Tenjin
Tenjin is a mobile measurement partner (MMP) platform that provides attribution, cost aggregation, LTV prediction, fraud prevention, and ad monetization analytics to mobile game studios and app developers, sold on a flat $200/month self-serve subscription across 30,000+ apps.
- Company typePrivate
- Founded2014
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tenjin does
Tenjin is a Mobile Measurement Partner (MMP) platform purpose-built for mobile gaming studios and app developers, founded in 2014 and headquartered in San Francisco. The platform provides end-to-end marketing measurement through a suite of SDK-integrated and server-to-server products: Mobile Attribution, Cost Aggregation, ROI Dashboard, Ad Monetization Suite, LTV Prediction, Fraud Prevention, Automation, Marketing Data Warehouse, Data Pipelines, and DataVault. A more recent addition, the MCP Server, exposes Tenjin's analytics surface to AI assistants such as Claude, ChatGPT, and GitHub Copilot, while a 2026 server-to-server integration with Xsolla extends measurement to off-platform web shop revenue. The technology is differentiated by its gaming-specific tooling (session-based ad revenue LTV, SKAN campaign optimization, hybrid monetization support) and by 100+ integrated ad network and monetization partners.
The business model is a flat, all-inclusive subscription at $200 per month with no feature gating and a free tier for smaller developers, distributed through a self-serve product-led growth motion at dashboard.tenjin.com and complemented by an inside-sales motion for enterprise and mid-market accounts. The company serves a long-tail of 30,000+ apps globally, with named customers concentrated in mobile gaming (Kooapps, HyperBeard, YOMI Studio, Tokyo Tsushin, Snake.io), and monetizes primarily through predictable recurring subscription revenue. Tenjin is privately held, reports headcount in the 11–50 range, has closed one disclosed priced equity round of $2.5M in 2016 led by NetEase Capital, and operates a localized, 8-language website covering English, Japanese, Chinese, Spanish, Portuguese, Russian, and Vietnamese.
Tenjin firmographics
Firmographics- Name
- Tenjin
- Website
- https://tenjin.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tenjin is a mobile measurement partner (MMP) platform that provides attribution, cost aggregation, LTV prediction, fraud prevention, and ad monetization analytics to mobile game studios and app developers, sold on a flat $200/month self-serve subscription across 30,000+ apps.
- Ownership category
- akta.pro rank
Where Tenjin is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Tenjin business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - All-Inclusive Plan: Tenjin offers a single all-inclusive subscription tier at $200/month covering all features with no add-ons. The platform also provides a free tier with conversion limits for smaller developers. This subscription model provides predictable recurring revenue with no feature gating within tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Full access subscription at $200/month - all features, no add-ons, cancel anytime |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Tenjin product offering
Product offeringCore offering
Tenjin is a Mobile Measurement Partner (MMP) platform that provides mobile game studios and app developers with end-to-end marketing analytics. The platform delivers mobile attribution, cost aggregation across ad networks, unified ROI dashboards, LTV prediction, real-time fraud prevention, and an ad monetization suite, all bundled into a single all-inclusive $200/month subscription. It also offers a Marketing Data Warehouse, data pipelines, an MCP Server for AI-driven data access, and server-to-server integrations such as Xsolla for attributing off-platform web revenue to marketing campaigns.
Product overview
Tenjin is a mobile measurement partner (MMP) platform designed for gaming studios and app teams, offering a unified suite of marketing analytics tools. The core platform centers on Mobile Attribution, Cost Aggregation, and ROI Dashboard for end-to-end measurement, complemented by the Ad Monetization Suite for hybrid monetization optimization and LTV Prediction for predictive insights. Additional capabilities include Fraud Prevention for real-time ad fraud blocking, Automation for workflow scaling, and DataVault/Marketing Data Warehouse for advanced analytics beyond the dashboard. A recent addition is the MCP Server enabling AI assistant integration for data querying. The platform is priced as an all-inclusive $200/month plan covering all features without add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Tenjin Mobile Marketing Analytics Platform End-to-end Mobile Measurement Partner (MMP) platform for mobile game studios and app developers, offering mobile attribution, cost aggregation, ROI measurement, LTV prediction, fraud prevention, and ad monetization analytics as a single all-inclusive subscription.
- Mobile Attribution Identifies the best users and advertising channels for an app, providing seamless mobile attribution to track install sources and user acquisition performance.
- Cost Aggregation
- ROI Dashboard
- Ad Monetization Suite
- LTV Prediction
- Fraud Prevention
- Automation
- Marketing Data Warehouse
- Data Pipelines
- MCP Server
Quantifiable outcome
- 8x Revenue Growth for Kooapps
- +9 more outcomes
Companies that use Tenjin
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Tenjin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature11 records
Tenjin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and regional.
- Clever Ads Solutions (CAS)flagshipPartnership to produce the Ad Monetization Benchmark Report providing exclusive eCPM data and market insights. Report shows Android at 57% of mobile game ad revenue vs iOS at 43%, AppLovin dominating iOS at 39%, and Google AdMob leading Android at 24%. The US remains dominant for iOS at 56%.
- XsollacoreServer-to-server integration connecting Xsolla Web Shop purchase data to Tenjin's mobile measurement platform. Allows mobile game developers to view player lifetime value and return on ad spend across both in-app and web revenue streams, enabling attribution of off-platform web revenue to specific marketing campaigns and install sources. Feature requires no coding and can be activated through Xsolla Publisher Account and Tenjin dashboard.
- Turkish GovernmentregionalTenjin accepted into Turkish government's incentives programme for game developers, allowing local developers to receive reimbursement for using Tenjin's services. Aligns with Tenjin's focus on expanding in Turkey, a key region for the firm.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tenjin competitors and assessment
Company assessmentDirect peers
- AppsFlyer: The leading global mobile measurement partner (MMP) and attribution platform. Competes head-to-head with Tenjin on mobile attribution, SKAN support, fraud prevention, and aggregated cost/revenue analytics for app marketers and gaming studios.
- Adjust: Major MMP and mobile analytics platform, now part of AppLovin. Directly comparable to Tenjin across attribution, fraud prevention, and marketing analytics for mobile apps, with overlapping gaming studio and enterprise customer bases.
- Singular: Unified marketing analytics and attribution platform for mobile. Competes with Tenjin on cost aggregation, ROI measurement, and ETL-style data pipelines for ad-driven app businesses.
- Kochava: Independent MMP offering attribution, fraud prevention, and media attribution for app marketers. Comparable to Tenjin in core attribution functionality and gaming studio orientation.
- Branch: Mobile linking, attribution, and measurement platform with deep linking, unified ad measurement, and SKAN tooling. Overlaps with Tenjin on attribution, cost aggregation, and marketing analytics for app developers.
Broad incumbents
- Sensor Tower: Broader mobile app intelligence and analytics platform serving gaming studios, app publishers, and investors. Comparable to Tenjin in mobile measurement, market intelligence, and ad revenue benchmarking, though it extends well beyond attribution.
- data.ai: Mobile app analytics and market intelligence platform (formerly App Annie). Comparable to Tenjin in serving app and gaming publishers with performance and market insights, though positioned as a broader, enterprise-focused data company.
- Unity: Dominant mobile game engine and platform with built-in Unity Analytics, LevelPlay monetization, and ironSource ad network. Comparable to Tenjin as a gaming-native analytics and monetization infrastructure layer, with much broader platform scope.
Emerging players
- Airship: Mobile app engagement and messaging platform with measurement capabilities. Adjacent to Tenjin in serving mobile app teams with analytics, retention, and cross-channel marketing insights, though primarily engagement-led rather than attribution-led.
Others
- Mixpanel: Product analytics platform used by mobile and digital product teams. Thematically adjacent to Tenjin in mobile data analytics and LTV-related insights, but focused on product usage analytics rather than marketing attribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tenjin social profiles
Digital presenceTenjin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tenjin leadership team
Management profileNumber of profiles
Profiles6 records
Tenjin funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tenjin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tenjin
What does Tenjin do?
Tenjin is a Mobile Measurement Partner (MMP) platform that provides mobile game studios and app developers with end-to-end marketing analytics. The platform delivers mobile attribution, cost aggregation across ad networks, unified ROI dashboards, LTV prediction, real-time fraud prevention, and an ad monetization suite, all bundled into a single all-inclusive $200/month subscription. It also offers a Marketing Data Warehouse, data pipelines, an MCP Server for AI-driven data access, and server-to-server integrations such as Xsolla for attributing off-platform web revenue to marketing campaigns.
Is Tenjin a public or private company?
Tenjin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Tenjin founded?
Tenjin was founded in 2014. It employs 11 to 50 people.
Where is Tenjin based?
Tenjin is headquartered in San Francisco, United States, in the North America region.
How does Tenjin make money?
One revenue line is on record: subscription - All-Inclusive Plan.
Who are Tenjin's main competitors?
Direct peers on record are AppsFlyer, Adjust, Singular, Kochava and Branch. Broad incumbents are Sensor Tower, data.ai and Unity. Airship is listed as an emerging player. Mixpanel is listed as an others.
Does Tenjin have an API?
Yes. Tenjin offers an MCP (Model Context Protocol) Server that enables AI assistants to query data directly from Tenjin's platform. This allows developers and mobile marketers to use AI tools like Claude, ChatGPT, or GitHub Copilot to interact with their Tenjin data, though the API has limitations including potential hallucination issues when integrating mobile SDKs.