practice. Pricing is not publicly disclosed and is managed through sales representatives and distributors.

Orthometric is a privately held limited liability company (Ltda) under Brazilian law, with no public listing, no disclosed funding rounds, no identified parent or institutional investors, and no M&A activity in the source material. Ownership is reported as founder/owner-led, though specific principals are not named in available data. The company has no mobile app, no public API or SDK, and no disclosed AI/ML capabilities; its digital footprint is concentrated in the Dentalink intraoral scanner and CAD file interoperability (STL/PLY/OBJ export). Customer concentration risk is structurally low given the long-tail orthodontist customer base and distributor-mediated GTM across 80+ countries.

Name

Orthometric

Legal name

Orthometric – Indústria e Comércio de Produtos Médicos e Odontológicos Ltda

Website

https://orthometric.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Orthometric is a Brazilian manufacturer founded in 2005 that produces orthodontic brackets, archwires, mini-implants, and intraoral scanners in a 20,000 m² Marília facility for orthodontists across 80+ countries.

Ownership category

akta.pro rank

Product category

Orthodontic Devices

NAICS

Dental Equipment and Supplies Manufacturing (339114), Surgical and Medical Instrument Manufacturing (339112)

SIC

Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industry

Dental & Oral Care Devices (Dental Units, Handpieces, Imaging) (HLAMAFAD)

Keywords

• Orthodontic brackets
• Orthodontic archwires
• Dental intraoral scanners
• Orthodontic mini-implants
• Orthodontic instruments

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Orthodontic Products Manufacturing and Sales: Orthometric manufactures and commercializes orthodontic products including brackets (conventional, self-ligating, metal, ceramic), archwires, accessories, mini-implants, and intraoral scanners. Products are sold in kits (1 case), replacement units, and promotional packages to orthodontists globally.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Orthometric manufactures and commercializes a full portfolio of orthodontic products including metal and ceramic brackets (conventional and self-ligating), NiTi and stainless steel archwires, orthodontic accessories, mini-implants for skeletal anchorage, pliers and instruments, and the Dentalink intraoral scanner. The company operates a 20,000 m² factory in Marília, Brazil using proprietary processes such as LB2 laser texturization, CIM ceramic injection molding, MIM metal injection molding, and CNC machining to supply orthodontists in 80+ countries.

Product overview

Orthometric is a Brazilian orthodontic products manufacturer founded in 2005 operating a 20,000 m² production facility. The company produces and commercializes orthodontic products for over 80 countries. The product portfolio centers on orthodontic brackets (conventional and self-ligating in metal and ceramic variants under the Iceram, U-Clip, Ultra-P, Premium Elite, and Advanced Series sub-brands), NiTi and stainless steel archwires (Flexy NiTi line including Thermal, Super Elastic, Esthetic, Copper, and Curva Reversa variants), orthodontic accessories (buttons, hooks, springs, elastics, Class II correctors), orthodontic instruments and pliers, dental adhesives, bands and tubes, the Scanner Dentalink intraoral scanner, mini-implants (OASYS line), photopolymerizers (LEDX-Pro), and educational/didactic materials. The Iceram ceramic bracket family represents their premium aesthetic line including monocrystalline sapphire (Iceram-S), polycrystalline (Iceram-P, New Iceram, New Ice Clear), metal slot (Iceram Slot Metálico), and self-ligating options (Iceram SLB, Iceram Total Glass). Self-ligating bracket options include U-Clip (interactive NiTi clip technology) and Ultra-P (passive design). The Scanner Dentalink provides digital scanning capability with open STL/PLY/OBJ export for CAD compatibility.

Differentiator

Problem solved

Functional benefit

Products and services

• Iceram Ceramic Bracket Family Premium ceramic orthodontic brackets made from polycrystalline aluminum oxide (>99% purity) and monocrystalline sapphire, offering high translucency aesthetic treatment with high-precision torque and angles for orthodontic specialists.
• Premium Elite Brackets Metal conventional brackets manufactured via CNC automated processes with individually carved slots delivering 100% accurate torque and angles for orthodontic treatment.
• U-Clip Self-Ligating Brackets Self-ligating orthodontic brackets featuring a NiTi clip with elastic memory that releases constant homogeneous forces for controlled tooth movement, available in interactive, passive, and hybrid prescriptions.
• Ultra-P Passive Self-Ligating Brackets Passive self-ligating steel brackets with anatomical 80-micron mesh base designed for excellent retention, easy explorer manipulation, and precise wire fit.
• Advanced Series Brackets Single-piece metal conventional brackets with Roth prescription manufactured via MIM technology for precise, consistent quality in orthodontic treatment.
• Bioversátil Brackets Metal orthodontic brackets manufactured via MIM with excellent retention, prescription precision, and anatomical design for efficient and comfortable treatment.
• Capelozza System Brackets Orthodontic bracket system with specialized Capelozza prescription designed for versatile treatment mechanics.
• Speed Marden System (SMS) Brackets Metal conventional bracket system combining Roth prescription with Edgewise brackets and MBT tubes providing anchorage control in initial stages and root parallelism finishing.
• Flexy NiTi Thermal 35° Archwires Heat-activated nickel-titanium archwires activated at 35°C, providing greater flexibility with lighter continuous biological forces for tooth movement.
• Flexy NiTi Super Elastic Archwires Pre-formed superelastic NiTi archwires used for alignment, rotation, and leveling phases, correcting crowding without manual bends.
• Flexy NiTi Esthetic Archwires NiTi archwires coated with rhodium noble metal providing a whitish color similar to tooth shade and resistance to color change and peeling.
• Flexy NiTi Copper Archwires Heat-activated NiTi archwires with 6% copper composition providing precise shape memory and greater resistance to permanent deformation.
• Flexy NiTi Curva Reversa Archwires

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Prof. Dr. Marcos JansoncoreStrategic or Co-development PartnerCollaborated with Orthometric to develop a custom line of accessories tailored to specific clinical needs. Impressed by organization and technology in their factory and dedication to every project detail.
• Prof. Dr. Mario Cappellette Jr.coreStrategic or Co-development PartnerEssential partner in courses organized by ABO-SP and international events. Honored to collaborate on creating a custom bracket developed with his prescription.
• FOP-Unicamp (Universidade Estadual de Campinas)coreStrategic or Co-development PartnerAcademic partnership for teaching and research in postgraduate programs. Prof. Dra. Silvia Vedovello is involved in orthodontic education and research at the institution.
• UFRN (Universidade Federal do Rio Grande do Norte)minorStrategic or Co-development PartnerResearch support partnership where Orthometric supports graduate students of Prof. Dr. Sergei Rabelo and provides high-quality products for clinical practice.
• Instituto VellinicoreStrategic or Co-development PartnerDental institute that has used and recommended Orthometric products since company founding in 2005, based on product excellence.
• ABO-SP (Associação Brasileira de Odontologia - São Paulo)coreStrategic or Co-development PartnerBrazilian Dental Association São Paulo chapter. Orthometric is a partner in courses organized by ABO-SP, supporting development and projection of national and international orthodontics.
• DentalinkcoreTechnology or IntegrationIntraoral scanner brand sold under Orthometric brand. Scanner features open CAD export system compatible with all CAD systems, blue light technology, and national after-sales support.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Morelli: Brazil's largest domestic orthodontic-products manufacturer (brackets, wires, aligners, instruments), headquartered in Sorocaba, São Paulo. Directly comparable as the primary Brazilian competitor to Orthometric across metal, ceramic, and self-ligating brackets sold to orthodontists in Latin America and abroad.
• American Orthodontics: U.S.-based global manufacturer of orthodontic brackets, bands, archwires, and accessories sold to orthodontists worldwide. Highly comparable mid-sized competitor with a similar bracket-and-wire-centric portfolio, KOL-driven product launches, and international distributor reach.
• DB Orthodontics: UK-based orthodontic manufacturer producing brackets (including cosmetic/ceramic), archwires, and aligner products. Comparable mid-sized competitor targeting orthodontic specialists with a similar premium aesthetic-bracket emphasis and international distribution model.
• Forestadent: German mid-sized orthodontic manufacturer with global distribution of self-ligating and aesthetic brackets, archwires, and Class II correctors. Closely comparable mid-sized competitor in the premium bracket segment with strong European KOL ties and similar international distributor model.
• Rocky Mountain Orthodontics: U.S.-based orthodontic manufacturer producing brackets, bands, wires, and a wide accessory catalog, distributed internationally. Comparable mid-sized competitor with similar bracket/archwire/instrument breadth and distribution-channel orientation.

Regional players

• Aditek do Brasil: Brazilian orthodontic-products manufacturer focused on brackets, wires, and accessories sold primarily in Latin America. Comparable regional peer serving overlapping LATAM orthodontic customers, though smaller in international footprint than Orthometric.

Broad incumbents

• GAC / Dentsply Sirona Orthodontics: GAC is a long-established orthodontic brand (brackets, wires, aligners) now part of Dentsply Sirona, a global dental products giant. Comparable incumbent offering overlapping bracket/wire portfolios at greater scale and with a broader dental-equipment portfolio that includes intraoral scanners.
• 3M Oral Care (Solventum): 3M's Oral Care business (now Solventum) is a global leader in orthodontic brackets (including Clarity ceramic and self-ligating lines), bonding systems, and aligners. Broadly comparable as the leading multinational reference point on bracket retention and aesthetic-orthodontic technology versus Orthometric's LB2 and Iceram lines.
• Ormco: Ormco (part of Envista) is a leading global orthodontic brand with a comprehensive bracket/wire/aligner portfolio including Damon self-ligating and Insignia custom systems. Comparable multinational incumbent competing head-to-head in premium brackets and self-ligating technologies.

Emerging players

• Align Technology: Maker of the Invisalign clear-aligner system and iTero intraoral scanners. Not a direct bracket competitor but the most disruptive adjacent player reshaping the orthodontic category toward aligners and digital workflows; comparable in targeting orthodontic specialists and pushing intraoral scanner adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_orthometric
• Facebookfacebook.com/Orthometric
• LinkedInlinkedin.com/company/orthometricbr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthometric