Silver Birch Living
Silver Birch Living is a Chicago-headquartered assisted living operator running affordable, all-inclusive senior living communities across Indiana, Ohio, and Arizona, with bundled monthly rent-plus-care pricing and Medicaid acceptance at most locations.
- Company typePrivate
- Founded2017
- HeadquartersChicago, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Silver Birch Living does
Silver Birch Living, LLC is a Chicago-headquartered assisted living operator (LLC, founded 2017) that runs a portfolio of brand-new, barrier-free assisted living communities concentrated in Indiana secondary markets (Hammond, Kokomo, Muncie, Terre Haute, Michigan City, Evansville, Fort Wayne with two locations, Mishawaka), with newer openings in Ohio (Mansfield) and Arizona (Avondale, Midtown Phoenix), plus three additional Ohio communities scheduled to open in 2026-2027. The core offering bundles 24-hour staff care, three daily meals, weekly housekeeping and laundry, social programming, and private apartments with kitchenettes and emergency alert systems into a single monthly rent-plus-service-fee pricing model of approximately $3,825-$4,350 in Indiana and starting at $5,450 in Arizona. The company's defining commercial feature is acceptance of Medicaid at $994/month at most locations, positioning it as one of the few large-scale operators serving lower-income seniors in the markets it enters; it also runs a separate management contract at GateWay at River City in Peoria, Illinois, serving adults 22-64 with physical disabilities.
Underlying technology is limited: the platform runs on standard property-management tooling plus CarePredict emergency-call and resident-safety monitoring deployed at the Avondale site. No proprietary software, AI systems, or patents are disclosed. Go-to-market is direct-to-consumer via per-community sales staff, tour-scheduling web forms, and community outreach (senior fairs, blog content, Facebook and LinkedIn), supplemented by referral pathways through Medicaid eligibility assistance. The company has received AHCA/NCAL Bronze National Quality Awards at five Indiana communities and Great Place to Work certification (2024-2025), and operates a corporate Support Center in Chicago that provides back-office functions to the property network.
Revenue is generated entirely from resident payments (private pay and Medicaid) on subscription-style monthly contracts; headcount is reported at 51-100 employees (primarily corporate plus on-site care staff aggregated at scale), and the company has recently added a VP for Investments and Growth Strategy and a VP for Government Relations to support multi-state expansion and regulatory positioning in Indiana, Ohio, Arizona, and Illinois.
Silver Birch Living firmographics
Firmographics- Name
- Silver Birch Living
- Legal name
- Silver Birch Living, LLC
- Website
- https://silverbirchliving.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Silver Birch Living is a Chicago-headquartered assisted living operator running affordable, all-inclusive senior living communities across Indiana, Ohio, and Arizona, with bundled monthly rent-plus-care pricing and Medicaid acceptance at most locations.
- Ownership category
- akta.pro rank
Silver Birch Living industry classification
Industry- Product category
- Assisted Living / Senior Living Services
- NAICS
- Assisted Living Facilities for the Elderly (623312), Other Residential Care Facilities (62399), Other Residential Care Facilities (623990)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Assisted Living with Memory Care (Mixed Campus) (HLADABAB)
- akta.pro secondary industry
- Memory Care Units within Assisted Living Communities (HLADACAB)
Keywords
Where Silver Birch Living is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices17 records
Markets served
Silver Birch Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Monthly Rent and Service Fees: Residents pay rent plus a monthly service fee for care and amenities. The model combines housing costs with bundled care services including meals, housekeeping, laundry, and assistance with daily living activities.
- Private Pay: Self-pay residents cover full monthly costs ranging from approximately $3,825 to $4,350 depending on location and apartment type (studio vs. one-bedroom).
- Medicaid: The company accepts Medicaid at most locations, with Medicaid rates at $994/month. As one of the few assisted living facilities in Indiana that accepts Medicaid, this serves as a significant revenue stream for lower-income residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Evansville - Studio/One-Bedroom |
| Subscription | Monthly | Fort Wayne - Studio/One-Bedroom |
| Subscription | Monthly | Hammond - Studio/One-Bedroom |
| Subscription | Monthly | Kokomo - Studio/One-Bedroom |
| Subscription | Monthly | Michigan City - Studio/One-Bedroom |
| Subscription | Monthly | Avondale, AZ - Multiple Unit Types |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Silver Birch Living product offering
Product offeringCore offering
Silver Birch Living operates a portfolio of assisted living communities that provide seniors 55 and older with housing in private apartments plus bundled daily living assistance, medication management, three meals plus snacks, weekly laundry and housekeeping, 24-hour certified staff care, social and wellness programming, and emergency alert monitoring. Communities accept both private pay residents ($3,825-$5,450/month depending on location and unit type) and Medicaid residents ($994/month), and select locations also offer specialized Memory Care for residents with dementia.
Product overview
Silver Birch Living operates a family of premier affordable assisted living communities across Indiana, Ohio, and Arizona. The company's core offering is assisted living services for seniors 55 and older, providing 24-hour staff care, three daily meals, social programs, and wellness services in private apartments. All buildings are brand new with barrier-free design. The portfolio includes 15+ community locations serving different geographic markets, with expansion into Ohio and Arizona. At select locations (such as Avondale), the company also offers specialized memory care services for residents with Alzheimer's or dementia. The company accepts both private pay and Medicaid residents, making quality assisted living accessible regardless of financial means. Supporting the communities is a corporate Support Center in Chicago.
Differentiator
Problem solved
Functional benefit
Brands
- GateWay at River City: An affordable supportive living community serving adults 22-64 with physical disabilities in the Peoria, Illinois area.
Products and services
- Assisted Living Communities Premier affordable assisted living communities for seniors 55 and older providing 24-hour staff care, three daily meals, social and wellness programming, private apartments with kitchenettes, and bundled daily living assistance at a single monthly rent-plus-service fee (private pay $3,825-$5,450/month; Medicaid $994/month at most Indiana locations).
- Memory Care Specialized dementia and Alzheimer's care delivered by dementia-trained staff in a secure, calming environment at select Silver Birch locations (such as Silver Birch of Avondale), with care shaped around each resident's individual comforts and routines.
- GateWay at River City Supportive Living An affordable supportive living community managed by Silver Birch Living, serving adults aged 22 to 64 with physical disabilities in the Peoria, Illinois area, with care tailored to maintain independence.
Quantifiable outcome
- 2023 AHCA/NCAL Bronze National Quality Award recipients
- +1 more outcomes
Companies that use Silver Birch Living
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Silver Birch Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Silver Birch Living partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- American Health Care Association and National Center for Assisted Living (AHCA/NCAL)coreSilver Birch Living executives were appointed to AHCA/NCAL committees. AHCA/NCAL is the largest association in the United States representing long-term and post-acute care providers, having provided quality care solutions for over 75 years.
- Indiana Assisted Living Association (INALA)coreSilver Birch Living of Terre Haute Executive Director Jill Stott was selected to join the INALA Board of Directors, demonstrating leadership commitment to the assisted living industry in Indiana.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Silver Birch Living competitors and assessment
Company assessmentBroad incumbents
- Five Star Senior Living: Established national senior living operator offering independent living, assisted living, and memory care at scale. Comparable end-user service but substantially larger portfolio and broader geographic reach.
- Atria Senior Living: Large senior living operator with a national footprint offering independent living, assisted living, and memory care. Comparable operating model but skewed to higher-end pricing rather than affordable/Medicaid mix.
- Sunrise Senior Living: Large national senior living operator with premier positioning across assisted living and memory care. Comparable core service but operates at meaningfully higher price points than Silver Birch's affordable model.
- Brookdale Senior Living: Largest U.S. senior living operator with the broadest geographic and service-line portfolio. Comparable industry and care model, with much greater scale and a full continuum-of-care offering.
Direct peers
- Sonida Senior Living: Operator of assisted living and memory care communities nationwide with a mid-portfolio footprint. Comparable size and operating model with similar geographic and service-line mix.
- Discovery Senior Living: Third-party operator of assisted living, memory care, and independent living communities across multiple states. Closely comparable operator role, multi-state scaling playbook, and broad service-mix including memory care similar to Silver Birch.
- American House Senior Living Communities: Mid-size regional operator of assisted living, independent living, and memory care communities concentrated in the Midwest and Southeast. Comparable community count, geographic overlap with Great Lakes states, and multi-state operating playbook.
- Gardant Management Solutions: Operates a portfolio of affordable assisted and supportive living communities across the Midwest, with a similar mixed Medicaid/private-pay revenue model and community-level operating structure. Most direct strategic comparable to Silver Birch's affordable positioning.
- Enlivant: Assisted living operator with a focus on senior living communities that combine private-pay and supportive-living residents. Comparable community-level operating model and Medicaid/private-pay revenue mix.
- Trilogy Health Services: Mid-size operator of assisted living, memory care, and senior health services primarily in the Midwest. Strong geographic and operating-model overlap with Silver Birch's Indiana-Michigan-Ohio footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Silver Birch Living social profiles
Digital presenceSilver Birch Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Silver Birch Living leadership team
Management profileNumber of profiles
Profiles9 records
Silver Birch Living subsidiaries and ownership
Company hierarchySubsidiaries1 record
Silver Birch Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Silver Birch Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Silver Birch Living
What does Silver Birch Living do?
Silver Birch Living operates a portfolio of assisted living communities that provide seniors 55 and older with housing in private apartments plus bundled daily living assistance, medication management, three meals plus snacks, weekly laundry and housekeeping, 24-hour certified staff care, social and wellness programming, and emergency alert monitoring. Communities accept both private pay residents ($3,825-$5,450/month depending on location and unit type) and Medicaid residents ($994/month), and select locations also offer specialized Memory Care for residents with dementia.
Is Silver Birch Living a public or private company?
Silver Birch Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Silver Birch Living founded?
Silver Birch Living was founded in 2017. It employs 51 to 100 people.
Where is Silver Birch Living based?
Silver Birch Living is headquartered in Chicago, United States, in the North America region.
How does Silver Birch Living make money?
Three revenue lines are on record. Monthly Rent and Service Fees are the primary driver. The others are private Pay and medicaid.
Who are Silver Birch Living's main competitors?
Broad incumbents on record are Five Star Senior Living, Atria Senior Living, Sunrise Senior Living and Brookdale Senior Living. Direct peers are Sonida Senior Living, Discovery Senior Living, American House Senior Living Communities, Gardant Management Solutions, Enlivant and Trilogy Health Services.
Does Silver Birch Living have an API?
No public API is recorded for Silver Birch Living.
What industry is Silver Birch Living in?
Silver Birch Living's product category is Assisted Living / Senior Living Services. Its primary akta.pro industry code is HLADABAB, Assisted Living with Memory Care (Mixed Campus), with a secondary code of HLADACAB, Memory Care Units within Assisted Living Communities. Its NAICS code is 623312 and its SIC code is 8050.