ThemeXpert
ThemeXpert develops the Quix drag-and-drop page builder, 70+ SEO-optimized Joomla templates, and related extensions, selling annual subscriptions and lifetime licenses to digital agencies, SMBs, and content publishers building Joomla websites.
- Company typePrivate
- Founded2012
- HeadquartersDhaka, Bangladesh
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ThemeXpert does
ThemeXpert is a bootstrapped, private software company that develops and sells premium Joomla templates, extensions, and the Quix drag-and-drop visual page builder. The core product, Quix, is built specifically for Joomla 4 and 5 and includes 100+ premium layout blocks, 40+ elements, header/footer/popup builders, an SEO analyzer, image optimization, and responsive design controls. The company complements this with a catalog of 70+ SEO-optimized Joomla templates covering healthcare, legal, finance, agency, news, and other verticals, plus auxiliary Joomla extensions such as JMedia (media manager) and Instant Page (performance optimization).
The company monetizes through tiered annual subscriptions (ranging from $69/year for a single-site Quix Pro license to $299/year for an unlimited-site Agency Plan with bundled ThriveDesk access) and one-time lifetime licenses (Business at $399, Business Membership at $499, Agency Membership at $699). Additional revenue comes from professional services — custom Joomla development, migration, performance optimization, SEO, redesign, and ongoing maintenance — primarily serving digital agencies, SMBs, and content publishers. Distribution is direct-to-consumer via themexpert.com with self-serve digital downloads, supplemented by Envato/ThemeForest support and cross-promotional bundles with WordPress partners.
ThemeXpert is incorporated as ThemeXpert, Inc. under US law, was founded in 2012 by Parvez Akther (CEO) and co-founder Abu Huraira, and operates from Dhaka, Bangladesh. The company claims 1M+ websites built with Quix, 1M+ total downloads, 1K+ active customers, and 220,000+ community members, with a sub-brand portfolio including Quix, JMedia, Instant Page, Morph Pro, Framer Templates, and free utility tools. No external funding, parent company, or acquisition history has been disclosed.
ThemeXpert firmographics
Firmographics- Name
- ThemeXpert
- Legal name
- ThemeXpert, Inc.
- Website
- https://themexpert.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ThemeXpert develops the Quix drag-and-drop page builder, 70+ SEO-optimized Joomla templates, and related extensions, selling annual subscriptions and lifetime licenses to digital agencies, SMBs, and content publishers building Joomla websites.
- Ownership category
- akta.pro rank
ThemeXpert industry classification
Industry- Product category
- Website Building Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where ThemeXpert is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
ThemeXpert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Annual Software Licenses: Annual subscription plans for Quix page builder and club extensions with access to templates, updates, and support. Plans range from $69/year for single-site licenses to $299/year for agency plans with unlimited sites.
- Lifetime Licenses: One-time purchase lifetime access plans (Business at $399, Business Membership at $499, Agency Membership at $699) with lifetime updates and support.
- Professional Services: Custom development, performance optimization, migration, redesign, and ongoing maintenance services for agencies and businesses.
- Club Extensions: Access to all Joomla club extensions included with membership plans, with some exclusive extensions having separate pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quix Pro - Single site annual license |
| Subscription | Annual | Standard Plan - 3 site annual license |
| Subscription | Annual | Agency Plan - Unlimited sites annual license |
| One time/ perpetual license | Multi-year contract | Quix Business - Lifetime single license |
| One time/ perpetual license | Multi-year contract | Business Membership - Lifetime multi-site |
| One time/ perpetual license | Multi-year contract | Agency Membership - Lifetime unlimited |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
ThemeXpert product offering
Product offeringCore offering
ThemeXpert develops and sells premium Joomla CMS software products, including the Quix drag-and-drop page builder, a library of 70+ SEO-optimized Joomla templates, and extensions such as JMedia and Instant Page. The company also delivers custom Joomla development, performance optimization, migration, and maintenance services to agencies and businesses. Revenue is driven primarily by annual and lifetime software licenses sold through its website.
Product overview
ThemeXpert is a premium Joomla templates, extensions, and page builder club. The company's product portfolio centers on Quix, a drag-and-drop visual page builder for Joomla 4+, complemented by a library of 70+ SEO-optimized Joomla templates. Additional offerings include JMedia (Joomla Media Manager) and Instant Page (performance optimization extension), as well as Framer Templates and Morph Pro template. The company also provides custom Joomla development services, and offers free utility tools including a QR code generator, word counter, and AI signature generator. Products are available through annual subscription plans (Standard at $119/year for 3 sites, Agency at $299/year for unlimited sites) and lifetime plans (Business at $399/lifetime for 1 site, Agency at $699/lifetime for unlimited sites).
Differentiator
Problem solved
Functional benefit
Brands
- Quix: Drag-and-drop Joomla page builder with visual site builder, header & footer builder, blocks templates, and page templates.
- Quix Page Builder
- Morph Pro
- JMedia
- Instant Page
- Framer Templates
- Xpert Gallery2
Quantifiable outcome
- 1M+ websites built using Quix page builder
- +2 more outcomes
Companies that use ThemeXpert
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
ThemeXpert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
ThemeXpert partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- ThriveDeskminorThriveDesk customer support platform is promoted as a bundled offering (6 months free with Agency plan) and advertised on ThemeXpert tools pages. ThriveDesk is a separate company offering live chat and helpdesk solutions.
- WPSubscriptionminorPromoted as one of 'Our Other Products' - a WordPress subscription management tool.
- WPSmartPayminorPromoted as one of 'Our Other Products' - a digital product selling solution for WordPress.
- ThemesgroveminorPromoted as one of 'Our Other Products' - WordPress themes and plugins provider.
- ThemeWinterminorFeatured deal partner on pricing page - ThemeWinter Bundle for events and restaurants WordPress toolkit with up to 70% discount.
- BdThemesminorFeatured deal partner - Element Pack Pro addon with up to 87% discount and multiple essential plugins.
- Spider ThemesminorMultiple Spider Themes products featured on deals page including EazyDocs, Advanced Accordion, WpEazy AI, BBP Core, and Spider Elements.
- DirectoristminorFeatured deal partner - AI-powered directory and classified website builder with up to 45% off.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
ThemeXpert competitors and assessment
Company assessmentDirect peers
- JoomShaper: Joomla-focused template and extension club offering SP Page Builder, comparable directly to ThemeXpert's Quix + Joomla templates stack. Same product category (Joomla page builder + premium templates), same target buyer (agencies and SMBs), and same pricing tier.
- YOOTheme: Established Joomla and WordPress theme club with YOOtheme Pro page builder and template library. Closely comparable as a premium Joomla/WordPress template + builder subscription business serving developers and agencies globally.
- RocketTheme: Long-running Joomla templates and extensions provider with RokPageBuilder lineage. Comparable product (premium Joomla templates + extensions), comparable customer (agencies and Joomla professionals), and similar longevity in the ecosystem.
- GavickPro: Joomla template and extension club offering GK Framework and premium templates across industries. Direct comparable on Joomla template subscription + extension model serving developers and SMB site owners.
- ThemeIsle: WordPress themes and plugins provider offering Neve, Hestia, and related products. Comparable as a small-team, product-led template club with subscription and lifetime pricing aimed at SMBs and agencies.
- JoomlaWorks: Joomla extensions vendor known for K2 and other widely used Joomla components. Comparable as a Joomla-specific extensions developer serving the same developer/agency audience as ThemeXpert.
Broad incumbents
- Elegant Themes (Divi): Major WordPress theme and page builder company behind Divi, serving a much larger customer base. Comparable product category (premium themes + visual page builder) but operates at significantly greater scale and broader WordPress reach.
- Elementor: Leading WordPress visual page builder with massive install base and ecosystem of add-ons. Comparable product (visual drag-and-drop page builder for a major CMS) but operates at dramatically larger scale and a different CMS (WordPress).
- Astra (Brainstorm Force): Major WordPress theme provider with starter sites, templates, and addon ecosystem. Comparable business model (premium theme + template subscription) but WordPress-focused and much larger in scale.
Others
- ThemeForest (Envato Market): Largest marketplace for premium website themes and templates, where ThemeXpert already maintains a channel presence. Comparable as a distribution and competitive context for premium Joomla/WordPress templates, even though it is a marketplace rather than a direct producer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ThemeXpert social profiles
Digital presenceThemeXpert compliance and trust
Trust signalCompliance1 record
ThemeXpert financial estimates
Financial estimateRevenue estimate
Valuation estimate
ThemeXpert leadership team
Management profileNumber of profiles
Profiles2 records
ThemeXpert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ThemeXpert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ThemeXpert
What does ThemeXpert do?
ThemeXpert develops and sells premium Joomla CMS software products, including the Quix drag-and-drop page builder, a library of 70+ SEO-optimized Joomla templates, and extensions such as JMedia and Instant Page. The company also delivers custom Joomla development, performance optimization, migration, and maintenance services to agencies and businesses. Revenue is driven primarily by annual and lifetime software licenses sold through its website.
Is ThemeXpert a public or private company?
ThemeXpert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ThemeXpert founded?
ThemeXpert was founded in 2012. It employs 11 to 50 people.
Where is ThemeXpert based?
ThemeXpert is headquartered in Dhaka, Bangladesh, in the Asia region.
How does ThemeXpert make money?
Four revenue lines are on record. Annual Software Licenses are the primary driver. The others are lifetime Licenses, professional Services and club Extensions.
Who are ThemeXpert's main competitors?
Direct peers on record are JoomShaper, YOOTheme, RocketTheme, GavickPro, ThemeIsle and JoomlaWorks. Broad incumbents are Elegant Themes (Divi), Elementor and Astra (Brainstorm Force). ThemeForest (Envato Market) is listed as an others.
Does ThemeXpert have an API?
No public API is recorded for ThemeXpert.
What industry is ThemeXpert in?
ThemeXpert's product category is Website Building Software. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms. Its NAICS code is 5132 and its SIC code is 7372.