SureFire CPR

What SureFire CPR does

SureFire CPR is an American Heart Association–approved emergency healthcare training provider headquartered in Newport Beach, California, operating across 15 U.S. states. The company delivers certification courses for BLS, ACLS, PALS, MAB, Hospital Fire Safety, and a four-level EKG program to medical professionals, individual consumers, and corporate/organizational customers. Its core technical offering is a hybrid training model combining a LearnWorlds-powered adaptive online learning platform (courses.surefirecpr.com) with a physical network of 24/7/365 CPR Verification Stations that handle the mandatory hands-on skills assessment component, enabling same-day digital certification e-card issuance upon course completion.

The product portfolio spans six core certifications plus modular EKG levels, taught by instructors drawn from active and former firefighters, paramedics, nurses, and EMTs. The company has cumulatively certified over 200,000 students, holds a 5.0 rating across 12,959 customer reviews, and reports a 99.9% student pass rate, supported by a 100% compliance guarantee. Enterprise customers disclosed on the company website include Costco, Providence Health, Nike, Adventist Health, and Zillow, addressed through a dedicated group training sales motion in addition to self-serve individual class booking.

Revenue is generated primarily through one-time fees per certification course, with individual classes priced between $60 and $150 depending on course type and location. Distribution is multi-channel: a self-serve website and LMS for individual and SMB buyers, inside sales for enterprise group training, and location-specific SEO pages across 15 states driving organic acquisition. The company is privately held, founder-led by Zack Zarrilli (a 15-year former firefighter and paramedic), and operates as SureFire CPR, LLC with no disclosed outside funding or parent entity.

Name

SureFire CPR

Legal name

SureFire CPR, LLC

Website

https://surefirecpr.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

SureFire CPR is an AHA-approved emergency healthcare training company offering BLS, ACLS, PALS, MAB, HFS, and EKG certifications via a hybrid online-plus-in-person model across 15 U.S. states, serving medical professionals, individual consumers, and enterprise clients.

Ownership category

akta.pro rank

Product category

Emergency Healthcare Certification Training

NAICS

Professional and Management Development Training (611430), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)

akta.pro secondary industries

Public Safety & Emergency Preparedness Education (CPR/First Aid/Disaster Readiness) (EDAAAFAJ), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH), Emergency Medical Services (EMT/Paramedic) Training (EDAOAMAC)

Keywords

• CPR certification training
• Life support courses
• Healthcare certification
• Emergency medical training
• BLS ACLS PALS

Headquarters

HQ city

Orange

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification Courses: One-time fees for certification courses including BLS, ACLS, PALS, MAB, EKG, and Hospital Fire Safety. Both online coursework and in-person skills sessions available.
2. Hybrid Training: Self-paced adaptive online learning combined with self-guided skills sessions at local AHA CPR Verification Stations. Multiple certifications can be completed in a single visit.
3. Continuing Education (CE) Units: CE units provided upon course completion for license renewal. MAB course approved for 4.0 contact hours through CA Board of Registered Nursing and OCEMS for CA EMS Providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SureFire CPR is an American Heart Association-approved emergency healthcare training company that delivers BLS, ACLS, PALS, MAB, EKG, and Hospital Fire Safety certification courses through a hybrid model combining self-paced adaptive online learning with brief hands-on skills verification at 24/7 CPR Verification Stations. Training is taught by active and former firefighters, paramedics, nurses, and EMTs, and students receive same-day certification e-cards upon completion. The company also provides customized group training programs for businesses and organizations across 15 U.S. states.

Product overview

SureFire CPR is an emergency healthcare training company offering a hybrid certification model combining self-paced adaptive online learning with hands-on skills verification at CPR Verification Stations. The core product portfolio includes CPR and life support certifications (BLS, ACLS, PALS), specialized healthcare training (MAB, Hospital Fire Safety), and multi-level EKG certification programs. The company offers courses through its online LMS (courses.surefirecpr.com) with same-day certification available. All programs are American Heart Association aligned and include a 100% satisfaction and compliance guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• American Heart Association Approved: Training programs approved by the American Heart Association

Products and services

• Basic Life Support (BLS) Certification Basic Life Support certification training for healthcare providers covering high-quality CPR, AED use, and team-based response; includes same-day certification e-card upon completion.
• Advanced Cardiac Life Support (ACLS) Certification Advanced cardiac life support certification building on CPR fundamentals with advanced airway management, cardiac rhythms, and medication protocols; intended for healthcare professionals.
• Pediatric Advanced Life Support (PALS) Certification Pediatric emergency certification focusing on infant and child emergencies with age-specific CPR techniques and protocols; intended for healthcare professionals.
• Management of Assaultive Behavior (MAB) Certification Violence prevention and de-escalation training for healthcare workers required in emergency rooms and psychiatric departments; meets AB-508 and SB-1299 California requirements and provides 4.0 CE contact hours.
• EKG Pro Package Comprehensive 100% online ECG/EKG certification bundle covering all four skill levels for healthcare professionals seeking EKG interpretation proficiency.

Quantifiable outcome

• 99.9% of students pass their certification exams
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• American Heart AssociationcoreStrategic or Co-development PartnerSureFire CPR is an officially approved American Heart Association (AHA) training provider, authorized to conduct BLS, ACLS, and PALS certification courses. The training modules align with AHA guidelines and standards.
• LearnWorldscoreTechnology or IntegrationLearnWorlds is the online learning management system (LMS) platform powering courses.surefirecpr.com. It provides the course delivery, student accounts, enrollment management, and certification tracking infrastructure.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Red Cross: Largest US provider of CPR, first aid, AED, and BLS training across both consumer and enterprise audiences. Comparable because it sells the same AHA-aligned and ARC-branded certifications, but operates as a broad humanitarian incumbent rather than a niche hybrid-training specialist.
• American Heart Association (Training Network): Owns the BLS/ACLS/PALS curricula that SureFire CPR teaches. Comparable as the standards-setter and direct training provider in the same certification categories; AHA's own training centers overlap with SureFire CPR's product set.
• HealthStream: Enterprise healthcare workforce training and credentialing platform used by hospitals and health systems. Comparable in selling compliance and certification training to the same medical-professional buyer (Providence, Adventist), but delivered as enterprise SaaS rather than per-seat certification.
• Relias: Healthcare and behavioral-health workforce training platform serving hospitals and payers. Comparable in selling required compliance training (including BLS-related content) to enterprise healthcare buyers, but at much broader scope and enterprise SaaS model.

Direct peers

• ProTrainings: Online-first CPR, first aid, BLS, and healthcare compliance training provider with blended learning options. Closely comparable business model — AHA-aligned certifications sold via online LMS with in-person skills verification — and a similar target buyer (healthcare professionals and employers).
• National CPR Foundation: Online CPR and first-aid certification provider targeting healthcare workers and laypeople. Comparable as a direct competitor in online AHA-aligned certification, though lighter on in-person skills verification and enterprise contracts.
• HSS (Health & Safety Solutions): Healthcare-focused training and compliance provider offering BLS, ACLS, PALS, and related certifications with on-site and online options. Comparable customer base (medical professionals, hospitals) and product portfolio including MAB-style workplace safety training.
• EMS Safety Services: National CPR, AED, first aid, and bloodborne pathogens training organization serving workplaces, schools, and healthcare. Comparable AHA-equivalent curriculum delivery, group-training sales motion, and target verticals.

Regional players

• CPR Heart Center (AHA-aligned regional providers): Regional AHA-approved training centers offering BLS, ACLS, PALS, and CPR classes. Comparable niche and product set, but operate at single-state scale versus SureFire CPR's 15-state footprint.

Emerging players

• MedBridge: Continuing-education and compliance training platform for healthcare professionals, including BLS/ACLS-style content. Comparable buyer (licensed clinicians needing CEUs), but with a SaaS delivery model rather than a physical-station hybrid model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SureFireCPR
• Facebookfacebook.com/SureFireCPR
• Instagraminstagram.com/surefirecpr
• Xx.com/SureFireCPR
• LinkedInlinkedin.com/company/surefire-cpr

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SureFire CPR