What silverorange does

silverorange, inc. is a privately held Canadian professional services agency founded in 1999 in Charlottetown, Prince Edward Island, currently operating with 38 employees distributed across 8 Canadian provinces (plus one person in the US) with team members from over 10 countries speaking at least 16 languages. The firm was formed through the merger of two small Prince Edward Island businesses, MetaMedia and Whitelands Studios, and is incorporated as silverorange, inc. with headquarters in the heritage-designated G.A.W. Robertson House at 84 Fitzroy Street in Charlottetown. The company has remained independent and unfunded throughout its 25-year history, with founder Steven Garrity the only original co-founder still working full-time.

The company sells custom web and mobile application development services organized into three pillars: Shaping (Design Sprint workshops, Product Strategy, Content Consulting), Design (Design Systems, Accessibility implementation, User Research), and Development (front- and back-end engineering, Native App development, ongoing Development Support). Its differentiator is a deep, 25-year specialization in accessibility and inclusive design for users with disabilities, low literacy, or limited digital proficiency, including adherence to WCAG and standards such as OCAP for Indigenous data. The customer base skews to Canadian federal and provincial government (e.g., Government of Canada Connecting Families), healthcare providers (IWK Health Centre, EM:RAP GO), and non-profits (Computer for Success Canada); engagements are project-based, quoting on a custom-engagement basis with no public price list or subscription offering. The firm does not maintain a productized SaaS or marketplace offering (its prior product, Neon, was discontinued) and generates all revenue through billable professional services. Go-to-market is sales-led via direct outreach and inbound inquiries through the company website and a long-running technical blog; marketing also includes external publications on A List Apart, Smashing Magazine, and freeCodeCamp, plus employer-brand presence on LinkedIn, Bluesky, and Mastodon.

Name

silverorange

Legal name

silverorange, inc.

Website

https://silverorange.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

silverorange is a Canadian web and mobile application development agency founded in 1999 in Charlottetown, Prince Edward Island, serving government, healthcare, and non-profit clients with a 38-person distributed team specializing in accessibility-focused shaping, design, and full-stack development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlottetown

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services / Custom Development: silverorange generates revenue through billable professional services, providing custom web and mobile application design and development to clients. They work on project-based engagements involving shaping, design, and development services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

silverorange is a custom web and mobile application design and development agency that helps organizations shape ideas into viable digital products. The firm delivers three integrated service lines—Shaping (design sprints, product strategy, content consulting), Design (design systems, accessibility, user research), and Development (front- and back-end, native apps, ongoing support)—with a specialty in accessible and inclusive digital experiences for government, healthcare, and non-profit clients.

Product overview

silverorange is a web and mobile application development agency that offers a comprehensive suite of services organized into three core areas: Shaping (Design Sprint, Product Strategy, Content Consulting), Design (Design Systems, Accessibility, User Research), and Development (Front & Back-end, Native Apps, Development Support). The company previously operated a product called Neon—a mobile-first review sharing application—which has since been discontinued. Their current offerings are service-based, helping clients grow ideas into effective digital products through expert design and development.

Differentiator

Problem solved

Functional benefit

Products and services

• Shaping Services A pre-build consulting engagement that helps clients mold raw ideas into realistic, scoped concepts, including Design Sprint workshops, Product Strategy development, and Content Consulting to assess viability, scope, and costs. Targeted at organizations commissioning new digital products.
• Design Services Design services producing clean, usable, and accessible digital experiences, encompassing Design Systems creation, Accessibility implementation (including WCAG-aligned work), and User Research capabilities. Built for enterprise, government, healthcare, and non-profit clients.
• Development Services Full-stack engineering services for web and mobile platforms, including Front-end and Back-end development, Native App development, and ongoing Development Support. Delivered through custom project engagements for client organizations.

Quantifiable outcome

• Successfully launched Connecting Families initiative helping low-income Canadian families access discounted internet
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• Computer for Success Canada (CFSC)coreStrategic or Co-development Partnersilverorange partnered with Computer for Success Canada (CFSC) to design and develop the Connecting Families initiative—a system helping eligible low-income Canadian families get discounted internet access. silverorange designed the entire system including user interface, API, ISP-facing tools, and accessibility-first approach. CFSC oversaw the entire project and worked with Innovation, Science and Economic Development Canada.
• Gillian Mason (Literacy Consultant)supportingStrategic or Co-development Partnersilverorange worked with literacy expert Gillian Mason on the Connecting Families project to improve accessibility for users with low literacy. Her contributions significantly improved the reach of the program and changed how notifications, messages, interface design, and access codes were created.
• Inclusive Media DesignsupportingStrategic or Co-development Partnersilverorange collaborated with Inclusive Media Design on the Connecting Families project. Their expertise in how blind and vision-impaired users navigate websites, including testing with screen readers and assistive devices, greatly improved the site's accessibility for vision-impaired users.
• IWK Health CentrecoreStrategic or Co-development Partnersilverorange worked with the IWK Health Centre on projects related to the Aboriginal Children's Hurt & Healing (ACHH) Initiative, which addresses pain in Aboriginal children. silverorange learned about and adheres to OCAP (Ownership, Control, Access & Possession) research standards for First Nations data.
• Innovation, Science and Economic Development CanadasupportingStrategic or Co-development Partnersilverorange worked with Innovation, Science and Economic Development Canada to design a framework that made it as easy as possible for qualified households to get notified, find a participating ISP, and get online with the Connecting Families program.
• UPEI (University of Prince Edward Island)minorChannel Partner/ Reseller/ Distributorsilverorange participates in UPEI's co-op program by hiring summer students and sitting on hiring panels so students can practice their interview skills. This represents a pipeline partnership for talent recruitment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Plastic Mobile: Canadian mobile and digital agency serving enterprise clients with mobile-first design and development. Comparable in Canadian market focus and custom mobile application work, with overlap on Toronto-area enterprise clients.
• Teehan+Lax: Canadian digital design studio known for high-design web and mobile product work (acquired by Meta). Historically comparable in Canadian origin, design-forward culture, and small-studio product work, though now operates within a much larger organization.

Direct peers

• Cooper: Product design and strategy firm focused on digital products, interaction design, and design systems. Comparable in design-led service model and emphasis on usable, accessible digital experiences.
• Active Theory: Digital agency focused on immersive web experiences, 3D, and interactive front-end development. Comparable creative-driven studio model serving similar enterprise and brand clients with high-design custom digital products.
• Simply Accessible: Canadian accessibility-focused design and development consultancy. Most directly comparable peer due to shared Canadian origin, accessibility-first positioning, and overlapping service offerings with silverorange.
• Huge: Digital experience agency offering strategy, design, and engineering for web and mobile products. Comparable in the integrated shaping/design/development service stack, with a similar enterprise and brand-client orientation.
• Instrument: Independent digital agency specializing in design, technology, and brand experiences for web and mobile. Comparable mid-sized studio model with custom project-based engagements.
• Work & Co: Digital product agency that designs and develops web and mobile applications for enterprise and consumer clients. Closely comparable in service model (shaping, design, development) and target client base, though typically larger in scale than silverorange.

Broad incumbents

• Thoughtworks: Global technology consultancy providing custom software development, design, and digital strategy. Much larger and broader portfolio, but operates in the same custom web/mobile development space and competes for some of the same enterprise clients.
• IBM iX: Global digital agency within IBM Consulting providing strategy, design, and development for large enterprise transformation programs. Competes for the same government and large-enterprise modernization contracts that silverorange pursues, but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/silverorange
• Xx.com/silverorangeinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about silverorange