Nature's Gift Aromatherapy
- Company typePrivate
- Founded1995
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nature's Gift Aromatherapy does
Nature's Gift Aromatherapy is a privately held, founder-owned e-commerce retailer founded in 1995 and based in Madison, Tennessee. The company sells organic, sustainable, and ethically sourced essential oils, aromatherapy blends, carrier oils, hydrosols, and accessories through its direct-to-consumer website naturesgift.com, complemented by a dedicated wholesale and retailer quick-shopping channel. Its product catalog spans 489+ SKUs across 254+ individual essential oils, 99+ pre-formulated blends, and multiple use-case categories including physical well-being, emotional well-being, skin care, pregnancy and baby care, and spiritual or ritual use, with sub-brands such as the Be Kind Collection (ethically sourced single oils) and Cleopatra's Secret (anti-aging skincare).
The underlying technology is a conventional e-commerce storefront with category and alphabetical navigation, same-day shipping for orders placed by noon CST, free domestic shipping above $75, and a monthly 'Sale of the Month' promotional category. Product differentiation is rooted in domain specialization rather than platform technology: the company offers specialized extraction formats including supercritical CO2 extracts, solvent-extracted absolutes (e.g., Blue Lotus, Jasmine, Orange Blossom, Osmanthus), and artisan infused carrier oils, alongside an extensive editorial content library (Aromatherapy 101, dilution charts, safety guides, blog). No AI, API, SDK, or mobile-app infrastructure is present in the disclosed footprint.
The business model is straightforward DTC one-time-purchase e-commerce with unit pricing across a very wide SKU range (from under $10 budget items to over $580 premium oils such as Agarwood Oud), plus a parallel B2B wholesale stream for retailers and spas. Customer acquisition relies on organic search, educational content, email newsletter, and professional affiliations (NAHA, AIA, Airmid Institute, American Holistic Nurses Association, Indie Business Network). The company has remained at 1-10 employees with no disclosed institutional funding, acquisitions, or geographic expansion beyond the US market.
Nature's Gift Aromatherapy firmographics
Firmographics- Name
- Nature's Gift Aromatherapy
- Legal name
- Nature's Gift Aromatherapy
- Website
- https://naturesgift.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Nature's Gift Aromatherapy industry classification
Industry- Product category
- Aromatherapy and Essential Oils
- NAICS
- Health and Personal Care Retailers (456), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Natural & Clean Fragrance (CRABADAG)
- akta.pro secondary industry
- Fragrance Gift Sets & Discovery Kits (CRABADAI)
Keywords
Where Nature's Gift Aromatherapy is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Markets served
Nature's Gift Aromatherapy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: Nature's Gift generates revenue through direct-to-consumer sales of aromatherapy products via their e-commerce website. Products are sold as individual transactions with no subscription model, though they offer free domestic shipping on orders over $75 and run monthly 'Sale of the Month' promotions.
- Wholesale/Bulk Orders: The company maintains a wholesale channel for retailers, evidenced by dedicated 'Retailer Quick Shopping' and 'Wholesale Quick Shopping' sections, indicating B2B revenue streams through bulk and wholesale orders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Essential Oils - Price varies by type and volume |
| Unit Pricing | Pay-as-you-go | Aromatherapy Blends - Formulated products |
| Unit Pricing | Pay-as-you-go | Gift Sets and Kits |
| Unit Pricing | Pay-as-you-go | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Nature's Gift Aromatherapy product offering
Product offeringCore offering
Nature's Gift Aromatherapy is an e-commerce retailer that sells organic, sustainably and ethically sourced essential oils, pre-formulated aromatherapy synergy blends, carrier oils, CO2 extracts, absolutes, hydrosols, kits, and aromatherapy accessories. The company also serves wholesale and retailer buyers through dedicated bulk-order channels. It complements products with extensive educational resources (Aromatherapy 101, dilution charts, safety guides) supporting consumer use.
Product overview
Nature's Gift Aromatherapy is an e-commerce retail company offering a comprehensive portfolio of aromatherapy and essential oil products. The core offerings include Essential Oils (254 products spanning Absolutes, CO2s, Dilutions, and specialty collections), Aromatherapy Blends (99 pre-formulated synergies targeting Physical Well-Being, Emotional Well-Being, Skin Care, Pregnancy/Baby Care, and Spiritual practices), Carrier Oils, Hydrosols, and Accessories. Additional offerings include curated Kits for various purposes (birth, beginners, travel, sampling), Gift Certificates, Books, and a monthly Sale of the Month promotional category. The company has been in operation since 1995, emphasizing organic, sustainable, and ethically sourced ingredients.
Differentiator
Problem solved
Functional benefit
Brands
- Be Kind Collection: A collection of essential oils featuring ethical and sustainable sourcing, including Lola's Allspice, Lola's Kunzea, Lola's Rhododendron, Lola's Sweet Marjoram, and Lola's YlangYlang Complete.
- Cleopatra's Secret
Products and services
- Essential Oils Single-origin and blended essential oils including absolutes, CO2 extracts, dilutions, and specialty collections such as the Be Kind Collection; extracted via steam distillation, solvent extraction, and CO2 methods from global botanical sources. Targeted at individual wellness consumers and retailers.
- Aromatherapy Blends Pre-formulated aromatherapy synergies and blends covering Skin Care Solutions, Physical Well-Being, Emotional Well-Being, Rites/Rituals/Meditation, Pregnancy and Baby Care, Hair Care, and Aromatherapy Baths. Targeted at individual wellness consumers seeking ready-to-use therapeutic products.
- Carrier Oils Base oils for diluting essential oils including individual carrier oils (Jojoba, Coconut, Grapeseed, Hazelnut), CO2-extracted carriers (Pomegranate, Rose Hip, Raspberry Seed), infused oils (Frankincense Sacra, St. John's Wort, Vanilla Bean), butters, and floral waxes. Targeted at consumers formulating their own aromatherapy products and retailers.
- Hydrosols Aromatic water byproducts of steam distillation including Sage White, Sweet Grass, Catnip, Lemon, Blood Orange, and Geranium Rose hydrosols. Used by individual consumers for facial toning, body care, and as gentle aromatherapy alternatives.
- Accessories Aromatherapy use tools including electric diffusers, nebulizers, bottles, jars, roller ball bottles, and inhalers. Targeted at individual consumers using essential oils.
- Kits Curated product collections such as Aromatic Birthing Kits, Aromatherapy Beginners Kits, Travel Kits, Essential Oil Sampler Kits, Skin Care Sampler Packs, Vacation Saver Kit, Cleopatra's Complete Kit, and Happy Baby Gift Set. Targeted at individual consumers and gift buyers.
- Gift Certificates Digital gift certificates available in various denominations for gifting aromatherapy products. Targeted at gift purchasers.
- Books Educational aromatherapy resources including Essential Oil Basics and other reference materials. Targeted at consumers seeking deeper education on aromatherapy practice.
Quantifiable outcome
- 489+ products available
- +2 more outcomes
Companies that use Nature's Gift Aromatherapy
Customer profileSegments5 records
Ideal customer profiles2 records
Nature's Gift Aromatherapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Nature's Gift Aromatherapy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights3 records
Nature's Gift Aromatherapy competitors and assessment
Company assessmentDirect peers
- Edens Garden: Large US-based DTC essential oils and aromatherapy retailer with a broad catalog of single oils, blends, carrier oils, and accessories — closely matches Nature's Gift in product structure and customer base.
- Plant Therapy: US-based essential oils and aromatherapy e-commerce company offering single oils, kid-safe blends, carrier oils, and roll-ons — directly comparable in product range, target audience, and DTC model.
- Rocky Mountain Oils: DTC essential oils and wellness blends retailer with similar product breadth (single oils, blends, carrier oils, diffusers) and a comparable target customer in the natural-wellness segment.
- Mountain Rose Herbs: US organic and ethically sourced herbs, essential oils, carrier oils, and aromatherapy products retailer — overlapping heavily on premium organic positioning and wholesale/B2B supply.
- Aura Cacia: Wellness-focused essential oils, aromatherapy blends, and personal care brand owned by Frontier Co-op, comparable in product mix (single oils, synergies, roll-ons) and target wellness consumer.
Broad incumbents
- doTERRA: Multi-billion-dollar MLM essential oils and wellness brand with a vast product portfolio and global distribution network — defines the competitive ceiling Nature's Gift operates under.
- Young Living Essential Oils: Large MLM essential oils company with broad product lines spanning singles, blends, and wellness accessories — major incumbent shaping category pricing and consumer expectations.
- NOW Foods (NOW Solutions): Large natural products manufacturer and retailer whose NOW Solutions line offers essential oils, blends, diffusers, and aromatherapy accessories at competitive price points across mass and natural channels.
Regional players
- Saje Natural Wellness: Canadian-based essential oils, diffusers, and natural wellness retailer with brick-and-mortar presence — comparable product mix but operates primarily in Canada rather than the US market Nature's Gift serves.
Emerging players
- Revive Essential Oils: Smaller US DTC essential oils brand focused on affordable singles and blends with subscription options — comparable niche positioning but a more limited catalog and emerging scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nature's Gift Aromatherapy social profiles
Digital presenceNature's Gift Aromatherapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nature's Gift Aromatherapy leadership team
Management profileNumber of profiles
Nature's Gift Aromatherapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nature's Gift Aromatherapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nature's Gift Aromatherapy
What does Nature's Gift Aromatherapy do?
Nature's Gift Aromatherapy is an e-commerce retailer that sells organic, sustainably and ethically sourced essential oils, pre-formulated aromatherapy synergy blends, carrier oils, CO2 extracts, absolutes, hydrosols, kits, and aromatherapy accessories. The company also serves wholesale and retailer buyers through dedicated bulk-order channels. It complements products with extensive educational resources (Aromatherapy 101, dilution charts, safety guides) supporting consumer use.
Is Nature's Gift Aromatherapy a public or private company?
Nature's Gift Aromatherapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nature's Gift Aromatherapy founded?
Nature's Gift Aromatherapy was founded in 1995. It employs 1 to 10 people.
Where is Nature's Gift Aromatherapy based?
Nature's Gift Aromatherapy is headquartered in Madison, United States, in the North America region.
How does Nature's Gift Aromatherapy make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale/Bulk Orders.
Who are Nature's Gift Aromatherapy's main competitors?
Direct peers on record are Edens Garden, Plant Therapy, Rocky Mountain Oils, Mountain Rose Herbs and Aura Cacia. Broad incumbents are doTERRA, Young Living Essential Oils and NOW Foods (NOW Solutions). Saje Natural Wellness is listed as a regional player. Revive Essential Oils is listed as an emerging player.
Does Nature's Gift Aromatherapy have an API?
No public API is recorded for Nature's Gift Aromatherapy.
What industry is Nature's Gift Aromatherapy in?
Nature's Gift Aromatherapy's product category is Aromatherapy and Essential Oils. Its primary akta.pro industry code is CRABADAG, Natural & Clean Fragrance, with a secondary code of CRABADAI, Fragrance Gift Sets & Discovery Kits. Its NAICS code is 456 and its SIC code is 2844.