YOOtheme
YOOtheme (Hamburg, Germany, founded 2007) develops premium WordPress themes, Joomla templates, and the YOOtheme Pro visual page builder, plus Widgetkit and ZOO extensions, serving 150,000+ SMB web developers, designers, and agencies globally through a self-serve subscription model.
- Company typePrivate
- Founded2007
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What YOOtheme does
YOOtheme GmbH is a private web-design product company founded in 2007 and headquartered in Hamburg, Germany. The company develops premium WordPress themes, Joomla templates, and the YOOtheme Pro visual page builder, with additional products including the Widgetkit gallery/slider extension, the ZOO Joomla content construction kit, and the open-source UIkit front-end framework (GPL-licensed). Its technology stack is built on a proprietary PHP framework (Warp, now legacy) layered with the UIkit CSS/JavaScript component library, enabling a single codebase to deploy across both WordPress and Joomla CMS platforms. YOOtheme Pro uses a template-based settings evaluation architecture rather than WYSIWYG markup, allowing customers to switch site layouts and styles without losing content.
The company serves a primarily SMB, long-tail customer base of web developers, designers, digital agencies, and non-technical small business owners building responsive websites. Distribution is exclusively through a self-serve direct-to-consumer e-commerce storefront (yootheme.com) with a 30-day money-back guarantee, supplemented by an 'Experts' marketplace that connects customers with independent developers skilled in YOOtheme products.
Monetization is subscription-based across all products: ZOO at €159-€199/year, Widgetkit at €59-€79/year, and YOOtheme Pro at a publicly undisclosed annual rate. The business is bootstrapped (no external funding rounds evidenced), has a 1-10 person team, and has accumulated 150,000+ customers globally since inception. The 2021 sunsetting of the legacy Warp framework consolidated the product line onto YOOtheme Pro as the flagship offering, with ongoing content releases (6 theme packages annually, feature updates every two months) sustaining the existing user base rather than expanding into new markets.
YOOtheme firmographics
Firmographics- Name
- YOOtheme
- Legal name
- YOOtheme
- Website
- https://yootheme.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- YOOtheme (Hamburg, Germany, founded 2007) develops premium WordPress themes, Joomla templates, and the YOOtheme Pro visual page builder, plus Widgetkit and ZOO extensions, serving 150,000+ SMB web developers, designers, and agencies globally through a self-serve subscription model.
- Ownership category
- akta.pro rank
YOOtheme industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Blogging & CMS Content Platforms (BPAMAJAG)
Keywords
Where YOOtheme is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
YOOtheme business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- YOOtheme Pro Subscription: Annual subscription model providing access to YOOtheme Pro theme/page builder along with all theme packages, layouts, and styles. Subscriptions include updates, new releases, and technical support. Customers can upgrade between tiers.
- ZOO Extension: Joomla content construction kit sold as Standard (3 sites) or Developer (unlimited sites) tiers. Both include lifetime usage with annual subscription for updates and support.
- Widgetkit Extension: WordPress plugin and Joomla extension providing 15 widgets. Sold as standard or developer license with annual subscription.
- Expert Referrals: Marketplace connecting customers with independent YOOtheme experts for custom development, hosting, and support services. Company earns referral/network value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ZOO Standard - 3 Sites license |
| Subscription | Annual | ZOO Developer - Unlimited Sites |
| Subscription | Annual | Widgetkit Standard |
| Subscription | Annual | Widgetkit Developer |
| Subscription | Annual | YOOtheme Pro |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
YOOtheme product offering
Product offeringCore offering
YOOtheme develops and sells premium WordPress themes, Joomla templates, and YOOtheme Pro, a unified theme and visual page builder for both WordPress and Joomla, enabling web developers and designers to build responsive websites without coding. The portfolio is extended by Widgetkit (a gallery/slider widget plugin for WordPress and Joomla), ZOO (a Joomla content construction kit), and UIkit (a proprietary, open-source front-end CSS/JS framework that underpins all YOOtheme products).
Product overview
YOOtheme is a premium website design company offering a unified product ecosystem centered around YOOtheme Pro — a combined WordPress and Joomla theme and page builder. The portfolio includes WordPress themes and Joomla templates built with YOOtheme Pro (100+ designs), complemented by Widgetkit (gallery/slider widgets for WordPress and Joomla), ZOO (Joomla content construction kit), and the open-source UIkit front-end framework. The legacy Warp 7 framework was sunset in 2021 and users are being migrated to YOOtheme Pro. The company serves over 150,000 customers with a focus on responsive, professional website creation.
Differentiator
Problem solved
Functional benefit
Brands
- YOOtheme Pro: A comprehensive website builder combining theme and page builder for WordPress and Joomla.
- Widgetkit
- ZOO
- Warp
- UIkit
Products and services
- YOOtheme Pro A premium WordPress and Joomla theme and visual page builder that lets developers and designers create responsive business, ecommerce, blog, and personal websites without coding. Combines theme functionality with drag-and-drop page building and ships bi-monthly feature updates.
- WordPress Themes Premium WordPress themes built with YOOtheme Pro, offering responsive website designs with consistent functionality and design across business, ecommerce, blog, and personal website types; included as part of the YOOtheme Pro subscription.
- Joomla Templates Premium Joomla templates built with YOOtheme Pro, providing responsive website designs with the same functionality and design language as the WordPress themes; included as part of the YOOtheme Pro subscription.
- Widgetkit A WordPress plugin and Joomla extension providing 15 widgets including responsive gallery, slider, slideshow, accordion, and parallax effects, sold under Standard and Developer license tiers with annual subscription for updates and support.
- ZOO A flexible Joomla Content Construction Kit (CCK) and content builder that lets users create custom content types with advanced custom fields, including 14 apps for different content types. Sold in Standard and Developer tiers with annual subscription.
- UIkit A lightweight and modular open-source front-end CSS and JavaScript framework developed by YOOtheme, used as the foundation technology for YOOtheme Pro, Warp themes, and is freely available to developers; supports LESS for styling customization.
- Warp Themes A legacy PHP theming framework for WordPress and Joomla, originally released as Warp 7 in June 2013 (with subsequent 7.1/7.2/7.3 versions) and sunset in January 2021; built on UIkit 2 and no longer maintained beyond security patches, with users migrated to YOOtheme Pro.
Quantifiable outcome
- 150,000+ customers worldwide
- +2 more outcomes
Companies that use YOOtheme
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
YOOtheme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
YOOtheme partnerships and signals
Strategic signalScale indicators6 records
Recent moves7 records
Expansion highlights4 records
YOOtheme competitors and assessment
Company assessmentDirect peers
- GeneratePress: GeneratePress is a lightweight WordPress theme framework with a premium tier and GenerateBlocks editor. It competes with YOOtheme Pro for performance-focused developers and agencies.
- Astra (Brainstorm Force): Astra is one of the most widely used premium WordPress themes, often paired with the Spectra page builder. It competes with YOOtheme Pro for the same WordPress SMB and agency customers on theme performance and starter-site libraries.
- Elementor: Elementor is the leading WordPress visual page builder, offering a drag-and-drop editor, theme builder, and a large template library. It is the most direct head-to-head competitor to YOOtheme Pro in the WordPress visual page building category.
- Elegant Themes (Divi): Elegant Themes sells the Divi theme and visual builder for WordPress, with a long-running subscription model and large template marketplace. It directly competes with YOOtheme Pro for WordPress designers and agencies.
- JoomlArt: JoomlArt is a leading Joomla template and extension provider with a similar product breadth (templates, page builders, extensions) to YOOtheme. It is the closest direct competitor on the Joomla side of YOOtheme's catalog.
- ThemeIsle: ThemeIsle develops premium WordPress themes and the Otter Blocks page builder plugin. It targets the same SMB website builder and designer segments as YOOtheme Pro and competes on theme quality and ease of use.
- Beaver Builder: Beaver Builder offers a premium WordPress front-end page builder plugin and theme (Beaver Themer). It targets the same SMB and agency customer base as YOOtheme Pro with a similar subscription pricing structure.
- JoomShaper: JoomShaper offers premium Joomla templates and the SP Page Builder, directly overlapping with YOOtheme's Joomla templates, ZOO, and YOOtheme Pro offerings for Joomla users.
Broad incumbents
- ThemeForest (Envato Market): ThemeForest is the largest third-party marketplace for WordPress themes, Joomla templates, and page builders. It is a broader incumbent that competes with YOOtheme's direct-to-consumer storefront for theme and template purchasing decisions.
- StudioPress (by WP Engine): StudioPress sells the Genesis theme framework and premium WordPress themes, now owned by WP Engine. It is a broader incumbent in the premium WordPress theme market with deeper hosting and platform integration than YOOtheme.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
YOOtheme social profiles
Digital presenceYOOtheme compliance and trust
Trust signalCompliance2 records
YOOtheme financial estimates
Financial estimateRevenue estimate
Valuation estimate
YOOtheme leadership team
Management profileNumber of profiles
YOOtheme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
YOOtheme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about YOOtheme
What does YOOtheme do?
YOOtheme develops and sells premium WordPress themes, Joomla templates, and YOOtheme Pro, a unified theme and visual page builder for both WordPress and Joomla, enabling web developers and designers to build responsive websites without coding. The portfolio is extended by Widgetkit (a gallery/slider widget plugin for WordPress and Joomla), ZOO (a Joomla content construction kit), and UIkit (a proprietary, open-source front-end CSS/JS framework that underpins all YOOtheme products).
Is YOOtheme a public or private company?
YOOtheme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was YOOtheme founded?
YOOtheme was founded in 2007. It employs 1 to 10 people.
Where is YOOtheme based?
YOOtheme is headquartered in Hamburg, Germany, in the Europe region.
How does YOOtheme make money?
Four revenue lines are on record. YOOtheme Pro Subscription is the primary driver. The others are ZOO Extension, widgetkit Extension and expert Referrals.
Who are YOOtheme's main competitors?
Direct peers on record are GeneratePress, Astra (Brainstorm Force), Elementor, Elegant Themes (Divi), JoomlArt, ThemeIsle, Beaver Builder and JoomShaper. Broad incumbents are ThemeForest (Envato Market) and StudioPress (by WP Engine).
Does YOOtheme have an API?
No public API is recorded for YOOtheme.
What industry is YOOtheme in?
YOOtheme's product category is Website Builder Software. Its primary akta.pro industry code is BPAMAJAG, Blogging & CMS Content Platforms. Its NAICS code is 5132 and its SIC code is 7372.