Digital Media Academy

Name

Digital Media Academy

Legal name

Digital Media Academy

Website

https://digitalmediaacademy.org

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

STEAM Education Platform

NAICS

Educational Services (611), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industry

Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)

Keywords

• STEAM education
• K-12 curriculum platform
• Online learning platform
• Mentorship programs
• Educational technology

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. School Course Licensing: Schools license the K-12 STEAM Course Platform with quotes based on selected courses and required training hours. Recurring licensing agreement model per school/district.
2. Professional Development & Teacher Training: Monetized as part of the licensing agreement with required training hours delivered during onboarding.
3. Mentorship & Internship Program Fees: Direct consumer fees from individual high-school students enrolling in the 3-month Silicon Valley Mentorship & Internship program, with rolling monthly cohorts year-round.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Digital Media Academy provides a K–12 STEAM course platform licensed to schools, delivering standards-aligned project-based learning content with native integration to Google Classroom and Canvas LMS. The company also runs a separate Mentorship & Internship Program sold directly to high school students, pairing them with creative arts and technology mentors for structured learning experiences. Together, these two offerings form the company's core commercial activity, addressing both institutional curriculum adoption and individual learner enrichment.

Product overview

Digital Media Academy operates two interlocking offerings. The flagship is the K12 STEAM Course Platform — a unified, standards-aligned (ISTE, IB, Cambridge, UK National Curriculum, CSTA, NGSS, ADST) course delivery platform sold to schools via licensing agreement and delivered through three sequenced tiers: Foundation Courses (introductory, ages 5–18), Discovery Courses (beginner-to-intermediate, ages 5–18), and Academy Courses (advanced, ages 13–18), with Professional Development / Teacher Training wrapping around the platform. Sitting alongside the platform is the standalone Mentorship & Internship Program (Silicon Valley Experience), a 3-month remote program that pairs high-school students with Silicon Valley tech enterprises for professional training plus a 1-month internship.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 STEAM Course Platform A standards-aligned K-12 STEAM course platform sold via license to schools and districts, delivering project-based learning content mapped to ISTE, IB, Cambridge, UK National Curriculum, CSTA, NGSS, and ADST, with native integration to Google Classroom and Canvas LMS for classroom deployment.
• Mentorship & Internship Program

Quantifiable outcome

• Curriculum aligned with 7+ globally recognized educational standards (ISTE, IB, Cambridge International, UK NC, CSTA, NGSS, ADST)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Google ClassroomcoreTechnology or IntegrationDigital Media Academy's STEAM Course Platform integrates natively with Google Classroom, providing tools for discussion, grading, and collaboration for K-12 schools.
• CanvascoreTechnology or IntegrationCanvas LMS is integrated with DMA's STEAM Course Platform, providing teachers and students with robust tools for discussion, grading, and collaboration.
• EPIC STEAM at Texas UniversityminorStrategic or Co-development PartnerEPIC STEAM at Texas University has conducted research studies on Digital Media Academy's program, with findings highlighting strong alignment with high-quality STEAM learning practices.
• International Society for Technology in Education (ISTE)coreStrategic or Co-development PartnerISTE has conducted research on DMA's program and the curriculum is aligned with ISTE Standards for Students. Dina Ghobashy, Sr. Manager, Education Leadership at Microsoft, endorses the program in a homepage testimonial.
• Innovation RacecoreOthersLinked via the website's Terms & Conditions pointing to innovationrace.global, suggesting a parent or affiliated corporate relationship.
• Silicon Valley Tech Enterprises (Host Companies)coreStrategic or Co-development PartnerDigital Media Academy's Mentorship & Internship Program partners with innovative startups and tech enterprises based in Silicon Valley to provide high-school students with structured 1-month remote internships. Intern positions include Marketing, Sales, Product Development, and Administrative roles.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• iD Tech: iD Tech runs K-12 STEM/STEAM summer camps and online courses, directly overlapping with Digital Media Academy's original summer-program offering and STEAM course catalog for ages 5-18.
• Tynker: Tynker is a K-12 coding and STEAM course platform sold to schools and parents, with LMS integrations and progressive course tiers — directly comparable to DMA's standards-aligned STEAM course licensing model.
• Code.org: Code.org provides standards-aligned K-12 computer science curricula used in US schools; it competes with DMA in the same procurement-driven CS/STEAM category, though as a nonprofit.
• Outschool: Outschool is a marketplace for live online K-12 classes (including STEAM topics), competing with DMA for both school partnerships and direct-to-parent student enrollment.
• Applied Educational Systems: Applied Educational Systems provides standards-aligned K-12 health and STEAM curriculum via subscription licensing, with similar LMS-friendly delivery to DMA's platform.

Broad incumbents

• Discovery Education: Discovery Education is a large established K-12 digital content provider with STEAM resources, LMS integration, and district-wide licensing — a much broader incumbent in the same procurement-driven category.
• Accelerate Learning (STEMscopes): STEMscopes by Accelerate Learning is a leading K-12 STEM curriculum provider sold via district licensing, competing with DMA's standards-aligned STEAM course platform in school procurement.
• Cengage Group: Cengage is a large education publisher with K-12 and higher-ed offerings, including digital courseware and LMS partnerships; it competes with DMA at the broader curriculum-platform level.

Emerging players

• Kodable: Kodable is a K-12 coding/STEAM platform sold to schools and parents; smaller and more narrowly focused than DMA but with a similar licensing and LMS-integration motion.
• Varsity Tutors: Varsity Tutors provides K-12 enrichment, tutoring, and STEAM-related live classes to schools and consumers, overlapping with DMA's after-school and direct-to-consumer programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dma_org
• LinkedInlinkedin.com/company/digitalmediaacademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Media Academy