What Aditek do Brasil LTDA does

Aditek do Brasil LTDA is a Brazilian orthodontic product manufacturer founded in 1990 by two orthodontists and headquartered in Cravinhos, São Paulo. The company operates a 5,000+ m² industrial facility producing a complete orthodontic line that spans metallic, aesthetic, and self-ligating brackets (Biomax, BioCrystal, Sapphire, Translux, EasyClip+), NiTi and copper NiTi archwires, tubes, instruments, aligner consumables, intraoral scanning solutions, and the Horus BioPrint family of DLP/LCD 3D printing resins for guides, splints, crowns, provisionals, and dentures. Its EasyClip+ self-ligating bracket system carries 13 years of development, over 250,000 clinical cases installed worldwide, and is the first Brazilian orthodontic product with an exclusive patent granted in the United States.

The company's commercial model is direct-to-professional: it sells exclusively to licensed orthodontists and dental clinics through its aditekshop.com.br e-commerce storefront, with a R$200 minimum order, free shipping above R$400, and distribution across Brazil via Correios or transportadoras. Internationally, Aditek exports to distributors and dental professionals across all continents under CE, ISO 13485, and American certifications. Marketing and customer engagement run through YouTube, Instagram, email, WhatsApp, and paid Google/Facebook campaigns.

Aditek monetizes a multi-category hardware catalog (unit-priced brackets from R$28.80 to R$229.95, archwires from R$11.15, 3D resins from R$399, aligner plates from R$190) and, since October 2022, has layered a subscription-style digital services offering through the SELF platform and SELF Passport (R$499), which bundles aligner access, training, tutorials, and clinical support for orthodontists transitioning to digital practice. A core technology partnership with Digital Design Orthodontics (DDO) supplies treatment virtualization and material production within the SELF workflow.

Name

Aditek do Brasil LTDA

Legal name

Aditek do Brasil LTDA

Website

https://aditekshop.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Aditek do Brasil is a Brazilian orthodontic manufacturer founded in 1990 that designs and sells brackets, archwires, 3D printing resins, aligners, and intraoral scanners directly to orthodontists and dental clinics via its aditekshop.com.br e-commerce platform, exporting globally under CE, ISO 13485, and US certifications.

Ownership category

akta.pro rank

Product category

Orthodontic Products and Supplies

NAICS

Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)

SIC

Dental Equipment & Supplies (3843), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthodontic Appliances & Aligners Fabrication (HLABAJAD)

akta.pro secondary industries

Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE), Clear Aligner Orthodontics (HLABABAD), Medical & Dental 3D Printing Services (patient-specific devices, dental labs) (IMAAADAG)

Keywords

• Orthodontic brackets
• Orthodontic archwires
• Dental 3D printing resins
• Clear aligner materials
• Digital orthodontics

Headquarters

HQ city

Cravinhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Orthodontic Products Sales: Aditek generates revenue through the sale of orthodontic products including brackets, archwires, tubes, instruments, 3D printing resins, aligners, and accessories. Products are sold as one-time purchases through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Aditek manufactures and sells orthodontic products including self-ligating, metallic, and aesthetic brackets, NiTi and copper-NiTi archwires, tubes, orthodontic instruments, 3D printing dental resins (Horus BioPrint line), aligner materials, and intraoral scanning solutions. The company sells directly to licensed orthodontic professionals and dental clinics through its own e-commerce platform aditekshop.com.br and ships across Brazil and internationally. It also operates the SELF digital orthodontics platform offering aligners, training, tutorials, and clinical support for practices transitioning to digital workflows.

Differentiator

Problem solved

Functional benefit

Brands

• Self: Digital orthodontics platform offering aligners, training, tutorials, and clinical support for orthodontists.
• Horus BioPrint
• EasyClip+

Products and services

• EasyClip+ Self-Ligating Brackets Self-ligating orthodontic bracket system sold to orthodontists for use in orthodontic treatments. Provides passive self-ligation through a NiTi clip mechanism, offering the lowest profile on the market with MIM sinterized construction.
• BioCrystal Aesthetic Brackets Aesthetic orthodontic brackets made of biocompatible polymer offering complete transparency throughout treatment, designed for hybrid techniques that combine brackets with aligners. Sold to orthodontists seeking aesthetic options.
• BioCrystal Aesthetic Distalizer 100% aesthetic orthodontic distalizer used for molar, premolar, and canine distalization, adjustable to any arch size. Sold to orthodontists performing aesthetic treatment.
• Translux and Sapphire Aesthetic Brackets Aesthetic orthodontic brackets in sapphire monocrystalline (maximum transparency, low profile) and polycrystalline ceramic (Translux, cost-effective) options. Sold to orthodontists performing aesthetic orthodontic treatments.
• BioMax Metallic Brackets Metallic orthodontic brackets (BioMax) offered in MBT and Roth prescriptions, sold to orthodontists as the entry-level bracket offering.
• NiTi Archwires (Superelastic, Heat-Activated, and Cuper) Orthodontic archwires in superelastic NiTi, heat-activated NiTi, and copper-alloy (Cuper NiTi) variants for alignment, leveling, and controlled force delivery during orthodontic treatment.
• Horus BioPrint 3D Printing Resins DLP/LCD-compatible 3D printing resin line for dental applications including surgical guides, occlusal splints, crowns, provisional restorations, and complete removable dentures. Sold to dental and orthodontic practices performing digital workflows.
• SELF Aligner System (Passaporte Self) Digital orthodontics platform offering aligners, training, tutorials, and clinical support for orthodontists adopting or expanding digital aligner workflows. Sold as an access passport subscription.
• Memoflex Copolyester Aligner Plates Thermoplastic copolyester plates used to fabricate clear aligners, offering improved force retention for faster and consistent orthodontic tooth movement.
• Intraoral Scanner Intraoral scanning hardware for capturing digital dental impressions as part of digital orthodontic workflows. Sold to dental and orthodontic practices adopting digital impression-taking.
• Orthodontic Instruments and Accessories Orthodontic instruments (pliers, hand instruments), tubes, elastics, bonding resins, aligner accessories (cases, biters), and auxiliary consumables sold to orthodontic practices.

Quantifiable outcome

• 250,000+ orthodontic cases completed with EasyClip+ system
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Digital Design Orthodontics Ltda.coreTechnology or IntegrationAditek partners with Digital Design Orthodontics for the virtualization of orthodontic treatments. The DDO platform collects patient data from orthodontists to perform treatment planning and produce necessary materials.
• Mercado PagocoreChannel Partner/ Reseller/ DistributorPayment processing partner for all transactions on aditekshop.com.br. Supports credit card and bank slip payments.
• Loja IntegradacoreTechnology or IntegrationE-commerce platform provider powering aditekshop.com.br. Manages all cookies, website functionality, and transaction processing for the online store.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dentsply Sirona: Largest global dental equipment and supplies manufacturer, offering orthodontic brackets, aligners (SureSmile), and a broad consumables catalog. Competes with Aditek across the orthodontic value chain with much greater resources.
• Align Technology: Global leader in clear aligners (Invisalign) and iTero intraoral scanners. Competes with Aditek's SELF aligner platform and intraoral scanner offering, but at vastly larger scale and brand recognition.
• 3M Oral Care (formerly 3M Unitek): Global diversified incumbent selling Clarity brackets, aligners, and a broad orthodontic product portfolio alongside non-dental businesses. Competes with Aditek across metal, ceramic, and self-ligating bracket categories.

Direct peers

• G&H Orthodontics: US-based orthodontic product manufacturer offering brackets, wires, elastomerics, and ancillary products. Comparable mid-sized competitor serving orthodontic practices with a similar specialty catalog.
• American Orthodontics: Privately held US-based manufacturer of orthodontic brackets, bands, tubes, and archwires serving orthodontists globally. Comparable mid-sized competitor with a similar product mix to Aditek's traditional bracket and wire portfolio.
• Rocky Mountain Orthodontics: Long-established US orthodontic manufacturer focused on brackets, bands, and related fixed-appliance products. Comparable in product mix and customer base (orthodontic specialists) to Aditek.
• TP Orthodontics: US-based mid-market orthodontic product manufacturer producing brackets, wires, and aligner-related products. Comparable in size and product breadth to Aditek's traditional orthodontic portfolio.
• Forestadent: German mid-market orthodontic bracket and archwire manufacturer with global distribution and a similar specialty-product positioning. Comparable competitor in the self-ligating and aesthetic bracket segments where Aditek competes.
• Ormco (Envista Holdings): Ormco is one of the world's largest dedicated orthodontic product manufacturers, producing brackets, archwires, aligners (Spark), and related consumables. Aditek competes directly with Ormco's self-ligating bracket lines and its growing aligner business.

Emerging players

• Henry Schein Orthodontics: Orthodontic-focused distribution and product arm of Henry Schein, offering brackets, aligners, and digital workflow solutions to orthodontic practices. Comparable distribution-plus-product model serving the same end customer as Aditek.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCS5Pv7mjmJ_7HvgeY-0dZjg
• Instagraminstagram.com/aditekortho
• LinkedInlinkedin.com/company/aditek-do-brasil-ltda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aditek do Brasil LTDA