MIR Mosaic
MIR Mosaic (MIR Group, Inc.) is a wholesale manufacturer and distributor of mosaic and tile products, serving more than 1,500 authorized dealers across all 50 US states and Canada via dual-coast distribution centers and a 2,000+ SKU catalog.
- Company typePrivate
- Founded2012
- HeadquartersSan Jose, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What MIR Mosaic does
MIR Mosaic, operating under the legal entity MIR Group, Inc., is a privately held wholesale tile manufacturer and distributor headquartered in the Bay Area, California, founded in 2012. The company supplies more than 1,500 authorized dealers across all 50 US states and Canada, distributing products from two strategically positioned US distribution centers on the West and East Coasts that enable quick lead times and broad inventory availability. Its 2,000+ SKU catalog is organized into four principal collections — Alma (glass mosaics with metallic and iridescent finishes), Natural (marble, shell, mother-of-pearl, and metal), Porcelain and Ceramic (large-format residential and commercial tiles), and Skalini (premium artistic stone and waterjet designs) — supplemented by a Custom Mosaic Murals capability for bespoke architectural projects including pools, hotels, and residences. The company runs multi-channel engagement through a corporate website, organic social on Houzz, Pinterest, Facebook, and Instagram, and native mobile applications on iOS (MIR Mosaic 2024) and Android, with a dedicated dealer portal underpinning B2B ordering and account management.
The business model is wholesale-only and channel-driven: products are not retailed directly to end consumers. Pricing is undisclosed publicly and is managed through authorized dealer accounts, with dealer onboarding conducted via a 'Become a Dealer' program. The primary customer segment is tile showrooms and mid-market dealers, with interior designers and architects serving as a secondary vertical that influences product specification for residential, commercial, and hospitality projects. No institutional investors, private-equity backing, funding rounds, M&A activity, public listing, or patent portfolio were identified; ownership appears to remain with founders and early stakeholders. Management consists of a lean team including a Company Director (Nicole Williams), Head of Design (Bjorn Gunnarson), Research & Development (Charlotte Banks), and Customer Support (Sam Gallagher), supported by 51–100 total employees.
MIR Mosaic firmographics
Firmographics- Name
- MIR Mosaic
- Legal name
- MIR Group, Inc.
- Website
- https://mir-mosaic.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MIR Mosaic (MIR Group, Inc.) is a wholesale manufacturer and distributor of mosaic and tile products, serving more than 1,500 authorized dealers across all 50 US states and Canada via dual-coast distribution centers and a 2,000+ SKU catalog.
- Ownership category
- akta.pro rank
MIR Mosaic industry classification
Industry- Product category
- Tile and Mosaic Distribution
- NAICS
- Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711), Other Building Material Dealers (44418)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Tile & Stone Specialty Retail (CRAIAGAA)
Keywords
Where MIR Mosaic is headquartered
LocationHeadquarters
- HQ city
- San Jose
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MIR Mosaic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Tile Distribution: MIR Mosaic generates revenue through wholesale distribution of tile and mosaic products to authorized dealers, showrooms, and design professionals across North America. The company sources products globally and maintains distribution centers on both coasts for efficient delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Wholesale pricing through authorized dealers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
MIR Mosaic product offering
Product offeringCore offering
MIR Mosaic manufactures and wholesale-distributes more than 2,000 curated mosaic and tile products across glass, natural stone, shell, metal, porcelain, and ceramic materials, organized into four collections (Alma, Natural, Porcelain and Ceramic, and Skalini) plus custom mosaic murals. Products are sold exclusively on a wholesale basis to authorized dealers, showrooms, designers, and architects across the United States and Canada, with distribution centers on the West and East Coasts.
Product overview
MIR Mosaic is a manufacturer and distributor of high-quality mosaic tiles offering four main product lines: the Alma Collection (glass mosaics with premium metallic and iridescent finishes), the Natural Collection (marble, shell, mother of pearl, and metal tiles), the Porcelain and Ceramic Collection (large-format tiles for residential and commercial use), and the Skalini Collection (premium artistic stone and waterjet designs). The company also provides Custom Mosaic Murals for bespoke architectural projects. With over 2000 carefully curated products spanning various materials including glass, natural stone, shell, metal, porcelain, and ceramic, MIR Mosaic serves more than 1500 dealers across all 50 US states and Canada, maintaining distribution centers on both the West and East Coasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Alma Collection
Companies that use MIR Mosaic
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
MIR Mosaic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
MIR Mosaic partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
MIR Mosaic competitors and assessment
Company assessmentDirect peers
- MSI (M S International): Major US importer and wholesale distributor of flooring, countertops, decorative mosaics, and wall tile. Mirrors MIR Mosaic's wholesale distribution model, broad SKU catalog, and design-led assortment across residential and commercial channels.
- Arizona Tile: Wholesale distributor of natural stone, quartz, porcelain, and ceramic tile serving residential and commercial customers. Comparable in dealer-driven wholesale model and material breadth, though with a stronger natural-stone positioning than MIR Mosaic.
- Emser Tile: One of the largest US wholesale distributors of tile, natural stone, and decorative surfaces, selling through a dealer/showroom network. Closely comparable to MIR Mosaic in go-to-market (B2B wholesale), product breadth (ceramic, porcelain, stone, glass mosaics), and customer base (showrooms, designers, architects).
- TileBar: Online-first retailer of tile, mosaics, and bath fixtures targeting designers and homeowners. Comparable to MIR Mosaic in curated mosaic assortment and design-led branding, but operates a direct-to-consumer and direct-to-designer model rather than wholesale.
- Bedrosians Tile & Stone: Family-owned wholesale distributor of tile, natural stone, and mosaics with showrooms across the western US. Comparable to MIR Mosaic in curated mosaic assortments, designer focus, and B2B wholesale distribution.
Broad incumbents
- Floor & Decor Holdings: Public specialty retailer of hard-surface flooring, tile, and installation materials with a national big-box store footprint. Overlaps with MIR Mosaic on tile assortment and designer/pro channel, but sells primarily direct rather than through independent dealers.
- Porcelanosa: Global Spanish tile and surface manufacturer with a strong US showroom presence serving designers and developers. Comparable on premium tile/mosaic product positioning and designer-led demand, though operates a more vertically integrated, brand-led model.
- Dal-Tile (Mohawk Industries): Largest US manufacturer and distributor of ceramic tile, porcelain, and stone products, owned by Mohawk Industries. Comparable mosaic/tile offering but operates at vastly larger scale, with vertically integrated manufacturing that MIR Mosaic does not have.
Regional players
- Marble & Granite, Inc. US wholesale distributor of natural stone slabs and tile focused primarily on the Northeast. Comparable in wholesale B2B distribution of stone/mosaic products to fabricators and dealers, but with a more regional footprint than MIR Mosaic's national reach.
Emerging players
- Lunada Bay Tile: US-based designer and manufacturer of glass, ceramic, and stone mosaics sold through dealers and showrooms. Comparable to MIR Mosaic in design-forward mosaic focus and dealer-channel distribution, though at a smaller scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MIR Mosaic social profiles
Digital presenceMIR Mosaic financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIR Mosaic leadership team
Management profileNumber of profiles
Profiles4 records
MIR Mosaic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIR Mosaic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIR Mosaic
What does MIR Mosaic do?
MIR Mosaic manufactures and wholesale-distributes more than 2,000 curated mosaic and tile products across glass, natural stone, shell, metal, porcelain, and ceramic materials, organized into four collections (Alma, Natural, Porcelain and Ceramic, and Skalini) plus custom mosaic murals. Products are sold exclusively on a wholesale basis to authorized dealers, showrooms, designers, and architects across the United States and Canada, with distribution centers on the West and East Coasts.
Is MIR Mosaic a public or private company?
MIR Mosaic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MIR Mosaic founded?
MIR Mosaic was founded in 2012. It employs 51 to 100 people.
Where is MIR Mosaic based?
MIR Mosaic is headquartered in San Jose, United States, in the North America region.
How does MIR Mosaic make money?
One revenue line is on record: wholesale Tile Distribution.
Who are MIR Mosaic's main competitors?
Direct peers on record are MSI (M S International), Arizona Tile, Emser Tile, TileBar and Bedrosians Tile & Stone. Broad incumbents are Floor & Decor Holdings, Porcelanosa and Dal-Tile (Mohawk Industries). Marble & Granite, Inc. is listed as a regional player. Lunada Bay Tile is listed as an emerging player.
Does MIR Mosaic have an API?
No public API is recorded for MIR Mosaic.
What industry is MIR Mosaic in?
MIR Mosaic's product category is Tile and Mosaic Distribution. Its primary akta.pro industry code is CRAIAGAA, Tile & Stone Specialty Retail. Its NAICS code is 32711 and its SIC code is 3260.